Last week, I ran a post sharing 28 reasons why I’d written recent Brainzooming blog topics. The post prompted me to go back through my current blogging sketchbook to figure out the reasons why potential ideas for blog posts didn’t ever get written. Amid the blog ideas which made the transition from notebook to blog posts, a whole array of shaky ideas and partially written blog posts are dying on the vine inside the half-filled sketchbook containing my almost daily recording of potential blog ideas. Here are the reasons why particular ideas and topics haven’t become blog posts yet:

  • The topic idea was time-sensitive, and its relevance has passed.
  • The underlying premise refers to something too old, so most people won’t get it.
  • It was an interesting quote, but not interesting enough to support a whole post’s worth of content. (Example – “Be unafraid of your questions.” Craig Ferguson to science author,  Jennifer Ouellette)
  • I suspect too many other people have blogged on the topic, and I don’t really have anything new to say.
  • The topic was too personal or needed too much inside information to be of general interest.
  • It wound up triggering a different post which did get written.
  • I simply forgot about the topic.
  • Despite having a few ideas on the topic, the post requires too much background research.
  • My ideas may be wrong and potentially harmful or hurtful to readers as a result.
  • The topic could be too spiritually-oriented for the Brainzooming blog, so it’s better suited to my “Aligning Your Life’s Work” blog.
  • The idea was for an overall theme week, but it didn’t support 5 blog posts.
  • It’s still a solid topic I just haven’t gotten around to writing.
  • The topic has been kicking around for a long time (like 15 years), and it still hasn’t reached the right time to be written.
  • The topic suited a video post, and I still haven’t gotten completely comfortable with doing video posts.
  • It’s a list post, and the list isn’t complete enough yet.
  • The topic idea was written down just this week, and most of my blog writing happens over the weekend.
  • I haven’t finished “thinking” about the topic yet.
  • The topic was tied to an event I was going to appear at, and the event was postponed.
  • It’s part of a list of brainstormed topic ideas, and I never intended to actually write posts on all the topics.
  • The idea isn’t complete.
  • The idea is heavily graphics-oriented and will require too much time to put together.
  • It’s supposed to be a funny topic, but I suspect it will only be funny to me (and probably Barrett).
  • It’s too proprietary to the business to include in a blog post.
  • The post will be too long so it should really be an ebook.
  • It smacks of promoting something too strongly.
  • The piece would be critical of certain individuals or a specific group, and I haven’t figured out a way to generalize the criticism sufficiently.

Those are some of my reasons for leaving blog topic ideas behind. What reasons do you have for not writing about one of your ideas? Mike Brown


The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we can help your organization make a successful first step into social media.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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6 Responses to “26 Reasons Blog Ideas Don’t Turn into Blog Posts”

  1. Alex says:

    Excellent list!

  2. tannerc says:

    Here’s what gets me about this list: all of these points can be overcome with a bit of creativity!

    The topic of a blog post idea is outdated? Find a way to relate it to current events or situations in your own life. Not comfortable doing a video post? No better place to start than by actually starting. Post too long and should be an ebook? Write a concise draft and post it, hinting at a more in-depth ebook down the road (this is a great way to judge interest in a longer idea as well).

    These are undoubtedly all valid points, but if an idea is sticky enough you can’t let anything stand in the way. Do you agree?

    • Anonymous says:

      I’d agree Tanner that any idea can be spun and shaped a different way to potentially fit a need better as you’ve suggested with several of the reasons. These aren’t all creativity issues though – forgetting an idea, not having done the research on an idea, etc. aren’t really related to creativity.

      To your question about not letting anything stand in the way of a sticky idea, I don’t agree.

      Writing 240+ blog posts a year for Brainzooming, the efficiency of an idea turning into a post is a major factor in choosing what to write along with my orientation to come up with more ideas than I’ll ever be able to use. To get to 240 actual posts, I may think about or write down a 1,000 ideas without the expectation they’ll ever all be written.

      Some ideas may show up other places (that book which needs to get proposed and written). Other ideas may not be all that good, or I’m simply not in the mood to write them.

      If somebody’s coming up with just enough ideas, and then not doing ANYTHING with them because they aren’t perfect (as evidenced by people who start blogs and then never update them), then they definitely should look at how to modify their ideas to get them to work!

  3. Lynn Landry says:

    This was a great list mainly because as I look at my list “dying on the vine,” I was happy to see that I’m not the only one! My latest hurdle is finally facing and fighting my own inner critic. I realize that the IC has been screwing up all aspects of my life and I’m tired of it. So, thanks for posting this. I’ve become a regular reader of your blog and your tweets. You really are helping me focus on what I want to do.

    • Anonymous says:

      The inner critic is sometimes a help Lynn, but most often stops us from doing what may stretch us, but is still completely within our capabilities. I battle mine every single week it seems like. Maybe the first step is to work toward a winning percentage against your inner critic as a way to tip the tables in the favor of creativity!


  1. Top Creativity Reads for the Week | Create Minded - May 6, 2011

    […] 26 Reasons Blog Ideas Don’t Turn into Blog Posts – Mike Brown followed up a post on why he’d written recent Brainzooming blog topics with one on why he hadn’t. Particularly relevant for all the writers currently attempting the Wordcount Blogathon challenge of writing a post each day this month. Link: 26 Reasons Blog Ideas Don’t Turn into Blog Posts. […]