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Put yourself in a position where you can allow a strategy of patience to work for you, not against you.

  • Have enough opportunities in development so any single one isn’t that critical.
  • Be far enough ahead in seeking knowledge that the learning curve doesn’t have to be accelerated.
  • Live on less than you can afford so money or fears related to it don’t force bad decisions.
  • Serve and cultivate a strong enough network that it’s not necessary to pester any one person for a response to your needs.

Where has a strategy of patience paid off for you?  – Mike Brown

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In a recent TalentZoo.com post called “Thirsting for Originality,” author Danny Goldgeiger addressed the perceived similarity of a Super Bowl ad for Coca-Cola and a nine-year old ad from Israel for a chocolate milk product. Danny G. wrestles with the possibility that wide access to media makes it more, rather than less, likely similar ideas may show up multiple places.

One strategy he suggests to minimize this occurrence is for agencies to push for original ideas, and clients to ask for unexpected things in ads (although in this case, the commercial is unexpected and still looks like a complete rip-off). All the while, he acknowledges it’s still likely ideas will get reprocessed in creative minds and used again.

So what can you do to challenge this tendency to reuse ideas more aggressively? One way is for people involved in creative pursuits to actively manage the media they regularly and deeply consume.

In the original article’s comments, I referenced a Conan O’Brien interview someone had tweeted where he was asked about his TV viewing habits. O’Brien recounted watching anything other than comedy for inspiration. His point was if he invested his time focusing on other late night talk shows, he’d drift over time toward what they were doing. The result? Losing his originality and failing to explore the comedic style most suited to him.

His comments provide a valuable lesson in managing media consumption.

If you want to minimize your own internal rehashing of ideas, think about consciously controlling the media you consume within your category. When seeking out creative inputs, do it more heavily from other industries or market segments. One way I address this is by using the Twitter feed to point me in new directions all the time (vs. working the same strategy, innovation, and creativity news and blog beat over and over).

If you’re in a creative role and you’re able, don’t immerse yourself in a direct competitors’ ads. That may seem radical (especially for a guy who has done a lot of competitive intelligence), but it could provide the right distance to keep your perspective fresh. – Mike Brown

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There are various types of people when it comes to choosing a strategy to deal with the political environment in an organization:

  • One group is oblivious to politics. They are who they are in all situations, completely unfiltered – which is great. But if you have an extreme personality, being exactly who you are will run you needlessly into problems in some, if not many, business situations. I could give you quite a list of people I’ve worked with who went down in flames being incredibly true to their quirky, distracting, or downright obnoxious personalities.
  • There are individuals in another group who constantly change behavior to conform to what they think the particular political environment is in any situation. These people will abandon their opinions, beliefs, and even principles to go with the flow. The result is they are completely unpredictable. While you may want things to be easy, without a predictable foundation for others to know how to work with you, one of two things will happen. You’ll either find yourself working alone or completely surrendering yourself to domineering political personalities in your work environment.
  • A third group invests the time to understand themselves and what’s important to them personally and professionally. They also monitor the political environment and what matters in it – both now and for the longer-term. Armed with this understanding, they make strategic decisions to hold or maneuver their positions based on what’s best for the business (and themselves) to be successful.

The third group has to work the hardest since it’s more involved to maneuver strategically rather than never doing it or doing it all the time. Being in the third group also requires a lot more emotional intelligence, which you may have to work on developing.

Want my advice? Be in the third group. Mike Brown

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Want a great strategy to improve your likelihood of getting more business (and by “business,” I mean doing more of what you do for external customers or internal clients)?

Here’s a simple, yet creative and under-used strategy: Be genuinely enthusiastic about doing what you do to help other people.

Talking recently with a potential service provider, I was struck by her contagious enthusiasm. Spending time on the phone with her made me more enthusiastic, increasing my interest in working with her tremendously.

Yes, she has talent. Yes, she has ideas. But most importantly, she has an overt, infectious attitude which right away puts her ahead of anybody else I might consider. It’s clear – she LOVES what she does!

What are you doing to show your enthusiasm for the people you want to serve?Mike Brown

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This video is from “Social Media Will Neither Save Nor End the World as We Know It,” a presentation I did last Monday for Barrett Sydnor’s integrated marketing communications class. The class is made up primarily of young business professionals working on degrees at the University of Kansas.

My comments address a discussion on getting involved in social media when your employer isn’t supportive. One student managing a really comprehensive social media presence for a non-profit organization said he had more latitude because of his employer’s non-profit status.

That may be true. There are several other ways (personal branding, guerrilla marketing, and donating time to organizations) available though to deepen your social media understanding and be prepared when your employer is ready. – Mike Brown

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I listened / watched / tweeted / chatted / multitasked my way through yesterday’s American Marketing Association “Social Media: Cracking the Code for Business Marketers” virtual event.

There was so much great content throughout (which is available on demand until May 2010), but one comment near the end hit home relative to recent conversations. James Clark of Room 214 wrapped up his social media ROI presentation with a slide referencing great work by his company’s “competitors.” As he put it, the subject area is moving and changing so quickly, you have to acknowledge and learn from competitors.

What a refreshing perspective.

In the transportation/ logistics industry, where I spent years, it’s nearly impossible for a company to possess every capability a customer might need in processing, storing, and moving their goods. With increased supply chain complexity, it’s become typical for your most vicious competitor in one business segment to be a valued customer, supplier, or strategic partner in another. If a transportation company can’t figure out how to work and compete at the same time with someone else, they’re destined to be relevant only for customers with very basic needs.

So it was a surprise recently, shortly after going full time with Brainzooming, when two people specifically said, “I think you’re a competitor of mine.”

How remarkable.

With so many companies needing to think more strategically and innovatively and then be able to implement their ideas, my concern isn’t competitors but simply sharing the value of what we can do to help potential clients be more strategic, innovative, and successful.

Can others address these potential clients’ same needs? Certainly. And as I regularly interact with other strategy and innovation providers in person or via social media channels, I hope to learn from them as well. At the same time, nearly everything I’ve produced on strategy, creativity, and innovation approaches is readily available here at no cost for others to use and learn from too.

So what’s the basis of competition for my two “competitors”?

How about fear? Or maybe, as someone said the other day when discussing this, it’s about being a dinosaur clinging to a business model destined to only fulfill very basic needs.

Sure, it’s early in the history I hope Brainzooming will have. We’ll definitely lose out on some opportunities where we have the best answer to help someone. But if we don’t think we really can best deliver on a potential client’s needs, we’ll reach out to folks like my “competitor” friends to see how we might work together. Or if it’s the best answer, we’ll point a potential client to someone who can provide better performance and value for them. I already did it earlier this week.

That’s our model, and we believe it’s the right one to genuinely serve and benefit the cool people we work with at Brainzooming.

Are you with us on this? Mike Brown

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When you get an email saying you have a direct message from Liz Taylor, you pay attention!

No, not THAT Liz Taylor. THE Liz Taylor who is still doing innovative, creative work. This Liz Taylor, based in Oxford, England, runs Wow@work helping businesses develop their creative potential.  She has spent over 20 years working with clients on marketing and innovation projects in the UK, Europe and the USA.  Liz is currently studying for her Masters in Organizational Psychology at Birkbeck, (University of London) and is researching creativity in organizations. You can follow Liz on Twitter: @wowatwork.

Today, Liz shares her perspective on the strategy for achieving the right balance between diversity and familiarity in fostering a creative culture:

Creating a culture in which people are constantly fizzing with imagination and ideas is one of the many innovation challenges we all face.   When a team becomes well-established with a track-record of success, there is always the risk that things will get too cozy.  When we start to feel comfortable it’s a sign that “groupthink” and risk aversion might have started to creep in.  Not good for creativity! 

So, the answer is to bring in some new blood and mix things up a bit, right?   New people with fresh perspectives and different thinking should fire up creativity.  But, lots of new members can also create challenges.   In a dynamic group it can be hard to build the good relationships and develop the shared working patterns that promote creativity.  We have to continuously renegotiate and reinterpret what is going on, which increases the sense of uncertainty and reduces the psychologically safety of the group.

Psychological safety is one of the key facilitators of creativity.  It encourages us to speak out and is the bedrock of “soft” communications – all those informal, spontaneous interactions that really drive ingenuity and inventiveness!   Creativity needs an environment rich in openness, active listening and building behaviours.   With increased diversity we should all be aware that we can fall prey to stereotyping, attribution errors, and cultural misunderstandings which can affect our communication and decision making.   

So what can we do to balance benefits of diversity and “new blood” with our need for psychological safety?  

  • Make sure the new people feel truly welcome in the group and give everyone a chance to get to know each other (in my book, a good excuse for a few beers down at the pub but depends on your cultural leanings of course!).   It’s important to appreciate each other’s views, expertise and background.   This will ensure we stay open to new ideas and helps practical organization since people are familiar with each other’s capabilities.  
  • Be aware of and use active listening and building behaviors.   No “buts” anyone!   
  • Ask what you can do to reduce any status differentials between functions and hierarchies.  No parking privileges for senior people, and if you are the boss, make sure you get the coffee sometimes!   
  • Create space to experiment and improvise together to get used to working styles and expertise.   HAVE FUN!  Allow mistakes to happen and evaluate them without blame.   
  • If it’s going to be a virtual working environment for much of the time, it’s vital to create opportunities to meet up in the real world.  Without face-to-face contact you will compromise the creative potential of your group.  People create ideas, not processes! 
  • If you are an old-timer (like me!) check you are staying fresh and keep challenging yourself, mix with new people, take a sabbatical or work on a voluntary project to try something new! – Liz Taylor

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