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Creative wave makers display both the creative thinking skills and the boldness to improve ideas and situations in dramatic, unexpected ways.

Some people are born as creative wave makers. For the rest of us, there are structures and extreme creativity questions you can use to surround yourself and boost your creative thinking skills.

Here is a list of nineteen of our most popular articles to develop and employ your own extreme creative thinking skills and those of everyone around you!

Being More of a Creative Wave Maker Yourself

Working with a Creative Wave Maker

Helping a Group with Creative Wave Making

Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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If you’ve been pursuing a content marketing strategy for a few years, you have some content that worked and some that didn’t work when you first published it. You also likely have content that’s continuing to work for you in that it’s still attracting new visitors. We hope you also have a good deal of content that, even though you may have created it years ago, is still largely accurate and relevant.

Reviewing the most successful pieces emerging from your content marketing strategy up to now provides the opportunity to create new growth from your evergreen content.

We have been doing that with our own content marketing strategy along with helping clients take advantage of the same opportunity: updating, reformatting, and enhancing evergreen content so it’s primed to generate new visitors, subscribers, and audience members eager to download it.

8 Ways to Create New Growth from Evergreen Content

Here are 8 ideas to explore based on your top blog posts for ongoing traffic:

  • Use your most popular evergreen blog posts along with related ones to create a new eBook. Freshen the content by re-editing the multiple pieces and adding new content. You can also enhance the content with new graphics and design.
  • Freshen these blog posts with new infographics or graphic depictions and republish the blogs for newer readers.
  • Aggregate multiple, related blog posts and republish those as a comprehensive article on a topic.
  • Create videos to bring a more personal dimension to the evergreen content.
  • Write the opposite angle of evergreen blog posts. For example, if it’s about doing a certain number of things to accomplish a goal, write the list of things you should not do if you want to accomplish the same goal.
  • Expand a list post by writing the details behind each of the items, providing greater depth.
  • If you have a post that helps people learn how to do something or analyze a situation, turn it into a one-page download. This can make it an easy-to-use life or job aid.
  • Using a popular list post as the basis, create an infographic as a new download.

Those are all great ways to get new growth from your evergreen content.

Exploiting your most popular content in this way will make the hardest working elements of your content marketing strategy produce even more results! – Mike Brown
Download Your FREE eBook! 81 Engaging Social Content Ideas Checklist

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We see seven keys to creating an innovative workplace culture where individuals are able to meaningfully contribute to the organization’s innovation strategy.

If you’re looking at your organization and wondering where to start to foster a more innovative workplace culture, here are forty articles to go deeper into the topic.

An innovative workplace culture:

#1 Provides Direction

It’s vital to point your innovation strategy in a direction. That doesn’t mean leadership should spell out everything. Yet sharing knowledge about what matters for the organization’s future success shouldn’t be a mystery to those working on innovation initiatives.

#2 Invites Broad Participation

Throw open innovation to encompass perspectives from throughout the organizations AND outside the organization. Instead of asking people for the next big ideas, ask them for insights and perspectives that can contribute to shaping big ideas for the organization.

#3 Meaningfully Engages and Involves Employees

Develop multiple innovation roles that match your team’s talents, strengths, perspectives, and aspiration. Provide the training, structure, and access to opportunities to best use their knowledge and expertise to drive the innovation strategy.

#4 Encourages Change

Make sure senior leadership is saying and DOING things that send a clear message: trying new things is fine, we understand not everything is going to work, and it’s vital we look beyond our current environment to identify innovation strategy possibilities.

#5 Pursues Smart Possibilities

There are clear processes in place to explore, assess, and prioritize the best innovation opportunities and meaningfully propel the organization forward.

#6 Stays Agile

What’s innovative will continue to change. Your environment needs to be ready to understand what’s important today while looking ahead to future developments and opportunities to disrupt markets and competitors.

#7 Celebrates Progress and Success

For all the fanfare about celebrating failures, an innovative workplace culture recognizes and celebrates trying and learning, progress and determination, AND success.

Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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For many business people, it’s intimidating to walk into an unfamiliar situation (whether that’s a new company, client, team, initiative, or project) knowing you are expected to contribute new business ideas right away.

If you face those types of situations, you know how nerve wracking it can be to have to go from “nice to meet you” to new business ideas in perhaps minutes.

One answer is to simply regurgitate ideas you have used previously in other situations. That can work, but often, it seems people wind up revealing that they’ve used the idea elsewhere. This lets everyone know you’re simply recycling new business ideas that aren’t so new anymore.

9 Ways to Never Suffer from a Lack of New Business Ideas Again

In place of only recycling ideas, try these nine strategic thinking questions and creative thinking paths. The formula is to ask a specific question, LISTEN for responses from others, and follow a related creating thinking direction to generate ideas more quickly:

Ask:

  1. What’s been tried before? then REACT to historical activities with new twists
  2. What are the current ideas? then BUILD on those ideas to make them stronger
  3. What ideas have been passed over previously? then TRANSFORM them so they are more pertinent to the current situation
  4. What’s causing roadblocks to progress? then try to SOLVE the barriers
  5. What has been successful before? then find ways to REFRESH them with something new
  6. What is working now? then share ways to MULTIPLY it for even broader impact
  7. What are you developing right now? then generate ideas to SPEED UP development for a quicker impact
  8. What competitors’ strategies are in the market? then share ideas on how to IMPROVE what they are doing
  9. What is the most popular idea you have? then suggest ideas to PRIORITIZE it

You don’t need all nine strategic thinking questions in very situation where you are expected to quickly develop new business ideas.

It is great, though, to have these and other strategic thinking questions ready to go whenever you walk in and want to be ready share ideas right away! – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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How are you boosting your creative thinking skills in dramatic ways for 2017 and beyond?

If you haven’t thought about it, fortunately for you, there is an opportunity coming up April 2 through April 9, 2017! It features forty-five creativity and innovation experts! And it’s available online and FREE!

The Innovation and Creativity Summit 2017 is a virtual event running from this coming Sunday through the following Sunday. Your FREE registration includes access to at least forty-five all-new interviews with global creativity and innovation experts.

Register TODAY! FREE 2017 Innovation and Creativity Summit Virutal Event



Nick Skillicorn, blogger and host of the Idea to Value podcast, is the host for each interview. The featured experts include several Twitter friends I’ve never had the opportunity to see share their ideas in person, including:

  • Alan Iny– Head of Creativity at Boston Consulting Group
  • Jorge Barba– President at Baja California Innovation Cluster
  • Paul Sloane– Author of Think like an Innovator
  • Gregg Fraley– Author of Jack’s Notebook
  • Holly Green– Founder ofThe Human Factor

Other interviewees include:

  • Karen Dillon– Former editor of Harvard Business Review, Co-Author of Competing Against Luck
  • David Burkus– Author of Under New Management & Myths of Creativity
  • Max McKeown– Author of The Innovation Book
  • Ralph-Christian Ohr– Founder of Integrative Innovation

I neglected to mention: I’ll also have a segment in the summit talking about the value of strategic detours for boosting creative thinking skills throughout strategic planning.

Register TODAY! FREE 2017 Innovation and Creativity Summit Virutal Event


Take advantage of this fantastic opportunity! Register in advance, and you’ll receive updates with the FREE video interviews released for that day of the 2017 Innovation and Creativity Summit.

We’re looking forward to you joining and learning new innovation and creative thinking skills from all these great experts! – Mike Brown

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Short story: If you want big ideas, ask the big questions, which is what extreme creativity is all about!

By Friday night, we’ll know the Elite Eight in NCAA college basketball. These eight teams that will vie Saturday and Sunday to play in the national championship basketball game the following week.

Keeping with the eight theme, here are eight new questions from the Brainzooming R&D Lab to boost your creative thinking skills.

There are two extreme creativity questions to stimulate breakthrough ideas from four perspectives: Aspiration, Authority, Disruption, and doing More.

Aspirations

  • What would our goals look like if we 10x’d all of them?
  • How will we solve everything that has seemed impossible for us to do previously?

Authority

  • What are the stupid unwritten rules in our industry we must upend right away?
  • What internal policies and procedures should we start ignoring immediately to innovate faster?

Disruption

  • What can we purposely break to force cutting all ties to how we do things now?
  • What can we do to totally befuddle our competitors, creating chaos and inaction?

More

  • How can we double our innovation capacity by end of day tomorrow?
  • What can we do to be 10x faster than we are now doing __________? (Fill in whatever area you need greater speed)

Creative Thinking Skills and Breakthrough Ideas

To develop these questions, we revisited our original source for Brainzooming extreme creativity questions: Peter’s Laws. I saw these principles, subtitled the Creed of the Sociopathic Obsessive Compulsive, in a New Orleans poster shop.

I bought the poster because the rules closely match how the creative geniuses I’ve experienced approach business. For people struggling with working around these individuals, I thought the list would help them better understand their strategies.

After launching The Brainzooming Group, I revisited Peter’s Laws, turning them into questions to inspire extreme creativity. This exercise produced my biggest personal insight about creative thinking skills: When you need huge thinking, don’t ask for big ideas; instead, use big questions to cultivate extreme creativity and breakthrough ideas.

The strategy works tremendously well. That is why I share our original list of extreme creativity questions in nearly every Brainzooming strategic and creative thinking workshop. In a recent workshop, one attendee stated he didn’t have the creative thinking skills to produce wild ideas. He wondered how he could get them. I smiled and said, “Man, do I have a technique and the questions for you!” – Mike Brown

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action.

How do you move from creative thinking into action?

That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. Two of the client’s senior staff members said this was a question they expected us to answer during the strategic thinking workshop. They also wanted a sense of when and why you should think creatively. Specifically, one wondered whether a problem is necessary as a precursor to creative thinking.

I loved the questions. They signaled these two guys had likely been through similar workshops touching on creative thinking that were big on creativity and light on applying the ideas to daily work.

Their qualms about applying creative thinking are familiar. Working in a B2B marketing environment, I had to develop a knack for applying creativity quickly directly to solve problems and capitalize on opportunities. We did not work in an environment with tolerance for a fun creative path that didn’t deliver real world answers expeditiously.

Does there have to be a problem to justify creative thinking in a work setting?

BROKEN?

The workshop participant asking about creativity and problems was persistent. I changed the workshop’s flow to answer his question early, using a chart we previously published and regularly use with clients. It helps assess how broadly an organization perceives a need for improved results compared to its frustration with the status quo.

Placing your organization on the chart helps identify how you apply creativity and the related expectations for your efforts. In the lower right quadrant, creativity is likely first applied to helping the organization realize the need for change. As you build that understanding and hope for improvement, you shift creativity toward exploring what it will take for a better future. If your organization is starting in the upper right though, you can apply bigger creative thinking right away toward transformative ideas for bringing about dramatic change.

Turning Creative Thinking  into Action

GO NOW!

When it comes to shifting from ideas into action, that’s where everything we’ve published over the last several years about implementation, project management, and creating strategic impact comes into play. That work is oriented toward preparing and activating an organization to act on creative ideas.

Addressing the specific workshop query about how to move creative thinking into action, I shared five questions you can use to push a group more fascinated with ideas than acting toward specific tactics:

  • What will it take to accomplish this?
  • What are the first actions it will take to move forward?
  • Can you identify a specific individual that will have responsibility for implementing this?
  • What would you walk out here and do based on what we’ve talked about here?
  • What verbs (that demonstrate what people will do) are the first words for the tactics to make this happen?

These and comparable questions help curb coming up with more questions to push for the specifics leading to action.

And in case you were wondering, my action-oriented friends walked away from the Brainzooming strategic thinking workshop satisfied we gave them the types of help they were looking for at the start! – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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