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Do you have a false sense of your own creativity?

I see a lot of business people who do, and they can easily cripple themselves and their organizations because of it.

A false sense of creativity happens when you’re constantly trying new approaches (thus feeling all tingly and creative) when you’ve yet to answer the basic strategy question, “What matters?”

If you haven’t grounded yourself in your fundamental goal by answering this important strategy question, your willingness to constantly experiment isn’t a sign of a creative spirit. It’s a harbinger of significant strategy problems, if not now, then in the near future. Expect to waste a lot of resources (energy, time, money, goodwill…you name it) and never really achieve what you should.

Identifying what matters is typically a more analytical strategy exercise than a creative one.

After putting the time in toward really identifying what will have a material impact in your situation, you can begin creatively thinking about alternative ways to realize your objective. That’s where your willingness to experiment creatively becomes strategic and has the potential to yield real results.

Until you can credibly communicate “what matters,” don’t let your wild creativity out of the house. – Mike Brown

If you need to get grounded in what matters for your organization, your first call should be to the The Brainzooming Group. Email us  at brainzooming@gmail.com or call 816-509-5320 so we can determine how to have your team working from the same strategic perspective.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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13 Responses to “Before Wild Creativity, Get Grounded in Strategy First”

  1. Mark Dykeman says:

    “What matters.”

    Yes. Exactly.

    • Mike Brown says:

      I’ve yet to find a more important question to ask Mark than “What matters?”

      If there’s one out there that’s mor important, I’d love to know about it!

  2. Matt Ferguson says:

    Great post, Mike. I think the importance of asking “what matters?” extends beyond business to all parts of your life. It is hard for me to imagine a person being happy or fulfilled without asking that question.

  3. Yetunde says:

    I agree with you Mike…its time people realize that being creative isn’t just enough..its like not knowing the business angle to your creative traits, you get frustrated along the line when important questions are hanging. In most cases, especially from my experience, I think its the excitement of an idea that gets us carried away…but what’ s important is knowing HOW that idea will work and the best means of communication. in advertising creative ideas are just WOW… if it doesn’t communicate/sell the product benefit, its just crap.

  4. Saya says:

    I agree with HOW -but sometimes getting too much into HOW will kill the Creativity.
    Not always though. Got be careful in playing both correctly

  5. Alok Asthana says:

    Great view point. What do you want to be ‘creative’ about? Though, finding an answer to that question itself requires release from the past and a fresh perspective, which is the core of creativity.

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