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  1. Read something written out loud.
  2. Look at something created in color in black and white.
  3. Listen to something loud at a lower volume.
  4. Look at something intended to be viewed from a distance really close.
  5. Show something you’re really familiar with to someone who has never seen it.
  6. Take something designed to be used indoors and see what it’s like outdoors.
  7. Display something designed for a small screen on one much larger.
  8. Do a presentation intended for a large audience in front of just a few people.
  9. Work through something with specific steps in a different order.
  10. Read something intended to go from start to finish from finish to start instead.
  11. And after any of these, ask, what’s working, what isn’t working, what’s surprising, and what should I change?
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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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