Brainzooming – All Posts | The Brainzooming Group - Part 170 – page 170
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Social media is about being social, whether you are an individual or are representing a brand. And just as it’s important to know how to show appreciation to others in real life, you want to make sure you understand social media etiquette, too. Having watched many of the same etiquette gaffes play out relative to unwritten Twitter etiquette ideas about how to show appreciation, it seemed time to share these ideas.

These Twitter etiquette ideas for showing appreciation aren’t hard and fast rules. They are simply observations from watching a lot of people interact and seeing some really cool and some really poor ideas for how to show appreciation on Twitter to others.

Showing Appreciation

1. Don’t Put Someone’s Name at the Start of a Shout out Tweet

If you want to give someone a shout out, don’t start the tweet with the person’s Twitter handle. If you start a tweet with someone’s Twitter handle (i.e. you @ reply to them), only you, that person, and anyone following both of you will typically see the tweet. Put their Twitter name somewhere inside the tweet, even if that means you start the tweet with a single period so their name isn’t the first thing in the tweet.

2. Don’t Make Every Thank You a Pat on Your Own Back

Don’t make it a practice to retweet shout outs you receive from others and simply tack on a thank you in front of it. When you do this all the time, it can appear you’re starved for validation (i.e., “I need people who follow me to see someone else liked what I did”). Simply thank them for the kinds words or supportive action, and even consider doing it privately in a direct message to the person (although admittedly some people don’t ever look at direct messages).

Calling Attention to Others

3. Help People You Can Help

It’s great Twitter etiquette to spend more time recognizing and promoting people with fewer followers than you. This may not boost your social influence numbers as much as chasing social media rock stars, but you can have a much more significant impact on making someone feel welcome and appreciated online when you do this.

4. Going beyond Tweeting to Show Appreciation

You can also show appreciation to others for their great content in multiple social media channels. Create a link post with content and people you find really beneficial. You can share these links on your blog, Facebook, LinkedIn, Google+ or other social networking platforms. It’s a nice way to call attention to the people you care about across multiple social media channels.

5. Everybody Appreciates Working Links

At the most basic, retweeting someone else’s tweet is a great show of appreciation. Sometimes you may want to take it a step further. If you’re going to create your own tweet of someone else’s great content, make sure you get the link right so your audience will actually be able to see and appreciate the great content someone else created.

Following Great People

6. Follow the People Who Help You

Strongly consider following back people who retweet your content, include you in a #FollowFriday, or give you some other type of shout out tweet. What a great way to connect with someone who actually appreciates your areas of focus as opposed to building automated connections with people who have no clue who you are.

7. If You Still Do #FollowFriday

Throughout the week, create and schedule #FollowFriday tweets for later in the week focused on people who you appreciate the past seven days. And consider doing individual shout-outs with some background on the person as opposed to #FollowFriday tweets comprised of simply 5 or 6 names with no real reason why anyone should follow them.

What are your etiquette ideas when you show appreciation on Twitter?

Do you already use some of these Twitter etiquette ideas? Are there other etiquette ideas you try to follow when you show appreciation on Twitter? What’s working for you? – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Google Fiber recently held an event at the Kansas City Public Library exploring the state of Internet access in Kansas City, a.k.a. the digital divide. When I was signing in, a Google rep at the registration desk noticed that I was from The Brainzooming Group and said, “Brainzooming. We use that Gigabit City report you produced all the time.” She was referring to the “Building the Gigabit City” report that we produced with the Social Media Club of Kansas City after an intensive brainstorming session at the very same library last fall, which involved more than 90 community leaders and interested citizens from around the Kansas City metro.

That was a reminder how ideas build upon one another and that answers often must percolate a while—and be addressed from different perspectives—before they move forward toward implementation.

The Digital Divide in the Gigabit City

One focus of the “Building the Gigabit City” report was the urban core in Kansas City. Many of the participants in the urban core brainstorming session group were concerned about the digital divide. The question of whether urban core residents, particularly those who are older and with fewer economic resources, might be left even further behind once ultra-high speed Internet came to town was a particular focus in the brainstorming session. The digital divide has also been a recurrent theme in the work of the Mayors’ Bi-State Innovation Team and is reflected in its playbook.

The Google digital divide event provided additional data points, including an excellent take from John Horrigan of TechNet on why we should be concerned about the digital divide even if we are on the other side of it. In his talk, John Horrigan highlighted multiple impacts of the digital divide:

  • Increased costs to society of the digital divide
  • Greater challenges for people to gain access to jobs
  • Negative educational outcomes resulting from the digital divide
  • Limits on our ability to deal with the increasing cost of healthcare in the US.

Horrigan also made the point that while mobile access to the Internet via smartphones does bridge part of the digital divide gap, it falls short in both quality of experience (because of the limiting nature of the small screen) and in depth of experience (because of increasingly onerous data caps and throttle).

At the Google digital divide event, Google unveiled some excellent research that not only quantified the the size and the geography of the digital divide, but also drew some conclusions about why it exists, and offered insights into how the digital divide might be bridged.

Addressing the Digital Divide

The reality of the digital divide is a reminder that truly profound innovation and creativity carries not only the burden of producing breakthrough ideas, but also of producing the path by which people can use those ideas in a broad and sustainable manner.  –Barrett Sydnor


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How can ultra high-speed Internet speeds drive innovation? “Building the Gigabit City: Brainzooming a Google Fiber Roadmap,” a free 120-page report, shares 60 business opportunities for driving innovation and hundreds of ideas for education, healthcare, jobs, community activities, the digital divide, and more.  Download this exclusive Google Fiber report sponsored by Social Media Club of Kansas City and The Brainzooming Group addressing how ultra high-speed Internet can spur economic development, growth, and improved lifestyles globally. 

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Yesterday, I was at Kansas City’s Gem Theater in the historic 18th and Vine District to live tweet TEDx18thAndVine with streamed, time-shifted sessions from 2012 TEDGlobal in Edinburgh, Scotland.

At least that was the original plan for TEDx18thAndVine. Unfortunately, technical challenges at Kansas City’s Gem Theater and with the video server had the production team valiantly scrambling onstage and off to keep the crowd engaged, leading to a generous mix of TED Talk archive videos throughout TEDx18thAndVine. Nonetheless, the day was marked by enough intriguing content under the Radical Openness theme to leave one’s head swimming by the end of the day.

Nine mini-recaps from TEDx18thAndVine TED Talks:

Philosophical Espresso

Fast-talking, performing philosopher Jason Silva starred in a 2012 TEDGlobal Radical Openness theme video and then joined Chris Anderson onstage. Talking with Anderson, he described his rapid-fire musings as “Shots of Philosophical Espresso” and “Movie Trailers for Ideas.” Just one of the big thoughts from Jason Silva: “Awe makes things new again. And that’s ultimately the best drug in the world.”

“RADICAL OPENNESS” – for TEDGlobal 2012 by @Jason_Silva from Jason Silva on Vimeo.

Those Who Remember the Past Too Well Are Doomed to Not Understand the Future

Discussing our need to determine a course of action incorporating climate changes underway and those in the future, environmental policy influencer Vicki Arroyo reminded the audience we are entering uncharted territory, and we cannot use the past to plan. Or as Arroyo put it, “Stationarity is dead.”

Learning and Changing Priorities

Andreas Schleicher (Education Surveyor) discussed what sets apart those countries who are leading in educating their youth.  Three specific ideas from his 2012 TEDGlobal presentation that struck me were:

  • “Everyone says education is important. But how do you weigh that priority against others?” (You can ask this question about anything people think is important.)
  • How well kids can extrapolate from what they know to new situations is a measure of their change preparedness. (When facts change rapidly, this is a fundamental future learning skill.)
  • “Learning is not a place but an activity.” (A small sentence packing a big challenge to the educational system as we have known it for a century or more.)

Eye Contact vs. “i” contact

One of the previous TED Talks shown at TEDx18thAndVine was from the TED 2012 “Connected, but Alone?” presentation by Sherry Turkle. Her focus was how the constant availability of communication devices changes how we think and interact with others. There weren’t necessarily many supporting facts, but there were a variety of standout comments from Sherry Turkle:

  • “If we don’t teach our children to be alone, they’ll only know how to be lonely.”
  • “I share therefore I am.”
  • “We expect more from technology & less from each other. Technology appeals to us most where we are most vulnerable.”
  • Facebook and Twitter pages make it seem as if other people are listening to you.
  • People think the problem with conversations is that conversations happen in real time (you cannot control when they happen), and you cannot control and limit the interaction.  What matters most to people is to control their own attention for what they want.

Integration > Innovation

Jonathan Trent from NASA focused his TED talk on the OMEGA project that seeks to grow algae in the ocean to create new liquid biofuel. His wrap-up comments on the OMEGA project and success factors for the future came right out of our Brainzooming innovation work:

Suffice it to say the perspectives Jonathan Trent shared about making change happen were right on target.

The Earth Is Rounder than We Think

Globalization thinker Pankaj Ghemawat shared a variety of statistics form his book World 3.0: Global Prosperity and How to Achieve It (affiliate link) to support his point of view that the spread of globalization is many times less than the public believes. Pankaj Ghemawat has a word to describe the big messaging behind the earth being flat (affiliate link) and the pervasiveness of globalization: Globaloney. He suggests globaloney is a result of a dearth of data, peer pressure to see the world as one, and what he calls, “technotransis,” or an inability to NOT be sucked up into the expectation that technology will be all-pervasive and solve the world’s ills.

Step Up and Step Back

At day’s end, percussive guitarists Usman Riaz (the young gun) and legendary guitarist Preston Reed (affiliate link) collaborated on a striking, first-time guitar duet. Afterward, TED host Chris Anderson asked them to do something more, acknowledging they may not have prepared anything by saying, “We just want to see another 30 or 40 seconds, and if it goes horribly wrong, it’s fine.”

Sure, go for it in front of a global audience. The two guitarists talked briefly and launched into another number, playing out a great lesson if you’re ever asked to improv with someone else: let the junior person shine (Riaz played lead) and the more experienced individual support, providing background and structure (Reed was more “percussive” than “guitarist”). The natural tendency might be to have a more junior person take a step back, but their collaboration showcased Usman Riaz, while making it apparent that Preston Reed was the underpinning to their guitar collaboration.

Words to Live By

“If you want to make something you love (i.e., TED stage time) better, give it away.” – Chris Anderson

2012 TEDGlobal Wrap Up

As I tell anyone who asks, watching a streamed TED event is different than watching popular TED Talks from the TED website. When looking at individual videos, you’d think every TED Talk is fantastic. When you watch a whole array of them as they’re delivered, your takeaway is that there are boring and ho-hum TED Talks, too.

You also take away, as I did during yesterday’s 2012 TEDGlobal Session 6: Misbehaving Beautifully that it is good to experience people on the fringes, but you need to not confuse yourself by thinking they represent the mainstream. Radical Openness is fantastic, but sometimes Radical Wariness is called for in equal doses! – Mike Brown

 

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Most marketers would agree that having and demonstrating they know the customer well is a key to great customer service. Nevertheless, it is possible to go overboard when trying to know the customer well. The signs I found in a Western Kansas Days Inn demonstrate  that knowledge can also be a little disconcerting when it’s less about providing great customer service and appears to be more about micro-managing the customer experience.

Don’t Clean

For instance, not sure I wanted to know—via this sign on the table by the television—that the customer experience of the previous occupants of my room had possibly involved cleaning game or boarding hunting dogs where I was walking around barefoot.

Do Clean

On the other hand, I found it interesting that those same bird-shooting, dog-keeping occupants were significant consumers of beauty aids that must be removed with a special cloth.

Did You Clean Enough?

Finally though, I did appreciate that while the hotel management was going to charge me if I stole any of the linens, that they were going to check daily to make sure that I was following good hygiene practices.

How do you want to see a brand managing your customer experience?

How do you react when it feels as if a brand is micro-managing the customer experience? Do you appreciate the deep knowledge they have about you and does it translate into great customer service? Or would you prefer the brand simply back off and give you some room? – Barrett Sydnor

 

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your customer service in a smart way without seeming as if you’re micro-managing the customer experience.

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I spent two days last week with a business conference focus, attending two Kansas City events: The iKC Innovation Conference on Wednesday and the Kansas City Digital Storytelling Forum on Thursday. The keynote presenters at both business conferences were worth the price of admission (Michael Raynor (affiliate link) at iKC and Frank Rose (affiliate link) at the Digital Storytelling Forum), which was great because the panel discussions at each business conference were less successful. While that is disappointing, it is not shocking. Weak panel discussion sessions are more frequent at a business conference than free logoed pens.

7 Ideas for Event Planners to Make Panel Discussions Better

What can an event planner do to make a business conference panel discussion a stronger part of the audience experience? Here are seven ideas an event planner and a panel moderator should consider when deciding to include a panel discussion in a business conference:

1. A bad solo presenter isn’t necessarily going to be a compelling panel discussion member

There seems to be a rampant belief among event planners that a bad solo presenter will suddenly be great when placed in a panel discussion. That is simply not true. If someone has a good personality, enthusiasm for a topic, and is engaging BUT simply does not present well individually, a panel discussion slot can be the answer. If the person has a bland personality, little energy, and is not engaging when they interact, however, an event planner needs to forget about a panel discussion slot fixing the problem.

2. An event sponsor’s employees won’t necessarily be compelling panel discussion members either

It is easy for an event planner to offer discussion panel slots to sponsors’ employees as part of a sponsorship package. But if an event planner is serious about great content, then the sponsor’s employees need to be strong panelists to earn an onstage role. Boring panelists from a major sponsor fill up space, but will not reflect well on the sponsor or the event planner.

3. A panel moderator should watch Charlie Rose, Larry King, and The McLaughlin Group beforehand

The panel moderator has the job of starting the conversation, creating a compelling flow, making connections, and tying topics together. These hosts all handle(d) group interactions in different ways, but each is worth watching and learning from for any new panel moderator.

4. The panel moderator should talk with panelists individually

While pre-session group calls with panels are fine for getting to know each other, the panel moderator should talk to each panelist individually as well. One-on-one interviews are used to identify individual topics specific to each person so there’s fresh content for panelists to react to when the panel is live onstage.

5. Discuss topics, not questions, with panel members ahead of time

It’s great to have panelists well-versed on the subject matter. But it doesn’t make for an interesting panel discussion when panelists have all the questions upfront to rehearse answers. When that happens, you have both a bad presentation (because the remarks are all prepared) and a bad panel (because interaction evaporates).

6. Identify areas of healthy disagreement to explore during the panel discussion

When everyone on a panel agrees, it’s boring. Without different perspectives, there’s no basis for healthy (and interesting) interaction. It’s up to the organizer to assemble a panel that represents differing perspectives and experience. It’s up to the moderator to identify areas where panel members can exchange differing perspectives and then challenge them to do so.

7. Not everyone has to answer every question

The point of a panel isn’t to take a 45-minute chunk of conference time and divide it evenly with each panelist getting equal time. Yet, so many panel sessions try to have equal participation to the detriment of the overall session. Let panelists address questions that make the most sense for them (even if it’s not all equal) and interact with each other. It may seem less orderly to the event planner, but it will definitely provide a more compelling audience experience.

Do you enjoy panel discussions at business conferences?

Granted, I’ve taken a pretty harsh view of panel discussions here, but there are some redeeming qualities and compelling content that can emerge. What  do you enjoy or not enjoy about business conference panel discussions? – Mike Brown

 

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If you’d like to add an interactive, educationally-stimulating presentation on strategy, innovation, branding, social media or a variety of other topics to your event, Mike Brown is the answer. Emailus at info@brainzooming.com or call 816-509-5320 to learn how Mike can get your audience members Brainzooming!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The Wall Street Journal featured a review this past Saturday of “Wait: The Art and Science of Delay” by Frank Partnoy (affiliate link) by Christopher B. Chabris. The review highlights Frank Partnoy’s challenge to those espousing the need to act right away, lest opportunities be forever lost and his support for the waiting game strategy in both business and personal lives. The question of using the waiting game strategy is something we have talked about here on Brainzooming before as “strategic patience.”

Affiliate Link

In “Wait,” Frank Partnoy offers examples of the waiting game strategy paying off in a variety of situations. These include a baseball batter who can wait on getting the right pitch to 3M waiting twelve years between the discovery of a low-stick adhesive and the introduction of the Post-it Notes the adhesive made reality.

As with many books, Christopher B. Chabris points out in his review that Frank Partnoy offers examples, but no answers to know when and how long to wait because “there is no formula for getting the right answer.”

I don’t necessarily have a formula either.

But as one who likes to use the waiting game strategy, thinking back through lessons from both my business and personal lives suggested six characteristics of situations where a waiting game strategy can work and two critical success factors for one being more successful.

Six Characteristics where a Waiting Game Strategy Can Work

Thinking about situations where you are considering waiting over acting, you’re likely to find a waiting game being successful if these six characteristics are in place:

1. Waiting is consistent with a longer-term strategy you have in place

This implies a pre-determined reason for waiting that was baked into your initial strategy.

2. Your longer-term strategy is flexible and can accommodate several situations or time frames

When your strategy could apply to a variety of different market and organizational scenarios, waiting for the best of these is a viable approach.

3. Your opportunity and risk exposure is so small that you are willing and able to sustain the window of opportunity going away completely

This is the classic negotiation technique. If you are in a waiting game, you have to be able to walk away from the deal (or have it walk away from you) and still be okay.

4. You are still learning or receiving benefits while waiting that improve your ability to respond

This reflects the advantage played out by fast followers. Rather than jumping in first and learning by trial and error, fast followers watch the leader and go to school on their mistakes before launching a similar effort.

5. You are able to move forward with actions supporting a definitive path to be pursued later

If you’re able to make progress while keeping your strategic options open, that’s a real benefit.

6. Future options are not being shut down (and in fact be expanding) with the passage of time

As long as you’re in the position of being able to decide your course of action (as opposed to having inaction making decisions for you), waiting can still make sense.

Two Critical Success Factors for Making the Waiting Game Strategy Work

To better ensure you do not miss too many opportunities while you are content to wait, make sure you:

1. Don’t let the opportunity you are waiting on be pushed out of sight, out of mind

You need listening posts to monitor market and competitive actions relative to the opportunity you are waiting on to make sure you actually pull the trigger at the latest and best possible time.

2. Have individuals in your close circle that will instigate for action and keep forcing the issue

You want to make sure that even during a period of strategic patience you have people in your organization who are advocates for taking action. As much as you may be fine waiting for things to play out over an extended period of time, you want someone pushing action to keep you honest.

Don’t wait to share what you think!

What are your thoughts on this idea of strategic patience, a waiting game strategy, and the areas Frank Partnoy is addressing? If you’re someone who pursues it, how do you make it work for you? If, instead, you are a person of immediate action, what works best about that approach for you?

We’re waiting to hear what you have to say! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s a fantastic time to revisit and explore strategic options in front of you both personally and professionally. Here is a 10-item checklist for thinking and action to help guide your efforts.

Photo by: kallejp | Source: Photocase.com

10 Strategic Options for Thinking and Action to Explore this Week

1. You are allowed to define yourself. Make sure not to pick all your weaknesses and try to force them into your self- definition.

2.You can accomplish nearly any strategic options you enjoy. Just explore strategic options when it’s time to explore strategic options and make decisions when it’s time to decide.

3. It’s a bad strategy to stick with what you’ve done until something goes tragically wrong. “Been there, done that” is boring.

4. Possibilities are fantastic, but ultimately, they aren’t realities. You have to cultivate both of them.

5. Those who obsess on history are doomed to miss the future.

6. A practice you thought was good in a previous difficult business situation could have really been the best of many bad practices.

7. There are so many situations where when you think you’re not ready to start, it’s exactly the time you should be starting.

8. Some “good” strategic options take WAY TOO MUCH TIME to make happen.

9. The longer you put off pursuing a goal, the more it can grow to seem like an insurmountable challenge. Find the right time & force yourself to get started.

10. Every person’s path is going to be different. Compare your path to others’ paths a little, but ignore the paths others are on a lot. – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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