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The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics, the sports apparel manufacturer and marketer, in its Inside the Executive Suite. Fanatics introduced disruptive innovation to its marketplace with an agile strategy. It employs technology, focused creative teams, new manufacturing processes, and communications to remove time and waste when creating post-sporting event apparel featuring the winners and exciting story lines. For NCAA basketball tournament games, Fanatics can put a newly approved shirt on its website within 15 minutes. It also uses its agile strategy to market apparel for niche opportunities where it might sell as few as ten t-shirts.

Along with the recap, Inside the Executive Suite offered sixteen strategic thinking questions inspired by the Fanatics case study that you can use to explore agile strategy options within your own organization. We thought the list was intriguing, so we secured the go ahead to share the strategic thinking questions with you here.

16 Strategic Thinking Questions to Explore Agile Strategy and Disruptive Innovation

via Shutterstock

Developing an Agile Strategy

  • Where can your organization realize the greatest leverage from improved agility – cost savings, an improved customer experience, sales opportunities, greater financial efficiency?
  • Beyond making investments and process changes to increase agility, are there other opportunities to cost-effectively manage demand?
  • How can you develop a super-agile process that disrupts other industry players’ competitive advantages?

Identifying Process Changes for Agile Strategy

  • Where can you aggressively remove steps (especially low-value ones) from today’s process to boost agility?
  • How can you completely redesign today’s process from scratch to create a super-agile approach?
  • What roles do you need on your agile execution team to move from idea to market with previously unheard of speed?
  • What characteristics and behaviors are important for agile execution team members to display?
  • What resources (even if they are redundant or eventually discarded) are critical to enable rapid execution?

The Interplay Between Flexibility and Agility

  • How can you improve your organization’s ability to pre-plan and anticipate the uncertain?
  • In what ways can more / better / faster data access increase forecasting accuracy, and your ability to delay decisions without compromising agility?
  • What are the various types of reviews, approvals, and decisions you will need during crunch time? How can agile decision making happen in an easier and more timely way when speed is most important?
  • What does the time window around peak need look like?
  • Is there additional flexibility you can create / exploit in lead times, the length of the selling opportunity, and / or the long tail of demand?

Strong Relationships Enable Agility

  • Who are the outside people and entities vital to ensuring your agile processes perform as expected?
  • What foreknowledge, training, and support will outside parties require to perform their duties at peak levels?
  • What do agile relationship-building skills necessary for supporting your process look like?

Across these questions, you’ll get a start thinking through how an agile strategy can push disruptive innovation in your industry.  – via “Inside the Executive Suite” 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater agility and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Short Story: There could be better ways to formalize your organization’s innovation strategy, so ask The Brainzooming Group for ideas (via a FREE conversation) to make sure you consider alternatives!

How do you introduce an innovation strategy for your organization?

Do you start from scratch and unveil innovation as a new initiative with a focused team? Or do you look around the organization to identify where new things are happening, even in informal ways, and roll them into a more overt innovation strategy?

We discussed this question with the head of a business services firm. He wants to focus greater attention on innovation within the organization. His goals are to ensure innovation is a driver in maintaining the firm’s strong growth. He also is looking ahead to potential disruptions in the organization’s industry, trying to position the organization for success.

Take Credit for Everything New within Your Innovation Strategy

In a pre-meeting discussion and during our conversation, several innovations from the past several years emerged. These included new revenue lines and process improvements. They have done some great work. While it may not be completely coordinated or have produced dramatic revenue gains, they have steps in place for management team members to surface ideas, develop business cases, and secure approval to move forward with them.

Despite these apparent innovation strategy successes, he wanted to create an innovation team distinct from what they have previously done. The team’s charge would be to generate more substantial innovative ideas to drive disruption and top-line growth. The innovation team activity would be focused on a day-long event to do its work.

Our counter strategy, based on the organization working from a combination of previous success and future aspiration, is for them to take credit for EVERYTHING that looks like innovation in the past few years. This includes:

  • Innovation champions that identified fresh opportunities
  • New service lines and revenue streams they introduced
  • A rebranding initiative
  • Award-winning process improvements
  • Anything else that remotely fits an updated, more formal innovation strategy

My other suggestion was to integrate the innovation strategy into the firm’s overall strategy, raising it to the level of a strategic initiative.

What are the advantages of a backward-looking innovation strategy?

It recognizes an innovation strategy as:

  • Something familiar with the potential for greater impact
  • Part of the fabric of an organization looking for inspiration to innovate more dramatically
  • A part of the firm’s culture that has both internal impact and the potential to deliver significant value for clients

It is still early. I’m not sure they will get behind this approach or even work with us if they do adapt it. Either way, though, their smartest move is to forego an innovation day for an innovation strategy.

There Are such Things as Free Ideas!

By the way, the ideas we suggested for them were all part of a FREE initial conversation to understand what they are trying to accomplish. As much as we ask questions, listen, and take notes, we can’t help challenging current thinking and offering ideas right away.

If you’re an executive exploring a fresh look at strategy (whether organizational, branding, innovation, marketing process improvement, or just about any other type of strategy) and would benefit from a thirty-minute FREE conversation to provide you fresh ideas, contact us at The Brainzooming Group, and let’s talk! – Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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For many business people, it’s intimidating to walk into an unfamiliar situation (whether that’s a new company, client, team, initiative, or project) knowing you are expected to contribute new business ideas right away.

If you face those types of situations, you know how nerve wracking it can be to have to go from “nice to meet you” to new business ideas in perhaps minutes.

One answer is to simply regurgitate ideas you have used previously in other situations. That can work, but often, it seems people wind up revealing that they’ve used the idea elsewhere. This lets everyone know you’re simply recycling new business ideas that aren’t so new anymore.

9 Ways to Never Suffer from a Lack of New Business Ideas Again

In place of only recycling ideas, try these nine strategic thinking questions and creative thinking paths. The formula is to ask a specific question, LISTEN for responses from others, and follow a related creating thinking direction to generate ideas more quickly:

Ask:

  1. What’s been tried before? then REACT to historical activities with new twists
  2. What are the current ideas? then BUILD on those ideas to make them stronger
  3. What ideas have been passed over previously? then TRANSFORM them so they are more pertinent to the current situation
  4. What’s causing roadblocks to progress? then try to SOLVE the barriers
  5. What has been successful before? then find ways to REFRESH them with something new
  6. What is working now? then share ways to MULTIPLY it for even broader impact
  7. What are you developing right now? then generate ideas to SPEED UP development for a quicker impact
  8. What competitors’ strategies are in the market? then share ideas on how to IMPROVE what they are doing
  9. What is the most popular idea you have? then suggest ideas to PRIORITIZE it

You don’t need all nine strategic thinking questions in very situation where you are expected to quickly develop new business ideas.

It is great, though, to have these and other strategic thinking questions ready to go whenever you walk in and want to be ready share ideas right away! – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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How are you boosting your creative thinking skills in dramatic ways for 2017 and beyond?

If you haven’t thought about it, fortunately for you, there is an opportunity coming up April 2 through April 9, 2017! It features forty-five creativity and innovation experts! And it’s available online and FREE!

The Innovation and Creativity Summit 2017 is a virtual event running from this coming Sunday through the following Sunday. Your FREE registration includes access to at least forty-five all-new interviews with global creativity and innovation experts.

Register TODAY! FREE 2017 Innovation and Creativity Summit Virutal Event



Nick Skillicorn, blogger and host of the Idea to Value podcast, is the host for each interview. The featured experts include several Twitter friends I’ve never had the opportunity to see share their ideas in person, including:

  • Alan Iny– Head of Creativity at Boston Consulting Group
  • Jorge Barba– President at Baja California Innovation Cluster
  • Paul Sloane– Author of Think like an Innovator
  • Gregg Fraley– Author of Jack’s Notebook
  • Holly Green– Founder ofThe Human Factor

Other interviewees include:

  • Karen Dillon– Former editor of Harvard Business Review, Co-Author of Competing Against Luck
  • David Burkus– Author of Under New Management & Myths of Creativity
  • Max McKeown– Author of The Innovation Book
  • Ralph-Christian Ohr– Founder of Integrative Innovation

I neglected to mention: I’ll also have a segment in the summit talking about the value of strategic detours for boosting creative thinking skills throughout strategic planning.

Register TODAY! FREE 2017 Innovation and Creativity Summit Virutal Event


Take advantage of this fantastic opportunity! Register in advance, and you’ll receive updates with the FREE video interviews released for that day of the 2017 Innovation and Creativity Summit.

We’re looking forward to you joining and learning new innovation and creative thinking skills from all these great experts! – Mike Brown

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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In nearly every instance, we spend time with a prospective client discussing three aspects of their strategic planning process needs:

  • What they think they want to achieve
  • What they need to achieve
  • The best way to make it happen using our collaborative process.

Do you see your organization in any of these three current conversations we are having with prospective clients?

Conducting a Strategic Planning Process with a Certain Framework

What the prospective client wants to achieve: “We’ve sold-in a specific strategic planning process methodology, so that’s the approach we need to take.”

What they need to achieve: They need to deliver a plan with the framework their leadership has approved, but still make sure it’s collaborative and engaging in a way their strategic planning process never has been previously.

The best way to make it happen: We’re proposing arranging our strategic planning exercises within the framework they have already advanced. Rather than having a Brainzooming stamp on the steps, we’ll morph our approach to work within what they client wants to see happen.

A Small Innovation Team Is the Way to Introduce Innovation

What the prospective client wants to achieve: “We think the answer is to get an innovation team together and have them come up with new ideas.”

What they need to achieve: Instead of innovation seeming like a disconnected initiative, we recommend they integrate innovation with:

  • Successful new service lines they already introduced
  • Existing ideas that haven’t advanced
  • Current strategic initiatives already underway

The best way to make it happen: We’re early in the conversation, but we suggested casting a wide net to incorporate work they’ve already done into innovation. Rather than looking at innovation as a “team,” we expect the success they want will come from greater collaboration, a team to move it forward, and a process that makes innovation sustainable for years ahead.

The Struggle Between Major Decisions and Collaboration

What the prospective client wants to achieve: “We have some major decisions to make about the company’s future, so we need to limit the planning to just the immediate leadership team.”

What they need to achieve: They clearly need to wrestle with major issues only appropriate for a small top management group. Yet, to advance in a way that sets them up for success with the big decisions, they need to involve a broader team of employees in strategic planning and implementation.

The best way to make it happen: We recommended a two-pass strategic planning process. The first pass will only include the senior team and vary the steps to create a closely-held implementation strategy for the biggest strategic issues. We would then make a second, more typical looking collaborative planning sweep across a much larger part of the organization.

Are any of these situations familiar?

We tackle these and whole host of other issues as we work with each prospective client to identify the most effective and efficient way to introduce a strategic planning process into an organization.

If you’re looking at boosting the impact of your organizational strategy, let’s get on the phone and discuss the best way to make it happen for your brand! – Mike Brown

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Create the Vision to Align and Engage Your Team!

Big strategy statements shaping your organization needn’t be complicated. They should use simple, understandable, and straightforward language to invite and excite your team to be part of the vision.

Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


Download Your FREE eBook! Big Strategy Statements - 3 Steps to Collaborative Strategy



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Short story: If you want big ideas, ask the big questions, which is what extreme creativity is all about!

By Friday night, we’ll know the Elite Eight in NCAA college basketball. These eight teams that will vie Saturday and Sunday to play in the national championship basketball game the following week.

Keeping with the eight theme, here are eight new questions from the Brainzooming R&D Lab to boost your creative thinking skills.

There are two extreme creativity questions to stimulate breakthrough ideas from four perspectives: Aspiration, Authority, Disruption, and doing More.

Aspirations

  • What would our goals look like if we 10x’d all of them?
  • How will we solve everything that has seemed impossible for us to do previously?

Authority

  • What are the stupid unwritten rules in our industry we must upend right away?
  • What internal policies and procedures should we start ignoring immediately to innovate faster?

Disruption

  • What can we purposely break to force cutting all ties to how we do things now?
  • What can we do to totally befuddle our competitors, creating chaos and inaction?

More

  • How can we double our innovation capacity by end of day tomorrow?
  • What can we do to be 10x faster than we are now doing __________? (Fill in whatever area you need greater speed)

Creative Thinking Skills and Breakthrough Ideas

To develop these questions, we revisited our original source for Brainzooming extreme creativity questions: Peter’s Laws. I saw these principles, subtitled the Creed of the Sociopathic Obsessive Compulsive, in a New Orleans poster shop.

I bought the poster because the rules closely match how the creative geniuses I’ve experienced approach business. For people struggling with working around these individuals, I thought the list would help them better understand their strategies.

After launching The Brainzooming Group, I revisited Peter’s Laws, turning them into questions to inspire extreme creativity. This exercise produced my biggest personal insight about creative thinking skills: When you need huge thinking, don’t ask for big ideas; instead, use big questions to cultivate extreme creativity and breakthrough ideas.

The strategy works tremendously well. That is why I share our original list of extreme creativity questions in nearly every Brainzooming strategic and creative thinking workshop. In a recent workshop, one attendee stated he didn’t have the creative thinking skills to produce wild ideas. He wondered how he could get them. I smiled and said, “Man, do I have a technique and the questions for you!” – Mike Brown

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action.

How do you move from creative thinking into action?

That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. Two of the client’s senior staff members said this was a question they expected us to answer during the strategic thinking workshop. They also wanted a sense of when and why you should think creatively. Specifically, one wondered whether a problem is necessary as a precursor to creative thinking.

I loved the questions. They signaled these two guys had likely been through similar workshops touching on creative thinking that were big on creativity and light on applying the ideas to daily work.

Their qualms about applying creative thinking are familiar. Working in a B2B marketing environment, I had to develop a knack for applying creativity quickly directly to solve problems and capitalize on opportunities. We did not work in an environment with tolerance for a fun creative path that didn’t deliver real world answers expeditiously.

Does there have to be a problem to justify creative thinking in a work setting?

BROKEN?

The workshop participant asking about creativity and problems was persistent. I changed the workshop’s flow to answer his question early, using a chart we previously published and regularly use with clients. It helps assess how broadly an organization perceives a need for improved results compared to its frustration with the status quo.

Placing your organization on the chart helps identify how you apply creativity and the related expectations for your efforts. In the lower right quadrant, creativity is likely first applied to helping the organization realize the need for change. As you build that understanding and hope for improvement, you shift creativity toward exploring what it will take for a better future. If your organization is starting in the upper right though, you can apply bigger creative thinking right away toward transformative ideas for bringing about dramatic change.

Turning Creative Thinking  into Action

GO NOW!

When it comes to shifting from ideas into action, that’s where everything we’ve published over the last several years about implementation, project management, and creating strategic impact comes into play. That work is oriented toward preparing and activating an organization to act on creative ideas.

Addressing the specific workshop query about how to move creative thinking into action, I shared five questions you can use to push a group more fascinated with ideas than acting toward specific tactics:

  • What will it take to accomplish this?
  • What are the first actions it will take to move forward?
  • Can you identify a specific individual that will have responsibility for implementing this?
  • What would you walk out here and do based on what we’ve talked about here?
  • What verbs (that demonstrate what people will do) are the first words for the tactics to make this happen?

These and comparable questions help curb coming up with more questions to push for the specifics leading to action.

And in case you were wondering, my action-oriented friends walked away from the Brainzooming strategic thinking workshop satisfied we gave them the types of help they were looking for at the start! – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
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