Blog | The Brainzooming Group - Part 4 – page 4
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We say it so often, particularly during brand strategy workshops: a brand is more than a logo, a color, and a look. A brand encompasses the people, products, services, messages, promises, and reinforcing cues that create a complete customer experience strategy.

Against that backdrop, a properly-crafted branding strategy should do a variety of things that most standard, garden-variety strategies don’t have to do.

4 Customer Experience Strategy Questions Strong Branding Addresses

To determine whether your branding strategy is working properly and as hard for your brand as it should to shape your customer experience strategy, it’s a good idea to review it both in writing and in practice.

Your brand strategy should help your employees know:

These four considerations give you a quick way to figure out how your brand strategy stacks up.

What did you discover? Is it working hard enough to shape your customer experience strategy?

If not, contact us, and let’s talk about efficient ways to develop the ideas and modifications to strengthen your branding strategy and the experience you deliver to your customers every day. – Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

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How can you get the most mileage from the free strategic planning eBooks we regularly offer as downloads?

We do not pretend to be able to imagine EVERY single situation where you might apply our strategic thinking exercises. Yet when we create new eBooks, our main goal is ensuring the content is heavy on ideas and tools you can apply to improve strategic thinking and implementation in your organization.

One way we test that expectation is by working with the exercises ourselves to ensure their effectiveness and utility.

Using Our Own Strategic Planning Exercises

Considering that, here’s an example of how, as one previous boss might say, we eat our own dog food (in this case, strategic thinking exercises).

I was working yesterday on designing an upcoming strategic planning Zoomference for a client. One objective for the Zoomference is to push the leadership group’s thinking toward innovative ideas they might have never considered a few years before.

Reaching the part of the outline where we’re going to turn the participants toward more disruptive thinking, I needed to come up with appropriate strategic thinking questions for the client to consider. Turning around in my chair, I saw a draft copy of our Disrupting Thinking eBook. It is filled with questions to push thinking on multiple topics, including brand benefits, success factors, risk taking, and new market entry. I grabbed the copy, combed through it, and found five great questions.

Total time from identifying what I needed to having five strong potential strategic thinking questions?

Less than five minutes.

Compare that to sitting with a blank screen struggling to imagine brand new strategic thinking questions from scratch. I know I would have spent way more than five minutes.

If you’re similarly on the hook to come up with engaging questions or strategy and innovation ideas (which you likely are if you are still reading this), you would have taken the same or more amount of time.

Wouldn’t it be nice to be done in five minutes and ready to move on to the next thing?

How Much Time Do You Want to Save in the Next Year?

So, go ahead and download Disrupting Thinking right now. And grab our eBook with 600 strategic thinking questions, too. You will save TENS OF HOURS (maybe more) of time over the next year with these two Brainzooming downloads.
Download Your FREE eBook! Disrupting Thinking - 13 Exercises to Imagine Disrupting Your Brand

So yeah, we eat our own strategic thinking exercise dog food.

And it tastes darn good.

Plus, we share it ALL THE TIME! – Mike Brown

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We were listening in on an internal innovation strategy call conducted by one of our clients. The team was wrestling with a concern voiced by the organization’s senior leader that its complete innovation portfolio wasn’t capable of yielding the financial impact he is seeking. The key question was, “Where’s the beef with this innovation strategy?”

via Shutterstock

The sense of unease among the organization’s innovation team leaders was palpable. They were feeling a need to scramble. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. However, that would have entailed veering from their well-considered implementation plans.

3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss

Before they deviated from their very solid innovation strategy approach (only some of which we helped shape—they’ve been doing great work on their own), I challenged them to consider three questions:

#1. Is there a legitimate basis for the C-Suite challenge to their innovation strategy?

Does the organization truly lack innovation, or is the senior leader lacking awareness and understanding of the work the team has already accomplished? If they can’t answer that question upfront, they risk a lot of potentially unnecessary effort.

#2. Is there a standard methodology for quantifying the impact of the innovation strategy?

If yes, does it support the CEO’s perspective? If there isn’t a standard methodology to project and quantify the innovation strategy impact, it would be a better use of their time to develop one, rather than launching a disruptive CYA effort.

#3. If the team lacks innovation opportunities with a significant financial impact, what can they do to quickly find or create them?

Since it’s far better to scramble for progress than to take a CYA approach, what steps do they need to take to make this happen?

Where do you start looking for the innovation strategy beef?

In a follow-up call, they were still evaluating the need to pump up the number of new ideas to deliver the beef to the CEO.

Hearing they had still not answered these three questions and we’re trying to come up with more ways to generate more ideas, I cautioned them, using an analogy: they should answer the question about where the beef is by going to the fridge and putting a patty on the grill. Instead, they were primed to go out into the fields to look for more cows. The problem is that cows are difficult to find, and new cows don’t often yield the expected beef.

I’m hoping they are going to concentrate and invest their efforts into developing existing ideas, even if at the same time they’re pulling out all stops to get the CEO a satisfactory response.

Should you find yourself in this unenviable-yet-crucial position within your own organization, I encourage you to consider the questions above. They may just mean the difference between progress and business as usual! – Mike Brown

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Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Download Your Free Outside-In Innovation Strategic Thinking Fake Book

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Do you dread strategy meetings?

Really, we’re among friends, so you can be completely truthful in your answer: Do you REALLY, REALLY DREAD strategy meetings?

Of course, you dread them. Every executive dreads strategic planning. I know I do.

The reason is while it is important for organizations, participants hardly ever see the connection between participation and positive changes for brands and customers.

While a strategic planning process may promise to deliver real objectives and tactics, it often never happens as promised. Senior executives may say they want disruptive ideas, but they really want ideas that are easy to grasp and fit the current system. And who wants to waste precious time on trying to imagine and plan things an organization should pursue but ultimately never will?

That is why wrapping strategy meetings in creative thinking exercises and the appropriate amount of fun and diversion is optimum.

80 Fun Strategic Planning Activities and Ideas!

We’ve been facilitating fun strategic planning activities for years.

Across our client engagements, here are links to 80 activities and ideas for making strategy more fun!

Even though fun strategy meetings seem elusive, we routinely make them productive, enjoyable, and fun for the organizations, senior executives, and teams with which we work. Enjoy this dive into our most successful approaches.

If you would like to go even deeper, contact us, and let’s talk about how we can bring a fun approach to strategy into your organization! – Mike Brown

 

fun-ideas-strategic-planning11 Ideas to Make a Strategic Planning Process More Fun!

Yes, strategic planning can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”

Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

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In the Midwest, where I grew up, grain elevators are a common sight. The tall structures store grain for processing, and you learn as a kid that they can be both combustible and explosive. Given they hold a high concentration of grain, and therefore a large surface area, it only takes a small spark to turn one into an explosive scene.

3 Conditions for Explosive Creative Thinking Skills

Reflecting on grain elevators led me to consider explosive creative thinking skills, and the parallels between the two. The characteristics that create a potentially dangerous explosive situation at a grain elevator can be turned to a positive when applied to creative thinking skills:

#1. Large surface area

When it comes to creativity, this element translates to setting up many-to-many (as opposed to one-on-one) interactions among participants during a creative workshop. In this way, a variety of people are exposed to, and can stimulate new thoughts and perspectives in, one another.

#2. Intensity

Achieve intensity by constraining time and creating high expectations for the number of ideas a creative group should imagine. With just a few competitive people involved across a large group of participants, a big goal combined with a deadline leads to an opportunity to push everyone’s creative thinking skills for big impact.

#3. Structure

Finally, by having creative thinking exercises in place, you provide the right structure for group collaboration. And that’s the spark that takes the setting from calm to explosive.

Creativity Goes Boom!

This shorthand analogy proves very convenient if your team’s creative thinking skills aren’t delivering the results you would like to accomplish. Step back and ask, How can we generate the combination of the abundant surface area, intensity, and the structure to spark an explosion of creative thinking? – Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Continue Reading

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“I’ve known those guys for years, and they smiled all the way through a strategic planning process. That’s when I knew I wanted to meet you guys.”

That’s what the CEO of a nearly-$1 billion, employee-owned company said to us at our first meeting. We facilitate the strategic planning process for his organization’s largest business unit in 2016. Currently, we’re helping develop and implement one of its strategic initiatives.

The CEO wanted to discuss how we can help him with the strategic planning process across the corporation. The idea is that we’ll work with him to develop a strategic direction and then create a corporate strategic plan with his direct reports. Following that, we’ll work with each business unit on its own collaborative strategic plan.

Now, this is still a work in progress. In fact, we’re in the process of putting together the scope of work. But I wanted to share this endorsement while it was still fresh. We don’t share many of the accolades we receive, because our focus is on you and information that helps you, not news about us.

Keeping It All Smiles

I am sharing this one because it’s the kind of endorsement I particularly enjoy.

We strive to make any strategic planning process engaging, fun, and completely smile-worthy. In other words, everything strategic planning usually is not! Receiving this validation from the corporation’s CEO meant the world to me because getting people to smile during something that most people hate is a big part of why we do what we do.

Want to see this happen in your organization? If you’re ready to create your best strategic plan yet, in a shorter time than you’re used to, in a way that’s fun, engaging, and makes people smile, get in touch today. We have all kinds of ideas and proven methods to make it happen for you! – Mike Brown

 

fun-ideas-strategic-planning11 Ideas to Make a Strategic Planning Process More Fun!

Yes, strategic planning can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”

Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

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You may want to take a seat before reading this rest of this.

An Awkward Social Media Strategy Moment, Brought to You by The Brainzooming Group

We’re going to ask a tough question about your social media strategy. An uncomfortable one that may be awkward.

Ready?

Here it is: When you take an honest look at the social content your organization produces, can you think of any reasons why your customers and prospects would be interested in reading, viewing, listening, or engaging in it?

Before you check, think about this: you’re not evaluating your social media strategy as a company insider. You’re evaluating your social content as a customer or prospect that may know very little about your company, let alone have a burning desire to learn more about it right this second. What they care about is content that is beneficial, entertaining, or otherwise good for them. End of story.

Now, go take a look and consider the question. We’ll wait while you poke around your blog, tweets, videos, Facebook updates, LinkedIn articles, Instagram images, and such.

(And BTW, if none of the abovementioned has been recently updated, the answer to the question is NO.)

*whistling while we wait*

You’re back. Great!

What’s your answer?

If it’s YES, that must mean you’ve invested time into thinking about your audiences’ interests beyond your company, creating and sharing content where you can credibly address those concerns. And that means–

What’s that?

You’re now unsure about whether YES, THEY WOULD LOVE OUR CONTENT is the right answer?

Well…we thought you might have some second thoughts about that.

Boost Your Brand’s Social Media Strategy with Social-First Content!

Whether you wavered in your YES, or you fessed up right away that the answer is NO, it’s time to download our latest Brainzooming eBook on social-first content strategy.

In Giving Your Brand a Boost through Social-First Content, we’ll show you how to quickly develop and use an audience persona to:

  1. Understand more comprehensively what interests your audience
  2. Find engaging topics your brand can credibly address via social-first content
  3. Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Giving Your Brand a Boost through Social-First Content shares actionable, audience-oriented frameworks and exercises.

We use these same tools to help clients develop solid, brand-building social media strategy plans and implement them successfully.

And now you can, too. At no charge. In no time at all, you’ll be back, confidently saying YES, THEY WOULD LOVE OUR CONTENT.

Download Your FREE eBook! Boosting Your Brand with Social-First Content
Download your personal copy of Giving Your Brand a Boost through Social-First Content, and start improving your social media strategy today. Ready? Let’s go!

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