0

Wikipedia describes a superpower as a “fictional superhuman ability.”

But what if the superpower weren’t fictional, at least when it comes to your ability to envision and implement an innovation strategy? If you actually had an innovation strategy superpower, which one would you want to wield?

For me, I’d want my go-to innovation superpower to be a protective shield against hearing any ill-founded “no” standing in the way of doing new things. That shield would provide protection from other people saying no, and it would, perhaps most importantly, provide protection against all the reasons for not innovating that come to life inside my own brain. Those are often more damaging and more long-lasting than the ones someone else delivers. At least when someone else is shooting down your idea, others may hear the objections and help jump in to challenge them.

When you are continually shooting down your own ideas before they see the light of day, perhaps nobody else even knows that is happening.

super-power-no-nos

If you invest the time to collect and use the ones that work for you, you can bring your innovation strategy superpower to life via all the creativity questions and strategic thinking exercises on the Brainzooming blog!

See that superpower DOESN’T have to be fictional at all! – Mike Brown

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

My natural inclination when it comes to business strategy is to identify what is MOST IMPORTANT and build everything around that. Tie the objectives, priorities, and strategies to a very tight focus for an organization. Mass the resources and the organization’s attention on that single area and put everything toward implementing it successfully.

My most memorable example of this goes back to early in my career.  There was a nearly month-long labor strike at the transportation company where I worked. During that time when we were laying off people on a weekly basis as the strike drug on, it was clear to everyone that the single focus for us as a marketing organization was to win back customers for the day we started our operation back up – whenever that might be. I inherited leadership of our department about a week into the strike, and we pointed EVERYONE toward understanding current customer sentiment and developing the plan to incent them to use our brand again even though we had let them down.

THAT was a singular focus.

Granted, it is SO MUCH EASIER to talk about a single, focused business strategy than it is to actually create one.

There always seem to be multiple important things or varied priorities among senior leaders or business units that do not line up in a neat and clean rank order. I’m sure you’ve experienced one of those “our three most important objectives” situations. Yes we have a priority; in fact, we have THREE priorities that are ALL EQUAL.

That’s the MUCH MORE TYPICAL business strategy scenario.

When we started developing our varied extreme creativity questions and exercises to drive bolder business strategy, however, one of the approaches was to actively consider that an organization isn’t going to make choices. It would deliberately and actively pursue multiple big strategies with all available resources.

fork-in-road-quickie

So instead of taking ONE business strategy path and wondering about the other, how about taking BOTH PATHS and doing more? What would the business strategy look like if you did it deliberately instead of by accident? – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

I suspect many, if not most industries, know there’s an elusive brand promise customers have been requesting for a long time that no competitor has figured out yet.

Or maybe a competitor HAS figured out how to deliver the brand promise, but it can’t do it profitably, efficiently, or consistently.

One competitive response is to try to explain to customers why they don’t really need what they think they need. Alternatively, competitors may try to convince customers they don’t really want to buy the elusive brand promise they say they want to buy, no matter how vehemently the marketplace may say otherwise.

A bold competitor, however, will heavy up with tremendous intensity and deliver the incredible, elusive brand promise in a truly disruptive fashion.

10xMoreEffort

What type of competitor are you going to be?

One that drags its feet?

Or the competitor that drags all the other competitors kicking and screaming into a new market reality.

Of course, you know what the RIGHT answer is! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

There are soooooooooooooo many ways to generate creative ideas.

One way is to come up with a name that inspires an idea. When you check the name, it doesn’t work (or someone has already used it), but the idea has some possibilities, so you run with it.

That’s what has happened here.

A name for a new Friday feature popped into my head at a conference. Unfortunately, the name is already “a thing,” although not that big of a thing. But enough of a thing that there was no credible way to claim that it was unique to the Brainzooming blog.

Since the idea worked, however, we’re running with the concept and resurrecting a feature name we haven’t used for quite some time: Creative Quickies. These features will include photos and strategic thinking questions or innovation prompts.

strategic-thinking-question-innovation-Frideas

And just as we hope for all Fridays, future Creative Quickies will be fast, fun, and stimulating enough (via strategic thinking questions) to give you something to ponder and act upon when you return to the office the following week. Enjoy! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike-Brown-Gets-Brainzoomin

Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

4
Photo by: zettberlin | Source:  photocase.com

Photo by: zettberlin | Source: photocase.com

If you are suffering a creative block (or even creative apathy), try a different type of idea to combat it: Figure out another task, topic, or need that creates such a large sense of avoidance for you that it dwarfs your creative block. Then watch your creativity flow!

Yes, one answer to conquering your creative block is to find an even bigger block related to something you REALLY can’t or don’t want to tackle right now even more!

For me, if I’m struggling with writing a blog post, any type of involved administrative task can prompt a new rush of creativity. For example, now that it’s time to start focusing on preparing documentation for income taxes, I expect to have a rush of blogging ideas and legitimate interest in writing and finishing them.

If you can identify your bigger creative avoidance area, don’t be surprised to find you suddenly have renewed creative inspiration for what was previously your biggest creative block.

How’s that for a creative quickie? – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

8

We’re smack dab in the midst of the work week, and some of you (and by “some of you” I mean “me) may have even lost track of what day it is. That’s not good! So how about a creativity boost to get you back on your creative feet today! Here are 14 ideas for a creativity boost from a variety of different perspectives. These ideas will help whether you have a creative block or just need “permission” to boost your creativity in new directions today – or any day!

Photo by: nailiaschwarz | Source: photocase.com

  • Other people will simply see things differently than you. It is hard to beat the creative boost of letting others react to things in ways you would never think of by yourself.
  • Seek out those on the fringes of the areas in which you are interested. Also, seek out individuals on the fringe of areas that hold little interest for you.
  • Get somebody to dare you to complete something creative in only 10 minutes.
  • Agree to present a topic slightly outside your area of expertise as a great way to force new creativity and learning.
  • If you feel like your new creative idea is a fire hydrant and your supposed teammate is a dog, seriously think about finding a new creative team.
  • Sometimes, it is a lot easier creatively to start from scratch than trying to re-edit or re-format something old to fit in a new situation.
  • Do you really KNOW your way around “where you live”? Take the tour visitors take & see what new things you learn.
  • People often have different personal definitions for abstract concepts. Turn your definition into an image so it is easier to compare your definition with another person’s understanding of it.
  • If you need a creativity boost, maybe you are exhausted. Make time to get TOO MUCH sleep tonight.
  • Someone with Expertise + A Fresh Perspective from Someone Else + An Open Conversation = Definite Revelations
  • Conscious Immersion + Purposeful Repetition + Keen Observation = Startling New Insights
  • When planning a project, aim for as few “moving parts” as possible. Doing so really helps drive simplicity and boost creativity in your implementation.
  • If a new, blatantly good creative idea you had not thought of before surfaces, even one instance of it could be enough to make a creative change to what you are doing right now.
  • In new situations requiring creativity, do not start with why “I can’t,” “It won’t,” or “They’ll never.” It simply drains the energy and creativity boost you will need to actually accomplish something!
If you need a creativity boost today or any time during the work week, try one of these ideas and see how it can creatively freshen up your creative challenges. – Mike Brown

Download the free ebook, “Taking the NO Out of InNOvation” for help on how to be more creative! For an organizational boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

74

Creative Ideas for CreativityFiguring out how to be creative when your creativity is blocked can depend on simply choosing appropriate creative thinking techniques to boost your creative inspiration.

Here are 26 creative ideas you can use when you are struggling with how to be creative and boost your innovative  thinking.

Pick as many of these tested creative thinking techniques as you need to re-start your creative process, find creative inspiration, and overcome a creative block.

Try Simplifying Things

Start your Creative Process with Things You’ll Throw Away – Decide upfront you’ll discard anything you create in the next hour, then simply dive in and start doing something toward your creative goal right away. You’re willing to trash it, so don’t let any self-criticism block your creative inspiration.

Doodle and Eat – Many restaurants use white paper in place of cloth table coverings. Go to one nearby with pens, markers, or crayons and doodle your way through dinner. Write, draw, diagram, or do whatever else will trigger your creativity.

Try Trait Transformation – Write down 6 descriptors or characteristics of your creative challenge. For each descriptor, ask how it would help meet your creative objective if it were bigger, smaller, turned around, removed, customized, standardized, or simplified. Asking these questions to twist your situation leads to lots of new creative ideas.

Create an Artifact – Find a small something to create that’s more easily achievable than your whole project (it could be working on something you’ve already put in the creative trash heap). Create your small start and use it as a tangible first step to get to your next bigger creative ideas.

Change Your Creative Environment

Finish Something – Maybe an obligation completely unrelated to your creative challenge is hanging over your head. Drop your creative project and focus on other nagging deadlines which may be affecting you subconsciously. Getting pesky non-creative deadlines out of the way can free you for a new perspective on creativity.

Go Get Sweaty – Studies show it and so does any great workout – physical exercise is a wonderful way to shake your mental cobwebs loose. Pick your favorite exercise and participate in it aggressively, putting your creative block to the side. When you’re done, you’ll see your creative challenge with new clarity.

Embrace Mindless Activity – Perform an activity you’re able to do without thinking or using any creative thinking. Maybe it’s cleaning or lawn work or driving around. It has to be active with plenty of opportunity for your mind to wander creatively.

Change Scenery While Staying Where You Are – Alter as much as you can about your current environment – vary the lighting, rearrange the furniture (avoiding creativity constricting right angles), sit in a different chair, stand up or lay down, look out the window, step away from the computer. Whatever you’re doing where you are, do things completely differently to stimulate your creative process.

Change Scenery By Changing Where You Are – Get as far away as you can from your creative block’s “home field.” At the office? Go to a museum or a hotel lobby. Spent too much time inside? Get outside as quickly as you can. Bored with your hometown? Start traveling. Whatever it takes, force yourself to change your physical surroundings for a creativity boost.

Take advantage of “Crowdspiration” – Go where there’s a crowd of people and use the looks, conversations, and buzz of the crowd to catalyze your creativity. Remember: the crowd can be in real life or virtual, because wading into the Twitter pool is another great source of random crowdspiration too!

Switch to a Bare Wall – Completely change the “canvas” on which you’re trying to express your creativity by switching to a new, blank one. If you’re stuck on a computer, get a new notebook and start handwriting. When you’re not able to draw something with a pencil on paper, switch to painting on an oversized canvas.

Borrow Creative Inspiration

Return to the Familiar – Use the forms, styles, characters, and media that are old standbys for your creative expression. Take advantage of familiar forms to get your creativity re-started.

Revisit Your Creative Pinnacles – Go back to a past creative success and create a variation on the theme. When stuck while blogging, redo your favorite post from a different perspective or angle. If the music isn’t flowing, play a favorite piece in a different key or tempo.

Seek out Someone Else’s Creative Pinnacle – Pick some output from one of your creative inspirations and do a BIG (i.e. non-copyright infringing) variation on a successful theme they used.

Use “Real Simple” Magazine – Real Simple, in particular, is a great creative inspiration. Take your creative block and go page by page asking how the images and headlines you see could shape your creativity, writing down ideas as you go. If you prefer a different magazine, look for one with lots of images and big headlines.

Random Wikipedia – Random inputs help trigger innovative thinking, so here’s a quirky approach to try. Take a period of your life, pick a starting point (i.e. an actor or author you enjoyed then), and look it up on Wikipedia. Click on a random link in the first Wikipedia entry and keep surfing for semi-random inputs. You never know what cool creativity will be inspired via Wikiwaves.

Stop Trying So Hard to Be Creative

Stop Everything – Walk away from your creative process and take a 30 minute nap (or whatever length leaves you refreshed). Let your mind wander and imagine anything at all as you go to sleep. Come back to your creative process refreshed and ready with new creative inspiration.

Tend to Your Basic Needs – Drink some water. Take a shower. Eat your favorite meal. Eat something you’ve never eaten before.  Take care of the basic needs of life and then restart your creative efforts.

Laugh Like Crazy – Watch an incredibly funny TV show or movie and laugh like you never have before. If laughter isn’t your best medicine for creative inspiration, pick something else to watch that you know will tug on other emotions. The key is triggering your emotions to open yourself to new creativity.

Be Patient – You know what? Now might just not be the time you can muster your creativity to respond to the goal at hand. Put the project to the side (maybe for an extended period of time), apply your creativity to areas where it is readily flowing, with the faith (you may want to say a creativity prayer) that the spark you need will happen at the right time, even if you don’t know when that is!

Seek Out New Creative Inspiration

Find Some Fresh Eyes – Ask a creative friend who doesn’t have any background in the area of your creative block how they’d approach your challenge. With a new set of eyes and fresh thinking, chances are the other person will see a creative key you’re missing.

Put Your Kids in Charge – For little kids, the whole world is new and full of creativity. Get your kids (or borrow somebody else’s, but ask first) and see what kind of creative fun they’d like to have. Whether it’s playing in the yard or going to Chuck E. Cheese, throw yourself into creativity with childlike glee to uncover new inspiration for creativity.

Seek out People with Dramatic News to Share – For some people, angst leads to creativity. For others, happiness triggers creativity. When stuck creatively, find the people in your circle with compelling stories to share – whether of challenges or of successes – as new inspiration sources.

Find Someone Who Loves Something You Created – People who think you’re creative are great creative catalysts. Seek them out and ask what inspires them about creative work you’ve done. Use how you’ve inspired them in the past to inspire your creativity now.

Host a Creative Happy Hour – Invite a group of cool, creative people to join you for a happy hour. Have fun, share some stories, ask for some creative input from your companions, and get in a creative spirit once again.

Download the free ebook, “Taking the NO Out of InNOvation” – This Brainzooming Ebook highlights 8 perspectives for how to be creative to stimulate innovative thinking.

Are You Inspired Yet?

These 26 creative ideas should get you started in your discover of how to be creative when creativity is elusive for you.

What creative process tips or creative ideas can you add to this list of creative inspiration techniques? We’d love to include your ideas to overcome creative block as well. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.


Download Your Free  Outside-In Innovation Strategic Thinking Fake Book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading