Blog | The Brainzooming Group - Part 5 – page 5
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Meeting with a client to design a visioning session for its upcoming strategic planning activities, I prepared several pages of options. The possibilities included many different directions we could incorporate within their strategic planning process. The objective of our conversation, at least from my end, was to help them start making decisions about how they wanted an early step in their strategic planning activities to look.

You do not always have as much flexibility we did in this situation. Ideally, though, you want some latitude to design your strategic planning process to create an experience that will be both productive and engaging for participants. Additionally, you want it to produce results for your organization.

5 Keys to a More Flexible Strategic Planning Process

via Shutterstock

Here are five practices to help ensure you have options and flexibility when you begin designing how you will develop your business strategies:

#1. Start planning your strategy as early as makes sense

Starting early doesn’t necessarily mean spending more time on developing your strategy. Launch strategy planning far enough ahead of your deadline so that you have an opportunity to involve all the people you would like, plus go deeper in activities needing more attention.

#2. Take advantage of the early start to ask people for ideas sooner than later

One major advantage of starting your strategic planning process early is you have more time to engage a broad group of internal and external audiences for specific input on what the plan should address. This always makes for a better plan.

#3. View issues from as many strategic perspectives as possible

If you solicit strategy input from a large, diverse group of stakeholders, you will incorporate many different perspectives. Introducing perspectives from across your audiences should make the plan more on-target, actionable, and focused on producing meaningful benefits.

#4. Only presuppose the strategic plan’s direction in proportion to how widely you solicit input

Another benefit of starting early and soliciting ideas from stakeholders is your learnings can shape the structure and content of your strategic plan. This moves it away from a closed process with only a small group deciding what it should contain. If you gather input widely, you can gain confidence in using the themes and focus areas you learn to structure and move the plan forward more quickly in later stages.

#5. Make decisions as late as you can during strategic planning

Starting a strategic plan early may mean you have fewer actual results from the current plan to shape decisions. That’s why you should design the strategic planning process underway now to delay decisions for as long as possible. This provides flexibility without slowing down or unnecessarily compromising your strategy.

Looking for more strategic planning flexibility?

Would you like help thinking about what more flexible strategy planning process looks like for your organization? If you have responsibility for strategic planning in your organization, contact us, and let’s discuss how a flexible, collaborative strategic planning process could work for you! – Mike Brown

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Create the Vision to Align and Engage Your Team!

Big strategy statements shaping your organization needn’t be complicated. They should use simple, understandable, and straightforward language to invite and excite your team to be part of the vision.

Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


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We previously shared ice breaker questions created for various client events. Here is another installment.

22 Ice Breaker Questions on Disruptive Innovation and Uncertainty

We helped plan a full day event focused on disruptive innovation. That triggered creating an entirely new set of ice breaker questions linked to disruption or uncertainty in some way. And since disruptive innovation and uncertainty are hot topics for the Brainzooming crew currently, we wanted to share a subset of the questions for your use:

  1. How long did it take you to figure out what you wanted to do in your career?
  2. What daily task in your personal life would you want a robot to take over first?
  3. What daily task in your work life would you want a robot to take over first?
  4. What’s the most exciting thing in your view as you look ahead to all the technological changes promised for the years ahead?
  5. What’s the scariest thing in your view as you look ahead to all the technological changes promised for the years ahead?
  6. What do you think will be commonplace first – a car with NO ONE behind the wheel on the highway or no more cell phone calls where you must tell someone to repeat something because they dropped out?
  7. Which will disappear first – boring PowerPoint presentations or the K-Mart brand?
  8. Speaking of disruptive brands, what is your best Uber experience?
  9. Speaking of disruptive brands, what is your worst Uber experience?
  10. Does the prospect of getting food delivered within a few minutes by a total stranger make you forget all about personal privacy for your information?
  11. What disruptive brand do you use most often (or the one you use second most often if the most used one is kind of embarrassing)?
  12. What one prediction about the future are you confident will NEVER happen?
  13. If you could share one thing with your twenty-year old self to make things less unpredictable for you back then, what would it be?
  14. What unpredictable career twist led you to be here today?
  15. Is your career what you expected it to be when you were 25, and if “no,” how is it different?
  16. Do you get to spend more or less time thinking about the future of your business than you think you need to spend?
  17. What disruptive brand do you think will be the next one to completely implode and disappear without hardly a trace?
  18. What is one task in your life that you would NEVER trust a robot to do?
  19. What will be commonplace first – Amazon uses drones for delivery on a widespread basis or a private company puts a person on the Moon or Mars?
  20. What do you think is the bigger threat to humanity – a weird computer virus or an easily-spread human virus?
  21. What technology can you not live without that you didn’t have two years ago?
  22. Who is closer to being an all-knowing being: Mark Zuckerberg or Jeff Bezos?

The good news here is that looking back through the list, most of these ice breaker questions will work even IF your event isn’t solely tied to disruptive innovation and uncertainty.

And that’s a certainty! – Mike Brown

What’s Your Implementation Strategy for Uncertain Times?

Things aren’t getting saner and more calm. Are you ready to pursue an implementation strategy that works in uncharted waters?

The Brainzooming eBook 4 Strategies for Implementing in Uncertain Times will help you examine your strategy foundation, insights, profitability drivers, and decision making processes when few things ahead are clear. We share suggestions on:

  • Using your organization’s core purpose to shape decisions when things are changing
  • Reaching out to employees with valuable insights into what to watch out for and what to expect
  • Sharpening your command of cost and profit levers in your organization
  • Implementing processes to focus and sharpen decision making

4 Strategies for Implementing in Uncertain Times is a FREE, quick read that will pay dividends for you today and in the uncertain times ahead.
Download Your FREE eBook! 4 Strategies for Implementing in Uncertain Times



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We were driving home from the store this weekend, and saw this huge tree that fell over from its base. It made me think of the phrase “too big to fail.” In this case, this huge tree must have been completely ready for failure, whether that was apparent to anyone or not.

Disrupt Your Brand Before Something Else Does

A similar phenomenon applies to brand strategy. You may think your brand is strong and ready to withstand anything that might come its way. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market.

While success can breed success, it can also lead to blindness about the importance of trying to disrupt your brand strategy before something else comes along to topple your brand.

104 Possibilities to Disrupt Your Brand Strategy

To help you stay ahead of disruption, here are 104 possibilities to do the work to disrupt your brand strategy yourself instead of letting another party do it for you. Beyond these articles, it’s a wonderful time with strategic planning coming up for many firms, to download the free Brainzooming eBook, Disrupting Thinking – 13 Exercises to Imagine Disrupting Your Own Brand Before Someone Else Disrupts You! 

Don’t allow your executive team to become complacent! Get to work on disrupting your business strategy yourself: it’s much less painful! – Mike Brown

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Is there such a thing as a quick check to determine whether a strategic plan is on the right track or not?

While reviewing mini-strategic plans attendees developed at a recent logistics company customer event we facilitated, I relied on one that works well.

We designed a group exercise for participants to identify strategic plan topics. We also provided an overview with instructions about how to write a mini-strategic plan. Each mini-plan section featured one or two questions to help guide small groups in their work. Each of the six groups had fifteen minutes to complete the front and back of a mini-plan. As they worked, we roamed among the six groups to answer questions and provide guidance.

1 Question to Test Effective Strategic Plan Development

I was familiar with the starting topics and trigger events, but did not have close knowledge of the conversations each group had to develop its mini-strategic plan. Beyond looking for good structure and form in each mini-plan, I repeatedly asked a strategic thinking question that is valuable for anyone writing or reviewing any type of plan:

If I had to implement this, would I know what to do?

This simple strategic thinking question helps you quickly identify:

  • Whether the plan provides enough detail
  • If the words (and especially the acronyms used) are understandable
  • Whether the steps (or tactics) follow one another in an order that makes sense
  • How complete the path is to lead to the stated goal or objective
  • How faithfully the steps carry out the stated strategy

In the Brainzooming world, we think highly of a single strategic thinking question that works that hard, shedding light on five key areas in creating an effective strategic plan.

Tucking this question away for the next time you are writing or reviewing a strategic plan will lead to a more complete plan with simpler, straightforward language offering a better opportunity for successful implementation. – Mike Brown

fun-ideas-strategic-planning11 Ideas to Make a Strategic Planning Process More Fun!

Yes, a strategic planning process can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”

Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

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Ten years ago, last week, I gave what I’ve always considered my worst presentation ever.

I call it my “Lee Harvey Oswald presentation.”

The horrible experience wasn’t for lack of public speaking skills, sufficient preparation, and scouting the unusual location ahead of time. It wasn’t for not being ready with options in case something didn’t work. And it wasn’t for not having a friendly audience.

Somehow, though, none of these things saved the presentation!

Public Speaking Skills and My Worst Presentation Ever

This early Taking the NO Out of Innovation presentation was at a Chinese restaurant. I visited it a few days early to see the meeting room. The arrangement was clearly going to present a problem. The room was small and had no natural area from which to present. As a result, I brought an easel, a big pad of sticky notes, and markers in case I needed to do something different to visually communicate the main points.

The day of the presentation, the luncheon was oversold. There was hardly room to move. The projector was placed on a highboy table in the middle of everything where it blocked the view for a significant portion of the room.

Assessing the options, I decided to ditch the PowerPoint. Instead, I planned to cartoon the presentation on the big easel pads. That went fine, other than I hadn’t adequately tightened the easel legs. As I marked on the pad, the easel legs would slide toward the ground. Not wanting to stop the presentation to figure out how to the legs worked, I leaned the easel pad against the giant TV on the shelving unit behind me, attempting to use it to stabilize the paper pad.

During most of the presentation, the waiters were serving lunches, announcing the dishes (which you’ll notice got more space than I did in the invitation!) they were delivering at the top of their lungs. At one point, I said aloud that it was like presenting in the middle of a bowling alley.

Photo credit: Michael Irvin

I survived the presentation, and had the opportunity to meet Michael Irvin, “The Big Idea Guy.” Michael won the creative kit door prize I gave away.

Why do I call it my Lee Harvey Oswald presentation?

After Lee Harvey Oswald was picked up by the Dallas police, they let the press interview him. At one point, he said he was waiting for someone to come forward to offer him (legal) assistance.

Throughout me fumbling with the easel, I was hoping one of the people I worked with would come forward to offer ME assistance. When I asked them later why they didn’t come up to help me, they said they didn’t want to detract from the presentation. I about fell on the floor. There was NOTHING that could have made the presentation go worse than it did!

The intriguing footnote to this story is several people attending that day have graciously said later how helpful the Taking the No Out of InNovation presentation was and how much they enjoyed it. Which just goes to show you, even if you’re completely frustrated by your temporary absence of public speaking skills, if you are earnestly trying to make it good and valuable for the audience, you have a chance of reaching them despite all the challenges.  – Mike Brown

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ebook-cover-redoBoost Your Extreme Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help  generate extreme creativity and boost your creative thinking skills! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Contact us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Chuck Dymer and I presented to a group of logistics managers in Chicago last week. The topic was how to handle uncertain times successfully.

Tomorrow, I’ll be closing the Nature Explore and The Outdoor Classroom Project Leadership Institute with a comparable message. The conference theme is building resilience and joy in uncertain times. The audience for the presentation consists of educators, landscape designers, government officials, and others involved with creating outdoor classrooms for children. It’s all about getting kids outside to experience nature, interact, and learn. The closing presentation will be about staying strong as an idea magnet even you are uncertain of what is ahead.

Next month, Emma Alvarez Gibson and I will be delivering a couple of workshops for the Friends of Georgia State Parks and Historic Sites. The message will once again be similar: carrying out your mission when times are changing in ways you have not previously experienced.

Yes, dealing with uncertain times (while facing fewer or nonexistent resources) seems to be in the forefront for many different types of organizations these days.

25 Infinitely Renewable Things in Uncertain Times

One theme for the Leadership Institute presentation is finding the blue sky – the open opportunities – even amid what seems to be an onslaught of constraints and limitations. That took me to the idea of abundance thinking, one of the fundamental strategies of idea magnets. These creative leaders recognize constraints but turn their attention to the available resources that are plentiful and can always be grown.

Wanting to leave the Leadership Institute participants with a starting list of ideas, here are twenty-five things that are abundantly available – even in hard-nosed business settings.

  1. Affiliating with Others
  2. Asking Others for Help
  3. Asking Someone If You Can Help
  4. Caring for Others
  5. Cheering Each Other On
  6. Coming up with another idea
  7. Creativity
  8. Determination
  9. Doodling a Smiley Face or Heart
  10. Enthusiasm
  11. Focusing on Your Core Purpose
  12. Forgiveness
  13. Good Humor
  14. Good Intentions
  15. Hugs
  16. Humility
  17. Imagination
  18. Jumping for Joy
  19. Positive Thoughts
  20. Prayer
  21. Reaching Out to Others
  22. Remembering Successes You’ve Already Had
  23. Sharing Stories
  24. Smiles
  25. Trying One More Time

What else is abundantly available in your part of the world? If your team could use some ideas and motivation right now with handling uncertainty, we’d love to come spend time with you to share strategies that are working!  – Mike Brown

What’s Your Implementation Strategy for Uncertain Times?

Things aren’t getting saner and more calm. Are you ready to pursue an implementation strategy that works in uncharted waters?

The Brainzooming eBook 4 Strategies for Implementing in Uncertain Times will help you examine your strategy foundation, insights, profitability drivers, and decision making processes when few things ahead are clear. We share suggestions on:

  • Using your organization’s core purpose to shape decisions when things are changing
  • Reaching out to employees with valuable insights into what to watch out for and what to expect
  • Sharpening your command of cost and profit levers in your organization
  • Implementing processes to focus and sharpen decision making

4 Strategies for Implementing in Uncertain Times is a FREE, quick read that will pay dividends for you today and in the uncertain times ahead.
Download Your FREE eBook! 4 Strategies for Implementing in Uncertain Times



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It is possible that great ideas are expressed very clearly and distinctly so that everyone understands them right away and sees the appropriate value they deliver and the impact they might create.

More often, however, it seems great ideas come along with a variety of other things that are not going to add tremendous value to creating great strategy. That’s when having the strategic thinking skills to extract the great ideas from everything else is so vital to them seeing the light of day and getting the consideration they deserve.

9 Strategic Thinking Skills to Create Clarity for Great Ideas

Thinking about some of the strategic thinking skills involved in that task, here is a handy checklist you can use with yourself and others to see how adept you (or they) are at surfacing great ideas. How good are you at…?

  1. Organizing ideas in a logical way
  2. Being able to organize ideas in multiple logical ways (and a few surprising ones, too)
  3. Removing things that don’t fit so that great ideas are more apparent
  4. Identifying what is important from among lots of details
  5. Finding common threads others will understand, even though they cannot originally identify the threads
  6. Focusing attention on the few things (whether results, ideas, costs, issues, etc.) that account for most of the overall impact
  7. Adding in overlooked things that fit with other ideas to make them all better
  8. Sorting out what matters from what gets attention
  9. Hearing the ideas people mean to say even if they don’t say those ideas exactly

Do you stand out at these strategic thinking skills? Or do you potentially squander lots of great ideas because they don’t get the attention they deserve?  – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



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