Brainzooming – All Posts | The Brainzooming Group - Part 319 – page 319
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People do a variety of things on planes, from very active to very passive. For me, airplane time is some of my most creative strategic thinking time because there are very few interruptions and there’s a very different creative perspective from which to think.

So next plane flight, don’t distract yourself (with iPods, DVDs, etc.) or others (with idle small talk) – simply think, contemplate, and be creative in whatever ways you do best.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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  1. Call whatever the closest equivalent to “time out” is for the situation.
  2. Pray.
  3. Determine if there’s real physical danger (since every other type of danger pales in comparison).
  4. Figure out how bad the worst thing that can happen really is.
  5. Take a moment to think.
  6. Ask, “What’s within my control to improve the situation?”
  7. Circle your best, most dependable confidants and solicit their input.
  8. Identify the most comparable situation that you’ve previously addressed successfully.
  9. Work through any contingency scenarios that you’ve developed.
  10. Develop a quick contingency plan if you don’t have one.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Looking back through some material while working on a self-imposed writing deadline, these perspectives on strategic leadership surfaced, and seemed worthwhile to share.

  • You can’t take on somebody else’s leadership style; you have to ultimately develop one that works for your personality.
  • Leadership isn’t about position or title. It’s about service. Every person can be a leader – and great leaders cultivate other leaders throughout the team or organization.
  • Some leaders are great at creating & communicating a vision. Some are better at implementing the visions of others. Figure out which type of leader you are and pair up with the other type to be successful.
  • A leader can’t begin to control everything. Surrender on the things that you can’t control. Many times you have only two options – PRAY and PAY; often, it’s only PRAY.
  • Have mental restarts to help stay sharp. What do yours feel like?
  • Sometimes leaders lead based on a vision. Or emotion. Or facts. Or all of these at once.
  • Leaders take action and use all the tools that are appropriate and available to them to do so. Even if it means inventing new tools.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Throughout January, we covered a variety of potential resolutions for the year to improve strategic thinking skills. With the fourth quarter starting tomorrow, it’s a great time to see if there’s an area to embrace as an objective before the end of the year. Here are the links:

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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List 10 experiences that have ignited your creativity in the past. Also list 10 new experiences that you believe would trigger your creativity if you had the opportunity to do them.

Now figure out ways you can realize these twenty experiences either today, next week, next month, or next year so that you have a schedule of creative days planned in advance to recharge yourself.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Heading home from Denver on Sunday morning, I stopped for a to-go sandwich and wound up choosing an “Angus Beef and Cheddar Cheese” sandwich. Interestingly, back at home Sunday afternoon, I saw a Sonic ad for its new Angus bacon cheeseburgers.

It would have been just as easy to say “roast beef and cheese” and “bacon cheeseburger,” but in both cases the specificity of mentioning “Angus” beef made these two random messages much more memorable.

There’s your Friday marketing lesson – don’t overlook opportunities to provide even marginally more specificity in your customer communications to stand out and improve memorability.

And as a bonus, here’s your weekend nutrition lesson: If you’re watching your weight, stay away from the Angus bacon cheeseburgers – 760 calories? Eeeeeek!!!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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There are several posts here about looking at situations in different ways.

Another new way to look at things became evident while riding a backward roller coaster at Elitch Gardens. These coasters go out and then return you backwards along the same track. The Boomerang roller coaster provided a wonderful and surprising sensation since it was impossible to match up the forward and backward experiences as mere opposites. Going through the ride backward created completely different sensations.

We likely all have processes that we’ve run in a particular direction time after time. Take a cue from the new sensations created by the Boomerang and step through a familiar process backwards. Starting from the end and working your way to the beginning of a process can yield truly new insights to help make the forward process even stronger.

Valerie

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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