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Content marketing strategy workshop audiences are always interested in hearing about best practices. Best practices seems like easy answers; they make it seem as if all you have to do is simply do what another brand has found successful.

The easy answer, however, isn’t always the right answer. What makes sense for another brand won’t necessarily make sense for your brand, whether that is in content marketing strategy or another area.

We find it’s much more valuable to share tools and techniques workshop attendees can use to draft the best strategies and tactics for themselves.

10 Content Marketing Strategy Mistakes Your Competitors are Making

In some industries, however, it is valuable to consider the best MISTAKES your competitors are making and do the OPPOSITE of what they are doing.

Stop-Sign-Istock

Here are ten “mistake practices” we see frequently that fit the bill:

  1. Starting with a big splash and lots of new content all bunched up in the first week of a new blog, then sinking to the bottom of the pool and not updating any of the content for months at a time.
  2. Having a business objective for its blog (i.e., increasing leads for a new product), but never writing blog posts with the business objective in mind.
  3. Writing and publishing new content without providing any context and brand perspective for the content, even though a significant percent of blog visitors are likely first-time readers who are unfamiliar with the brand.
  4. Writing about their brand all the time, including republishing their press releases word-for-word as blog posts.
  5. Sharing only news that has a very short interest life so they get in a trap of not getting long-term value from the investment in creating social media content.
  6. Publishing only when they have something to say and then thinking they never have anything to say.
  7. Handing the social media controls over to a recent graduate ONLY because he or she is young and “gets” Twitter and Facebook.
  8. Never mentioning who is doing the writing in a deliberate strategy to keep the content devoid of any personality, whether brand personality or content creator personality.
  9. Sharing social media content that has nothing to do with the organization’s brand and brand personality.
  10. Figuring all this social networking stuff is free and not making smart investments to get the most impact from the content the brand creates.

As an executive in your organization, you’d do well to spend some time on your social media presences – just in case it’s been some time since you looked at them closely – and see if you are making any of your competitors’ mistakes with your own content marketing strategy.

If you are making these content marketing strategy mistakes, get them fixed – pronto!

Wondering about mistakes in your social media strategy?

9 Diagnostics to Check Your Social Strategy

If you are an executive with questions about whether  your organization’s social media strategy is working as well as it can, here’s the answer. In less than 60 minutes with the FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to your questions.

You can make a thorough yet rapid evaluation of nine different dimensions of your social media strategies with these easy-to-assess diagnostics. To get started right now, download your free copy of “9 Diagnostics to Check Your Social  Strategy.” Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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When it comes to your creative thinking skills, are you an idea builder or an idea slasher?

In other words, when you ask someone for advice, ideas, or creative thinking (or simply declare you need help and someone else responds), how do you immediately react to what they have to say?

Someone with strong creating thinking skills listens to what the other person has to say, then starts to build on ideas being shared. This type of person makes connections to what he or she already thinks, asks for additional information (with positive language), and builds on the creative thinking the other person is offering.

8 Clues You Are an Idea Slasher

A slasher, on the other hand, immediately says things such as:

  • Maybe, but . . .
  • “So and so” already told me . . .
  • I’ve already tried that . . .
  • Here’s what I think about that . . . (followed by negative comments)
  • Yes, but . . .
  • My experience tells me . . .
  • I suppose, but I’m not sure why . . .
  • You don’t understand . . .

Yes, I have heard or even said all these over the past few weeks. We can all temporarily abandon strong creative thinking skills and fall into the idea slasher trap.

creative-thinking-skills-Id

If you are an idea slasher, you will quickly wear out the interest, patience, and enthusiasm of others who might offer you creative thinking, even when you most need it.

Back to the opening question then, “When it comes to creative thinking, are you an idea builder or an idea slasher?”

It is incredibly difficult to listen to ourselves. Because of this, you may not be able to answer whether you are an idea builder or an idea slasher when presented with someone else’s creative thinking. You may have to ask those you most interact with what group THEY think you fit in most of the time.

If you do as others, be prepared for potentially tough responses. Take their comments in and process them before reacting. If you hear the answer you do not want, be sure to simply listen, and DON’T respond with an idea-slashing comment!

Boost Creative Thinking Skills – Download “Taking the NO Out of InNOvation”

If how you react to new ideas is an area where you need to improve your creative thinking skills, download our free ebook, “Taking the NO Out of InNOvation” today!  This ebook will help boost your creative thinking skills as you interact with those around you.

Taking the NO Out of InNOvation

For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call 816-509-5320 to learn how we can deliver these benefits for you. – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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If you’ve ever seen me present a strategic thinking workshop, you’ve likely heard me say, “People think strategic planning is boring, and I agree with them. I’m a strategic planner, and even I don’t enjoy strategic planning. That’s why we make it fun!”

That’s not simply a throw-away line. It’s the absolute truth.

We consciously try to develop fun strategic planning activities.

The reason fun strategic planning activities are so important is they prompt people to want to engage with strategic planning at that moment plus make them eager to participate in the future.

5 Fun Strategic Planning Activities

Funny-Orange-2

“Fun strategic planning activities? You have to be kidding,” you may be thinking. No, we’re absolutely SERIOUS about the FUN part!

If you’d like to incorporate more fun into your strategic planning activities, here are a few ideas we’d offer:

1. Eliminating Boring Introductions

If you’re going for a more enjoyable strategic planning session, it’s important to start on a light note. This ice breaker dumps the typical boring self-introduction and uses introductions where everyone BUT you gets to tell something about you. Here’s one secret for even more fun – have one person make up all the answers they share. When you read this post, you’ll get what I mean by that!

2. Invite Katy Perry for Her Fashion Sense

You have to go see the picture to get this, but Katy Perry’s dress at this awards show a few years ago is all kinds of fun. If your challenge is reimagining old strategic ideas, this strategic thinking exercise will inject fun into your planning.

3. Put the Pin Prick to Your Competitors

This strategic thinking exercise involves targeting a pesky competitor and thinking about every way you can be a complete nuisance for them. You have to keep the ultimate ideas you choose legal and ethical. Before that point, however, anything is fair game and lots of fun!

4. What does Ghostbuster have to do with strategy?

By definition, you aren’t supposed to be able to anticipate black swan events. But when a client wants a black swan exercise, you figure out a way to give them a black swan exercise. This fun strategic planning activity gets its fun from the connection to Ghostbusters that inspired the exercise. Other than that, it should be a LITTLE more serious than the others here.

5. Try Some Shrimp!

This exercise is called “Shrimp,” but you’ll see a picture of a pumpkin throwing up pumpkin seeds on the original post. Yeah, it’s kind of gross, but this particular strategic thinking exercise is a blast. In workshops, I tell the story about when we used it with a group working on a NASCAR sponsorship program. They turned the exercise toward some pretty tawdry topics, yet came out with an idea that led to getting their company’s NASCAR driver on an ABC reality TV show!

Fun, Fun, Fun, Fun*

I wouldn’t necessarily advise trying to use ALL these fun strategic planning activities with one group. But if you do, let me know. THAT would be funny! – Mike Brown

 

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Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization. This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

 

*BTW, sorry about that RebeccaRoll.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Speaking on social media strategy at various fantastic conferences, I’m surprised by how many individuals from prominent brands tell me they are handling ALL the social media for their brands.

Yes, being a solo social media professional isn’t something that happens just in smaller companies. Big brands also find themselves putting a tremendous amount of responsibility and social media work on one person. In fact, one study reports that 42% of professionals working on social media full-time serve as one person departments.

Solo-Social

That background prompted us to work with the Social Media Strategy Summit to offer a new Brainzooming workshop at its February 2015 conference on “Staying Sane as a One Person Social Media Department.”

The presentation content will be built on various Brainzooming posts on social media efficiency and effectiveness (some of which is highlighted at the end of this post).

I hope to also infuse the presentation with the ideas and suggestions of all of you who are solo social media professionals currently or have insights about the upsides and challenges of their jobs.

If you’re a solo social media professional, please take a few moments to answer the questions below to be a part of the Social Media Strategy Summit workshop and share this link with your peers: https://www.surveymonkey.com/s/SoloSocialMediaPro

If aren’t a solo social media professional but know others who are, please share the link with them also so they can participate and offer their ideas: https://www.surveymonkey.com/s/SoloSocialMediaPro

Thanks in advance for your participation and all the great ideas!

A Sampling of Brainzooming Resources for Solo Social Media Professionals

Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Does your innovation strategy include adopting a more outside-in approach that better involves customer and market input?

If so, today is the perfect day to download our latest innovation strategy eBook, “The Outside-In Innovation Edition” of the Brainzooming “Fake Book of Strategic Thinking Tools.”

This new outside-in innovation strategy eBook has received a wonderful early response. Today, we want to make sure each reader takes advantage of incorporating these valuable strategic thinking exercises into your innovation strategy.

Innovation-Strategy

20 Reasons to Download the Strategic Thinking Exercises in Our Innovation Strategy eBook

With that in mind, here are twenty reasons you should download “The Outside-In Innovation Edition” of the Brainzooming “Fake Book of Strategic Thinking Tools” today!

  1. It’s free!
  2. There are strategic thinking exercises in the Fake Book that aren’t anywhere on the Brainzooming blog.
  3. You’ll find out what a Fake Book is in music and how the concept of a Fake Book relates to outside-in innovation. (page 3)
  4. There’s a guide to match your innovation style to the strategic thinking exercises that make the most sense for your organization. (page 5)
  5. These sixteen strategic thinking exercises can integrate into your current innovation plans to bring them to life. (page 5)
  6. There’s a brief, understandable profile of the three types of organizational innovation profiles Booz & Company tracks (including a link to their report on the “Global Innovation 1000″). (page 4)
  7. We identify where each strategic thinking exercise fits within Henry Chesbrough’s “Services Value Web” model (and yes, there’s a link to the model, too). (page 5)
  8. We introduce the Brainzooming perspective on WHEN to use each of the exercises in your service delivery process. (page 5)
  9. Once you complete the first exercise on mining your brand benefits, you can use it as an innovation platform to jump start several other innovation opportunities. (page 7)
  10. There’s an easy way to translate your brand benefits to identify new innovation opportunities based on other companies or markets delivering comparable benefits. (page 9)
  11. You can take your team through an exercise to help anticipate non-traditional competitors who may enter your market with disruptive innovation. (page 10)
  12. You will be able to link product innovation ideas to both core strategy and extreme creativity exercises. (page 11)
  13. We turn service blueprinting on its head to use is as a service experience innovation tool. (page 12)
  14. You’ll learn a way to go to school on competitors’ innovation strategies to smarten up your own innovation strategy. (page 13)
  15. It will become clear why you need to understand who the canaries in the coal mine are in your business and industry. (page 15)
  16. There’s a handy-dandy diagram to see if your last innovation isn’t so innovative anymore, and it’s time to invest in innovation. (pages 16 and 17)
  17. All you have to do is start filling in the names to complete your future-looking research game plan. (page 18)
  18. We feature fifteen questions to get your team exploring potentially disruptive innovation. (page 20)
  19. You’ll be able to choose from two different formats for our popular, “What’s It Like?” strategic thinking exercise. (page 22)
  20. You’ll be the best-prepared person on the upcoming webinar we’ll be featuring on Outside-In Innovation.

 141104 Download EBook

Is that enough reasons for you to download the outside-in innovation strategy eBook?

If not, let us know, and we’ll share all the other reasons we DIDN’T list here! – Mike Brown

 

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Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Susan-CrawfordWhen a speaker has a command of the effective presentation skills to put him or herself into a presentation in a truly emotional, real way, I take notice.

These speakers stand out because so many speakers don’t inject any emotion into their talks. And for those speakers who do inject emotion, it often appears to the audience (or at least “me” in the audience) as phony and forced.

Among multiple great speakers at the Gigabit City Summit, one speaker I was able to see was one of those rare standout presenters who could put effective presentation skills on display throughout her talk in a very real way, so I took lots of notice.

Susan Crawford, a professor at the Benjamin N. Cardozo School of Law, delivered a talk on “From Gigabit City to Responsive City.” The former Special Assistant for Science, Technology, and Innovation Policy in the Obama administration, her talk on technology and broadband wound up following President Obama’s address on the importance of broadband for communities across the United States.

This placement set Susan Crawford up to contrast her challenges six years ago in advancing broadband initiatives compared with the address President Obama had completed just a few hours earlier.

8 Effective Presentation Skills for Putting More of You in Your Talks

What were the effective presentation skills Susan Crawford used so well in her remarks?

Here are eight of them Susan Crawford used that ANY of us can use, if you or I are willing to move into a more real place to share our perspectives.

She spoke:

  1. About her hopes
  2. Of her challenges
  3. From the heart
  4. Using her own stories, not someone else’s stories
  5. To establish empathy with the audience
  6. With humor where it was appropriate – even in a serious talk
  7. With body language that conveyed her passion and emotion in very subtle ways
  8. In a way that took her to the edge of raw emotion without going too far

I was so completely pulled in to her talk, I missed an online message from conference chair Aaron Deacon of KC Digital Drive on how we wanted to wrap up the day’s events!

Two days later, while delivering an update on a Digital Inclusion Summit report for Kansas City The Brainzooming Group prepared for the Kansas City Public Library. I tried using as many of these presentation skills as possible. I’ll keep the list close to push myself in future presentations. If you’re up to it, next time you want to put more of you into your presentation, come back here and see how you stack up against the effective presentation skills on the list. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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At our workshop for the Gigabit City Summit, we shared multiple strategic thinking exercises we use to help organizations achieve better business results. Since our audience included some of the most innovative, forward-looking communities in the US, our specific focus was articulating a shared vision for the community to shape development and implementation of a significant broadband initiative.

During our Gigabit City Summit workshop discussion, one mayor in the audience expressed the concern that a “vision” seems squishy and only so many words that don’t really do much in shaping a direction.

That’s likely a common sentiment about vision statements. And while it can be true, it doesn’t have to be.

Gigabit-City-Summit-Convene

A Shared Vision and Better Business Results

Here’s why we’re proponents of articulating a shared vision for an organization and it’s important audiences. A well-developed vision:

  • Points to a future direction
  • Incorporates the aspirations of a broad audience
  • Suggests how the organization will move toward the future direction
  • Excites and invites the community to become a part of the vision
  • Speaks clearly and emotionally to the audience
  • Supports and aligns the other elements of the organization’s strategic direction

One important point is that the vision doesn’t HAVE to be a “statement.” While it certainly can be summed up in one sentence, a shared vision that’s intended to meaningfully lead to better business results could be a much longer work that describes the future. Rather than being written, the vision mind find its best form in pictures, an infographic, a video, or even some type of physical representation. Or the vision could be comprised of all of these.

So, yes, a vision can be fluffy.

But if you approach articulating a vision as a foundation step that’s vital for better business results and do so in a smart, inclusive way, a shared vision can be the most important strategic element an organization has at its disposal. – Mike Brown

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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