6

Twice in the last few weeks, a big time “verified account” Twitter rock star expressed disillusionment over social media because….THEY WEREN’T BEING HEARD!

In @Scobleizer’s case it was because no one had responded to a tweet telling them their Twitter feeds should be geocoded, as his is. In the case of @leolaporte, it related to his blog post expressing disillusionment that his Google Buzz messages had gone missing for days without anyone noticing.

So all of a sudden two guys who both have orders of magnitude more followers than people they’re following (more than 6x for @Scobleizer and 165x for @leolaporte) experience varying degrees of social media-related existential angst because no one was listening to THEM?

As my grandfather used to say, “Poor baby!”

Just because these guys get a taste of what social media is like for lots of people trying to find the right content to share with the right audience, with no guarantees of how well they’ll do in meeting audience needs and getting people to respond and engage in conversations on meaningful content…just because they experience it, they’re ready to cry foul or maybe even ready to declare the social media party is over?

As Steve Martin used to say, “Well, excuuuuuuuuusssssse ME!”

Hey guys – go find a sympathetic audience someplace else. Even adulation for rock stars fades when audience interests wane. Maybe it’s time for a comeback? Or time to reinvent yourselves? Or maybe go back to playing the small, intimate venues all the budding social media rock stars do while trying to get a break so they can be heard too. - Mike Brown


The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can help you define a strategy firmly tied to business yet recognizing the impact of social networking on your market opportunities.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

  • http://freshid.com Kris C.

    Though I can appreciate the sarcasm and get where you’re coming from, I have some empathy. Whether it’s a sign of being spoiled or not, when you have a large audience and interact often, and you say something and no one responds, it can feel lonely. I have experienced this more often than I wanted to. At the end of the day, a “rock star” of any type is still a human with feelings and all sorts of complicated motives and emotions. They fire up their computer and login just like every single other person!

    I think we all have a bit of rock star envy – I know I do for a few seconds when I am being both petty and greedy – or when I just want more attention – but they suffer the same lack of response, insecurities and feel like complaining about things like any of us do on a given day.

    Disclaimer: I am a Scobleizer fan – he’s a smart cookie, and I respect his opinions on the state of technology. I would have responded had I seen his tweet. LOL! :-)

    • Mike Brown

      Thanks for commenting Kris! I definitely agree the social media rock stars have the same feelings all the rest of us do, and it does feel lonely when you’re trying to “talk” with folks and nobody seems to be interested. I suspect the masses of us that aren’t rock stars don’t go right to “this system is broken” as the first step after nobody responds though. We go read posts on how to improve our content so that it’s more meaningful to our audiences : )

  • Pingback: The Meme to End All Memes | Geoff Livingston's Blog

  • Jon S.

    I miss 99% of the tweets that come through my stream but I respond to 100% of requests for response I actually see….

  • Pingback: Twitter Engagement? And Where's that Happening? | The Brainzooming Group | Strategy Consulting and Strategic Planning

  • Pingback: 93 Blogging Topic Ideas - Things to Blog about When You're Out of Ideas | The Brainzooming Group | Strategy Consulting and Strategic Planning