A request to share Twitter Tips was tweeted by Chris Lucas of Gold Coast Social Media Marketing. Chris’ request seemed like a great “Top Ten Time Waster,” so sitting on the couch, I got my brainzooming by tweeting Twitter Tips ideas. Some of the Twitter Tips wound up in this week’s who to follow and who not to follow article. Among the other Twitter tips, there are, ideally, several to benefit to both new and avid users when it comes to apps, engagement, and experimenting:

1.  Not all apps (Twitter.com, Tweetdeck, Hootsuite, Tweetchat.com, etc.) handle every tweeting situation well. Get familiar with several apps so you have some flexibility.

2.  If you’re getting in the Twitter pool, show up regularly. If you’re looking for engagement, don’t dive in, make a huge splash, and then disappear for weeks.

3. Experiment all the time. It’s only 140 characters, and it goes by really fast, so try things out frequently.

4.  Here’s a secret: a lot of so-called Twitter experts are full of themselves. Or full of s#!*. Or both. Proceed with caution.

5.  Pay attention to how tweeters who are really active use it, but decide for yourself whether their tactics make sense for you.

6. Follow the tweeters who people you find interesting interact with regularly. It’s better than blindly clicking on #FollowFriday recommendations.

7.  Set up searches for terms and ideas important to you. People using these terms provide great opportunities for new interactions & relationships.

8.  Pay close attention to @Mentions. These are also openings to extend conversations with interesting people.

9.   Don’t suck up to Twitter rock stars. Invest the energy you’d expend with them helping people less experienced than you are.

10. If you’re not getting engagement with others maybe it’s because:

  • ALL you do is make pronouncements.
  • You don’t try to listen when people reply to you.
  • There are no @ replies to others in your last 20 tweets.

What tips would you add? Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can help you define a strategy firmly tied to business yet recognizing the impact of social networking on your market opportunities.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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13 Responses to “10 Twitter Tips on Apps, Engagement, and Experimenting”

  1. Cheri Allbritton says:

    Can I reemphasize one? The @ mentions. Unless one has hundreds of messages a day then please respond to them, even if it’s just a couple of word. Observers can usually tell what you are all about by watching just this one simple courtesy.

    It’s also not so good in my opinion to call people out by speaking to them as if they are children. I observe this a lot too and from some pretty popular Tweeters with thousands of followers.

    Lastly, I love when a Tweeter has a great sense of dry humor, but if you aren’t good at expressing humor in 140 characters, it’s better not to do it at all. And cuss words aren’t funny, no matter how many you can spell out in one tweet.

    Thanks Mike

    • Mike Brown says:

      Thanks for the comment Cheri! All good points.

      The point about using humor on Twitter is one that I’ve been kicking around as part of a blog topic for quite some time. The point being that the less closely we’re able to see someone’s face, the broader/bigger our “delivery” of subtle messages has to be. Think about the differences between TV and the stage. On TV, we can generally see people’s faces, and actors can be relatively subtle in their delivery, esp. of humor. On stage, actors have to use much broader gestures since they become more important for the audience to understand the totality of what they’re communicating.

      This concept is extended even further in social media where at best you may be seeing a small static image of someone’s face. It’s easy for humor to be interpreted the wrong way unless it’s delivered in a VERY obvious style or it’s done so consistently (i.e., @BadBanana) that repetition provides the context for getting the humor. If @BadBanana went back and forth, with a high ratio of conversational tweets and only the occasional humor, people would be scratching their heads. That’s why I have a separate Twitter identity I use to tweet humor. It’s always humor, it’s usually sarcastic and it’s understandable as part of that Twitter identity. If I tweeted the same content under Brainzooming, it just wouldn’t work.

      There….maybe that’s the blog post. : )


  2. Debby Bruck says:

    This blog was recommended reading and bookmarking, that’s why I’m here. The take away message from these tips for me includes finding your own personal way that’s comfortable for you; and observe what others do so that you see what works for them.


    • Mike Brown says:

      Debby – You definitely have the big takeaway: observe and learn, but chart the course that makes sense for your personality!


  3. Rachel Berry says:

    I would add, think about what your followers are actually looking for. I think a little stream-crossing is OK but I am not keen on reading a million tweets about the personal life and bad Starbucks experiences of people who I follow for professional reasons. If you really want to send lots of tweets about your lunch habits AND lots of tweets about your professional sphere, have a personal stream and a professional stream.

    • Mike Brown says:

      As a multiple Twitter account person, Rachel, I have tried to segregate messages based on the content (as mentioned in the response to Cheri). There’s a balance between injecting some personal info and going overboard with it.

  4. Chris Lucas says:

    Thanks for the post Mike and it seems the experiment turned out great and definitely not a time waster for either of us as there were lots of RT’s and responses thanking us for the tips. Thanks for putting this post together, capturing and sharing them even further. Good things definitely come to us in mysterious ways. And just think if I hadn’t posted that request for others to share their tips we might never have had the privilege of reading this post or getting to know each other more either. Love your work. Chris

    • Mike Brown says:

      Thank you Chris for getting the ball rolling! I wasn’t sure there was much new to add to the topic, but it’s always a great exercise to force yourself to think about what you didn’t know before you knew it. Not nearly as easy to do as it sounds!


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