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I wrote a post previously about the strategy of using Trait Transformation to revamp your personal brand in an innovative way.

Trait Transformation is an amazing innovation and creativity generating tool I use nearly every day in a variety of ways.

While you can use Trait Transformation formally (i.e., with a full grid and a listing of the attributes for your innovation topic), another strategy is to commit the “transformer” questions to memory and simply run through the questions at any time, even during strategic conversations with others:

  • How could we do more of it?
  • How could we do less of it?
  • In what ways could we replace it?
  • Is there a way to turn it around?
  • Is there a way to remove it?
  • Are there ways to customize it?
  • Can it be standardized?
  • How could we simplify things?

When thinking, interacting, or working with others and you want to be more innovative, ask the transformer questions behind Trait Transformation to generate a nearly endless supply of new creative possibilities! – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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