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Conventional wisdom permeates the common no’s standing in the way of innovation. That’s just reason 1 why conventional wisdom blows. Here are 14 other reasons conventional wisdom blows:

2. It’s based on past experiences which could have nothing to do with today.

3. It shoots down different ideas out of hand.

4. It provides an excuse to not try changing the status quo.

5. Nobody has to take personal responsibility for the inertia it creates.

6. It discourages creativity, intuition, and imagination.

7. It reinforces damaging stereotypes.

8. It carries disproportionately too much weight in shaping opinions.

9. It’s best friends with the status quo.

10. It weakens a sense of longing for what could be.

11. It digs deep mental ruts.

12. It sanctions all types of laziness.

13. It breeds pride among those inclined to rest on their laurels.

14. It can hide its incorrectness behind misplaced reverence for tradition and past practices.

15. It protects the tenured from having to answer questions.

Work incredibly hard to challenge yourself and those around you to blow UP the conventional wisdom standing in the way of innovation and progress!  – Mike Brown


The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can help you blow your industry’s conventional wisdom right out of the water!


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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16 Responses to “15 Reasons Conventional Wisdom Blows”

  1. And yet we elect officials from both major political parties who make speeches about it from their designated party platforms. We commonly embrace conventional wisdom as a safety net for acceptance within a group. And finally we are amazed when someone dares to suggest a new drum, if not drummer, to create a new sound to march to…if it ain’t broke, don’t fix it! Ironic though, we embrace our nation that was founded upon on throwing off the shackles of conventional wisdom.

    As usual Mike, a thought provoking.

    • Anonymous says:

      Obviously Cheri I didn’t put in the other side of what’s “good” about conventional wisdom. It’s not revolutionary, it’s safe, it’s orderly. Once you’re in power (or have a political system set up), those are all things you want.

      As the group World Party once sang:

      “If you want a revolution, baby,
      There is nothing like your own.
      You don’t have to do all those burning books –
      Revolutionize at home.”

      It’ a lot easier to call for somebody else’s revolution, that’s for sure!

  2. AlexanderG says:

    Well said. Reminds me of an old saying…

  3. Yetunde says:

    I still think the old ways of thinking can help the new and adventurers thinkers shape the directions of their thought in a more sell-able way(advertising is not so about extreme creativity but ideas that sells)…. conventional wisdom I think means experience, and that is key, but they need to evolve in the route they take. the new way of thinking is not boxed…its adventurous, breaks rules and ways of doing things…..tell that to some of the guys on our creative team, when you suggest an idea they make you feel you are rebellious and not disciplined. Thanks for the boast, makes me feel am not so wrong like they make me feel.

  4. innovationator says:

    Conventional wisdom does NOT blow. What “blows” is he who refuses to think in any way other than conventional wisdom! Or, rather, his myopic way of thinking (sorry, “he”).

  5. Anonymous says:

    Oh come on . . . conventional wisdom blows at least a little!

    This was the name of a presentation I did several years ago, and for someone who doesn’t take many absolute stands, it’s one that seems pretty safe to take.

    Yes, an understanding of what’s gone on before is beneficial, but starting, ending, and wedging it into every step of consideration of what needs to happen in the future really does blow!

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