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How many pages is your resume? Probably no more than three pages if you’re mid-career with years of experience. So much experience, in fact, all the business social networking platforms available to add depth, breadth, and diversity to your business network didn’t exist when your career started. Heck, online business social networking options probably weren’t available even half-way into your career. While that’s reality, being left out of the advantages business social networking 2.0 can provide when your age is closer to 25 times 2.0 doesn’t have to be.

With opportunities social networks provide in putting your name in front of new people, increasing visibility to your skills, and connecting to others who can help advance your career goals, social media channels shouldn’t be ignored by anyone who suspects they’re not in the last job they expect to have!

This is top of mind because I’m talking on behalf of SMCKC with a group of mid-career professionals this morning on “11 Steps and 11 Weeks to Create a Mid-Career Business Social Network.” This video is a post-presentation review of the flip charts I used for the session (another in those social media-oriented presentations where I couldn’t use a computer).

I’d love to say my business social networking immersion started several years ago with a coordinated plan, but it didn’t. It began with a need to build an identity outside the major corporation where I’d spent all but the first years of my career. That critical career need, a proclivity for creating work-related content over the years, a perfectly-timed presentation from a corporate blogger, and instigation from my career coach, Kathryn Lorenzen, were the vital ingredients in launching a business social networking presence well into my career. The effort included:

The result of this effort has been my two-page resume has effectively grown to tens of thousands of pages, with elements of it seen by more than a hundred thousand people in the past year. It’s comprised of expertise-related content and references widely available on many websites. This impact has come from slow progress over a number of years; progress which, quite frankly, is so slow it regularly stretches my patience level. But that’s what diving in and learning as you go feels like. Plus there’s been so much more learning and progress than if I were still crafting an elegant plan which never got implemented.

If you’re really serious about building greater diversity and depth in your network and letting a bigger audience in the business world know about what you know, I’m hard pressed to come up with a higher yielding approach than adding a social media presence to your career plans!Mike Brown

If you’d like to add an interactive, educationally-stimulating presentation on strategy, innovation, branding, social media or a variety of other topics to your event, Mike Brown is the answer. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how Mike can get your audience members Brainzooming!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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  • Mike Brown

    Here were some of the questions attendees at the presentation wanted to cover:

    * How can social media support marketing efforts for individuals and entrepreneurs?
    * How can social media help in job hunting?
    * What are suggestions on managing and controlling the amount of time you spend on LinkedIn, Facebook, etc.?
    * How do you keep your personal and professional presences separate online?
    * Is there a way to make blogging less work?
    * How can you integrate all the online social media options available?
    * How can you be most effective and efficient at managing your social media presence?
    * How can you build your social media presence without being a pest?
    * Why would you incorporate social media into your career transition / job hunt? How will it benefit what you’re doing?

  • http://www.twitter.com/growinggold Sharon Corsaro

    Mike, this is great content! I was just tweeting to share it… and then realized, I outta leave you a comment :)

    What I’d like to mention is that, while your attention here is to mid-career pros re their own personal branding and those who are just starting… This content is great for others too! Because you very nicely lay out a clean systematic process for what any brand/purpose needs to do, in building their social media presence! And that is very helpful… AND, it is “tweakable” for those who might be at varied stages of the process, having already done some (but not all) of the pieces.

    So thank you!

    I LOVE that you converted a flip chart presention into a video (SO good!) – and, your presentation provides a great roadmap for “getting a grip on” *systematically* doing many social media pieces that *ideally* should all link together! –> Very nice!

    Thanks so much – and I hope you will build this into some sort of eBook or product! Great stuff (…but gotta keep the cartoony feel to it – makes it so much more fun!) :)

    • Anonymous

      Sharon – Thanks so much for your great feedback and input here, on Twitter, and in our email exchange. Your questions back to me are forming the basis for a new post this week on the value of giving someone questions when they ask for answers! So you’ve definitely been a creative inspiration on multiple fronts for me!

      Mike

  • http://www.facebook.com/people/Mark-Jones/1488438679 Mark Jones

    This I have got to learn, I am an writer and an artist and I will learn this! Every day I get up with new vigor to go on line and build my Kingdom on LinkedIn, facebook, twitter, and who knows where else I’m building my Kingdom and doing it with purpose and conviction.

    • Anonymous

      The idea of creating “kingdoms” is a way I hadn’t thought about it Mark. Establishing your presence on each platform that serves your needs is definitely best done with “purpose and convication” though. As someone pointed out on a radio show I was listening to the other day, you can’t just put something out there and think you’re done. The first steps have to be followed up with all the additional steps to keep your presence vibrant and growing!

  • http://twitter.com/dicrompton dicrompton

    I just got the link to your post today and I have to say, this was a truly novel and inspiring approach to de-mystify and “make practical” the daunting process of starting to build an online presence. I agree with the earlier post that your process has broad based applications for all professionals regardless of age. I do a lot of training and coaching on how to “on board” in terms of getting started with social media. Thanks for breaking down this process in such a creative way. I especially liked the illustrations…great way to pair visual images with the process (and, as an artist in my spare time, I had to love this treatment!). Thanks again for the knowledge sharing—you’ve given me some great food for thought regarding treatment of this subject!

  • http://twitter.com/dicrompton dicrompton

    I just got the link to your post today and I have to say, this was a truly novel and inspiring approach to de-mystify and “make practical” the daunting process of starting to build an online presence. I agree with the earlier comment that your process has broad based applications for all professionals regardless of age. I do a lot of training and coaching on how to “on board” with using social media with professionals who are just getting started. Thanks for breaking down this process in such a creative way. I especially liked the illustrations…great way to pair visual images with the process (and, as an artist in my spare time, I had to love this treatment!). Thanks again for the knowledge sharing—you’ve given me some great food for thought regarding my treatment of this subject.

    • Anonymous

      Thanks so much! If you have posts on your aproach to getting people started on social media, it would be great to see those! While the steps can be applicable to any age group, I’d order them differently for more junior people. @NateRiggs:twitter had suggested they should start with a blog. While for junior (okay, say it: younger) people who are more comfortable with social media, that’s an early step. For senior people who aren’t used to writing and sharing their perspectives online,developing their own blog seems to need to come much later in the process.

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  • Paula Holmquist

    Thanks so much for sharing this presentation, Mike. I’m in mid-career transition, and absolutely know that I need to be using social media tools to listen, learn and contribute. The 1/3, 1/3, 1/3 process you outline in your 11 week program isn’t unlike how we all should approach a new job. First you listen, and get they lay of the land. Second, you speak up, when you are fairly confident you have something to contribute. Third, when you are fully acclimated, you find your voice amd hopefully become a thought leader in your organization. We all doe these things on our own timetable, some stepping up to contribute sooner, rather than later. Thanks for giving me the impetus to get going!