I was talking with an executive about the dramatic changes going on in her organization. Everything is maxed out: expectations, pressure, stress, timelines. The whole nine.

In the midst of it, two leaders who experienced a serious professional rift a number of years ago are simultaneously thrust into the center of today’s crisis. They are readjusting their roles, as they’re now required to always be on the same page publicly. They also have to have a keen sense of what the other one is thinking, saying, and doing.

Hearing this, I wondered aloud: will today’s crisis heal the professional rift and reset the relationship?

via Shutterstock

I’ve experienced the impact of using a crisis to push forward with change. I’ve experienced the team-building and affiliating impacts of a group of professionals banding together to accomplish a major initiative. I hadn’t put the two together to think about embracing a crisis situation to reset a professional relationship.

Which prompts me to wonder: when today’s crisis emerges, what is the potential impact of reaching out to people that you aren’t as close to anymore? What are the potential benefits to involving them in facing a common, critical challenge? When you let a professional crisis go by without doing so, what is the missed opportunity?  – Mike Brown


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Vickie Howell is a broadcast personality, producer, author, designer, and instructor in the DIY world. Her online series, The Knit Show with Vickie Howell (YouTube) is the first studio produced, community funded, internationally accessible knitting and crochet streaming series. With the help of over 1200 individual and company backers, Vickie successfully raised $83k in 30 days on Kickstarter to fund the project. As of December 2017, The Knit Show has had over a quarter of a million views in at least 19 countries.

Photo: Harper Point Photography

For the sake of transparency, I note that Vickie also played bass in the imaginary band that she and I co-founded (I was the singer; the band was called Why Barbie’s Bad) as college theater students in the mid-90s, talking our way into (and out of) any number of ridiculous situations with our over-plucked brows, dark burgundy lipstick, and matching GIRLS KICK ASS t-shirts. Later, we worked for the same film and television production company while living in the same apartment building in West Los Angeles, and briefly had a side business selling light switches lovingly decoupaged by our own hands.

Those were, as Lou Reed sang, different times.

But some things remain constant. Vickie’s drive to strategize, revise, and improvise in the name of extreme creativity and productivity is as fierce and inspiring as ever, making her a natural choice for an interview on the Brainzooming blog.

Now Streaming: Extreme Creativity and Vickie Howell

Emma Alvarez Gibson (EAG): When your show was first available on YouTube, I told Mike about it, and I didn’t think he would watch it. Because he doesn’t watch anything, really. I’m always sending him videos and stuff and he’s like, Oh…yeah…I kind of clicked on it…

Vickie Howell (VH): I mean, but it’s knitting, soooo…

EAG: Exactly!

VH: Seems like it’s a given. Of course, he’s going to watch it. No? That’s not where you were going with this?

EAG: Well, two days later, he says, By the way, I watched most of the episode! I’m like, WHAT?! He says, It was really good! I was so impressed!

VH: Why? Why did he do that?

EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. Without getting too precious about it, those qualities in you really kind of embody what Brainzooming is about.

So, maybe tell me about how you got to where you are now and what your thoughts are about moving forward. There was a little period when there was a ton of DIY and craft shows on and that’s where you found your niche.

VH: Do you want a little background on why that went away?

EAG: Yeah.

VH: Ad dollars. There’s no money in crafts. And basically, Home Depot and Lowes are better ad buy-ins for [networks like DIY, the home of Vickie’s first show, Knitty Gritty]. We don’t have that kind of money in crafting, so it was a much more viable model to just move over to home improvement and home decorating.

DIY programming in social media has been easy. Anybody can post videos. People were getting their projects everywhere, all over the interwebs, and then they were getting the education on how to make their projects through sites like Craftsy and CreativeLive, and now Brit + Co., and Creativebug — there’s tons of them. So, the programming industry has had to completely hustle like the rest of us. Time is ticking. Cable stations are going to turn into streaming stations. So, everybody’s going big. They’re not going to go for the “there’s no ad dollars in it” show.

I was watching this all develop over the course of about eight years. I saw it happening again and again as I was working, as I was pitching, as I was trying different things. And I was still getting these messages almost daily saying that Knitty Gritty was still impactful, still had a space in people’s lives. I wanted to recreate that essence, but for now, meaning the digital aspect, which obviously wasn’t a thing back then, and the social media aspect, which was really the most exciting part for me. I started doing Facebook Live videos the first day they were available for verified users. And I noticed how many people were watching from different countries, like Turkey, Canada, Australia, Brazil–I didn’t expect that kind of community to be out there.

And for me, now, that’s the goal today. Your community is no longer in your own neighborhood, or your own state, or even your own country. As far as you can reach, and anybody can reach that far, from the comfort of their own homes — that reach is the limitation of your community, and community is the very base of marketing.

So, there were those two components, plus a third one. However you’re creative, whether it’s picking up a Fender Strat, or a paintbrush, or knitting needles, that is how you channel your creativity. And creativity is openness, and when you’re open, that allows you to see the world on a broader scope than what you would otherwise. I wanted to encapsulate that essence. It’s about people’s communities, it’s about connection of people, it’s about choosing it for stress reduction or for coping, or because you’re putting something beautiful out in the world, or for socialization, or whatever. So that was really important to me, and the only way that I could do that and make it look cool, without it being watered down heavily, was just to do it myself.

EAG: And from there, the wheels started turning and you started thinking, What would I need to start getting together so that I could produce this myself?

VH: Yeah. So, when I worked on a PBS show, I had co-executive produced it, and also produced it with my friend Karin Strom. We picked the guests, we picked the content, we figured it out. And so that experience gave me that final bit of confidence. And because I’d been in the entertainment industry, as you know, since I was 18 or 19, on and off, I knew a lot of it. But the actual nuts and bolts–that was sort of the final piece, just to see if I was a truly competent producer, and I found out that I was. And I loved it, and I still love it. It’s still one of my favorite things to do. That had been percolating for a couple of years. I worked for about a year’s time with Scripps [Scripps Networks Interactive], which owns the DIY Network, to license the Knitty Gritty name. It got pretty close, but we just couldn’t make it work, which was in hindsight a blessing, because I own The Knit Show, together with ProductionFor, outright. So, we don’t have to get approval for anything. It would have been nice to have that name recognition, but it’s so exciting, when I put on my marketing hat, that I don’t have the limitations that I would if I owed anything to anyone.

EAG: Absolutely.

Photo: Keith Trigaci

VH: I can work with people for sponsorships or partnerships in really interesting and innovative ways. Many companies don’t have the actual capital to invest, but they have the email newslists, or they have some kind of asset that is a viable barter, and so they get to put their name on what they think is a cool and innovative project, and we get whatever asset they have, whether it’s an e-newsblast to 250,000 people, which are eyes that we need, or it’s furniture for the set, or even wardrobe for me to wear to an appearance. And then what happens is that the backer page grows larger and larger and larger, so that when future investors look at it, they can see that a village built this. And there’s a village behind it.

So, I started building that, and then I went to my ex-husband Clint, because he owns a production company, ProductionFor. I went to him with the big piece that I didn’t know anything about, which was how to create a budget for a show. We went back and forth and I told him what amount I felt comfortable raising. As a side note, I’ve never felt comfortable asking for money. I sucked at selling Girl Scout Cookies. It’s just never been my wheelhouse. But because I could sort of see this as a service–people wanted this–I kind of worked it out. We found a number that we could at least try and raise together. We created a partnership with this company that normally produces interstitials, commercials, and the like, but really wanted to get into episodics. And I really needed a production company behind me for the technical side of it. So, we just sort of jumped in together. It was a huge learning curve, and there are a lot of lessons still being learned. But it was a pretty exciting adventure.

EAG: Once you got all the funding you needed, how quickly was the first season completed?

VH: I had my pitch meeting with ProductionFor in February. The Kickstarter began the third week in March and ended in April. I don’t know if you know this, but with Kickstarter, you get 30 days to raise all of it or you get none of it. That was the hardest thing I’ve ever done. And then I had my content producer Karin on a plane within maybe two weeks, and we started planning the grid. So, we went right into it. The actual studio production was the first week of August, it was five days and we shot ten episodes.

EAG: Where are you now in the process? What do you have happening next? If I know you there’s a long, long, long-term strategy.

VH: There is. The great thing about having streaming content is that there’s no shelf life for it. So now, I’ll go back and on a granular level, dissect it and see what I can do as far as marketing goes for external pieces. I’ve just received all the transcripts needed to get every episode captioned. Since we have 19 countries’ worth of ownership, I’d like to start experimenting with subtitles. I’m going to start with German and then probably Spanish. What I’d also like to do is investigate: can we sell this to an airline? Are there ways that we can sell pieces of it without it having to be pulled down from YouTube? And I don’t know the answer to that. So that’s something that I really want to investigate right now. And then I’ll break down each individual piece for additional cross-promotional opportunities.

We chose to put the whole season up at once to compete with other binge-worthy series in the digital market. That choice, though, means working harder to keep word circulating so new viewers find us. If I can offer screenshots and direct video links to snippets of the show that give a glimpse of even the smallest of products or locations, then I’ll ask the respective companies to feature us on social. This project is made for and by the community–so I’ll continue to ask that community to pitch in to make it a success.

Photo: Keith Trigaci

EAG: Blue-sky, no-holds-barred, what do you see happening?

VH: Here’s my pie in the sky: I didn’t produce this just to be a one-off. I want to continue producing the show and providing great content for the people in my community. That could be either on my own, through private investors, and just create my own thing, or it could be ultimately selling it to an Amazon or a Netflix or whatever–I think all networks are going to have streaming options soon. I have a feeling that NBC Universal will be one of the first, because they bought Craftsy, and they have Amy Poehler’s Handmade show. It could be any one of those, or it could be something I haven’t even thought of, because everything’s changing. Ultimately, I would like to produce DIY programming in all different craft realms so that I can help other designers and hosts rise. I would executive produce them. Quilting, jewelry, sewing, maybe baking, that type of thing. So that’s sort of the big picture.

EAG: A lot of people at any given point along this journey that you’ve just described would have gone, Well, I guess that’s it. What is it that keeps you pushing?

VH: I mean, but, when do you say that’s it? Like when you make your goal on Kickstarter? Or when you actually get the show produced? Or…?

EAG: I guess I’m talking more about the challenges, you know, the, Well, I have this great show, I was on this other show, but that didn’t

VH: Oh! Because I’m totally unhireable. That’s easy. Sorry, I misunderstood the question. No, I mean, what the hell else am I going to do? I’ve always, always sparkle-fingered my way through life, you know? I’ve always talked my way in and figured it out. And I guess the fear is just having to get a regular job, maybe. And also, I’ve had some really amazing experiences of people coming up to me and sharing really powerful stories involving one of my projects. And there’s something about that that helps propel you forward when you feel like pulling the covers over your head. Knowing that even if it’s just one person, or two people, or a handful of people, that you’re making a difference in someone’s life. And, you know, I’m not curing cancer. But if I can help a mom who’s sitting in a hospital room while her baby has leukemia–this woman just told me this story last week, so it’s fresh in my mind–and my projects, columns I’ve written, whatever, helped her get through something because it gave her purpose? That’s good enough for me, man. That’s good enough for me.

EAG: Thanks, Vickie! We can’t wait to see what you do next.  – Emma Alvarez Gibson


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Many experienced people, including marketers (who should know better), are ill-equipped to succeed at job networking for new opportunities. It’s scary. And it’s a frequent enough situation that it is easy to list these seven proven ways to screw up job networking calls, along with corresponding tips to improve your performance.

7 Proven Ways to Screw Up Networking Calls

Photo via Shutterstock

Screw up #1: Refusing to be conversational

I may call initially based on someone else’s description of what you’re seeking. After taking the initiative to call, introduce myself, and state that so-and-so asked me to contact you, it would be nice if you were prepared to say “thank you,” exchange a pleasantry, and share your call objective. Too many individuals act as if they’re being disturbed or don’t understand why I’m on the phone. It’s taken three attempts on some occasions to turn it into a two-way conversation. Work with me people!

Job Networking Tip: Be ready to talk!

Screw up #2: An inability to quickly set the stage

Have an elevator speech – describe your background, aspirations, and goals in two paragraphs. I’ll spend time with someone I am familiar with to probe and seek more clarity about their options. With a stranger, that’s more difficult. It would be nice if you’ve done it in advance.

Job Networking Tip: Know your interests and prepare to share them!

Screw up #3: Adopting an overly casual attitude toward the call

It’s amazing how casual people are on the phone with total strangers.  A woman once recounted her intense interest in transportation, the industry in which I was working. To make her point, she said a fully-loaded rail car was like “pornography” to her. Huh? Instantly, she went from a potential referral to a curiosity – wondering what other inappropriate things she might say.  Even if I’m not hiring, you want an introduction to someone who might be. That means it’s an interview. Act like it!

Job Networking Tip:  Conduct yourself as if it’s a job interview!

Screw up #4: Thinking this is a one-sided conversation

I go into calls expecting to offer information, ideas, or referrals that might be of assistance. It would be great if you shared that attitude. Even if you think your near-term need for opportunities is greater, I also appreciate information, ideas, and suggestions for people to meet. A two-way exchange will earn you follow-up conversations.

Job Networking Tip: Offer something of value to the other person!

Screw up #5: Expect the other person to do your heavy (and light) lifting

I received an email from someone unknown to me seeking senior marketing candidates. After forwarding the email to Clarence (not his real name) who I’d met for a networking lunch, he responded in a stern tone that the employer’s email address was wrong, asking me to get the right one. All this, even though I had to use the same resources available to him (ever heard of The Google?) to track it down. Clarence also asked me to send him direct phone numbers for other people rather than calling himself to get them. Remind me – who is looking for work here?

Job Networking Tip: Do some work yourself!

Screw up #6: Make dealing with you as cumbersome as possible

An unsolicited email arrived from someone (call him “Clarence #2”) who had been referred by a business acquaintance I hardly know. The email included two separate Word documents. Having to open both (shortening review time), I quickly closed them since a mild virus was attached (eliminating all review time).  When Clarence #2 called, he presumed I’d fully read the resume and asked what questions I had about him, followed by silence (precluding meaningful dialogue).  Important tip – presume I haven’t given a complete stranger’s resume a lot of time; help refresh me.  When later referring him to associates, I created a single PDF of his documents (he couldn’t create PDFs) to spare them the virus (robbing time from pre-selling him).  Clarence #2 could have gotten more valuable help if he’d saved me all this wasted time.

Job Networking Tip: Find EVERY way to make it easy for someone else to help you!

Screw up #7: Answering someone’s help by going silent

Maybe there’s a reason you’re looking for a job since follow-up is also typically spotty. Remember:

  • If I send information or make referrals, let me know if they’re beneficial.
  • If we set an appointment, do everything to keep it. When you cancel multiple times, don’t expect much future energy from me on getting together.
  • If I invite you into LinkedIn and offer to make connections, include a message for the ultimate target that explains why you want to network. Don’t expect me to compose a message explaining why they should spend time with you.

Job Networking Tip: Follow-up with someone that helps you!

These are basics any senior person (especially marketers) should know. Invariably, people trip on several of them.

If you’re intent on screwing up your career strategy while networking, I’ll try to help stop you, but don’t expect me to take a bullet for you while trying to wrestle your own gun from your hands! – Mike Brown

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Mike Brown

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This week marks the tenth anniversary of the Brainzooming blog. I’ve told the story of its inception previously.

Looking back ten years, suffice it to say that starting to write and publish about the work I was first doing in the Fortune 500 world as a VP of Strategic Marketing and then in launching Brainzooming was one of the most important career decisions I ever made. Not fully anticipating it at the time, the blog became created the opportunity for this phase of my career, plus serving as a personal repository of business tools, and, after a ton of writing and publishing, a highly-efficient and effective encyclopedia of Brainzooming content we can adapt for other uses.

Searching through the blog this weekend for additional material to incorporate into an upcoming book, I found the list below. I can visualize the list on a piece of paper when I first wrote it in the mid-1990s. But if not for the blog, it would live in a file somewhere with no way to effectively retrieve it, even though it still holds up all these years later as a guideline for servant leadership and solid business behavior.

If you are in a leadership position or aspire to one, feel free to borrow and adapt it to share with your team. It’s a good starting point for setting the stage for making sure your team understands servant leadership and what it means to be an effective, successful team member:

15 Expectations for Servant Leadership

This self-assessment was prepared for my team in response to a question about what my expectations were of them. It’s reassuring that with minimal updates, the list of personal checkpoints stills works today. Having stood the test of many years, here it is for you to use as a self-check on your orientation and performance or for adapting and sharing with your own team.

Self-Assessment – You should be known for . . .

  1. Stepping up to challenges as they arise with your time, effort, learning, innovative ideas, etc.
  2. Honesty–with yourself and with everyone in the department and the company.
  3. Attention to detail and accuracy in everything that crosses your desk.
  4. Absolute integrity in using and reporting information.
  5. Asking and answering for all analysis: “What does it mean for our brands, customers, competitors, and/or the market?” and “What actions do we need to take to realize an advantage from it?”
  6. Making communication clear and simple–getting to the point without jargon and unessential information. Constantly work to improve both oral and written communication skills.
  7. Completing assignments in a timely manner.
  8. Being innovative–what can be done differently to increase efficiency, productivity, value, and revenue or reduce costs?
  9. Being above reproach in dealings with all parties within and outside of the company-how you conduct yourself reflects on you, your co-workers, the department, and the company.
  10. Using the knowledge and expertise of others inside and outside the company; recognize and acknowledge their contributions.
  11. Sharing your own knowledge and expertise with others, i.e., what were the five most important things you learned at a seminar or from a book you just read.
  12. Being a leader–even if you are not personally heading a group or project.
  13. Being oriented toward helping people solve problems.
  14. Embracing technology and using it to further profitable revenue.
  15. Solving problems if they arise.

Originally delivered 1/09/95


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I delivered a Brainzooming workshop on “Budget-Extending Social Content Strategy” at the Social Media Strategies Summit this week. We had more than forty attendees, which is a lot for a three-hour, interactive workshop. We adjusted our approach to maximize the interaction among the participants. During the time together, we worked through various Brainzooming tools to develop and implement social content strategy that is smart online and drives results for a brand.

Little did I suspect that covering career strategy would become an offshoot topic during the workshop.

Several attendees during and after the workshop recounted how their senior executives (typically from an earlier generation), don’t want to talk about their brands online. The reasons range include a corporate stance to not talk about what they do, relationships with suppliers and customers, fears of violating regulations, and a general skepticism that anybody that follows a brand’s online content EVER buys anything.

Yes, these concerns are ALL still out there.

Taking with several attendees about strategies to change these opinions, and the roadblocks they continue to expect, I finally suggested, “Maybe it’s time to find another job?”

That comment led to at least one powerful set of conversations with a young woman who realized that her future likely doesn’t include the brand where she is now. We talked about the importance of developing the next thing while the current thing is still paying the bills. On the conference’s second day, we talked about her passion for learning from and helping to mentor and develop strong woman in business. It all started to come together that this passion is her platform for changing the world. She’s committed to start blogging about it. And it’s not hard to see her writing a book and speaking about this, beyond all the individuals she’ll help in person.

13 Career Strategy Articles to Help Develop Your Next Job

When I pointed her to some background articles on the Brainzooming blog, I realized they were not in one place and easily findable.

Maybe you are in a comparable career position, where your skills are stagnating because your current brand’s executives can’t be convinced there are new and better ways to do things. If so, you may want to start thinking about whether it’s time to find another job (and act on it if it is).

Here are thirteen career strategy articles to help your exploration:

Keeping Things Going in Your Job Right Now

9 Ways to Understand the Political Fray and Stay the Hell Out of It

3 Strategies for Navigating a Political Environment

Career Challenges – 6 Ideas when Losing the Love for What You Do

Career Success – 7 Ideas If You Don’t Care About What You Do Anymore

Strategic Thinking Exercise – Simply Making Big Decisions

Corporate Sociopaths and Horrible Bosses – 7 Ways to Survive Them

Doing the Work to Start Finding another Job

The 4-Step Career Advice Nearly Everyone Ignores

Career Change – 4 Career Tips for a Mid-Career Professional

Is Your Personal Brand Portable to Another Job?

The Strategy for Exploiting Your Mindless Job

Career Strategy: Dear Job, I Can’t Quit You

Career Success Strategies – 6 Steps When You’re Laid Off by Anonymous

Career Strategy Challenge – 5 Ideas When You Lack Résumé Metrics

Mike Brown

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Mike Brown

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I found this article recently. It was written back in my corporate days during the blog’s first year (June 27, 2008). Honestly, I’d forgotten about it. A search on the Brainzooming blog to track down content for an updated strategic thinking presentation uncovered it. Reading “9 Ways to Understand the Political Fray and Stay the Hell Out of It” after all these years, it may be the most beneficial article we’ve ever run. That’s even with thousands of articles since its original publication. It serves as the foundation for nearly all our content, making it worth a republish and sharing it with all of you that never saw it originally.

9 Ways to Understand the Political Fray and Stay the Hell Out of It

Via Shutterstock

The title is from a leadership presentation that I do. It’s how I’ve tried to live my life in business, organizations, and relationships. I’d never specifically articulated what “understanding the political fray” means though until a good friend said recently that she’s just not politically savvy. Here are eight general principles I shared for being attuned to an organization’s political environment.

  • Understand the organization’s long-term needs.Use your strengths to best address those needs and create results.
  • Know “what” drives the business– which revenue streams and cost centers really matter.
  • Translate that into “who” drives the business. Then figure out where you stand now relative to the “what” and the “who,” and where you want to stand relative to both in the future.
  • Figure out the organization’s tolerance for variation from the norm in the areas (important and unfortunately, trivial) on which people judge people. Know what the expectation is for fitting a certain type and make very conscious decisions about where you’ll play along (i.e., “fit”), and where you’ll make your stand for being different.
  • Consistently and unequivocally deliver value. Do it for lots of people at all levels of the company – above you, with peers, and at lower levels of the organization.
  • Make sure you’re seen as someone people can talk to and confide in Ask open-ended questions, listen, provide a little bit of sound counsel, and keep confidences. You’ll help others and learn a lot.
  • Always know who you can trust. Challenging issues and situations are great tests of this. The people who support you and / or have your back during the intense times are the people that you should go out of your way to invest in generously.
  • Don’t stop thinking, and don’t say everything you think.
  • Cultivate as many personal options as possible, and know how realistically they can come to fruition.

All these ways to understand the political fray and stay the hell out of it still all stand up for me, and I hope they benefit you!  – Mike Brown

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Chuck Dymer and I presented to a group of logistics managers in Chicago last week. The topic was how to handle uncertain times successfully.

Tomorrow, I’ll be closing the Nature Explore and The Outdoor Classroom Project Leadership Institute with a comparable message. The conference theme is building resilience and joy in uncertain times. The audience for the presentation consists of educators, landscape designers, government officials, and others involved with creating outdoor classrooms for children. It’s all about getting kids outside to experience nature, interact, and learn. The closing presentation will be about staying strong as an idea magnet even you are uncertain of what is ahead.

Next month, Emma Alvarez Gibson and I will be delivering a couple of workshops for the Friends of Georgia State Parks and Historic Sites. The message will once again be similar: carrying out your mission when times are changing in ways you have not previously experienced.

Yes, dealing with uncertain times (while facing fewer or nonexistent resources) seems to be in the forefront for many different types of organizations these days.

25 Infinitely Renewable Things in Uncertain Times

One theme for the Leadership Institute presentation is finding the blue sky – the open opportunities – even amid what seems to be an onslaught of constraints and limitations. That took me to the idea of abundance thinking, one of the fundamental strategies of idea magnets. These creative leaders recognize constraints but turn their attention to the available resources that are plentiful and can always be grown.

Wanting to leave the Leadership Institute participants with a starting list of ideas, here are twenty-five things that are abundantly available – even in hard-nosed business settings.

  1. Affiliating with Others
  2. Asking Others for Help
  3. Asking Someone If You Can Help
  4. Caring for Others
  5. Cheering Each Other On
  6. Coming up with another idea
  7. Creativity
  8. Determination
  9. Doodling a Smiley Face or Heart
  10. Enthusiasm
  11. Focusing on Your Core Purpose
  12. Forgiveness
  13. Good Humor
  14. Good Intentions
  15. Hugs
  16. Humility
  17. Imagination
  18. Jumping for Joy
  19. Positive Thoughts
  20. Prayer
  21. Reaching Out to Others
  22. Remembering Successes You’ve Already Had
  23. Sharing Stories
  24. Smiles
  25. Trying One More Time

What else is abundantly available in your part of the world? If your team could use some ideas and motivation right now with handling uncertainty, we’d love to come spend time with you to share strategies that are working!  – Mike Brown

What’s Your Implementation Strategy for Uncertain Times?

Things aren’t getting saner and more calm. Are you ready to pursue an implementation strategy that works in uncharted waters?

The Brainzooming eBook 4 Strategies for Implementing in Uncertain Times will help you examine your strategy foundation, insights, profitability drivers, and decision making processes when few things ahead are clear. We share suggestions on:

  • Using your organization’s core purpose to shape decisions when things are changing
  • Reaching out to employees with valuable insights into what to watch out for and what to expect
  • Sharpening your command of cost and profit levers in your organization
  • Implementing processes to focus and sharpen decision making

4 Strategies for Implementing in Uncertain Times is a FREE, quick read that will pay dividends for you today and in the uncertain times ahead.
Download Your FREE eBook! 4 Strategies for Implementing in Uncertain Times

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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