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Here’s a quick check for generating a simple, solid strategy. Is your strategy?

  • Understandable – Will employees be able to read it and comprehend your direction, even if someone isn’t there to explain it?
  • Implementable – Will something be able to be done with the strategy to create positive business results?
  • Aligning – Will following the strategy create a natural inclination for employees to work in a cooperative fashion toward a common goal?

Solid (and simple) strategies should generate three “Yes” answers to these questions. So how does your strategy stack up? Ideally it displays the appropriate level of simplicity.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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