Here’s an uncomfortable suggestion – have someone who can be your strategic pain in the ass. I have one, a self-described “devil’s advocate,” who never fails to shoot holes in our strategic thinking. As painful as the discussions can be (I HATE to have not thought of every angle), I never fail to walk away with an honest, passionate challenge that improves our thinking.
So go ahead, seek out your strategic pain in the ass. Just have some Strategic Preparation H nearby!