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Today, I’m delivering a new Idea Magnets workshop on Finding and Sharing Your Brand’s Extraordinary Stories on Social Media. The venue is the Social Media Strategies Summit in New York. Within the workshop, we’re applying the Idea Magnets creative leadership formula to brands that want to improve the resonance and impact of the social-first content they create.

For the workshop, we solicited participants’ questions and expectations in advance. One desired take-away they shared was figuring out how to get the most from the stories their brands develop. To come up with a new Idea Magnets creative approach to the question, Emma Alvarez Gibson and I turned to one of the most famous stories of the last forty-plus years: Star Wars.

Think about all the variations and extensions of the Star Wars story! We translated all those twists and turns to create this list of seventeen ways to extend your brand’s extraordinary stories:

  1. Develop a story with multiple characters
  2. Continue the story and add new characters
  3. End the original story and resolve most things
  4. Use elements of the original story format and share specific parts
  5. Develop the prequel story before the original story with new characters that set up the backstories of some already-revealed characters
  6. Continue the prequel story in multiple parts
  7. Resolve the prequel, but leave room between the prequel and the original story
  8. Refresh the original story with new storytelling techniques & previously unused material
  9. Create events allowing the audience members to immerse in the story
  10. Hand the story to a new creative leader to develop a sequel that happens after the original story
  11. Continue the sequel in multiple parts
  12. Select specific characters and build new stories around each of them
  13. Select an as-yet-untold story and focus on answering big, lingering questions related to it
  14. Adapt all parts of the story for different audiences with different media preferences
  15. Let users create content stories from the original characters and story lines
  16. Invite other professional communicators to re-imagine the story with their preferred storytelling methods
  17. Extend the legacy of a few characters through to the next generation of the story

Want to go further to exploit extraordinary stories? Download our FREE eBook with forty-nine questions to inspire extraordinary brand stories.

Want to up the game on your Idea Magnet creative leadership skills? Then get your book or Kindle copy of idea Magnets – 7 Strategies for Cultivating & Attracting Creative Business Leaders today on Amazon! – Mike Brown

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories

Developing and sharing extraordinary stories that resonate with your brand’s most important audiences is an important key to branding success.

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories puts ALL the powerful questions at your disposal to identify, develop, and share authentic stories. It introduces multiple strategies that Idea Magnets use to:

  • Make unexpected connections and generate story ideas
  • Encourage people to share experiences that lead to memorable stories
  • Tell stories through effective techniques that intrigue and engage audiences

Download Your FREE eBook! 49 Idea Magnet Questions to Attract Your Brand's Extraordinary Stories!
 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Idea Magnets make things more exciting, fulfilling, and successful in every area of life – from their work, to their personal lives, to chance encounters. How do they accomplish that? By employing seven strategies to generate inspiration and apply their creative energy to important opportunities.

Extreme creativity questions are some of the most valuable Idea Magnets tools. These over-sized questions let you effectively expand creative thinking for individuals and teams.

When it comes to branding and content marketing, extreme creativity questions provide an outstanding way to discover, develop, and share extraordinary stories. They deliver for Idea Magnets with branding responsibilities by:

  • Helping audiences see new possibilities
  • Offering a starting point for people to share new stories
  • Uncovering unique aspects and intriguing twists that make stories extraordinary

Here’s the great news: you can get your own set of powerful extreme creativity questions for content marketers, social media professionals, and brand strategists!

It’s as easy as downloading your FREE copy of the new Idea Magnets eBook, 49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories.

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories

Developing and sharing extraordinary stories that resonate with your brand’s most important audiences is an important key to branding success.

In this actionable new eBook, you will get forty-nine questions to inspire new ideas and energize your team and audiences to continually tell stories that create dynamic, positive impacts. It will introduce you to multiple strategies that Idea Magnets use to:

  • Make unexpected connections and generate story ideas
  • Encourage people to share experiences that lead to memorable stories
  • Tell stories through effective techniques that intrigue and engage audiences

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories puts ALL the powerful questions at your disposal to identify, develop, and share authentic stories.

That’s why you need to get your copy of 49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories today. You will be able to immediately implement your branding and content marketing initiatives with greater impact and results!

Download Your FREE eBook! 49 Idea Magnet Questions to Attract Your Brand's Extraordinary Stories!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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At an Idea Magnets workshop, we shared a strategic thinking exercise we call Rock-Paper-Scissors. We employ it to categorize what your company or department is currently offering based on:

  • Things that add incredible value for your audience
  • Things that don’t add incredible value, but could if they received more attention and resources
  • Things that once created incredible value, but no longer do, and are ripe for major modifications or for being eliminated

In the post-workshop evaluation, one attendee asked about extending this strategic thinking exercise to identify things you aren’t currently doing that you should be doing. The individual asking the question suggested it as a fourth element of the Rock-Paper-Scissors strategic thinking exercise (perhaps as Rock Number 2).

Picking up on the suggestion, here is a starting list of questions that could start to answer this important fourth question about what’s missing within your offerings:

  • What have customers been asking about forever that no one will deliver for them?
  • If you weren’t constrained by whatever you think your current constraint is, what would you provide to customers because it’s the right thing to do?
  • If you moved backward in your product/service delivery process, what would you start to do to create stronger benefits for customers?
  • If you moved forward in your product/service delivery process, what would to begin offering to customers to enhance how you deliver benefits to them?
  • Ask a client: If you were running our company / department, what would you be doing? (You may get lucky on this one, but don’t bet on it. Customers aren’t paid to do your thinking for you.)

This one is definitely in the Brainzooming R&D Lab! We’ve used most of these questions in other settings, but not integrated as a fourth part of Rock-Paper-Scissors. We’ll try it out soon and see how it works to complement what is an already-proven strategic thinking exercise for Brainzooming clients. – Mike Brown

Need Fresh Insights to Drive Your Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“You need to train people for their next jobs, not the ones they’re in right now.”

A participant shared that in an experience strategy workshop. 

His comment got me thinking: How much of what we do is based around right now, when it REALLY should be oriented toward getting ready for whatever is next?

The next . . . 

While you want to importantly make sure what’s going on right now is working well, you HAVE to carve off investment resources (focus, time, money, effort) to make sure you are ready for whatever is next.

Look at where you are giving your attention and other investment resources. Are they setting you up for future success? Or are they merely keeping you paddling in place for right now?

Depending on the answer, an Idea Magnet realizes you may need to make a big change to ever make progress. And that change starts right now!  – Mike Brown

Order Idea Magnets

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Nook and cranny strategic thinking exercises.

I’d never thought of this term previously. Yet, they are vital. They help groups (or an individual) efficiently explore many more opportunities and ideas than they otherwise might.

The nook and cranny strategic thinking exercises term popped into my head during a Brainzooming client workshop. Three groups rotated through posters focused on their shared services organization’s internal branding. We had already identified its experience promise to internal clients. This new exercise translated its internal brand promise into specific behaviors its five-hundred employees will use to create the experience.

Each strategic thinking exercise poster had four or five brand dimensions on the Y-axis. The x-axis labels along the poster’s top featured three specific opportunities to deliver the attributes: at the initial engagement with internal clients, throughout ongoing work, and as a project wraps up.

You do the math with this strategic thinking exercise.

Five rows times three columns presented fifteen different opportunities within a matrix for participants in each of three groups to explore different phases of the experience promise. That meant more than forty perspectives from which to generate ideas for potential behaviors.

Someone asked if, after the small groups completed all the idea generation, we would leave them with all these cells worth of ideas.

My answer was, “No.”

The point of creating so many possible ways to think about brand behaviors WAS NOT to develop a bunch of answers pointing in varied directions.

Our objective? Use the forty-plus cells to push the team into exploring the nooks and crannies of brand behaviors. We will report back the summarized list of important behaviors to successfully bring the promise to life. The focused behaviors lead to implementing a robust, focused, and consistent experience for internal clients.

Whether it’s a bunch of cells, many different prompts for ideas, or questions that extend from incremental to extreme change, nook and cranny strategic thinking exercises are trying to do the same thing: create an efficient way to look at an opportunity from as many different perspectives as relevant and possible within a brief amount of time.

Want to make sure your team is looking at all the nooks and crannies of your strategy?

Contact us, and let’s adapt the concept to your specific organizational, brand, or innovation strategies. You’ll quickly see why we love the productivity of nook and cranny strategic thinking exercises so much! – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Suppose you’re trying to come up with innovative ideas to introduce a new marketing program. You want to avoid doing the same old things you do for THAT type of marketing program every time you do that type of marketing program.

Want a quick idea for how to stretch your creative thinking to imagine many more marketing strategies to approach this opportunity in new ways?

Easily Rethink Your Status Quo Marketing Strategies

Here’s an answer to the question of innovating your marketing strategies: look at the opportunity as if it were any number of DIFFERENT types of marketing opportunities.

For instance, if you’re introducing a new B2B product by having your business development team making sales calls on current clients, you have a whole variety of other marketing strategies at your disposal.

Here are a few of the other ways to think about the launch: you could imagine the new product introduction as if it were:

  • An event
  • A campaign
  • An offer or a promotion
  • A content marketing strategy
  • A direct marketing program
  • A social and online engagement outreach strategy
  • An online presence
  • A sponsorship
  • A contest or game

Using this list of alternative ways to think about the product launch will yield many new marketing strategies. You might imagine:

  • A live launch webinar (event)
  • Integrating email and white papers to support the launch (campaign)
  • Providing a trial version of the product for a limited time (offer or promotion)
  • Introducing a series of articles discussing how customers helped shape the product development (content marketing strategy)
  • Teaser emails to targeted, high-potential customers (direct marketing program)
  • Videos demonstrating the new product sent in advance of every business development call (social engagement strategy)
  • A dedicated section of your website with early testimonials and more detailed information (online presence)
  • Introducing the product at an industry conference where you are a major partner (sponsorship)
  • A contest for early purchasers to compete for an incredible trip (contest or game)

See the possibilities?

All from deliberately thinking about a marketing program in ways that you never have before. Give it a try this week and reap the benefits!  – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Today, Monday, July 23, we’re launching the new Brainzooming book,  Idea Magnets: 7 Strategies for Cultivating & Attracting Creative Business Leaders. As part of the launch activities, you’re invited to a Facebook Live presentation I’m deliver on the seven Idea Magnets creative leadership strategies during the Leadership Institute conference. You can watch the presentation at 11:00 am Central Daylight time in the US (4 pm UCT). Please join us for the Facebook live event from the Idea Magnets Facebook page.

My objective in writing this new book was to help individuals cultivate their personal strengths as Idea Magnets, attracting other Idea Magnets through their creative energy. The key point is that achieving tremendous creative success doesn’t have to be rare or depend on some magical combination of things you can’t ever recreate. Idea Magnets, and those around them, experience these types of moments all the time. And there is no magic involved.

So, what exactly is an Idea Magnet, you ask?

Idea Magnets inspire creative ideas and encourage extreme creativity in those around them. Idea Magnets make life more exciting, fulfilling, and successful in everything they touch—from their work, to their personal lives to chance encounters—by applying surprising connections to deliver intriguingly powerful results. Idea Magnets serve and lead with boldness and humility. They imagine bold visions and attract other Idea Magnets to help implement them. And they do it all with amazing ease.

Idea Magnets teaches seven creative leadership strategies for becoming a more dynamic leader who inspires extreme creativity and innovative success by naturally incorporating these strategies into work and personal life:

  1. Generating Inspiration
  2. Embodying Servant Leadership
  3. Attracting Opposites
  4. Making Unexpected Connections
  5. Encouraging People and Ideas
  6. Implementing for Impact
  7. Recharging Creative Energy

With the Idea Magnets strategies, you’ll learn to envision new creative paths that deliver powerful impact, attract new ideas and people, and strengthen your leadership, leading to greater fulfillment for you and everyone around you!

Don’t forget: if you buy a copy of the Idea Magnets, available in both print and e-book versions on Amazon, you can also get The Idea Magnets Creative Recharge for free. This companion e-book shares creative leadership strategies that build on the principles of Idea Magnets and offers fun approaches for recharging your own creative energy. To download it, go to IdeaMagnets.com/recharge and enter your information, including your Amazon order number from your Idea Magnets print or e-book purchase.

Order Your Copy of Idea Magnets TODAY!

For more details on Idea Magnets, visit the Idea Magnets website or join us on Facebook, Twitter or Instagram. – Mike Brown

Order Idea Magnets

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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