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Heading home from Denver on Sunday morning, I stopped for a to-go sandwich and wound up choosing an “Angus Beef and Cheddar Cheese” sandwich. Interestingly, back at home Sunday afternoon, I saw a Sonic ad for its new Angus bacon cheeseburgers.

It would have been just as easy to say “roast beef and cheese” and “bacon cheeseburger,” but in both cases the specificity of mentioning “Angus” beef made these two random messages much more memorable.

There’s your Friday marketing lesson – don’t overlook opportunities to provide even marginally more specificity in your customer communications to stand out and improve memorability.

And as a bonus, here’s your weekend nutrition lesson: If you’re watching your weight, stay away from the Angus bacon cheeseburgers – 760 calories? Eeeeeek!!!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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