Blog | The Brainzooming Group - Part 322 – page 322
0
I’m at the marcusevans Market Resarch & Consumer Insights conference today talking about strategic thinking and the opportunity that market researchers have to contribute to broader strategic success in their companies. One of the keys to delivering on this promise is to have strong relationships with your key market research partners.

Several years ago, I sat down with our main market research company to address what was wrong in our strategic relationship. Taking the approach that we both had faults leading to problems in our relationship was a constructive way to get both of us back on track. The “Ten Things” list can work for almost any market research relationship. Fell free to use or adapt it with your marketing partners:
Ten Things – The Foundation to a Strategic Research Relationship
  1. Be a “thought partner” with us. This is a two-way street – we’ve got to treat you like one before you can do what it takes to become one.
  2. Your energy and passion for what you do (and your intellectual curiosity) need to be evident.
  3. There’s a difference between researchers who think they’re researchers and researchers who see themselves as business people. It’s tough to explain the differences, but they’re readily apparent. We need researchers who think like business people if we are to be successful.
  4. Understand our business more deeply than from just the numbers that you see. If not, we’ll never get to where we must go.
  5. Bring creativity to questioning, analysis, and reporting (and any place else in the process). That means generating new ideas to produce breakthroughs on mutual efficiencies, high impact insights, easy to grasp reporting, and actionable recommendations.
  6. We must put information into context. We can’t afford to just report numbers or even changes in numbers. We need to get to insights. What does it mean? What do we do about it?
  7. We have to get beyond reports that show charts and have bullets that merely say what is on the chart. We have to offer our audiences relevant insights. That takes pulling information from various sources (including people) and analyzing, talking, and identifying relationships among everything we’re looking at.
  8. Look outside our industry or outside research circles for ways to report information. Review Edward Tufte, Richard Saul Wurman, and others. Are there movie scenes that help us get our points across? Magazine ads? Always ask the question: “What’s that like?”
  9. Communicate proactively – let’s make sure we talk and we’re all clear on things before moving ahead. That may mean a phone call instead of an email.
  10. Exhibit strong attention to detail – that way we can get beyond fact & spell checking and spend our time on delivering insights.

If you can get to this point with your research partners, you’ll truly be doing COOL WORK that matters and that can change your company and your industry. WOW!!!

Continue Reading

0

It’s early March, so spring HAS to be just around the corner (I HOPE!). Spring’s a time for new growth as farmers focus on the upcoming growing season, ensuring that they’re taking all the necessary steps to increase the yield from their efforts. So thinking about business opportunities that you need to grow and exploit, who better to delegate your creative thinking to than a farmer who is experienced at proven ways to grow and harvest successfully.

Remember, use the great growth techniques below that farmers use and generalize how you may be able to apply each of them in at least 3 ways to generate new creative ideas for growth in your opportunities.

  • Researches the best crop to plant for the land & environmental conditions
  • Prepares the soil
  • Plants the crops at the proper time
  • Waters the crops to stimulate initial growth
  • Fertilizes to ensure maximum growth
  • Protects the growing crops against insects and other adverse conditions
  • Buys crop insurance in case problems environmental problems develop
  • Harvests the crop when it’s ready
  • Follows market information on crop prices to know when and/or how to sell what’s harvested
  • Sells the harvested crops
  • Rotates crops periodically to keep the soil healthy

Happy growing with your new creative ideas; remember it’s less than a month until spring!

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Continue Reading

0

When you don’t have anything interesting to say about thinking and research, step aside and let people who do have something to say take the floor:

Continue Reading

0

Something happens to take you off plan. Sometimes it can’t be avoided…the first time.

But how do you avoid getting your plan derailed a second or third time? One way is by revisiting an implementation effort that went awry and addressing questions such as those below, turning the answers into lessons that you and your team can use in the future to guide your actions:

  • What happened to cause these implementation effort problems?
  • What was the root cause – really?
  • Was there a backup implementation strategy in place? Yes or No? Did the backup implementation strategy fail as well?
  • What were the indicators that there would be a problem? Did we notice or ignore them? Will the signals likely be there next time in a comparable situation?
  • Was available information not gathered or processed?
  • How did we deal with missing information?
  • In what ways might the implementation effort differ next time?
  • If we think it was “bad luck,” how do we create “good luck” in the future?

These few questions will go a long way toward providing a foundation to improve your performance next time. For an insightful, more in-depth look at various types of mistakes and the personal perspective and processes to address them, check out this essay from Scott Berkun. And while you’re doing so, poke around on his website. I just started, and it looks like there are a lot of cool ideas to discover!

Continue Reading

0

Today is Leap Day, an extra day on the calendar. Use it well, because there are no guarantees on how long our important relationships will last, whether they’re in our business or personal lives. So take advantage of every opportunity daily to grow the people around you and to learn from them in turn.

Ask yourself several questions. Are you giving enough of yourself to these important people? Can you see your positive influence on them? Have you helped prepare them to pass on to others the lessons you’ve shared? Do these people know how much they mean to you? Are you ready to let them go?

To judge whether you are doing this successfully or not, try this. Imagine one of your most important relationships is drawing to a close, but you get one extra day with that person. Would you do anything differently on that special day? If the answer is yes, you have some more giving to do.

One of my most important business relationships isn’t ending today, but it is certainly entering a new phase as someone who is a wonderful friend and a tremendously talented and important member of the team takes the leap to the next exciting phase of her career.

And as sad as this type of transition can be, it’s among the most gratifying things in business to see some of the very special, talented researchers I’ve worked with go on to be so successful in their careers. As that group grows by one today, they all make me so proud to have learned from them and to have been a part of their professional growth.

P.S. To learn directly from one of them, check out next Friday’s blog with our first guest blogger, as Brad Barash at Decision Insight throws up some ideas on communicating research more effectively.

Continue Reading

3

There’s a great article by Dan and Chip Heath in this month’s Fast Company about the value of simple, straight forward checklists to improve performance. It’s a reminder of the value of checklists as strategic tools to help ensure that you’re thinking through both routine and new situations in structured ways. Problems on a recent trip underscored that point along with the realization that effective checklists don’t always have to be written.

During a “major winter weather event” (KC television weather jargon for “snow”), I was monitoring the weather by looking out the window and watching The Weather Channel. I was unaware that our airport had been closed for hours until my traveling companion called to ask when I was going to the airport and what my alternatives were.

It was suddenly essential to develop a checklist to evaluate viable options so that our trip didn’t fall apart. The resulting checklist works in many instances where a plan looks as if it’s in jeopardy of not succeeding:

  • Identify critical plan priorities that can’t be compromised. (We had to arrive Sunday night; all else could be adjusted on the road.)
  • Increase flexibility / options right away to be able to still achieve the priorities. (That meant downsizing my checked bag to a carry-on in 5 minutes and getting to the airport ASAP to have the opportunity to make more flight options.)
  • Secure access to the necessary information flow. (We determined that on the ground info was our best source – first at the counter, then at the gate.)
  • Develop likely scenarios and their implications. (Since it was an airport-wide delay, we had to get as early a flight as possible, while being prepared to catch the latest connecting flight possible.)
  • Secure the resources to operate in the most likely scenarios. (Our important resources were charged phones, water and food to take along, and each other – splitting up & teaming as necessary to get to the front of the customer service line ASAP.)

The end result? We made it on an earlier scheduled flight that left an hour after our original plane was supposed to depart. Our 2-hour Chicago layover was consumed by the delay; we walked off the plane in Chicago and went right to our original connecting flight. We had food because we’d planned ahead, so it wasn’t a big deal to miss eating at Midway. We arrived only 15 minutes late vs. the prospect of arriving 5 hours late. And the checklist made all the difference!

Continue Reading

0

Part 3 of delegating relationship issues to advice columnists in the Change Your Character exercise, has them providing thoughts on improving challenging and strained relationships. For each piece of personal relationship fixing advice, brainstorm three ways you can apply the advice to mending problematic business relationships.

  • Own up to your responsibility. Don’t judge the other person.
  • Don’t procrastinate – start the reconciliation process right away & work on it daily.
  • Don’t be an idiot and do something you’ll regret later.
  • Call on a higher power for help.
  • Make your intentions clear to each other.
  • Communicate – ask questions, listen, and seek to understand what’s wrong in the relationship.
  • (Re)establish trust.
  • Suggest several solutions that address both parties’ needs.
  • Be prepared to renegotiate the relationship structure.
  • Be prepared for uncomfortable moments.
  • Give the other person the space they may need.
  • Keep busy – don’t veg out.
  • Set up a schedule to communicate.

Along with the previous posts on building and maintaining relationships, you should have a full complement of ideas that you can consider for strengthening business relationships!

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Continue Reading