Brainzooming – All Posts | The Brainzooming Group - Part 320 – page 320
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Liz Phair did an “iTunes Original” session in 2005 that features an interview. An art history major at Oberlin College, she talks about the expectations that were in place for her art; it had to be of a certain form, subject matter, and caliber to be considered valid by those that would view and judge it.

When creating music early on, however, she felt no such expectations, thinking no one would hear it. To her, music was a “playful expression” with tremendous freedom and opportunity to express herself. She does cite the irony in that music, and not art, became her career.

Do you harbor the same challenge AND the same opportunity? Do you have a creative outlet that is tremendously freeing and fulfilling because you’re the only audience for it?

If this is your situation, think about how you can transfer that sense of freedom into the more visible areas of your work, family life, and other outlets. This can’t help but make your efforts more creative and alive. And you can still decide whether you want to express your playful creativity more broadly or keep it to yourself.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This week’s articles tie to my current interest in all things Liz Phair. If you’re unfamiliar with her, she’s one of the early alt-indie-tough-sexy-filthy-rocker chicks, hitting the music scene in 1993 with “Exile in Guyville,” an album ranked as one of the best that year and on many long lists of all-time bests. With a 15th anniversary digital re-issue of “Guyville,I’ve been going back through her catalog and story – as varied as both have been.

“Guyville” was envisioned as a song-by-song answer to “Exile on Main Street” by the Rolling Stones. Answer songs aren’t new though. “Sweet Home Alabama” by Lynard Skynard was an answer to Neil Young’s “Southern Man.” Irving Berlin’s “God Bless America” triggered an answer in Woody Guthrie’s “This Land Is Your Land.”

Beyond simple inspiration, in each case a new creative work was formed as a reply to another. The approach is certainly used in commercials, books, and other creative efforts.

Try applying this intriguing creative technique yourself in a twist on changing your perspective. Choose a particular work’s subject matter or statement, figuratively walk around to its opposite side, and create a response from 180 degrees away.

Throughout the rest of the week, we’ll mine Liz Phair’s lyrics and music for other interesting creative insights, so please use the comments section to provide your own “answer posts”!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Jan Harness and I are continuing to work on the “Creative Instigation” presentation and book for our August 12 Kansas City PRSA session. We’ve been working individually, but also carving out time to collaborate. Some joint meetings have been more productive than others. One last week was particularly beneficial in getting the presentation order and transitions finalized. So what’s been the common denominator in the productive get togethers?

It might be surprising, but in the two best working sessions, we didn’t sit across from each other. We sat on the same side of the table and spread the materials in front of us so that we both had the same perspective on what we working on at the time.

So while I frequently extol the virtues of diverse perspectives, there is also a place for trying to create the same perspective too!

Register today for the session if you’re in KC, and also vote in the poll about creativity at work!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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When you’re at a conference, take notes along with the presentations. But also keep a separate sheet where you write down cool ideas triggered by presentations and anything else that happens at the conference. This list will be a great source for:

  • Conversation starters during networking periods
  • Writing a report out when you get back to work
  • Creating an idea pool that you can use for strategic inspiration

Final Days – If you haven’t already, be sure and answer the question today on the upper left of mikebrownspeaks about creativity at work. It’s input for an upcoming “Creative Instigation” presentation on August 12. Thanks!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What are one or two areas where you want and need your creative effort to be spectacular? List them, then ask yourself, “What shortcuts can I take to get to spectacular?”

Figure out how you can apply these ideas to go right to the front of the spectacular line!

Special Opportunity – If you haven’t already, be sure and answer the question on the upper left of mikebrownspeaks about creativity at work. It’s input for an upcoming “Creative Instigation” presentation on August 12. Thanks!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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