Branding Fundamentals
Presentation Description: Successful branding presents unique challenges and opportunities for leaders. Starting or rebuilding a brand requires a mix of extensive customer understanding, relentless change management, and savvy, high-efficiency brand building strategies & tactics. You’ll learn about these and other vital real-life, tested brand building lessons that you can apply in your own business – no matter what its size. Lessons addressed in this presentation include:
- Using a strategic view to assess your marketplace
- Developing and sticking to your brand’s “story”
- Identifying real market & competitive threats
- Prioritizing strategies for greatest returns
“Strategic Branding Fundamentals” is available in 1 hour to full day formats.
Building Your Brand Team Game Plan
Presentation Description: Every time an employee interacts with a customer there is an opportunity to build – or lose – brand equity. Ensuring an outstanding service experience and increased brand equity demands that your internal brand team members be prepared and ready to unleash their talents to carry out a well thought-out, strategic service game plan. This session will help create (or strengthen) your brand team game plan by:
- Identifying team member fundamentals
- Bringing customer insights into your brand promise
- Sharing tactics to deliver your brand promise