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Want a great strategy to improve your likelihood of getting more business (and by “business,” I mean doing more of what you do for external customers or internal clients)?

Here’s a simple, yet creative and under-used strategy: Be genuinely enthusiastic about doing what you do to help other people.

Talking recently with a potential service provider, I was struck by her contagious enthusiasm. Spending time on the phone with her made me more enthusiastic, increasing my interest in working with her tremendously.

Yes, she has talent. Yes, she has ideas. But most importantly, she has an overt, infectious attitude which right away puts her ahead of anybody else I might consider. It’s clear – she LOVES what she does!

What are you doing to show your enthusiasm for the people you want to serve?Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to “An Easy Strategy for You to Get More Business”

  1. Zoe Eadie says:

    This also works internally and a good attitude and enthusiasm can be contagious, just like a smile.

  2. Mike Brown says:

    Great point Zoe. Had never really thought about this as an internal application, but it absolutely is!