Brainzooming – All Posts | The Brainzooming Group - Part 170 – page 170
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I created a mind map last week while brainstorming alternative sponsorship strategies to create value for both parties in a sponsorship opportunity. It was a rough mind map exercise done quickly with a Sharpie marker in my current blogging notebook. I needed to forward it to others for review, but rather than typing and organizing the mind map, I sent it as is, without making an effort to “clean up” my “dirty ideas.”

No, the mind map didn’t contain dirty ideas, as in inappropriate ones. They simply hadn’t gone through any refinement when they were sent for others to take a look.

A time crunch was my initial reason for sending the mind map prior to trying to clean up my creative thinking.  Maybe to further rationalize the decision, I came up with 8 other advantages to sharing dirty ideas:

  • It’s time efficient because you’re investing less time initially and on potentially undoing work you already did.
  • Since you’ve spent less time on the ideas, you’ll probably be less invested in them and more open to suggested changes.
  • It reaffirms your openness as a leader and/or teammate.
  • It may be less intimidating to others who might be reluctant to offer suggestions.
  • There’s a better opportunity to reshape your early creative thinking through input from others.
  • More rough edges on the ideas means more edges to trigger offshoots for new thinking.
  • Others can become more invested in the work through contributing their creative thinking.
  • You have more time to revisit and reconsider your creative thinking since it isn’t finalized yet.

Go ahead. Next time you’re done brainstorming, consider sharing your dirty ideas with your team. They’ll like appreciate the opportunity to help clean them up for you. – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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YouTube is ruining Super Bowl advertising!

I wrote that statement during the 2011 Super Bowl along with a few reasons why, but never turned it into a complete blog post. After taking part in Max Utsler’s sports media class at The University of Kansas last week as Max discussed his ongoing research on Super Bowl advertising and after watching this year’s Super Bowl advertising, the pieces I needed to fill out the blog post fell into place.

So let me say it again: “YouTube is ruining Super Bowl advertising.”

What do I mean by that?

As my dad, who spent nearly all his career selling television advertising at a TV station in Hays, KS, is quick to remind me, a good television advertisement has:

  • A simple, understandable message
  • Creative that supports the message
  • Repetition of the message in some manner, either within the ad or through repeated airings
  • Clear information on how to take action on the message

In the days when the only place to see a television ad was on television, advertisers strayed from this formula at their own peril. Successful television advertising routinely delivered on all four – even very memorable Super Bowl ads.

What’s Happening to Super Bowl Advertisements?

Fast forward to the dramatic changes taking place with Super Bowl advertising in the age of big dollars for TV spots and free space on YouTube and other social media channels. Here’s what’s happening:

  • Super Bowl advertisements need to be seen many times online (i.e. on YouTube) after the Super Bowl (and increasingly before) to justify the upfront investment.
  • There’s a presumption (largely true) that people will only invest time to watch Super Bowl ads online that are entertaining.
  • It’s easier to craft a potentially entertaining Super Bowl ad which minimizes the advertiser’s message in favor of heavying up on cinematic storytelling, visual engagement, emotional triggers (humor, lust, drama, etc.), and suspense.
  • The frequent result is a crop of Super Bowl advertising with only tenuous connections to simple, understandable, repeated messages and clear calls to action for Super Bowl advertisers.

Because of these dynamics, we now have a slew of poorly done “television ads” for the Super Bowl that:

As I mentioned in yesterday’s Brainzooming blog post, I received a true appreciation for these disconnects when viewing 2012 Super Bowl advertising with a group of people in a home party setting. Super Bowl advertising which depended on subtlety to carry the day didn’t. That’s why the H&M ad with David Beckham worked; it got its simple message (H&M, David Beckham, Bodywear) across clearly and multiple times in 30 seconds.

But here’s the flipside of YouTube ruining Super Bowl television ads.

The good part of these dynamics is that advertisers are now taking a sponsorship strategy to their Super Bowl investments. This sponsorship strategy link is what clicked for me in Max Utsler’s class the other day at The University of Kansas. Max discussed all the things advertisers are doing to showcase Super Bowl creative as they try to activate their “sponsorships” through multiple channels to maximize the ROI from Super Bowl advertisements.

With a sponsor’s view of the Super Bowl, smart brands are getting the full advantage from their investments. YouTube viewing is an important foundation to these increasingly integrated marketing communications and brand strategies.

As was discussed on #SocialChat last night, there are still many integration opportunities brands aren’t seizing in social media. If H&M had featured a Twitter chat with David Beckham as a follow-on to its commercial, I have a feeling my laptop computer would have been ripped from my hands by some of the women in attendance!

This represents a huge integration opportunity for Super Bowl advertisers next year to go beyond simply asking people to watch their Super Bowl ads online. – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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9

The 2012 Super Bowl advertising experience was very different for me this year. For the first time since the dawn of Twitter, I wasn’t sitting by myself, focused on the computer and television screens with little on my mind but moderating #BZBowl via social media and Super Bowl ads.

No, this year I was actually invited to a party at the home of a long-time friend and Brainzooming blog reader who was nice enough to put up with me live tweeting about Super Bowl advertising during his party. And for the 2012 Super Advertising experience, instead of #BZBowl, we participated in #SBExp with Jim Joseph, so even my moderation duties for the Super Bowl Twitter chat were dramatically lessened.

When you’re among other people talking, cheering, and moving about the room, the criteria by which you judge Super Bowl advertising change. It’s a lot less about isolated strategic and creative criteria, and much more about what gets the crowd’s attention.

Because of the change in my experience, it would be difficult to guess what I’d have chosen as the best Super Bowl advertising under my recent years’ viewing situation. Instead, I’ll offer my perspectives based on what stood out either to me or to the eight to ten people in the room. Remember too, I’d purposely seen only a few ads before the game, and have tried to stay away from other “best of 2012 Super Bowl advertising” articles before getting my thoughts down here.

The Best of the 2012 Super Bowl Advertising Experience

M&M’s Ms. Brown

This to me was the first really strong Super Bowl ad. In what were big themes during the night, it mined previous ads (the M&M’s out mingling with people looking to eat them) and used a hint of skin (or chocolate in this case) to catch attention. The M&Ms Super Bowl ad, however, was able to integrate with past creative while not being detrimentally saddled with it. The spot introduced Ms. Brown (yeah, I know, the name may have caught my attention) explaining her brown color didn’t she was naked, without a coating. The red M&M saw her from across the room though and took it as a cue to get nekkid and start the party. A product everybody knows with some sexually-oriented playfulness that was fun, not pandering, and scored some early points. Maybe GoDaddy.com should look at M&M’s agency for next year.

GE Turbines

I’ll be interested to see if this clearly business-to-business oriented spot from GE shows up on anybody’s list. Maybe it’s my business-to-business roots, but I thought GE did an effective job of making a play for itself as an innovative, important ingredient brand in a memorable way by demonstrating its industrial turbines are key components of creating Budweiser. Sure the second half of the commercial looked like Budweiser Super Bowl advertising, but it was exactly this integration with its much more prominent Super Bowl advertising customer that provided this spot’s memorability. As an example, there was another GE business-to-business oriented spot, but I have no recollection what specific category is was portraying. With GE Turbines, even some industrial skin might be able to sell hard.

H&M – David Beckham

I can’t tell whether I’m in the target market for the H&M David Beckham ad, but I’d seen a print version of the ad earlier in the afternoon in the newest edition of Men’s Health, so give them points for an integrated campaign. Of any Super Bowl ad, this spot featuring a very tattooed, only underwear wearing David Beckham, received more tweet attention than anything all night.

I initially said this ad was payback for all the GoDaddy.com female skin revealing Super Bowl commercials over the years, but having gotten through the rest of the ads in the game, this ad was the most memorable for me. Why? Go back and watch it. Within the first few seconds, it blatantly says H&M, David Beckham, and underwear (okay it says Bodywear, but it’s underwear to me). And you know what happens at the end of the ad? It blatantly says H&M, David Beckham, and underwear. There’s a winning formula there (beyond simply that “skin sells”) that advertisers and agencies have forgotten for Super Bowl ads, but more about that tomorrow.

NFL Timeline

It’s the NFL’s show, so why shouldn’t they do a great Super Bowl ad. Not sure that the NFL has to sell much, especially since they came out of what could have been a crippling labor situation completely unblemished this year, but the combo of history, familiar images, and iconic music worked well, as usual, for the NFL.

Hyundai – Get Your Pulse Going

The Hyundai “Think Fast” spot worked for me amid the variety of auto-related Super Bowl ads (although the Fiat Super Bowl ad got laughs and interest from all the men in the audience). The message of get your pulse going tied in an inventive way to the advertisement’s storyline and an underlying message about the car and the Hyundai brand.

2012 Super Bowl Advertising that Didn’t Work for Me

Pepsi with Elton John, Flavor Flav, and a “Who and the hell was that singing?” Sandwich

Making a movie is obviously a popular approach for Super Bowl ads. When you make a movie that reinforces the brand and message (last year’s Chrysler 300 “Imported from Detroit” Super Bowl ad, but not so much this year’s Chrysler ad) ,  it’s very effective. When you’re Pepsi and you make a movie with Elton John, Flavor Flav, and a singer in between who very few people seemed to recognize in a medieval castle setting, maybe a movie wasn’t your best strategic choice. Pepsi did do something right though, because I knew from early on it was a Pepsi commercial even though I don’t remember what the cue was that signaled it was a Pepsi commercial.

Chrysler – It’s Second Half in America

This one was getting a lot of raves on Twitter last night, but it didn’t work for me. The reason it didn’t work, however, may have been largely because of my viewing environment. Left to mainly go by visual cues, I recognized the visuals early in the spot as Chrysler and Detroit, which put me in the mind of last year’s incredible Eminem Chrysler300 video (my personal favorite). I immediately started to try and listen for the voice, and see where this spot was heading. But by the time it was visually clear Clint Eastwood was the voice, I immediately went to, “What does Client Eastwood have to do with Detroit?” From what I could see and hear, it wasn’t clear as an “America” ad. Going back to watch it again this morning, it’s clear that it starts with America, but that start was completely lost from my viewing vantage. Big lesson here that came up on some other Super Bowl ads: consider the worst possible conditions your audience might experience your creative. Another lesson: after a big win, consider moving on to a completely new game than going back to defend a slightly off version of how you won before.

 

Me, Just Being Snarky about 2012 Super Bowl Advertising

Coca-Cola Polar Bears

Okay, it was cute to see the Coca-Cola Polar Bears, and I guess there was one spot that was picked based on what was happening in the game. I’d be hard pressed to tell you which Coca-Cola Super Bowl ad it was, although I suspect it was the one where the Polar Bears clearly had more than 12 bears on the field, since that seemed to be a favorite miscue in the game along with illegal grounding from the end zone and an illegal huddle (watch yourselves in there guys). Anyway, if you were a Coca-Cola brand manager, how could you resist throwing at least ONE white labeled, save the polar bears Coca-Cola bottle into those Super Bowl ads?

 

Chevy Trucks

In this Armageddon scenario, Chevy Trucks offered up Barry F’n Manilow, mentioned Ford more than its own brand, and so prominently featured Twinkies that I thought it was a Hostess ad until the end. Huh?

Battleship

The Battleship ad looked like the revenge of the IBM Selectrics. #YoungPeopleAskYourParents

 

Teleflora – Valentine’s Day

I was watching with a largely male crowd, and let me tell you, there was SILENCE during this ad, just as during the David Beckham ad. Clearly, it was that whole skin selling hard thing again, because at the climax of this Teleflora Valentine’s Day Super Bowl ad, all the guys were ready to order flowers and wait for the paybacks. Talk about ROI from advertising.

 

What Did You Think?

This post is a work in process, as I’m both writing it and publishing updates as I go (the reason why I don’t usually write newsy articles here – I don’t like working to tight deadlines). As a result, check back for more updates during the day. But in the meantime, what did you think about the 2012 Super Bowl advertising? What worked, didn’t work, or just made you get all snarky during the marketing event of the year? – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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6

You’re all invited join us Super Bowl Sunday for a fun, intimate Twitter chat all about the Super Bowl advertising and everything else going on with the game. By including the hashtag #SBExp in your tweets, you’ll be a part of a great group of marketers and pop culture fans, curated by Jim Joseph, author of “The Experience Effect” and “The Experience Effect for Small Business,” just released this week. While The Brainzooming Group hosted #BZBowl during the past two Super Bowls, we’re putting our energy behind the #SBExp chat for Super Bowl XLVI.

While there are a LOT of Twitter chats, tweeting during a live TV event provides a unique twist since you have a large audience focused on and reacting to the same content. And as almost a sub-chat of the bigger Super Bowl XLVI ad tweeting, #SBExp provides an opportunity to both MEET new people and to actually INTERACT with one another.

Since we hope to attract some new tweeters for Sunday’s #SBExp chat, here are 11 live event Twitter chat tips to make #SBExp more fun and exciting for you (and btw, Jim Joseph, there are some curation tips I’ve learned in here that could be helpful for you too).

11 Tips for a Great #SBExp Chat Experience

1. A Twitter chat isn’t about making pronouncements or simply blasting messages. In a discussion-based Twitter chat, there is typically a moderator asking questions for the the group to react to individually. When you’re chatting about an event, there are probably not going to be planned questions posed. In these cases, watch what other participants are tweeting, answering and responding to others, even if there isn’t a question involved.

2. When it comes to what Twitter platform to use, try Twitterchat.com. Since Twitterchat.com automatically inserts the hashtag for you, it offsets the effects of Number 5 on this list. Tweetdeck (at least the old Tweetdeck) is faster than Hootsuite, and refresh speed is really important if you don’t want to be 5 minutes behind (although expect tweets to be running slowly on Super Bowl Sunday).

3. Keep some tweeting energy in reserve. If you’re really into a live event Twitter chat, you’ll be surprised at how draining tweeting can be. Pace yourself and still be there at the end.

4. Think of a live event Twitter chat as your chance to be a character on MST3K. Find your inner Tom Servo. Be profound, be insightful, be fun, be snarky – and use multiple tweets to be all these things if you need to!

5. Alcohol helps during a Twitter chat. Nuff said.

6. Since so many people are watching the event, it’s more fun to turn your tweets into a running commentary. People aren’t looking for news reporting about what’s going on at the event; they want to hear your ideas.

7. If you’re ever going to be outrageous on Twitter, a live TV event is the time to do it. Outrageousness earns retweets and followers.

8. Think about your spelling, but don’t agonize over your spelling. Get your ideas out there fast. People will usually figure out minor spelling mistakes with no problem.

9. If you’re in a sub-chat (i.e. a focused chat within a bigger event) such as #SBExp, include the hashtag for the bigger event (i.e., #BrandBowl, #SuperBowlAds) in your best tweets. It can attract new people to your group and grow the audience.

10. Follow the people you’re tweeting with during the event. And it’s fine to carry one side conversations while the event is going on. It’s about the event, but it’s also about meeting new people you’ll enjoy tweeting with in the future as well.

11. Even though Twitter chats are silent, they’re actually incredibly loud. Don’t believe it? If you’re really into an event-related chat, try to “hear” people talking around you and process what they’re saying. It sounds odd, but if you experience deafening tweet loudness, you’re not alone.

I know there are more live event Twitter chat tips that should go on this list, so I’ll add to it as they occur to me on Super Bowl Sunday. Remember, get your Super Bowl XLVI advertising, marketing, and popular culture kicks with us Sunday on #SBExp!   – Mike Brown

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Here’s another great post from Woody Bendle, who debuted as a guest Brainzooming blogger last week. In the intro on Woody’s first Brainzooming post, I didn’t go into much biographical information on him. An economist by training, Woody is currently the Director, Insights & Innovation at Collective Brands, Inc. in Topeka, KS. Previously he was with Blockbuster as Vice President of Marketing, Customer Analytics & Strategic Systems. Today, Woody Bendle is sharing his perspective on how innovation and improvement can both be continuous.

Continuous Innovation and Continuous Improvement

Executives face constant pressure to increase shareholder value.  For the past several decades, one answer to this challenge has been to strip away inefficient processes and unnecessary costs.   The bottom line benefits to Continuous Process Improvement programs (i.e., Lean Six Sigma) and DMAIC methods are well documented with organizations such as Toyota and General Electric (pdf). At some point however, improving profits through cost cutting approaches a limit, but there is still the pressing need to create more shareholder value.  The answer – Innovation.

Innovation Is Everywhere

The word “innovation” is everywhere today.  And frankly, I feel it is approaching overuse.  It seems as though every other commercial on TV makes an overt innovation claim.  President Obama even used the word six times and ingenuity twice in his 2012 State of the Union address.  A quick search on Google Trends shows a steady increase in news reference volume since the beginning of 2008. This timing is not coincidental. As the recession set in and the benefits to Continuous Improvement initiatives began to level off, firms increasingly began to realize that they needed to innovate in order to drive the top line.  In fact, in a 2010 report from the Boston Consulting Group (pdf), 84 percent of the nearly 1,600 global executives surveyed said they “consider innovation an important or extremely important lever in its ability to reap the benefits of an economic recovery.” So, while the word may be overused in today’s culture, the need for it is very real.

Seeking innovation mojo

To me, trying to regain innovativeness is one of the greatest ironies of businesses.  Most, if not all firms start out as an innovation of some sort. However, many organizations, in their quest to become ever efficient as they scale, unfortunately lose their innovation mojo.  Or as is described by Dyer, Gregersen, and Christensen  in “The Innovator’s DNA”, the pursuit of ‘Delivery’ often displaces an organization’s ‘Discovery’ capabilities.  But as the authors point out, ‘Delivery’ (or execution) is critical for producing results and “translating an innovative idea into reality.”  Put another way, processes are needed in order to repeatedly take new ideas to market and create consumer and shareholder value.  To become continuously innovative, organizations need to employ a continuous innovation process.

Yes… And

Photo by: cydonna | Source: photocase.com

I recently gave a talk and during the Q&A session was asked whether Innovation and Continuous Improvement could really coexist.  I suspect that many reading this are also asking the same question.  My answer is a resounding Yes… And.  Yes, I do believe they can coexist, And, in order for an organization to thrive, they need to coexist.  I tend to think about the two as best friends – if not perhaps even Siamese twins.  On the surface, these two concepts do seem to be diametrically opposed.  Continuous Improvement is all about defining, refining, and measuring (left brain stuff).  Innovation… well, it is about creativity (right brain stuff).   Left brain, right brain, cats and dogs, oil and water, how can the two coexist?  But, the principles and practices of Continuous Improvement are actually the foundation of a sustainable Innovation competency.

i3 Continuous Innovation

If any organization intends to grow continuously though innovation, they must adopt repeatable processes which will allow them to systematically:

1) Identify opportunities for new products or services

2) Innovate and create new products or services

3) Implement and scale

That’s it – the Continuous Innovation process essentially boils down to these three steps: 1) Identify, 2) Innovate, 3) Implement (i3); which feels quite similar to Define, Measure, Analyze, Improve and Control (DMAIC).  Further, an effective and efficient Innovation Process will incorporate the DMAIC process throughout each step of the i3 Continuous Innovation process.  Thus, innovation benefits from, and is reinforced through continuous improvement.  And as W. Edwards Deming stated in “The New Economics”, “Absence of defects does not necessarily build business… something more is required.”

And that something is innovation.  – Woody Bendle

Guest Author

The Brainzooming blog has a wonderful group of guest authors who regularly contribute their perspectives on strategy, creativity, and innovation. You can view guest author posts by clicking on the link below.

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It’s not THAT often when successful presentation tips can make a 6-figure financial difference in your career, but that was the case recently in Kansas City. I attended the Gigabit Challenge Finale in Kansas City recently where 17 finalists (individuals or teams) made the last presentation pitch for winning $450,000 in cash and services. Organized by Think Big Partners, the Gigabit Challenge was a global competition centered on the prospects for taking advantage of the Google Fiber initiative under development in Kansas City.

While I admired the creative ideas and hard work that the Gigabit Challenge finalists demonstrated, the PowerPoint presentations were, for the most part, underwhelming.

Presenters faced a panel of 17 contest judges (mostly from the legal and financial worlds), another 250 members of the live audience, and an online audience that averaged about that same number. Each presenter had ten minutes to present their idea and five minutes for questions from the contest judges.

Here are seven successful presentation tips on how many groups could have scored better with all of those audiences:

1. Make sure we know who you are.

Make your name and contact information the first slide in your PowerPoint presentation and make it the last. The judges may know who you are, but why not make sure? Also, the rest of the audience could contain people who have the financial resources, the intellectual piece of the puzzle, or the contacts that you’ve been missing. Make it easy for them to remember you and find you later by repeating your name and contact information.

2. It’s Showtime, Folks.

If you are asking people to invest in your creative idea, they need to be excited about your creative idea. Somewhere in your presentation, you need some drama, whether it is from your performance, from the images on your PowerPoint slides, or from the audacious brilliance of your idea. All three would be good.

3. Use the power of PowerPoint.

Nearly every finalist had some process story to tell – either in how they were going to develop their idea or it was going to be used. But almost no one used the power of basic PowerPoint capabilities. It does nice builds, visual effects, sound effects, reveals, takeaways, etc. It has limitations, but basic PowerPoint capabilities will do a whiz-bang job of focusing the audience’s attention on just what you want them to see when you want them to see it.

4. If we can’t read it, you don’t need it.

Many, okay most, of the presentations had PowerPoint slides that contained way more words than anyone could possibly read during the time they were displayed. That level of verbal detail is what your business plan is for, not your presentation. Words on slides should be cues for the points you want to make in your presentation.

5. Play it safe(ty) margin.

Sometime during the day, the projector went a little off kilter and began cutting off the edges of the slides. That’s not uncommon. Account  for it by making sure that your slide content stays inside a safety area that covers no more than 75 percent of the PowerPoint slide’s area.

6. Have a plan.

This applies to two areas. Many of the presenters presented ideas rather than business plans. If I was looking to invest, I want to know who would be interested in buying your  product/service, how you were going to develop and market that product/service, and what the cost and revenue projections were—pretty much in that order. If that level of detail isn’t available or possible at this point, I would suggest an organization scheme that borrows from the SPIN selling method.

7. It’s your time in the sunshine, enjoy yourself.

Just being on that stage means you done good. Act like you want to be there.

To learn more about the possibilities of Google Fiber you can download the free report sponsored by the Social Media Club of Kansas City and prepared by The Brainzooming Group. – Barrett Sydnor


How can ultra high-speed Internet speeds drive innovation? 
“Building the Gigabit City: Brainzooming a Google Fiber Roadmap,” a free 120-page report, shares 60 business opportunities for driving innovation and hundreds of ideas for education, healthcare, jobs, community activities, and more.  Download this exclusive Google Fiber report by The Brainzooming Group addressing how ultra high-speed Internet can spur economic development, growth, and improved lifestyles globally. 

 

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#BZBowl Is Moving to #SBExp for Super Bowl XLVI

With the Super Bowl this Sunday, I’ve been getting questions about #BZBowl, the Twitter chat The Brainzooming Group hosted the last two years to critique Super Bowl ads, the game, the Super Bowl hoopla, and all the popular culture surrounding the Super Bowl.

Here’s the #BZBowl update for Super Bowl XLVI.

During last year’s #BZBowl, author and good friend Jim Joseph participated during the game from New Orleans, shared his perspectives in a post-Super Bowl blog post, and was a guest along with Nate Riggs, Chris Reaburn, Alex Greenwood, and Barrett Sydnor during a special #BZBowl edition of Kelly Scanlon’s radio show I hosted. Since last year’s Super Bowl, Jim has hosted live Twitter chats for a variety of events, including The Grammys, Oscars, Oprah’s last show, and most recently, The Golden Globes.

This year, The Brainzooming Group is shifting its strategy and focus for the Super Bowl. As a result, we’re putting our #BZBowl energy behind Jim Joseph and his #SBExp Twitter chat event this Sunday. With Jim’s new book “The Experience Effect For Small Business: Big Brand Results with Small Business Resources” coming out this week, he’s getting a lot of well-deserved attention, and it just makes sense for us to play a supporting role for Super Bowl XLVI.

Watch for more details later in the week, but expect #SBExp to deliver the same Super Bowlicious smart, insightful, snarky, and intimate (i.e., spammer-free) Twitter chat you’ve come to experience with #BZBowl.

American Marketing Association Virtual ExchangeAMA Virtual XChange: Changing the Game – Innovations for Future Success

It’s exciting to let you know I’ll be one of the speakers for the American Marketing Association Virtual XChange virtual event on February 9, 2012. Other speakers include authors Brain Solis, Jeffrey Hayzlett, and Graham Brown. The virtual event’s theme is “Changing the Game – Innovations for Future Success,” and I’ll be covering the content behind “Taking the NO Out of Business InNOvation” at 1:45 pm central standard time (US).

“Changing the Game – Innovations for Future Success” is free for all attendees, even if you’re not an American Marketing Association member. Past AMA virtual events have been tremendously valuable with fantastic content, and this one should be no exception.

Please take a moment to register, and I look forward to you joining us Thursday, February 9!

Why Creativity? from Aspindle“Why Creativity?” – New Aspindle eBook with David Meerman Scott, Julien Smith (and me)

Tanner Christensen, founder of Aspindle, a resource and incubator of creative ideas and former guest blogger on Brainzooming, has published a new eBook called, “Why Creativity?” with brief essays by “Trust Agents” co-author Julien Smith, “World Wide Rave” author David Meerman Scott, and Patrick Algrim, Matthew E May, Gregg Fraley, and Frank Chimero.

I’m honored to have an article included as well, talking about my lifelong fascination with creativity, even when I don’t have the chops to pull off the creativity I might like. You can download “Why Creativity?” for free, without even having to supply any info at Tanner’s Aspindle website.  – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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