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Author John L. Allen, Jr. has been an influence on me in so many ways. Before becoming a well-known author, reporter, and sought-after expert on the Catholic Church’s inner workings and current trends impacting it during and after Pope John Paul II, John Allen and I were very close friends in high school and college. As a result, my collection of early John Allen memorabilia includes fun things such as:

  • The standard opening paragraph John wrote which works for ANY book report.
  • A hand-written list of his “great sayings.”
  • Many memories of hilarious stories of John’s fearless exploits in student journalism and government, rock music criticism, and the consumption of food and beverages.

It had been at least ten years since I last saw John, right before he was moving to Rome to establish a beat there reporting on the Vatican for the National Catholic Reporter. As John told me at the time, he was going to Rome, in essence, to “wait for Pope John Paul II to die.” After arriving at the Vatican however, John, not surprisingly, turned an opportunity other Rome-based reporters viewed as a laid back assignment into a platform to break stories of global impact through building relationships with important figures throughout the Catholic Church hierarchy.

In the decade since, John traveled on 50 trips with Pope John Paul II, and became the go-to Vatican analyst for CNN leading up to and after the death of Pope John Paul II. He’s also authored numerous books, including “The Future Church – How Ten Trends Are Revolutionizing the Catholic Church.”

Talking about “The Future Church” brought John  to The University of Kansas recently in advance of heading back to Rome for the beatification of Pope John Paul II this weekend.

In writing this trend-focused book, John went through an extensive process to identify and vet potential trends against specific criteria to ensure the ten trends in his book could legitimately be considered so. After his KU lecture, I asked John to talk about the research and crowdsource-based process he used to settle on the ten trends in “The Future Church,” since the strategy he employed is directly applicable to how one would approach forecasting current trends in any market or organization. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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One Response to “Author John L. Allen, Jr. on Identifying Current Trends”

  1. Dorlee M says:

    Thanks so much, Mike, for conducting and sharing this interview with John Allen.

    It was so interesting to hear about the four main criteria that he uses to consider a trend as well as the elaborate and collaborative process he went through in order to finalize his ten key trends.

    Social media (or the use of his blog) was certainly one component through which he mentioned obtaining preliminary feedback on his ideas but I loved hearing how he really went out into the field for the information gathering stage, to talk to everyone from those in the highest ranks to the rank and file, to all “those in favor” as well as those “in opposition.”