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Emma Alvarez Gibson and I were talking about identifying strategic themes within tens or hundreds of ideas from a strategic planning workshop or from thousands of comments within a survey.

Other than a big dose of help from outside forces, what are dependable ways to identify meaningful strategic themes?

This is important because latching onto the right groupings for ideas will make all the difference when highlighting and simplifying smart strategy recommendations.

As we chatted, I perused the Brainzooming website looking for articles on how we surface strategic themes. Posts on making strategic connections address some aspect of our approach, yet they cover only part of the story.

10 Cues to Identify Strategic Themes among Ideas

Reflecting on our Brainzooming process, we use all these cues to identify potential strategic themes among THINGS THAT:

  1. Are clearly related to strategy
  2. We know correlate
  3. Seem to correlate
  4. Represent natural groups you see or experience elsewhere
  5. Happen at the same time
  6. Appear close to one another
  7. Possess similar characteristics or attributes
  8. Incorporate similar inputs or outputs
  9. Undergo similar processes
  10. Demonstrate unusual but frequent connections between each other

There are likely more of these.

Yet, you don’t want too many cues. You must be able to quickly run through the strategic theme cues whenever you are faced with large a volume of open-ended comments.

Based on our experience, finding just the right number and range of strategic themes is one of the best methodologies you can employ to ensure broad strategic thinking AND clear steps to implement. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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