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“Not all ideas are new. When you generate innovative ideas, make room for old ideas that have been around, but have never gotten a decent chance to advance.”

Occasionally, someone participating in a strategy workshop filled with innovative ideas will complain that a lot, or maybe all (REALLY? ALL?) the ideas already existed in the organization.

That used to bug the hell out of me whenever it would happen because we were there to generate new ideas. Lots of new ideas. GREAT NEW IDEAS.

Over time, I realized that we were really working with a client to develop winning business strategies.

Sometimes that includes coming up with new, innovative ideas. Other times it means giving old ideas a new day and putting solid tactics and strategic project management planning behind them to move them from ideas to implementation.

Now, when designing a strategy workshop, we often start with time for participants to share ideas they are already bringing with them at the start. This lets them get the ideas out there for others to consider so they can focus on other creative thinking. It also provides a check when someone says there were no innovative ideas. If that happens, we can compare the final ideas and strategies to see if they REALLY DID show up in the starting list of ideas. Typically, they aren’t present among the starting ideas!

Whether an innovative idea is old or new is less relevant than moving innovative ideas into winning business strategies.

If that’s what’s ahead for you this year, let’s talk about working together to make it happen! Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Here is a quickie strategic thinking question for you:

If you saw your life as a teeter-totter, what rules of life would guide your behaviors and how you treat others?

Teeter-Totter Rules of Life

If teeter-totter rules of life guided your strategic thinking and actions, would you . . .

  • Realize that while it is great to be higher than somebody else, it is not going to last?
  • Think about how you being on top means another person is not and treat them with respect, particularly knowing the positions are easily reversed?
  • Consider that slamming someone else to the ground is going to mean your rise to the top is not going to be as smooth as it could be?
  • Equally enjoy the experiences of the rises and falls?
  • Take advantage of the full range of movement or try to limit the ups and downs very narrowly?
  • Act more deliberately to achieve the best balance and closeness to someone else so you both enjoy the ride?
  • Not fret so much about slipping from the pinnacle because all the conditions exist for you to return there?

A teeter-totter is a certainly a very simple life model, yet it seems like there are some valuable lessons that can apply to adult life. Mike Brown

 

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Facing Innovation Barriers? Here Is Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have many free Brainzooming strategic thinking eBooks to help navigate barriers and boost innovation!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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You have heard the old business joke about the pig and the chicken’s different levels of commitment to breakfast?

When it comes to ham and eggs, the chicken is supportive, while the pig is committed.

Bacon-Egg-Engagement2

It may be an old and tired story, but it still illustrates an important point about engagement and the willingness (or unwillingness) of employees to go all in with a new business initiative.

The thing is, unsuccessful employee engagement strategies are not an employee problem.

It is a LEADERSHIP problem when purported employee engagement strategies are not working. It means leadership has not made a credible case for WHY employees will benefit from going beyond the bare minimum to justify going all in to make company initiatives successful.

We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. These leaders respect differences completely, ask questions honestly, listen attentively, adapt credibly, and explain thoroughly.

That is a formula that works for employee engagement, and it is one reason we shared our Brainzooming buy-in manifesto.

If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook. It highlights an approach for more collaborative strategy that provides employees with a real opportunity to contribute their ideas and be a part of actively contributing to your organization’s direction. Mike Brown

 

10 Keys to Engaging Employees to Improve Strategic Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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When it comes to whether an organization demonstrates ample creativity and new ideas, you have to place a load of responsibility on the leadership. How the leaders encourage and cultivate new ideas (or don’t) will affect the volume and richness of creativity throughout the organization.

160709-No-Dump-Ideas

If you want to go deeper into our thinking on the topic, here are a variety of articles on how leaders both support and stand in the way of creativity and new ideas.

Leaders Supporting Creativity and New Ideas

Creative Thinking – 7 Keys to How “Idea Magnets” Boost Creativity

Career Challenges – 8 Ways to Let Talented People Help You

The Process of Strategy Planning: 5 Ways to Keep the Boss from Dominating

New Employee Success – 5 Ways to Create Success for New Ideas

Be a Business Fan for Your Work Team Members

Creative Thinking Skills: 6 Tips for Sharing and Receiving Creative Ideas

Unleash Creative Possibilities with Bob Thacker

Extreme Creativity – When Do You Trust a Creative Genius?

Leaders Getting in the Way of Creativity

5 Ideas When an Uber-Positive Boss Crushes Creative Thinking

Protecting Your Creativity in a Culture that Doesn’t Value It

New Business Ideas and a Creative Block in Your Organization

Mike Brown

 

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ebook-cover-redoBoost Your Extreme Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Contact us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Wikipedia describes a superpower as a “fictional superhuman ability.”

But what if the superpower weren’t fictional, at least when it comes to your ability to envision and implement an innovation strategy? If you actually had an innovation strategy superpower, which one would you want to wield?

For me, I’d want my go-to innovation superpower to be a protective shield against hearing any ill-founded “no” standing in the way of doing new things. That shield would provide protection from other people saying no, and it would, perhaps most importantly, provide protection against all the reasons for not innovating that come to life inside my own brain. Those are often more damaging and more long-lasting than the ones someone else delivers. At least when someone else is shooting down your idea, others may hear the objections and help jump in to challenge them.

When you are continually shooting down your own ideas before they see the light of day, perhaps nobody else even knows that is happening.

super-power-no-nos

If you invest the time to collect and use the ones that work for you, you can bring your innovation strategy superpower to life via all the creativity questions and strategic thinking exercises on the Brainzooming blog!

See that superpower DOESN’T have to be fictional at all! – Mike Brown

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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My natural inclination when it comes to business strategy is to identify what is MOST IMPORTANT and build everything around that. Tie the objectives, priorities, and strategies to a very tight focus for an organization. Mass the resources and the organization’s attention on that single area and put everything toward implementing it successfully.

My most memorable example of this goes back to early in my career.  There was a nearly month-long labor strike at the transportation company where I worked. During that time when we were laying off people on a weekly basis as the strike drug on, it was clear to everyone that the single focus for us as a marketing organization was to win back customers for the day we started our operation back up – whenever that might be. I inherited leadership of our department about a week into the strike, and we pointed EVERYONE toward understanding current customer sentiment and developing the plan to incent them to use our brand again even though we had let them down.

THAT was a singular focus.

Granted, it is SO MUCH EASIER to talk about a single, focused business strategy than it is to actually create one.

There always seem to be multiple important things or varied priorities among senior leaders or business units that do not line up in a neat and clean rank order. I’m sure you’ve experienced one of those “our three most important objectives” situations. Yes we have a priority; in fact, we have THREE priorities that are ALL EQUAL.

That’s the MUCH MORE TYPICAL business strategy scenario.

When we started developing our varied extreme creativity questions and exercises to drive bolder business strategy, however, one of the approaches was to actively consider that an organization isn’t going to make choices. It would deliberately and actively pursue multiple big strategies with all available resources.

fork-in-road-quickie

So instead of taking ONE business strategy path and wondering about the other, how about taking BOTH PATHS and doing more? What would the business strategy look like if you did it deliberately instead of by accident? – Mike Brown

 

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Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I suspect many, if not most industries, know there’s an elusive brand promise customers have been requesting for a long time that no competitor has figured out yet.

Or maybe a competitor HAS figured out how to deliver the brand promise, but it can’t do it profitably, efficiently, or consistently.

One competitive response is to try to explain to customers why they don’t really need what they think they need. Alternatively, competitors may try to convince customers they don’t really want to buy the elusive brand promise they say they want to buy, no matter how vehemently the marketplace may say otherwise.

A bold competitor, however, will heavy up with tremendous intensity and deliver the incredible, elusive brand promise in a truly disruptive fashion.

10xMoreEffort

What type of competitor are you going to be?

One that drags its feet?

Or the competitor that drags all the other competitors kicking and screaming into a new market reality.

Of course, you know what the RIGHT answer is! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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