Blog | The Brainzooming Group - Part 3 – page 3

Typical writer conundrum: Better to sleep on the flight and write when I get home, or try to write on the plane and sleep when I get home? Never an easy answer . . . The writing is easy on this flight because it’s completely the wrong topic . . . It’s easy to sluff off creating great brand messages. But the thing is, it’s not THAT much harder to create incredible brand messages. Do everyone a favor, and put in that little extra effort . . . Yeah, I over-share what’s going on in my life. I’m working on curbing that, though . . . When you’re a bottom feeder, you always want someone just a little more bottom than you. Thank you, Orioles, who are, in the words of our client, the “best of the worst.”

Hoping this book makes it to 22 states

I would definitely do “twenty-two states and half a mile” . . . Roll with the changes, as best you can . . . Sleep would be highly prized right now . . . You see, I’m on a losing streak . . . Being in the middle of a shit show of a job ain’t no fun for nobody . . . I forgot what the one cat’s name is. Been gone a long time, I am clearly a bad cat dad. BAD cat dad.

It’s Salvy. His name is Salvy.

Guy in front of me waiting to get on a Southwest flight: “Are you 33?” Me: “Yeah, at least for the next few minutes” . . . I hate closed windows on planes. Wait. Let me clarify: I hate closed window shades on planes. I’m just fine with the windows all sealed up tight . . . I legitimately wish there were a training school for sitting in the exit row where you could practice everything you are supposed to do under realistic, albeit simulated, conditions. I think we would all sleep better at night . . . Sat in the exit row over the weekend with two California soccer mom chaperones. Had to clue them in on everything in the Wizard of Oz that ISN’T accurate about Kansas. So, that occupied the entire trip from LA . . .We NEVER anticipate a drop in oxygen. To clarify: They don’t, but I wanna be ready. Do you know how hard you can pull on those masks? I expect to be pulling pretty hard.

Why would ANYONE schedule a bunch of meetings and calls the day you return from 10 days away from home? Duh . . . Sometimes, it’s the heat AND the humidity . . . Growing up, my uncle used to talk about One-Eyed Mildred, who ran a bar in his hometown. When we went to visit, he took us there, and she legitimately had only one eye. He said it was because she was so mean, a rooster pecked it out. That last part may be a rural myth . . . Professional photo bombers are SOOOOOO annoying. Why you gotta always get in my photos?

From a Walmart in LA. This is obviously where the aliens are expected to land.

A client told her team that they found Brainzooming because they Googled, Strategic planning” and “fun.” We’ll take those searches EVERY day of the week . . . Some people REALLY don’t like the people of Walmart. I, however, am one of those people. You take me, you take my retail choices . . . Last few weeks, I was, perpetually, half the way home . . . Oh, that’s who that is! I should have figured that out sooner . . . Many happy hours aren’t, so much. That’s just a cruel joke, I think. Others, are oh, so happy . . . Does anybody know what any of this means?

Laurel & Hardy, right?

Knowing where something is eventually going to go is half the battle . . . The other half of the battle is figuring out what order these one-liners should go in . . . If I had more money than I knew what to do with, I’d have a new t-shirt every day . . . I can’t wait to stop flying blind. It’s killing me . . . Stop me when you’ve had enough. Wait! Quit scrolling back up the page . . . Crab cakes and fried pickles. Who knew? – Mike Brown

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Looking for ways to keep strategic planning advancing before the rest of the company starts to actively think about next year?

If you’re involved in strategic planning, one valuable activity you can be doing right now is scouting out new venues in your community for offsite strategic planning meetings. Hit the web and phone, and then hit several new locations where you can potentially take the team for strategic planning this year. You may be amazed at the impact that fresh surroundings can have on enabling stronger strategic thinking.

5 Things Any Offsite Strategic Planning Venue Must Offer

During your site visits, look for these things to help decide which offsite strategic planning venue makes the most sense to use this year:

#1 Event Planner

Make sure that the event planner at the venue understands what you’re trying to accomplish during your offsite meeting. Invite the event planner into your meeting planning. Ask to see and/or hear about things they’ve done for other companies that might work for your team’s success. If they’re unwilling to engage in this type of exploration, that’s a strong sign you’re not in the right offsite venue for you.

#2 An Environment for Teams to Work

Look for lots of wall and floor space where you can create opportunities for small groups to collaborate, with enough space between them so that noise won’t be an issue. Make sure you can secure much more floor space than they might typically offer for meetings. You want people to be able to move around and not trip over one another.

#3 Flexible Furniture

Look for flexible furniture arrangements. Big conference room tables push people into sitting in familiar places and playing the same roles they usually do in your conference rooms back at the office. Look for modular furniture and a willingness from the venue to move things around so that they’re how you need them.

#4 Options for Multiple Settings

Within one facility, are there options for varied meeting rooms, environments, and team activities? While a facility with only one meeting room can work, it’s fantastic to have multiple settings within a venue to vary things during the one or more days you are there.

#5 Seamless Food Service

Find out about food service. You may think it’s important to be able to bring in your own food and beverages to better manage costs. For us, having to mess with these things the day of a strategic planning workshop is a major distraction from the most important work: breakthrough thinking. If the facility or a partner vendor can remove this distraction, it’s a smart investment.

That’s our typical list of important things we look for in an offsite strategic planning venue. When you can find all these things in one location, you have a winner. – Mike Brown

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The most popular statistic right now when it comes to knowledge transfer inside organizations?

Ten thousand baby boomers are reaching retirement age daily.

This statistic is used to light a fire under executives to hop on the knowledge management program. Many articles I’ve reviewed for an upcoming keynote presentation that I’ve informally called, Baby Boomers: Losing their Minds, paint the situation as totally dire.

While there’s a clear risk to losing intellectual capital, I see several potential upsides with the changing of the generational guard. We still see too many Brainzooming strategy workshops without enough women in senior roles, let alone healthy racial diversity. Given that, the baby boomer turnover has the potential to deliver multiple benefits, including:

That’s why the relevant number for your organization isn’t 10,000 baby boomers reaching retirement age daily. It is how much of your organization’s intellectual capital is subject to departure risk?

When identifying information to transfer in a strategic, coordinated fashion, I’m recommending to attendees that they prioritize several types of knowledge:

  • Information inside the heads and in the files of employees (irrespective of level in the company) who have influenced the organization’s body of intellectual capital, knowledge, and expertise
  • The details, keys to important communications flows, and histories within customer relationships integral to maintaining and growing revenue
  • Information on processes, procedures, and activities related to critical factors for organizational success
  • Successful structures and processes to transfer, embed, and ensure that the organization can act on vital knowledge

One other factor to narrow the knowledge you try to capture? Focus on capturing information that will be relevant in the future. While you may have a tremendous amount of information inside baby boomers’ heads, why waste time documenting things that won’t be important going forward? – Mike Brown

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Mid-year is that time where you look ahead to the year’s end while simultaneously reviewing this year’s plan and wondering how everything will get done by December 31. That leads to asking, “What would happen if we don’t get everything done? Didn’t we put too many things into the plan, anyway?”

Sound familiar?

5 Areas to Get Stalled Strategic Planning Initiatives Moving

I used to go through this routine repeatedly until I realized that I lacked a standard checklist of project assessment questions to use when a strategic planning initiative is behind schedule. I guess I was recreating the question set every time I needed it.

To spare yourself and everyone around you the hassles involved with not working from a standard set of questions, you can use the following routine this week, and in the years ahead, to standardize your diagnoses and approaches to floundering projects.

Rank the Suspected Causes

The first step is to assess the potential reasons why a strategic planning initiative hasn’t started within the time frame you originally planned. We recommend making a quick assessment. Our approach is to rank potential factors based on which you think are the most-to-least significant in delaying launch. Some typical factors you may consider:

  • The initiative’s importance or fit within the plan is off or no longer relevant
  • The leader and/or team on the initiative isn’t the right one
  • There’s an issue with the structure of the approach the team is taking to the initiative
  • There’s an issue with the size or scope of the initiative
  • Resource availability or levels are a roadblock
  • Some other reason is creating the roadblock

Ranking these factors, 1 through 6, helps prioritize your starting place to address the initiative’s delay. One ground rule: there can be no ties in your ranking. Not EVERY item can be the #1 reason. Force quick priorities so you can begin addressing the important issue as quickly as possible.

After completing the assessment, work through question-based checklists on the most significant factors. These are our starting questions in each category:

#1. The Importance or Strategic Fit Is Off

If changes in the internal or external environment are now calling into question a delayed initiative’s importance, ask:

  • Are there ways to simplify or change the initiative’s direction to increase its relevance?
  • What has changed in the underlying business strategy that impacts the need or interest in moving forward? Will the strategy change back (or again) soon?
  • Are specific reasons for moving forward more important than others? If we focused only on those reasons, how would we adjust the initiative?
  • If we don’t move forward with the initiative this year, what material impact will it have on attaining important goals and objectives?
  • Would we be better to divert focus from this initiative to other initiatives? Would we benefit more from diverting focus from other initiatives to jump start this delayed one?

#2. Leadership or Team Issues

Maybe the leaders or team expected to develop an initiative aren’t the right fit. This scenario prompts a variety of questions:

  • Is the initiative under-staffed? If we put more people on it, what will that change?
  • Does the team have challenges working together? Who, among the team members, needs to change in order to fix those issues?
  • Are there parties critical to developing or launching the initiative who haven’t been included to this point? Will involving them now help address these delays?
  • Are there people whose participation would have an immediate impact on moving forward?
  • If a major change in the team is needed, who from the current team should remain, in order to provide the right degree of continuity?

#3. An Issue with the Approach

In some cases, a struggling initiative makes sense, but delays in getting started are impacting the effectiveness of the original approach. Consider:

  • Is there a smaller effort or pilot related to this initiative that we can use to get progress (and results) going as soon as possible?
  • If there are uncertainties with the approach or the current environment, can we start with a part of the initiative that we could easily change or adapt later?
  • Are there steps we can easily remove (with disproportionately less impact) to streamline the development time?
  • Did we miss the order of steps we identified to launch the initiative? If so, is that fixable?
  • What initiatives have we previously completed that we can repurpose to accelerate progress?
  • Have we exhausted all the leeway in the original schedule? Do we (or can we, even) negotiate for more time?

#4. The Size or Scope Is an Issue

The delay can mean that the original planned initiative is now too big or small for current needs. Ask:

  • What are the areas in which to naturally modify the initiative, so it makes smart, strategic sense?
  • Are there nice-to-haves within the initiative that we can easily eliminate?
  • If the initiative isn’t going to have a big enough impact at this point, what changes do we need to make in order to minimize the gap?

#5. Resource Availability

Another factor that can slow progress is resource mismatches. Scenarios to think about:

  • If we put more money or other resources at this initiative, what type of impact would it generate?
  • Can we couple this initiative with a different, active one, so that they can leverage common resources?
  • What resources can we grab or repurpose from other initiatives and work them into this one?

First Ask, then Answer about Strategic Planning Initiatives

We hope that you’ll find this list of questions helpful in conducting any mid-year initiative reviews you need to do to make sure you deliver the most important aspects of this year’s plan. – Edited from Inside the Executive Suite

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I was at a church vision council’s meeting recently. The relatively new group is overseeing implementation of the church’s strategic plan and progress on it updated mission. That evening, the group was discussing alternative strategies to improve the church building and grounds. Looking at various plans, their conversation focused on the building activities in each plan:

  • The number of meeting rooms
  • The number and sizes of offices
  • Minimum hallway widths for accessibility
  • The types of dividers and doors to provide flexible room sizes
  • Which buildings might be torn down to enable new construction

Their discussion turned to how parish members might react to the various options and whether they’d support a building initiative.

via Shutterstock

My caution to the group was that, from the first stages, members need to be careful about the language they use to discuss the building initiative.

The group faced the classic features-benefits trap; their building project discussion was only about features.

Customers Write Checks for Features, but Buy the Benefits

They were ignoring the benefits: how each plan would dramatically expand the parish’s ability to realize its mission of prayer and service. Beyond the numbers of rooms and wall finishes, THAT is the important benefit from the building initiative. While the parish (and its members) will write a check for buildings and infrastructure, they are buying an experience. They are buying the ability to better help parishioners and all those they will reach out to with assistance to realize a closer relationship with God.

It’s easy for any organization to fall into that same features-benefits trap with its marketing and sales messages: While customers pay for features, they are buying the benefits.

That is why it is so vital to make sure you identify and articulate benefits that are clear, vivid, and important for your potential customers. – Mike Brown

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We’ve talked here about how Idea Magnets make life more exciting, fulfilling and successful, thanks in large part to their unflagging creativity.

Yeah, about that: it only appears to be unflagging.

It flags, my friends. It absolutely flags.

But Idea Magnets know this, and expect it, and they have ways of addressing it. In her seminal book on the subject of creativity, The Artist’s Way, author Julia Cameron (affiliate link) refers to this concept as “filling the well.” To put it simply: repeated output results in depletion. In order to create, we require creative fuel.

I found this book during my first year of college. It completely changed the way I approached my own creativity, and much of that comes down to a commitment to filling the well. Ideally, I replenish my creativity in small, continuous ways. But that’s not always practical. So when I feel that flagging feeling coming on, I choose one (or more) of the items on the list below and apply liberally to the affected area, as it were. When you magnetize your life like this, things get better pretty quickly.

Curate the things that spark your creativity.

Pinterest is an ideal tool for this. If you’re not familiar with Pinterest, it’s a site where you can collect (“pin”) images onto different “pinboards”. You can create as many boards as you’d like, and you can decide what, if any, themes each board follows.

Some of my boards

A look inside one of the boards seen in the previous image.

Of course, you could also opt for a regular, physical scrapbooks using images culled from magazines or anywhere else. Playlists are another great way to curate the music that makes you more creative. Whether you use Spotify, YouTube, or place that needle carefully on a much-loved record, music is excellent for filling the well. Finally, one of my favorite ways to gather the things that stoke my creativity is simply to put pen to paper and list them all. (I’ve done this most of my life; there’s something powerful and exciting about seeing so much potent creativity and joy named on a page in your own handwriting.) A young Nick Cave created the following list of his influencers and sent it to a reporter who’d just interviewed him:

Shift your point of view.

This is something that can be done figuratively — for example, by viewing your situation or project through the eyes of an artist you admire, or literally — by taking a walk and allowing yourself to get “lost” in a place you don’t normally walk through. You can get even more literal by climbing a tree and noting the the things you miss at your usual height, or by lying on the couch, letting your head hang down over one end, and examining your daily view of your home from that angle. It sounds silly. It is silly. But it’s also effective.

Get out of your head.

Do something that requires you to use all of your focus. Painting, woodworking, gardening, knitting, and surfing are all great ways to get out of your head and let your skills and instinct lead you. You might also consider stretching, exercising, meditating, cloudgazing, stargazing, or gazing into a nice roaring fire. Sometimes a vacation from our relentless thinking can work miracles.

Get out…period.

Visit a museum and fill your eyes with art. Get to the beach, the forest, the mountains, the desert, the open field. Breathe. Wander through an estate sale or a thrift shop. Visit a craft store and imagine trying completely new types of projects. Head to your local farmers’ market and take in the sights, sounds, and scents. See what classes are offered in your community and try something you’ve never done before: ikebana, weight lifting, ceramics, Zumba?

Magnetizing Your Life

Ideas can and do come from everywhere. And Idea Magnets need ideas in order to function properly. Our creativity demands it. It needs to roam and gather up fragments of this and that to use as fuel. That’s why practices like these are critical. At first they may feel strange or silly. But you’ll find that as you continue to make it a point to fill the well, you’ll begin attracting more and more ideas, and better ones, too. Idea Magnet to Idea Magnet, I promise you. – Emma Alvarez Gibson

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Today was webinar day, as I covered the keys to creating social-first content to stop boring your audience in conjunction with PowerPost. Among the ideas we shared were:

  1. Getting past the management belief that your audience wants to hear about your brand
  2. Telling stories as if your online presence were the company campfire
  3. Developing stories with a three-part, social-first formula
  4. Speaking to specific individuals through your brand’s stories
  5. Ensuring every piece of your online content delivers at least one of five vital benefits for your audience members
  6. Sharing stories for customers at all the places on potential customer journeys
  7. Involving customers in the stories your brand tells
  8. Finding the cool in your brand and bringing those aspects of your brand personality into social-first content

Listeners walked away with a wealth of actionable ideas to shape and improve how you develop and share stories that stop boring your audience. Download our Social-First Content ebook to get your hands on these same types of tools! – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

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