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I love the inventiveness of mashups. I particularly love all the insight and inspiration behind someone seeing a connection between multiple creative pieces that everyone else has missed. Good friend and emerging PR mega-talent Becky Johns tweeted about this Christmas mashup of Roxanne (by the Police) and the shiny-nosed Rudolph the Red-Nosed Reindeer whose growing YouTube views may make it go down in history.

In this case, “red” and its prominence in both songs was the point of departure for a cool yule video which incorporates the stop-animation Christmas TV classic portrayal of the Rudolph the Red-Nosed Reindeer story.

I’ll admit the mashup’s start is a little slow for me (okay, something is simply off in this part), but once Roxanne kicks in, this Rudolph mashup really does make me shout with glee! Enjoy the video! Mike Brown

For a magical creativity boost this holiday season, download the free Brainzooming ebook, “Taking the NO Out of InNOvation” as a gift for your creative perspective!

If you’d like to have magic happen with your business strategy, contact The Brainzooming Group. We love using our whole-Brainzooming strategy planning process to catalyze innovative success and help your organization win big!  Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can create strategic magic for you.

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Magic happens through:

  • Creativity

  • Misdirection

  • Showmanship

  • Engaging storytelling

  • Illusion

Magic also happens through:

  • Discipline

  • Planning

  • Rehearsal

  • Process

  • Repetition

Magic happens through exploring big ideas with a whole brain approach!

When you do that well, it’s magic!!!Mike Brown

Taking the NO Out of InNOvationFor a magical creativity boost this holiday season, download the free Brainzooming ebook, “Taking the NO Out of InNOvation” as a gift for your creative perspective!

If you’d like to have magic happen with your business strategy, contact The Brainzooming Group. We love using our whole-Brainzooming strategy planning process to catalyze innovative success and help your organization win big!  Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can create strategic magic for you.

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Following up yesterday’s post on the creativity boost working from memory can provide, winning results can also unveil themselves when you break away from what appears to be strategic common sense to pursue and implement an unconventional strategy.

The working from memory post got me thinking about a similar high school experience at a regional math competition. Fellow students Jeff Bernasky, close friend Dale Romme, and I were entered in a timed, competitive segment called, “Calculations with Calculators.”

I don’t frankly remember why, but none of us actually had a working calculator when it came time for the competition. As a result, we devised an alternative strategy. We’d each scan through the test and work only the easiest math problems – the ones which clearly didn’t require a calculator to solve.

When we implemented our strategy, it allowed us to answer more questions than any of the other student teams, since one can surmise, they were solving the equations sequentially using calculators every step of the way.

We won the competition in our sophomore year. And when we entered the competition the next two years, guess what? Yep, we didn’t use calculators and earned the threepeat!

Are you facing similar instances where employing the completely natural strategy makes sense but doesn’t yield the same winning results as an unconventional strategy could? You’ll never know what the possibilities are until you give the unconventional strategy a try! – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement.  To learn how we can structure a strategy to keep you ahead of your customers, email us at brainzooming@gmail.com or call us at 816-509-5320.

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Looking for a dramatic creativity boost when you’re in the midst of editing a document for the umpteenth time? Try working from memory.

Instead of tweaking yet another iteration of what has become a too-familiar blur of words, force yourself to update parts of the document without consulting the most recent version you’ve been staring at for too long anyway.

Surprised a guy who loves the efficiency of working from pre-existing content would recommend working from memory? Don’t be!

I had to work from memory recently while traveling, and the document I needed to update wasn’t easily accessible. Much to my creative delight, because of all the time I’d spent with the original content, working from memory to recreate several strategic concepts spurred a fresh creative approach. The better results were much better (in hardly more time) than if I had tweaked the latest version in a fairly incremental fashion.

It’s the holidays. It’s the time for great holiday memories. So try putting your memory to work this holiday season and see what type of new creativity boost you’ll receive as a gift!  – Mike Brown

For an additional creativity boost this holiday season, download the free Brainzooming ebook, “Taking the NO Out of InNOvation” as a gift for your creative perspective! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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While writing this Brainzooming strategic blog post, I’m in my favorite strategic, creative environment. Regular readers, say it in unison, “Mike’s on a plane!” Tonight I’m flying Southwest Airlines and enjoying “Plane Crackers,” the snack you apparently get now on intermediate Southwest flights. Plane Crackers are a great way of attaching a strategic shape to a service experience.

Maybe it’s natural for Southwest since the airplane is a huge part of the physical evidence of its service experience.

This whole strategic topic of shape intrigues me because quite frankly, I’ve struggled putting one to The Brainzooming Group experience. Originally, I tried to pick a shape which seemed both fun and vaguely industrial, thus the Jokerman font in the blog logo.

In the past year, however, with my wife Cyndi’s creative input, I’ve gravitated toward an orange square as an emblematic symbol for The Brainzooming Group. With the name appearing close to, but not in the square, it suggests “out of the box” while recognizing creative strategies still have to be implementable. The square also suggests the hundreds of sticky notes and numerous posters full of ideas The Brainzooming Group creative approach generates during an energetic strategy session with a client.

While I’m drawn to the square, it’s not clear to me it’s ultimately the right shape for Brainzooming.

Let’s wrap with 3 questions:

1. As a Brainzooming blog reader, what shapes are suggested by your blog reading experience?

2. In your organization, especially if it’s a service, how are you using shape in a strategic, creative way?

3. And if the answer to #2 is “we’re not,” how could you begin to strategically and creatively incorporate shape into your brand experience?

I’m looking forward to your thoughts! – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can help you enhance your brand strategy and implementation efforts.

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I spent time this week with some great marketing research peeps who work for a great research firm.

Always go with a known research company. The Dogbert companies of the world are just bad news!

Dilbert.com

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