What’s your strategy for starting meetings?

Here’s an innovative variation on the standard strategy of starting a meeting by re-stating an objective to ensure everyone present understands why they NEED to be present. One of our clients shared that their company expects each meeting to begin with a statement of what the meeting will mean for customers.

Especially in larger companies where it’s easy for staff members to go for extended periods without ever seeing a customer, this is an important strategic way to bring the customer into every group discussion.

While our client didn’t mention the practice, a valuable closing strategy for meetings would include a check at the end about the customer implications (and especially benefits for customers) resulting from the meeting and the collective time invested in the meeting by the participants.

What do you think about this meeting strategy? Do you do this or a similar strategy at your company? If not, do you use other mandatory meeting starters to keep the conversations focused and on strategy? Please share your thoughts in the comments. – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement.  To learn how we can facilitate the best innovative strategic thinking in your team email us at [email protected] or call us at 816-509-5320.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to “A Strategy for Bringing Customers Into Every Meeting”

  1. Karen says:

    I like what you’ve said in this post. When I was a corporate citizen meetings were “my life”, even though the majority of them were non-productive and I left wondering what, if anything, had been accomplished.

    It’s a good idea to make the customer the focus, for some reason many have forgotten that’s what business is all about.


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