At last week’s “Creating Fantastic Blog Content” presentation and webinar, we discussed events as treasure troves of content creation. While I offered this comment as a “headline” during the presentations, we did not cover much about what specific content creation opportunities exist for event organizers.

To answer questions about what all these content creation opportunities might be at events, here is a starting list of twenty-five you can consider as possibilities when planning and conducting (or even attending) your next event, conference, or gathering:

  • Assemble live tweets into presentation recaps.
  • Create a Slideshare presentation filled with photos of great slides from conference presentations.
  • Video attendees at the event talking about why they decided to attend the conference.
  • Video attendees on what they are learning and the value they are getting from the conference.
  • Video attendees about why people not at the conference should attend next year.
  • Get all kinds of digital photos – presenters, content, party pics, etc.
  • Video exhibitors on what their companies can do for attendees.
  • Get presenters to share additional details, insights, or thoughts about their presentations.
  • Video two presenters talking with or interviewing one another.
  • Write articles from the content that you have captured on video.
  • Create lists of the best tweets from the event.
  • Invite attendees to write blog posts or share other content they have created.
  • Grab images from videos you have shot.
  • Turn photos and video snippets into a closing video for the event.
  • Have attendees answer polling questions and report the results.
  • Turn audio from video interviews into podcasts.
  • Create a presentation highlights Slideshare with three high impact slides from each presentation.
  • Have a question per day that you video attendees answering.
  • Recruit a social media team to generate content from more perspectives within the event.
  • Ask open-ended questions on the pre- and post-conference surveys about the issues, opportunities, and learning needs attendees see. Turn the results into articles.
  • Ask attendees what questions were not answered and answer these in future blog posts.
  • Invite presenters to submit blog posts or articles for the conference website.
  • Solicit attendees for guest blog posts they prepare after the conference and give a prize to everyone who creates content.
  • Organize small group dinners with industry leaders and video compelling conversation snippets at these gatherings.
  • Video industry experts and luminaries doing brief invitations (and by “invitations,” I mean “commercials”) suggesting your audience sign up for your blog emails and feeds.

Here is one additional suggestion about all this content you create at your event: Do not make the mistake of running all of it during or immediately after the event. Space the conference content out, perhaps over even several months.

While it is tempting to upload 50 pictures to a Facebook album because it is easy to do all at once, distribute the content over time so you do not inundate your audience. There is the added benefit of filling out your editorial calendar with less time-sensitive content. When you are under the gun to publish on a regular editorial calendar, being able to pull out a video or blog post from your event last quarter can be a huge relief!  – Mike Brown


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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  • http://beonscene.com Eric Leslie

    Good stuff. 

    My clients fly me all over the country to produce video content for their events. We do everything from pre-conference teaser footage, to daily recaps, to summary pieces, to vendor spotlights….We see it in the youtube comment fields all the time “that looked fun/interesting, I’ll have to go next year”.The other thing we have great success doing is getting presentation highlights/tips on video from keynote presenters(post presentation)….just enough information to convince someone that they missed a great talk and remind those who had the chance to see it. 

    • Mike Brown

      Great elaboration to the list, Eric! It’s amazing how compelling content drives interest for those attending an event and for those who didn’t – but might like to in the future.

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  • No Magnolia

    We do very similar things to Eric, but in the UK – there is nothing quite like a testimonial from an exhibitor who’s just made a great deal, a visitor who has just found the company they are looking for or a conference attendee who’s just spoken directly to an industry-leading speaker.

    We’ve found that video is a really powerful way of promoting forthcoming events in a vibrant, interactive and fun way.

  • mikelking

    These are good ideas. I’ve tried a few of them in the past and will likely expand using this list as a reference…