During yesterday’s TMSA social media strategy presentation, we wound up talking about 4 of the 12 business-to-business social media strategy topics the audience could choose from to discuss. Interestingly, they picked one topic each in the four overall categories – strategy, social networking, infrastructure, and social business. As I’d promised them, here are links for the overview in the presentation plus links with more detail on each of the 4 specific topics they selected:
Social Media Overview
Strategy – Measuring ROI
Social Networking – Getting Noticed
Infrastructure – Time and Talent
Social Business – Content Marketing
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