Blog | The Brainzooming Group - Part 5 – page 5
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I was talking with an executive about the dramatic changes going on in her organization. Everything is maxed out: expectations, pressure, stress, timelines. The whole nine.

In the midst of it, two leaders who experienced a serious professional rift a number of years ago are simultaneously thrust into the center of today’s crisis. They are readjusting their roles, as they’re now required to always be on the same page publicly. They also have to have a keen sense of what the other one is thinking, saying, and doing.

Hearing this, I wondered aloud: will today’s crisis heal the professional rift and reset the relationship?

via Shutterstock

I’ve experienced the impact of using a crisis to push forward with change. I’ve experienced the team-building and affiliating impacts of a group of professionals banding together to accomplish a major initiative. I hadn’t put the two together to think about embracing a crisis situation to reset a professional relationship.

Which prompts me to wonder: when today’s crisis emerges, what is the potential impact of reaching out to people that you aren’t as close to anymore? What are the potential benefits to involving them in facing a common, critical challenge? When you let a professional crisis go by without doing so, what is the missed opportunity?  – Mike Brown

 

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Idea Magnets display a creative leadership mindset that incorporates acting in ways that help others become high performers in their own tasks.

As you consider the people you interact with, ask what you can do and how you can do things to enable their strong performance in their own activities.

Want to learn more about Idea Magnets?

Find out more about how you can better embody a creative leadership style that sets you and your team apart for collaboration, imagination, implementation, and success! – Mike Brown

 

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Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact?

If so, look for ways to shape the customer experience of your product’s end users.

That doesn’t mean the intermediaries your organization may view as its customers: the distributors, wholesalers, or others that sell or bundle your product. Look to the customer experience as delivered to actual organizations and/or individuals that are USING your product on a daily basis.

What do you know about the people who are touching, interacting with, and determining whether your product makes their days better or worse? (Or perhaps your product is so seamless or invisible that it doesn’t even register with them.)

You know those people are out there, but how much time do you devote to thinking about the impact your product has on them?

If it’s slim to none, it’s time to dramatically increase the amount of consideration you give to end users – right away!

We took that approach when developing an innovation strategy workshop for a B2B manufacturer. While the organization has extensive insights into its intermediaries, we oriented many of the innovation strategy exercises toward the ways the people using their product experience (or don’t) what the company manufactures. One participant noted at the end of the workshop that focusing on the experience was new and valuable for them when it came to identifying new opportunities.

If you’re in the same situation, look to the individuals that are the last ones to interact with your product. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown

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Need a Stronger Innovation Strategy to Grow Your Brand? Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

  • Identify your organization’s innovation strategy profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!


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You’re working on an important new employee or customer communication to further your branding strategy. You’re trying to say things succinctly. Perfectly. But as you’re looking for just the right word that will have just the right impact, it’s not coming to you.

What do you do?

The answer is obvious: you go to an online thesaurus and look up synonyms for the tired old word you would typically use. Or maybe you will settle for a little inspiration to imagine what the right new word could be.

Either way, I have a request to make.

STOP loving those generic words in the thesaurus.

I mean, if you REALLY think communication supporting your branding strategy will be fine with just any old generic word, than I suppose you can go ahead and do it.

On the other hand, if you want to use language that sounds like your intended audience and resonates with them, don’t make the online thesaurus your first stop for ideas.

Instead, explore previously-well received communications you’ve delivered to your audience. While you may be looking for new ways to communicate key elements of your branding strategy, chances are what works with your audience has more to do with building up consistent language that means something to them than it does with constantly throwing new terms at them.

Another great source to draw from?

Revisit comments and language that your audience already uses to talk about your brand. Those can come via documentation from online surveys, online collaborations, customer service calls, emails, testimonials, or content they have shared through social media.

If you have some time and/or the means to do it, reach out to your audience with questions that allow them to talk about the area of interest to you.

In our experience, any of these options are better, more on-target sources for meaningful language than an online thesaurus.

Why?

It’s because these words come directly from the audience. That makes the language more likely to score on its simplicity, understandability, and resonance.

So, yeah, I know it can be tough, but do yourself a favor: step away from that thesaurus.

Your audience will thank you, and so will your ROI.  – Mike Brown

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Sometimes, we get to design a creative thinking exercise that seems like so much fun during its development that it causes me to continually smile and giggle.

We have a new one of those that we debuted yesterday.

In its new form, it’s called Surf-to-Turf. It combines the Shrimp creative thinking exercise, the ultra-popular-at-Brainzooming mad face emoji, the extreme creativity and celebratory slogan (“Winner, winner chicken dinner”) of Diners, Drive-ins, and Dives, and one of our favorite products: orange, “I Am Creative,” notes to self socks.

All that in the poster shown here.

How can you see all those mad emoji faces and NOT giggle?

This design came about specifically for this client. Our objective was to provide the innovation strategy workshop participants a chance to vary their activities, work with new people, self-manage their performance on a creative thinking exercise, and have a chance to win a prize (the orange socks).

Do you like the idea of working with a partner that designs what it does all around what makes sense for your brand and the innovators you have on your team?

If you do, then contact us. Let’s figure out how we can customize and develop the right strategic thinking and creativity tools to make you giggle, smile, and come up with winning strategies! – Mike Brown

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People still ask if I miss working for a Fortune 500 company. I tell them the only times I do are on the 15th and 31st of the month.

That line always gets a laugh.

When you are in an entrepreneurial venture, the paydays aren’t on a predictable schedule. Yet, since The Brainzooming Group works with many major corporations, it’s not like I don’t retain a sense of the upsides and challenges of working in the corporate world.

For today, at least, it is great to be out of the corporate world.

That sentiment all revolves around our content marketing strategy.

The client we’re onsite with today working on an innovation strategy comes with an intriguing history.

Our primary contact saw me speak in 2014 at Compete Through Service Symposium produced by the Arizona State University Center for Services Leadership and subscribed to the Brainzooming blog email. At the company he was at, there was no opportunity to work with us.

He changed jobs early in 2017 and re-subscribed to the blog with his new company’s email address. By mid-year, he completed a Contact Us form on the website, wanting to discuss his brand’s innovation strategy. Coincidentally, we were headed to his city the next Monday to host another client’s annual customer forum. We arranged a meeting and subsequently developed a scope of work. It changed a few times as he worked to sell-in the initiative. Several months later, the deal seemed in question, but we got an opportunity to do a 30-minute phone conference with the company president to address his questions. That led to another spin on the scope of work.

Right after 2018 started, they signed the scope of work to begin. Following an online input survey with both internal team members and external partners, three of us are onsite TODAY for a full-day innovation strategy and new product development workshop.

So, why does this story make me glad I’m not in the corporate world anymore?

It’s because I can’t fathom trying to assign credit for this deal if it unfolded in a Fortune 500 company:

  • The relationship started multiple years ago through a speaking engagement.
  • The only client contact for nearly three years was the blog email and an eBook download.
  • Once we moved into active business development mode, three of us participated in developing the scope of work.
  • I led the call that moved us toward winning the business.
  • Four of us contributed toward creating the Brainzooming experience we’ll deliver today.

In a Fortune 500 company, this could lead to a huge tug-of-war for credit.

In an entrepreneurial venture, we can talk through the best approach to assign credit that equitable for everyone without needing a system to track and allocate effort.

Here’s to a wonderful, productive, and beneficial workshop with our new client, and our hope that it leads to a long relationship. And even better, as we move forward, here’s to nobody even remembering exactly did what to win it. – Mike Brown

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Looking for Brand Innovation to Grow Your Business? Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!

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The 2018 Fast Company Most Innovative Companies issue arrived Saturday. It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities.

16 Creative Thinking Questions from the Most Innovative Companies

You can apply these creative thinking questions to trigger your own brand’s strategic thinking on innovation strategy:

Strategy

  • What’s the heart of our brand that we can double down on right away?
  • If our time horizon were 25 years, what current things would we eliminate? Which ones would we accelerate?
  • How is our leadership removing distractions to innovation (instead of creating them)?
  • How can we focus on innovation results and let the financial results follow?
  • Where can we mass resources for innovations with the biggest impacts?

Customer-Focused Innovation Strategy

  • What remarkably new things can we deliver to the marketplace in the next year? 3 years? 25 years?
  • Where can we innovate to allow customers to do things they have never been able to accomplish before?
  • Where can we innovate to provide customers and partners greater visibility and growth opportunities?
  • What innovations would help customers do the right things?
  • What would we halt if we stopped doing anything that might be remotely bad for customers?
  • What will it take to immediately stop using our customers as guinea pigs for innovation?
  • How is our B2B brand dramatically changing individuals’ lives?
  • What opportunities will let us grow by 100x the amount and variety of valuable content our brand produces for customers?

Agility

  • What can we do to deliver innovations when they need to get to market vs. when we’re done tinkering?
  • What changes would let us keep tinkering and improving right up to the time we deliver our next innovation?
  • Which of our internal systems have value for other brands like ours that we can sell?

Which creative thinking questions from the most innovative companies will you take to your next leadership team meeting to focus the conversation on your own brand’s innovation strategy?  – Mike Brown

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Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


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