Creativity | The Brainzooming Group - Part 133 – page 133
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My wife and I see the need for home repairs very differently. She’s more attuned to subtle defects, noticing many I don’t. It’s not surprising. She spends more time at home and views things more closely. We also look from different perspectives – different chairs, bathrooms, even heights, since I’m taller. Yet with my more distant perspective, I notice certain items needing attention that she doesn’t. It usually occurs when I’m doing an unfamiliar activity – putting things away, cleaning, yard work, etc.

This same phenomenon happens in business even with things such as opportunities, challenges, and processes. You look at something very closely, maybe because you have responsibility for it. Since you spend so much time with it, you may view it from several perspectives, but all of them VERY close. Still you’re likely missing things that are obvious to others who see what you see from a different vantage point.

The key is to be able to actively look at a situation from blatantly different viewpoints. So if I may, here are a few great suggestions for changing how you “look”:

Move Further Away

  • Have someone completely unfamiliar with the situation observe it, and ask them, “What are your impressions of what took place?”
  • Change your seat – physically or virtually – and take a few steps back from where you usually “sit” while viewing a situation. What do you see differently?

Look Closer

  • Look at only one aspect of a process – repeat “how” and “why” questions (i.e., How is this working? Why does this happen?) until you’ve explored many possibilities for new insights.

Look from a Different Height

  • Spend a day on the front lines with sales, manufacturing, or customer service – what do they see about the process or opportunity that you don’t?
  • Spend time directly with a customer as they interact with your business – how does it look to them?
  • Shadow a senior executive (maybe a mentor) – what regularly makes its way to their level?

Look from a Different Perspective

  • Have someone else carry out the process – what’s different?

Several of these techniques helped diagnose what wasn’t working with a new planning process recently. By having new participants review it, sitting in different seats to observe interaction, and using different facilitators to lead the process, we’ve cut the initial time for the process by 50% and created more-tailored exercises. And we got these results by simply changing how we look – without plastic surgery or having to address the worst Valentine’s Day “look” question of all, “Does this make me look heavy?”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Dear Abby & Ann Landers are no longer with us, but there are scads of other advice columns in print & electronic media to help people through relationship challenges. Since much of their advice for personal situations can be applied to business relationships, over the next several Wednesdays, we’ll let them do our work for us in the Change Your Character exercise.
This week, it’s brainstorming starters for building stronger relationships – generate at least 3 relationship building ideas for your business situation from each piece of advice:
  • Make the best possible first impression–be friendly & well dressed with a positive attitude.
  • Be yourself & pay attention to your instincts.
  • Spend time together to get to know each other.
  • Ask questions. Don’t just talk about yourself. Keep the conversation light.
  • Be attentive to the other person and don’t talk on your cell phone.
  • Be honest.
  • Go the extra mile to make the other person comfortable.
  • Thank the other person for spending time together.

So if you have some new business relationships to build, this should help you get some fresh ideas. And if you’ve got a first date lined up for Valentine’s Day tomorrow, you can also benefit. Just make sure that you don’t apply the ideas from the former situation to the latter – that would be a problem!

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Today is Ash Wednesday; this marks the beginning of Lent, a time for, among other things, more intense prayer. In light of that, rather than the typical Wednesday feature on Changing Your Character, here’s a link to a creativity prayer.

Invest a few moments today to ask for a potentially new source of help for you to use your creativity to enliven and inspire others.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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At the conference I presented at this weekend, we worked on the “Change Your Character” exercise for a customer service example. One suggestion was that an internal customer service rep is similar to a babysitter in that they both have to manage bosses (parents) and front line employees (kids).

Sounds close, so if your challenge is helping customer service providers improve their effectiveness, work through how a babysitter handles a new situation:

  • Shows she really likes kids & can get along with them
  • Demonstrates a professional attitude
  • Makes sure she has clear instructions from the parents
  • Establishes her role right away with the kids
  • Focuses on the kids
  • Has strong listening skills
  • Knows positive ways to help kids follow rules
  • Displays maturity in handling difficult situations
  • Acts with firmness, but understanding
  • Ensures that kids are fed and comfortable
  • Can be flexible when necessary

As always, try to generate 3 new ideas for your situation from each of the babysitter’s behaviors. And remember, my mother lets me stay up to watch Craig Ferguson all the time. She really does!

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This is part 2 of highlighting some of the creative inspirations behind my presentation on “Taking the NO Out of InNOvation.” As the first reference below suggests, improving your creativity is linked to your ability to change, adapt, and customize various inspirations to address your opportunities.

  • The Remix Planet – My wife Cyndi wanted to go to Wired Magazine’s NextFest in Chicago in 2005. The admission included a free one-year subscription; one of the first issues featured the “Remix Planet.” This provided a nice way to talk about borrowing & morphing ideas for your own use!
  • Steve Farber – Steve is a great speaker that we’ve had for several executive management programs. He talked about reading magazines on the cutting edge (i.e. gaming, technology) to spot emerging trends headed for the general culture. We morphed the idea into taking any graphics-intensive magazine outside your field of expertise and looking through it page-by-page with a marker, writing down new ideas to address your challenges.
  • IDEO –A well-known design & innovation firm. One of the companies I work with did some brief exploration with IDEO. One of their approaches is prototyping – quickly doing something with an idea to make it more tangible and to be able to experience it. That’s been helpful in moving us beyond simply generating a bunch of ideas for a marketing manager and instead prioritizing them quickly and taking the first few steps with them.
  • “Made to Stick” – I’ve written about “Made to Stick” previously. Its six principles for making ideas take hold and flourish can benefit anyone trying to create change and implement new approaches.
  • Benjamin Zander – I’ve also written about Benjamin Zander earlier. Specific to “Taking the NO Out of InNOvation,” his discussion about simply replying “How Fascinating” to things that go wrong in life had a major impact. My natural personality is to become frustrated and complain when things don’t work. Zander’s challenge to identify what you’re learning from a bad situation has helped me to be calmer when things are frustrating and to genuinely look for the lessons God is trying to teach me when nothing seems to be going right. Click here for a blog post from PresentationZen with a quick overview of Zander’s key messages.
  • Serving Others & Helping to Make Them Successful – I’m an ardent believer in servant leadership. While the Bible is certainly the chief inspiration for that approach to life, the idea of improving your successfulness by figuring out how to make other people successful comes from Ziz Ziglar, an incredible speaker.

Which leads to a big thank you to Jessica Myers, a senior media relations specialist at Garmin, for the inspiration to start a blog. I saw her present at an IABC Communications Summit in October 2007 on how easy it is to get a blog started. I thought I’d check it out, and was launched into the blogosphere.

That’s how a presentation comes together, with a tremendous number of great inputs & ideas that get molded (ideally) into a cohesive message. Enjoy checking out the links as potential departure points for your own new inspirations. And realize – it’s actually more creative to REMEMBER your sources. That way you can go back and borrow from them again and again!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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A comment on Jan Harness’ Creative Instigation blog struck me as interesting: “Creativity is the art of forgetting your sources.” In the age of the remix culture, that’s very true, and I’ve been accused of it in presentations. While I try to credit sources of inspiration, you don’t often get to explain why something inspired you.

Saturday, I did “Taking the NO Out of InNOvation”for a great conference audience. Since that presentation is all about creativity, I thought I’d try to RECOGNIZE some of the inspirations behind that material over the next two posts. Here’s part 1 – check these out and see if they can help remove some NOs from your InNOvation efforts.

    • Max Utsler – In 2004, Max asked me to talk to his Kansas University class about innovation in marketing communications. That was the start – no Max, no presentation.

 

 

 

  • Chuck Dymer – I met Chuck in the mid 1990’s, and he’s been an incredible strategic & innovation mentor to me ever since. He’s a Master Trainer of Edward de Bono (the father of lateral thinking) methods who continually opens my eyes to new ways to think creatively. You name it – trait transformation, themed exercises, using toys, prioritization grids, plus-minus-interesting…I learned it all from Chuck!

 

 

  • James Lipton – As a collector of great questions, I love James Lipton’s segment on Inside The Actor’s Studio where he asks his guests the same questions about themselves eac show. His references to Bernard Pivot using the questions on French TV prompted some background research. There’s an interesting little history to the questionnaire that highlights that great questions always have a place.
  • Greenhousing – Chuck Dymer gave me a book from ?What If!, a UK-based innovation company. In it, they address greenhousing ideas, i.e. creating an environment that allows new ideas to grow & develop when they are at their most vulnerable. It’s includes questions to ask about new ideas that are certainly more productive than what I had typically been asking, “Why the *#!% do you want to do that?” Hey, we can all change!
  • Diet Dr. Pepper – My mom drank Dr. Pepper when I was growing up, setting the stage for me loving Dr. Pepper (now Diet Dr. Pepper). We never knew why, but when I was little, Dr. Pepper bottles were always sticky on the outside. Years later, the economist at work told me that he had previously worked at a Dr. Pepper bottling plant. Their method to control the volume in the bottles was to tap those on the bottling line that had too much liquid so that they would foam over. Mystery Solved! In any event, Diet Dr. Pepper has become my creative catalyst drink of choice.

 

 

  • “Get Out of the Mental Doldrums NOW!” Card – My Uncle Jerry was the most incredible Monopoly savant that I’ve ever played against. He had the distances memorized between properties, knew all the rents for each number of houses, and frequently bankrupted his competitors within 30 minutes. Suffice it to say, at that rate, we played a lot of Monopoly games over the course of an afternoon. This fueled my love for the game, and when trying to come up with a leave behind for the InNOvation presentation, the Get out of Jail Free card came right to mind.

 

In part 2, you’ll learn more about the creative inspirations behind “Taking the NO Out of InNOvation.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Two celebrities have become well-known for being able to reinvent themselves when they hit a financial or creative dead end –Donald Trump and Madonna. You can go to school on their rebranding techniques and apply them in business when you have a brand that needs to be refreshed. Here are approaches they’ve used successfully that you can apply in the Change Your Character exercise.

Donald Trump:

  • Host a TV show
  • Fix your financial situation
  • Put your name on something new
  • Do a BIG deal
  • Fire somebody
  • Start a new TV season
  • Pick a verbal fight with another celebrity to generate attention
  • Change out the important people in your life
  • Redevelop a prominent property

Madonna:

  • Change your look
  • Change your wardrobe
  • Do something controversial
  • Explore a new style of work / expression
  • Create news through your unusual lifestyle
  • Use multiple media to get your message across
  • Write a book
  • Incorporating new cultures or points of view
  • Adopt a child

So try these approaches as you brainstorm how to get your brand back in the news and to the top of the charts in customers’ eyes.

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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