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YouTube is ruining Super Bowl advertising!

I wrote that statement during the 2011 Super Bowl along with a few reasons why, but never turned it into a complete blog post. After taking part in Max Utsler’s sports media class at The University of Kansas last week as Max discussed his ongoing research on Super Bowl advertising and after watching this year’s Super Bowl advertising, the pieces I needed to fill out the blog post fell into place.

So let me say it again: “YouTube is ruining Super Bowl advertising.”

What do I mean by that?

As my dad, who spent nearly all his career selling television advertising at a TV station in Hays, KS, is quick to remind me, a good television advertisement has:

  • A simple, understandable message
  • Creative that supports the message
  • Repetition of the message in some manner, either within the ad or through repeated airings
  • Clear information on how to take action on the message

In the days when the only place to see a television ad was on television, advertisers strayed from this formula at their own peril. Successful television advertising routinely delivered on all four – even very memorable Super Bowl ads.

What’s Happening to Super Bowl Advertisements?

Fast forward to the dramatic changes taking place with Super Bowl advertising in the age of big dollars for TV spots and free space on YouTube and other social media channels. Here’s what’s happening:

  • Super Bowl advertisements need to be seen many times online (i.e. on YouTube) after the Super Bowl (and increasingly before) to justify the upfront investment.
  • There’s a presumption (largely true) that people will only invest time to watch Super Bowl ads online that are entertaining.
  • It’s easier to craft a potentially entertaining Super Bowl ad which minimizes the advertiser’s message in favor of heavying up on cinematic storytelling, visual engagement, emotional triggers (humor, lust, drama, etc.), and suspense.
  • The frequent result is a crop of Super Bowl advertising with only tenuous connections to simple, understandable, repeated messages and clear calls to action for Super Bowl advertisers.

Because of these dynamics, we now have a slew of poorly done “television ads” for the Super Bowl that:

As I mentioned in yesterday’s Brainzooming blog post, I received a true appreciation for these disconnects when viewing 2012 Super Bowl advertising with a group of people in a home party setting. Super Bowl advertising which depended on subtlety to carry the day didn’t. That’s why the H&M ad with David Beckham worked; it got its simple message (H&M, David Beckham, Bodywear) across clearly and multiple times in 30 seconds.

But here’s the flipside of YouTube ruining Super Bowl television ads.

The good part of these dynamics is that advertisers are now taking a sponsorship strategy to their Super Bowl investments. This sponsorship strategy link is what clicked for me in Max Utsler’s class the other day at The University of Kansas. Max discussed all the things advertisers are doing to showcase Super Bowl creative as they try to activate their “sponsorships” through multiple channels to maximize the ROI from Super Bowl advertisements.

With a sponsor’s view of the Super Bowl, smart brands are getting the full advantage from their investments. YouTube viewing is an important foundation to these increasingly integrated marketing communications and brand strategies.

As was discussed on #SocialChat last night, there are still many integration opportunities brands aren’t seizing in social media. If H&M had featured a Twitter chat with David Beckham as a follow-on to its commercial, I have a feeling my laptop computer would have been ripped from my hands by some of the women in attendance!

This represents a huge integration opportunity for Super Bowl advertisers next year to go beyond simply asking people to watch their Super Bowl ads online. – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The 2012 Super Bowl advertising experience was very different for me this year. For the first time since the dawn of Twitter, I wasn’t sitting by myself, focused on the computer and television screens with little on my mind but moderating #BZBowl via social media and Super Bowl ads.

No, this year I was actually invited to a party at the home of a long-time friend and Brainzooming blog reader who was nice enough to put up with me live tweeting about Super Bowl advertising during his party. And for the 2012 Super Advertising experience, instead of #BZBowl, we participated in #SBExp with Jim Joseph, so even my moderation duties for the Super Bowl Twitter chat were dramatically lessened.

When you’re among other people talking, cheering, and moving about the room, the criteria by which you judge Super Bowl advertising change. It’s a lot less about isolated strategic and creative criteria, and much more about what gets the crowd’s attention.

Because of the change in my experience, it would be difficult to guess what I’d have chosen as the best Super Bowl advertising under my recent years’ viewing situation. Instead, I’ll offer my perspectives based on what stood out either to me or to the eight to ten people in the room. Remember too, I’d purposely seen only a few ads before the game, and have tried to stay away from other “best of 2012 Super Bowl advertising” articles before getting my thoughts down here.

The Best of the 2012 Super Bowl Advertising Experience

M&M’s Ms. Brown

This to me was the first really strong Super Bowl ad. In what were big themes during the night, it mined previous ads (the M&M’s out mingling with people looking to eat them) and used a hint of skin (or chocolate in this case) to catch attention. The M&Ms Super Bowl ad, however, was able to integrate with past creative while not being detrimentally saddled with it. The spot introduced Ms. Brown (yeah, I know, the name may have caught my attention) explaining her brown color didn’t she was naked, without a coating. The red M&M saw her from across the room though and took it as a cue to get nekkid and start the party. A product everybody knows with some sexually-oriented playfulness that was fun, not pandering, and scored some early points. Maybe GoDaddy.com should look at M&M’s agency for next year.

GE Turbines

I’ll be interested to see if this clearly business-to-business oriented spot from GE shows up on anybody’s list. Maybe it’s my business-to-business roots, but I thought GE did an effective job of making a play for itself as an innovative, important ingredient brand in a memorable way by demonstrating its industrial turbines are key components of creating Budweiser. Sure the second half of the commercial looked like Budweiser Super Bowl advertising, but it was exactly this integration with its much more prominent Super Bowl advertising customer that provided this spot’s memorability. As an example, there was another GE business-to-business oriented spot, but I have no recollection what specific category is was portraying. With GE Turbines, even some industrial skin might be able to sell hard.

H&M – David Beckham

I can’t tell whether I’m in the target market for the H&M David Beckham ad, but I’d seen a print version of the ad earlier in the afternoon in the newest edition of Men’s Health, so give them points for an integrated campaign. Of any Super Bowl ad, this spot featuring a very tattooed, only underwear wearing David Beckham, received more tweet attention than anything all night.

I initially said this ad was payback for all the GoDaddy.com female skin revealing Super Bowl commercials over the years, but having gotten through the rest of the ads in the game, this ad was the most memorable for me. Why? Go back and watch it. Within the first few seconds, it blatantly says H&M, David Beckham, and underwear (okay it says Bodywear, but it’s underwear to me). And you know what happens at the end of the ad? It blatantly says H&M, David Beckham, and underwear. There’s a winning formula there (beyond simply that “skin sells”) that advertisers and agencies have forgotten for Super Bowl ads, but more about that tomorrow.

NFL Timeline

It’s the NFL’s show, so why shouldn’t they do a great Super Bowl ad. Not sure that the NFL has to sell much, especially since they came out of what could have been a crippling labor situation completely unblemished this year, but the combo of history, familiar images, and iconic music worked well, as usual, for the NFL.

Hyundai – Get Your Pulse Going

The Hyundai “Think Fast” spot worked for me amid the variety of auto-related Super Bowl ads (although the Fiat Super Bowl ad got laughs and interest from all the men in the audience). The message of get your pulse going tied in an inventive way to the advertisement’s storyline and an underlying message about the car and the Hyundai brand.

2012 Super Bowl Advertising that Didn’t Work for Me

Pepsi with Elton John, Flavor Flav, and a “Who and the hell was that singing?” Sandwich

Making a movie is obviously a popular approach for Super Bowl ads. When you make a movie that reinforces the brand and message (last year’s Chrysler 300 “Imported from Detroit” Super Bowl ad, but not so much this year’s Chrysler ad) ,  it’s very effective. When you’re Pepsi and you make a movie with Elton John, Flavor Flav, and a singer in between who very few people seemed to recognize in a medieval castle setting, maybe a movie wasn’t your best strategic choice. Pepsi did do something right though, because I knew from early on it was a Pepsi commercial even though I don’t remember what the cue was that signaled it was a Pepsi commercial.

Chrysler – It’s Second Half in America

This one was getting a lot of raves on Twitter last night, but it didn’t work for me. The reason it didn’t work, however, may have been largely because of my viewing environment. Left to mainly go by visual cues, I recognized the visuals early in the spot as Chrysler and Detroit, which put me in the mind of last year’s incredible Eminem Chrysler300 video (my personal favorite). I immediately started to try and listen for the voice, and see where this spot was heading. But by the time it was visually clear Clint Eastwood was the voice, I immediately went to, “What does Client Eastwood have to do with Detroit?” From what I could see and hear, it wasn’t clear as an “America” ad. Going back to watch it again this morning, it’s clear that it starts with America, but that start was completely lost from my viewing vantage. Big lesson here that came up on some other Super Bowl ads: consider the worst possible conditions your audience might experience your creative. Another lesson: after a big win, consider moving on to a completely new game than going back to defend a slightly off version of how you won before.

 

Me, Just Being Snarky about 2012 Super Bowl Advertising

Coca-Cola Polar Bears

Okay, it was cute to see the Coca-Cola Polar Bears, and I guess there was one spot that was picked based on what was happening in the game. I’d be hard pressed to tell you which Coca-Cola Super Bowl ad it was, although I suspect it was the one where the Polar Bears clearly had more than 12 bears on the field, since that seemed to be a favorite miscue in the game along with illegal grounding from the end zone and an illegal huddle (watch yourselves in there guys). Anyway, if you were a Coca-Cola brand manager, how could you resist throwing at least ONE white labeled, save the polar bears Coca-Cola bottle into those Super Bowl ads?

 

Chevy Trucks

In this Armageddon scenario, Chevy Trucks offered up Barry F’n Manilow, mentioned Ford more than its own brand, and so prominently featured Twinkies that I thought it was a Hostess ad until the end. Huh?

Battleship

The Battleship ad looked like the revenge of the IBM Selectrics. #YoungPeopleAskYourParents

 

Teleflora – Valentine’s Day

I was watching with a largely male crowd, and let me tell you, there was SILENCE during this ad, just as during the David Beckham ad. Clearly, it was that whole skin selling hard thing again, because at the climax of this Teleflora Valentine’s Day Super Bowl ad, all the guys were ready to order flowers and wait for the paybacks. Talk about ROI from advertising.

 

What Did You Think?

This post is a work in process, as I’m both writing it and publishing updates as I go (the reason why I don’t usually write newsy articles here – I don’t like working to tight deadlines). As a result, check back for more updates during the day. But in the meantime, what did you think about the 2012 Super Bowl advertising? What worked, didn’t work, or just made you get all snarky during the marketing event of the year? – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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#BZBowl Is Moving to #SBExp for Super Bowl XLVI

With the Super Bowl this Sunday, I’ve been getting questions about #BZBowl, the Twitter chat The Brainzooming Group hosted the last two years to critique Super Bowl ads, the game, the Super Bowl hoopla, and all the popular culture surrounding the Super Bowl.

Here’s the #BZBowl update for Super Bowl XLVI.

During last year’s #BZBowl, author and good friend Jim Joseph participated during the game from New Orleans, shared his perspectives in a post-Super Bowl blog post, and was a guest along with Nate Riggs, Chris Reaburn, Alex Greenwood, and Barrett Sydnor during a special #BZBowl edition of Kelly Scanlon’s radio show I hosted. Since last year’s Super Bowl, Jim has hosted live Twitter chats for a variety of events, including The Grammys, Oscars, Oprah’s last show, and most recently, The Golden Globes.

This year, The Brainzooming Group is shifting its strategy and focus for the Super Bowl. As a result, we’re putting our #BZBowl energy behind Jim Joseph and his #SBExp Twitter chat event this Sunday. With Jim’s new book “The Experience Effect For Small Business: Big Brand Results with Small Business Resources” coming out this week, he’s getting a lot of well-deserved attention, and it just makes sense for us to play a supporting role for Super Bowl XLVI.

Watch for more details later in the week, but expect #SBExp to deliver the same Super Bowlicious smart, insightful, snarky, and intimate (i.e., spammer-free) Twitter chat you’ve come to experience with #BZBowl.

American Marketing Association Virtual ExchangeAMA Virtual XChange: Changing the Game – Innovations for Future Success

It’s exciting to let you know I’ll be one of the speakers for the American Marketing Association Virtual XChange virtual event on February 9, 2012. Other speakers include authors Brain Solis, Jeffrey Hayzlett, and Graham Brown. The virtual event’s theme is “Changing the Game – Innovations for Future Success,” and I’ll be covering the content behind “Taking the NO Out of Business InNOvation” at 1:45 pm central standard time (US).

“Changing the Game – Innovations for Future Success” is free for all attendees, even if you’re not an American Marketing Association member. Past AMA virtual events have been tremendously valuable with fantastic content, and this one should be no exception.

Please take a moment to register, and I look forward to you joining us Thursday, February 9!

Why Creativity? from Aspindle“Why Creativity?” – New Aspindle eBook with David Meerman Scott, Julien Smith (and me)

Tanner Christensen, founder of Aspindle, a resource and incubator of creative ideas and former guest blogger on Brainzooming, has published a new eBook called, “Why Creativity?” with brief essays by “Trust Agents” co-author Julien Smith, “World Wide Rave” author David Meerman Scott, and Patrick Algrim, Matthew E May, Gregg Fraley, and Frank Chimero.

I’m honored to have an article included as well, talking about my lifelong fascination with creativity, even when I don’t have the chops to pull off the creativity I might like. You can download “Why Creativity?” for free, without even having to supply any info at Tanner’s Aspindle website.  – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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4

One of my blogging mantras is always be listening for blog content because you never know where content will appear. Maybe listening for blog content is easier said than done, but when you’re having to come up with 235+ blog posts a year, you can’t afford to miss great content just because it comes up in an unexpected situation.

Last night, I dropped in on the sold out “Achieve Your 2012 Goals: Social Accountability Happy Hour” presented by Michael Gelphman of Kansas City IT Professionals. While big happy hour networking events aren’t the first thing I flock to, I had a great time catching up with a number of Kansas City social media and IT folks.

Michael Gelphman asked everyone to bring three 2012 goals we were expected to socialize with other attendees. I put together my list before heading over to the event. Although I didn’t run into that many people talking up 2012 goals, I shared mine with Dee Sadler, who provided helpful comments on moving ahead with them this year.

In the course of talking with friends Aaron Deacon and Jason Harper, Jason made the comment below which screamed to be a blog post. I quickly wrote it down on the back of my 2012 goals sheet:

The Hipster Like Button

 

There’s the lesson: even if it’s handwritten with a Sharpie on the back of a piece of paper, when you hear a great idea, figure out how to turn it into a blog post! – Mike Brown

 

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I was surprised  during this month’s #Ideachat session covered in last week’s piece on creative spaces to meet several people from Kansas City and another from my hometown of Hays, KS during the international Twitter discussion. One of the Kansas City-based participants, Bradley (Woody) Bendle, reached out to talk innovation last week. We had a great conversation about his efforts in developing insight and process-based innovation, and he agreed to share his thoughts on creative spaces to provide another viewpoint from #Ideachat. Here’s Woody Bendle on three different types of space which shape creativity:

Space and Creativity

No, this isn’t a discussion about creativity in Star Trek’s “final frontier” – although I suspect that might be a rather interesting topic for a later blog. This is a discussion about three “Spaces” which affect creativity: Physical Space, Temporal Space, and Mind-Space.

I decided to weigh in on this topic after the January 2012 #ideachat, moderated by Angela Dunn (@blogbrevity on Twitter). One of the questions posed to the participants was whether physical space affected creativity. I, like most others participating in the discourse, believe physical space does affect creativity. As the #ideachat discussion thread continued, I began to expand my thinking about “space” and “creativity”. I started to also think about “space” in terms of time, as well as “space” in terms of a state of mental openness. Let’s look at each type of space.

Physical Space

I believe Physical Space can inspire creativity. That is, there are some spaces that are relatively more conducive for creativity while some can have an adverse effect.  Contrast Kansas City’s new Kauffman Center for the Performing Arts with any home from an episode of A&E’s Hoarders. There is just something inspirational about spaces that were created through creativity, imagination and ingenuity. They allow, or even encourage the mind to wander into the realm of possibilities. While there is little published on the effects of physical environment upon creativity and innovation, I’m firmly in the camp, along with David Kelley (founder of Ideo), that believes there is a strong relationship. In his foreword for Make Space, Kelley writes, “Regardless of whether it’s a classroom or the offices of a billion-dollar company, space is something to think of as an instrument for innovation and collaboration. Space is a valuable tool that can help you create deep and meaningful collaborations in your work and life.”

Temporal Space

I have long believed, due to my own personal experiences that time is an important ingredient for creativity. That is, when one faces severe time challenges, it is very difficult (if not perhaps impossible depending upon the circumstance) to be creative. Sometimes, things just need to percolate a little.

With extreme time pressure, people tend to revert to making decisions based on their prior knowledge set and experiences in order to accomplish the goal or task at hand. When time is very limited (perhaps at a critical crisis level) individuals fall back upon instincts. Author Tim Hurson in Think Better would call the former the Elephant’s Tether and the later, Gator (reptilian / instinctual) Brain. Conversely, however, if one has too much time and lacks at least some focus, I feel that can have an adverse effect on creativity. Hurson refers to this as Monkey Mind, a state where one is easily distracted (which isn’t totally a bad thing) and the mind races and jumps from thing to thing with little awareness. I think of Dog in Pixar’s 2009 movie “Up” when I think of having too much, unfocused temporal space. Squirrel!!!

Perhaps one of the most cited studies related to time and creativity was conducted by Harvard University’s Teresa Amabile. Her study analyzed content from 12,000 aggregate diary days involving 238 individuals on 26 project teams across seven companies and three industries. In a 2004 Fast Company interview with Bill Breen, Amabile stated, “People were the least creative when they were fighting the clock. In fact, we found a kind of time-pressure hangover — when people were working under great pressure, their creativity went down on not only that day but the next two days as well. Time pressure stifles creativity because people can’t deeply engage with the problem. Creativity requires an incubation period; people need time to soak in a problem and let the ideas bubble up.” That leads me to my thoughts on Mind-Space.

Mind-Space

For me, Mind-Space is perhaps the true “final frontier” and rarest space of all. It is an expression I’ve come to use to describe the union of creative mindset and time.

Creative Mind-Space is when the mind achieves a certain harmonious state and the ‘juices’ flow – almost perfectly. Perhaps the best way to think about this is that state which leads to those ‘Eureka’ moments we’ve all had. For some, it happens in the shower, while for others it occurs in their car while driving down an open stretch of interstate. Often for me, I can regularly get into my Mind-Space on an airplane. It seems however that a common thread is being in a physical space that is a familiar enough, non-distracting, or perhaps even “vanilla” – a physical space that allows, or perhaps even facilitates one to escape into their mind and just process.

I think about Mind-Space as the place/time/mindset combination where prior stimuli, facts, ideas have the ability to assemble, disassemble and reassemble, associate, disassociate, and re-associate, building up to those coveted “ah-ha” moments. As Steven Johnson describes in Where Good Ideas Come From, “To make your mind more innovative, you have to place it inside environments that explore the boundaries of the adjacent possible. Certain environments enhance the brain’s natural capacity to make new links of association.”

With today’s continuous onslaught of anti-creative stimuli and never ending competition for time, Creative Mind-Space is a rapidly depleting resource that we need to protect, restore and cultivate.

The next time you encounter a creativity challenge, seek improvements to your three spaces – Physical, Temporal and Mind. If that fails, go ahead and watch an old episode of Star Trek. Might I recommend “The Trouble with Tribbles”, episode #44, production #42. Woody Bendle

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Jonathan Finkelstein of Learning Times did a great job during his Virtual Event Summit 2012 presentation in San Diego, addressing “Ten Ways to Create Lasting Memories in Online Events.” His presentation, mine on “Social Media Strategy for Events,” and many others are available free on January 26 as part of the follow-up virtual event.  It’s definitely worth investigating the “Epic Event” for great content relevant to virtual events, in-person events, and other marketing topics.

Speaking of virtual, digital, or online events, here are Jonathan Finkelstein’s recommendations for ten ways to create lasting memories:

1. Create a lasting visual image of an experience.

A fantastic way to create a lasting visual image of an experience is by putting visualization in the hands of an audience. Bren Bartaclan’s Smile Project involves leaving free art work around cities for people to find and share around the world. Of particular interest to me, Dan Porter does graphic facilitation of discussions to add a visual dimension, as does John Caswell, who I’m hoping to get back to Brainzooming for another guest post on his work. Jonathan Finkelstein recommended Google Docs Drawings as a way to stimulate visual, virtual collaboration.

2. Gauge participant sentiment, assessing it and adapting in real time.

Finkelstein recommends using online polls and survey tools to gauge feedback during online events, although there is always the opportunity to do it in an uncomplicated way by simply asking for feedback. He suggests allowing different places for questions from newbies vs. experts, and another space that allows participants to help answer the questions of others.

3. Make a connection.

Since online events don’t have the same cost and infrastructure of in-person events, Finkelstein recommends organizations use them more frequently than annually to increase connections with audiences. Online events can also create connections with audiences not in a position to interact with the organization frequently. The Smithsonian uses free online conferences to reach current and new audiences more regularly.

4. Embrace participants’ surroundings.

Since online event participants – both presenters and audiences – are somewhere physical, Finkelstein recommends incorporating their in real life surroundings into the event. For instance, he’s participated in virtual events from the beach while on vacation and has given attendees a sense of what they’re missing.

5. Let participants win something.

Gamification brings out the competitive nature in all of us. Using games can drive participant engagement. Danette Veale from Cisco provided a very helpful overview on gamification in her presentation.

6. Let participants earn something.

Provide participants a way to earn rewards and display them for others to see. This boosts beneficial behaviors of both the earning participants and is a motivation to others as well. Digital badges are an example of this principle.

7. Let participants lead events.

Finkelstein acknowledges it can be scary to turn the control over to the audience, but what better way to make lasting memories and impact. In “Battle Decks” or “PowerPoint Karaoke,” participants are given 10 slides, but they don’t know what the slides are. From there, they have to improvise the presentation to the slides. Using “Crackerbarrels,” audiences change quickly within virtual events, moving to rooms with facilitators helping the address new topics.

8. Use video meaningfully.

Participants form perceptions on small amounts of nonverbal behavior, so it’s important to effectively show presenters and content being shared.

9. Move people.

Here, Finkelstein isn’t talking moving people physically; he’s talking about tapping emotional cues. It’s vital to understand emotional drivers among the audience and play to those appropriately. As he mentioned, many participants in online events are listening with earphones, allowing presenters to essentially whisper into their ears. Finkelstein encourages thinking about that level of closeness and vulnerability when presenting to an online audience.

10. Be transparent.

Especially in digital presentation situations, you need to provide a sense of the real person – with honesty, openness, and a true representation of who you are.  – Mike Brown

 The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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If you’re stuck in the snow or stuck creatively, don’t walk right past the opportunity to turn everything upside down for new creative ideas. What if you . . .

 

Hats off to a family in Hays, KS (my hometown), who used a big pre-Christmas snowstorm to not get stuck creatively by building a snowman who has his head on the ground and his feet – if they were still there – way up in the air!  – Mike Brown

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational innovation boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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