I know you know I think Twitter is an incredibly valuable random input tool to be more creative. Here are 7 ideas for how you can exploit Twitter for instigating creative ideas when you most need them:

1. You’re searching for more creative blog topics.

Watch the Twitter stream for interesting headlines (i.e., “4 Communication Traits of Successful Leaders”). Without reading the original blog post, write a comparable blog based around the same idea featuring your thinking on the topic.

2. You want artistic ideas.

Take a statement-oriented tweet (i.e., “The night has come . . . pour yourself into your Friday night”) and build on it as a creative idea starter for a story, poem, or song. You could also use it as your inspiration for a drawing, painting, or dance, too.

3. You’re looking for answers.

Pose a question about a topic where you need creative ideas. Direct the question to specific persons (@ them) or use popular hashtags to increase the question’s exposure. Unless you’ve cultivated a tight community of people you interact with, just throwing a question out into the Twitter stream won’t be very productive.

4. You need a steady stream of creative ideas.

Cultivate your own group of creative, frequent tweeters you can interact with on a regular basis to share creative ideas with one another. Your group can provide a wonderful source of creative instigation on an ongoing basis to help you be more creative.

5. You have a specific topic where a creative boost is needed.

Search for tweets which include your keyword/topic of interest along with a question mark (i.e. creativity ?). You’ll get a sense of other people potentially struggling with similar creative challenges on Twitter. You can try to start tweeting creative with them about your common interests.

6. You want informal reactions to a creative idea.

Suppose you already have creative ideas, but you aren’t sure which to pursue further. Share creative ideas via Twitter as a way to “workshop” them with reactions from real people (okay, and maybe from a few bots). Use retweets and the conversations specific ideas start as a crowdsourced indicator of where to invest your creative pursuits.

7. Your creative block is about what to tweet.

Sometimes even generating 140 creative characters feels impossible. Look for interesting tweets in your tweet stream and share reactions to them. Say somebody tweets about having crashed and slept for 10 hours. You could tweet: “If you find #creativity lagging, maybe you’re exhausted? Make time to get TOO MUCH sleep tonight.” You’ve borrowed some creative inspiration and been able to offer a creative idea you didn’t have before.


These ideas have all worked for me. Are you using Twitter to be more creative? What creative idea starters work for you on Twitter or other social media channels when you’re searching for how to be more creative? – Mike Brown


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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13 Responses to “7 Ideas for Using Twitter to Be More Creative”

  1. Anonymous says:

    Thanks for the tips! We are always looking for ways to enhance our Twitter presence.

    Sam Hill
    BlueGrace Logistics: Follow us @mybluegrace

    • Anonymous says:

      Appreciate you checking in with a comment, Sam. From the b2b side, it’s important to think about how you reach out to your audience to help them be more successful (and creative within transportation and logistics) in what they do.

  2. Alex says:

    You should write a book!

  3. Saya4 says:

    Thanks for sharing. Very good points. I just started to use my twitter on regular base. You answered some of my questions.

    • Anonymous says:

      Since you’re early in your Twitter experience, take the time to work on #4. It’s the slowest to develop of all these ideas, but it will pay the biggest dividends when you need it!

  4. Top tips for creative twittering

  5. Susan Joy Schleef says:

    Nice suggestions – thank you. I especially like #6 and look forward to testing out some of my ideas with Twitter feedback!


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