Blog | The Brainzooming Group - Part 353 – page 353

Holidays often present our most memorable experiences because of the emotional range they touch – whether positive or negative. The strong emotional connections coupled with the high degree of personal interest in holidays fixes long ago memories in our minds as if they happened yesterday.

When we’re presenting ideas in business though, we usually don’t think about this relationship that creates holiday memories:

Memorability = Degree of Personal Interest x Intensity of Emotions
At best, business presentations assume some implied level of personal interest (since after all, it’s a business topic) and stop short of including any emotion (since after all, it’s a business topic). When you work through the formula above for most business presentations (Minimal personal interest x Zero emotion), you get NO memorability.

For your next business communication, use the formula to your advantage by thinking through and incorporating answers to the following questions when developing and delivering ideas.

To increase personal interest, for each person in the audience answer:

  • What about the business is important either as a motivator (opportunities, cost savings, satisfying customers, increasing stock price, etc.) or as a fear (competitors, losing customers, deteriorating EPS, etc.) for this person?
  • From what perspective does this person think about the business, and how does that shape their information processing and decision making?
  • What words do they use to talk about the business?
  • What are their most important personal motivators (advancement, looking good, being smart, etc.) and fears (losing a job, looking bad, being dumb, etc.)?

To increase the emotional connection of your presentation, think about how you could use:

  • Surprise – is there a different way to order or communicate the content to be more surprising?
  • Drama – would making it a suspenseful story or acting out part of it add a beneficial sense of drama?
  • Humor – if the information is challenging, can you use humor (maybe a funny cartoon or story) to help reduce defensiveness?
  • Excitement – is there an alternative format (movie clip, audience participation) that would be more exciting than Powerpoint?

One final consideration in seeking a more emotional connection – how receptive is your organization to incorporating an emotional angle and how will you signal what you’re doing? Both points are important so that you are bringing your audience along with you to get the maximum positive impact.

So back to holiday memorability. It’s late December – Christmas, Kwanza, and New Year’s are coming up; Hanukkah is over. I’ll stop focusing on creating business memories and get started on holiday memories if you’ll do the same! But let’s meet back here right after the first of the year. Have a blessed holiday season full of wonderful memories!

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When you don’t have anything interesting to say, step aside and let the people who do have something to say have the floor:

  • “ . . . by pitting multiple scenarios of the future against one another and leaving many different doors open, you can prepare yourself for a future that is inherently unpredictable. Brainstorming pays off. And the more possibilities you can entertain, the less likely you are to be blindsided.” – Peter Coy and Neil Gross, Business Week, August 30, 1999
  • “The best way to have a good idea is to have lots of ideas.” – Linus Pauling
  • “I not only use all the brains I have, but all I can borrow.” – Woodrow Wilson
  • “It’s hard for corporations to understand that creativity is not just about succeeding. It’s about experimenting and discovering.” – Gordon Mackenzie
  • “Don’t ever miss a day without improving something personally.” – David Glass, Wal-Mart, 2000
  • “Your teaching must have the integrity of serious, sound words to which no one can take exception. If it does, no opponent will be able to find anything bad to say about us, and hostility will yield to shame.” – Paul of Tarsus
  • “Be so good that they can’t ignore you.” – Steve Martin


Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Yesterday’s post talked about building a personal creative team that you can reach out to compensate for your creative shortcomings. It’s a tremendously valuable approach to take.

Here are three keys that will help you cultivate a strong personal creative team:

  • Start with the attitude of giving yourself to others. Before thinking about how people can benefit you, understand your talents so that you know how you can first serve them. I initially heard Zig Ziglar say that the best way to ensure your own success is by figuring out how to make as many other people as possible successful.
  • Treat people nicely, be friendly, and smile (either in person or in your voice or written word if you’re communicating via voice or email). Taking the first step to be kind, appreciative, and friendly will create incredible relationship opportunities and open many doors that might appear to be closed.
  • Embrace “mutualism” – a sincere effort to find commonly shared goals, even among potential competitors, where you can realize a greater good. A great example is former presidents Bush and Clinton coming together several years ago for Tsunami relief. Although political rivals, their effort helped others, while benefiting each of them personally in different ways. Embracing mutualism requires the ability to compromise, reprioritize, and share: risk, success, and the limelight.

There are many other keys to building a great team, but these three will take you much of the way. Give them a try as you add to your creative team.

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Creativity in teams is critical because no single creative gift is sufficient in an of itself. A team provides the opportunity to assemble a whole variety of talents in a strategic fashion. It’s similar to the song “The Twelve Days of Christmas” where a whole variety of gifts are needed to express true love.

So as you make up your holiday card list, keep track of something besides who sent you a card last year: do a double check to ensure that you have a full range of personalities and talents among your informal creative team’s members. See if you have someone on your list for each of these 12 characteristics:

  • Artistic
  • Funny
  • Inventive
  • Stylish
  • Adventurous
  • Well-Read
  • Diverse
  • Quirky
  • Playful
  • Spontaneous
  • Curious
  • Pop-Cultured

If there’s a creative talent missing on your team, resolve to identify a new team member in the new year that expresses their creativity in that manner. And if you don’t have a creative team you can reach out to, start building it! You’ll truly love the impact that it will have on you!  – Mike Brown

If you’d like to add an interactive, educationally-stimulating presentation on creativity, strategy, innovation, branding, social media or a variety of other topics to your event, Mike Brown is the answer. Email us at or call 816-509-5320 to learn how Mike can get your audience members Brainzooming!

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I was struggling recently to pull together slides for a branding presentation – an effort requiring only a little strategic thought and creativity. But several attempts at starting were relatively fruitless. Even though I’d set aside focused time to do the project, it was impossible to progress.

At the same time, another project was pending; it had to be completed so that the next person in the process could begin. With that project lingering, I forced myself into the mode of answering questions, closing down potential options, and repeating the mantra, “Better done than perfect.” After a day’s worth of work, there was tremendous relief in finally signing off on that project and emailing it to the person looking for the results.

Then with a brief mental break from the computer, selecting the slides for the presentation became a snap; it was finished in 90 minutes!

As much as I thought that I had the creative depth to move both efforts ahead virtually simultaneously, I couldn’t. The creative reserves necessary for the project didn’t leave enough free space in my mind to work on the presentation.

So the next time the strategic and creative juices aren’t there for a project, ask yourself, “Is there something else hanging over my head?” If there is, see if you can take the steps to get the “something else” completed or delegated to someone else so that you have the max headroom for creativity.

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Too many research reports are a jumble of charts, arrows, and statements that simply play back what’s on the graphic (or worse, just regurgitate a chart’s methodology). For senior executives, that translates into a confusing (and at best, boring) jumble of information – pointing in all kinds of directions without really telling them anything.

If you have research responsibility, apply this maxim for great strategic thinking from Gary Singer, a wonderful strategist and the Chief Strategy Officer at Interbrand. His comment to me was:

  • Good researchers go to the edge of the data and step back – to be cautious & statistically sound.
  • Good consultants go to the edge of the data and stop – to be sure they’re on solid footing & that the client will buy off.
  • Great strategic thinkers go to the edge of the data, formulate a sound next set of assumptions that the audience can comment on & agree to, and then keep going to expand understanding & get to revealing insights.

It’s a simple statement and hard to do, but done successfully, it promises incredible business results. Use it as your new strategic hurdle to clear!

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The end of the year used to be a rather slack time at work. That changed about a dozen years ago, and ever since, December has been one of the most frantic times of the year. Add to that the holiday rush, and it all adds up to a lot of to-do’s that need prioritization.

Here’s an alternative that’s helpful when you have many other people depending directly on the completion of your to-do’s so that they can take action.

Instead of using the typical importance vs. urgency prioritization, create a grid that pairs urgency (how soon the to-do needs to get done) with the degree to which someone else is depending on the to-do as a next step for them (great dependency to little dependency). Now place each of your to-do items on this grid, thinking about near-term items that others are really depending on as a first priority.

Using this approach will give you a little different picture of your priorities, as you orient your to-do list to the importance of helping others first. And that’s what the holidays are all about!

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