3

Yesterday, I gave you my top 10 favorite Brainzooming blog posts for 2010. It prompted me to look at the most viewed articles for 2010 on Brainzooming.com. Here are those which received the most page views throughout the year:

1. 7 Extreme Creativity Lessons from “Cake Boss”

2. Social Media Productivity – 13 Tips to Maximize Your Time

3. Creative Block? 26 Ways to Get Your Brainzooming When Creativity Is Blocked

4. 6 Social Media Metrics You Should Be Tracking

5. 16 Creative Ways to Supercharge Presentations

6. 16 Social Media Tactics for Building an Audience

7. Innovation Metrics – A Whole Brain Strategy

8. The Value of Brainstorming for Innovative Business Ideas

9. 20 Strategies for Making Your Solo Social Media Effort More Successful

10. “Taking the NO Out of Business InNOvation” 10 NO’s Blocking Business Innovation

A couple of notes about the posts:

  • 8 of the top 10 are list posts. This provides support for the oft-heard advice that putting a number in a blog title increases the attention it gets.
  • 4 of the 10 are social media-related. That’s significant, but somehow, I thought it would be an even higher number.
  • Six are related to innovation or creativity. I’ve been concerned that the blog may be veering too far from its original subject parameters of strategy, creativity, and innovation. This suggests to me it hasn’t strayed as much as I’d suspected.
  • Finally, only one of the top 10 (#4) made my list of favorites, and it would have been number 10 if I’d ordered them by preference. Interestingly, my favorites always tend to be story-focused. This list looks a lot more like the lesson oriented and how-to based posts I consider the heart of Brainzooming.

Again, thanks for reading and let me know what thoughts you have on this list or future content directions! – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

4

Back home over Thanksgiving, my mother and I talked about coming up with creative ideas for dealing with the collection of books I bought during high school that are still left at their house. The books include both great literature and big coffee table art books. Quite honestly, we have no room for them at our house or any interest in lugging them back to Kansas City.

Beyond my books, there are also hundreds of old books my dad bought to fill the newly installed shelves of the remodeled home when we first moved in years ago.

My best creative thinking was to sell all of them together and hope to get $15 for the whole lot. It’s sad, especially given how much money I spent on them originally, but they are, after all, simply old, used books.

Obviously though, I wasn’t being very creative with my idea.

A few days later, Cyndi and I visited C.S. Post, an intriguing store located in downtown Hays, KS that you wouldn’t be surprised to find in NYC. Started more than 10 years ago in conjunction with a restoration of downtown Hays, its owner designs furniture featured in popular design magazines and sold around the world. Go figure that this creative vision springs from a small Northwest Kansas town.

Nonetheless, it’s clear the C.S. Post folks are very creative when it comes to boosting the price point on used books.

We discovered this bin in the store. As close as we could tell, it looked as if they took old books, cut them from their covers, and soaked them in some type of liquid (maybe starch?) to get the pages to curl and stick together. Each had a ribbon tied around it and a $6 price tag since they were now “Rustic Books.”

With that kind of creative approach, my parent’s books collection could be worth thousands of dollars. Talk about using creativity to add value to an asset…or at least making a bold attempt to do so!

I personally can’t wait to hit C.S. Post over Christmas and see if the Rustic Books are selling at a brisk pace.

Whether the books are selling or not though, the folks at C.S. Post have more than earned my respect for taking something worthless and using creativity to build value and a new cache around it! Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

6

Whether creating social media content for yourself or for an organization you support, here’s an easy-to-use strategic thinking exercise for generating relevant topic ideas. Consider three vital areas:

  • What do you Think?
  • What do you Know?
  • What do you Do?

Consider your target audience’s needs and interests as a backdrop. Then use Think, Know, and Do as starters for three mind maps to help explore a range of social media content ideas.

Working with Nate Riggs at Social Business Strategies, we used this exercise with a business-to-business service client recently as part of developing content strategy for its collaborative blog. The organization’s new social media team generated nearly 140 separate topic ideas in just 15 minutes. We accomplished this by having small groups rotating among the mind maps and building on ideas already generated. We had the team use a variety of other exercises as well to quickly generate more than a year’s worth of blog topic ideas in a very short period of time.

Think, Know, Do.

What do those three words suggest for potential topics about you or your organization?Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we’ve developed  integrated social media strategy for other brands and can do the same for yours.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

1

I love the inventiveness of mashups. I particularly love all the insight and inspiration behind someone seeing a connection between multiple creative pieces that everyone else has missed. Good friend and emerging PR mega-talent Becky Johns tweeted about this Christmas mashup of Roxanne (by the Police) and the shiny-nosed Rudolph the Red-Nosed Reindeer whose growing YouTube views may make it go down in history.

In this case, “red” and its prominence in both songs was the point of departure for a cool yule video which incorporates the stop-animation Christmas TV classic portrayal of the Rudolph the Red-Nosed Reindeer story.

I’ll admit the mashup’s start is a little slow for me (okay, something is simply off in this part), but once Roxanne kicks in, this Rudolph mashup really does make me shout with glee! Enjoy the video! Mike Brown

For a magical creativity boost this holiday season, download the free Brainzooming ebook, “Taking the NO Out of InNOvation” as a gift for your creative perspective!

If you’d like to have magic happen with your business strategy, contact The Brainzooming Group. We love using our whole-Brainzooming strategy planning process to catalyze innovative success and help your organization win big!  Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can create strategic magic for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

2

Magic happens through:

  • Creativity

  • Misdirection

  • Showmanship

  • Engaging storytelling

  • Illusion

Magic also happens through:

  • Discipline

  • Planning

  • Rehearsal

  • Process

  • Repetition

Magic happens through exploring big ideas with a whole brain approach!

When you do that well, it’s magic!!!Mike Brown

Taking the NO Out of InNOvationFor a magical creativity boost this holiday season, download the free Brainzooming ebook, “Taking the NO Out of InNOvation” as a gift for your creative perspective!

If you’d like to have magic happen with your business strategy, contact The Brainzooming Group. We love using our whole-Brainzooming strategy planning process to catalyze innovative success and help your organization win big!  Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can create strategic magic for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

2

Following up yesterday’s post on the creativity boost working from memory can provide, winning results can also unveil themselves when you break away from what appears to be strategic common sense to pursue and implement an unconventional strategy.

The working from memory post got me thinking about a similar high school experience at a regional math competition. Fellow students Jeff Bernasky, close friend Dale Romme, and I were entered in a timed, competitive segment called, “Calculations with Calculators.”

I don’t frankly remember why, but none of us actually had a working calculator when it came time for the competition. As a result, we devised an alternative strategy. We’d each scan through the test and work only the easiest math problems – the ones which clearly didn’t require a calculator to solve.

When we implemented our strategy, it allowed us to answer more questions than any of the other student teams, since one can surmise, they were solving the equations sequentially using calculators every step of the way.

We won the competition in our sophomore year. And when we entered the competition the next two years, guess what? Yep, we didn’t use calculators and earned the threepeat!

Are you facing similar instances where employing the completely natural strategy makes sense but doesn’t yield the same winning results as an unconventional strategy could? You’ll never know what the possibilities are until you give the unconventional strategy a try! – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement.  To learn how we can structure a strategy to keep you ahead of your customers, email us at brainzooming@gmail.com or call us at 816-509-5320.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

3

Looking for a dramatic creativity boost when you’re in the midst of editing a document for the umpteenth time? Try working from memory.

Instead of tweaking yet another iteration of what has become a too-familiar blur of words, force yourself to update parts of the document without consulting the most recent version you’ve been staring at for too long anyway.

Surprised a guy who loves the efficiency of working from pre-existing content would recommend working from memory? Don’t be!

I had to work from memory recently while traveling, and the document I needed to update wasn’t easily accessible. Much to my creative delight, because of all the time I’d spent with the original content, working from memory to recreate several strategic concepts spurred a fresh creative approach. The better results were much better (in hardly more time) than if I had tweaked the latest version in a fairly incremental fashion.

It’s the holidays. It’s the time for great holiday memories. So try putting your memory to work this holiday season and see what type of new creativity boost you’ll receive as a gift!  – Mike Brown

For an additional creativity boost this holiday season, download the free Brainzooming ebook, “Taking the NO Out of InNOvation” as a gift for your creative perspective! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading