Career | The Brainzooming Group - Part 2 – page 2
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Chatting with a mid-career professional who is at the height of job frustration, she placed a career strategy challenge on the table:

  • “A résumé is supposed to have metrics, but I have no real metrics I can own for my contributions at my day job.
  • “What I’m doing in my day job isn’t the kind of work I want to do in my next job – at least under the same circumstances. I need to find something more fulfilling.
  • “I’ve done outside work at various times, but it’s not a consistent work history. Plus, I can’t jump back into entrepreneurship with its lack of stability.
  • “I have some starting points describing myself that have potential to go on a résumé, but they seem fluffy and lack concrete accomplishments.”

With all that backdrop, the question was, “What should I put on my résumé that is going to help me attract an employer’s attention when I email or post my résumé?”

I know this isn’t an isolated career strategy challenge.

Parts of it feel a lot like what I was facing at various points in my corporate career. When you are part of a big organizational machine, it is often difficult to isolate what you do to create metrics. And if you tend toward under-selling yourself, you freeze when faced with touting your own capabilities and accomplishments.

5 Career Strategy Challenge Ideas When You Lack Résumé Metrics

What’s the answer to this career strategy challenge?

I don’t know that there is one answer, but here are the ideas I shared:

  • You can always go to a professional to help prepare your résumé. Here is one I’d recommend if you pursue this idea. A professional creates compelling stories for job seekers all the time, and there’s tremendous value in both that experience and the objectivity of someone else looking at your great capabilities.
  • Create your own metrics. Every organization wants to improve what it does and do it more efficiently. If you’ve struggled to compile metrics for your personal contribution to the organization, create a performance improvement project in your department. Go to your internal customers under the banner of bettering your department’s contributions. Ask them for specifics on where your contributions improve good things, reduce bad things, accomplish results with fewer resources, and improve efficiency and effectiveness in any other quantitative ways. Collect success stories, too, even if they aren’t metrics-based. All this work will improve your day job while giving you ample résumé material.
  • Reach back out to your outside clients and ask them comparable questions about performance improvements, cost efficiencies, and customer successes they can attribute to the work you did for them. Those could be easier, more compelling metrics to establish.
  • Beyond the success stories you are collecting, ask several people close to you to create a recommendation letter for you that highlights at least five key characteristics, talents, work accomplishments, and selling points that they would use to communicate about you positively to others. They will likely share things you don’t see in yourself that you should be communicating in your résumé.
  • Network like crazy! Start now, and continue for the rest of your career. If you are a unique talent who is hard to adequately and differentially describe in a couple of pages, why limit yourself to selling yourself in a couple of pages? My advice to this job seeker was that her next position is going to come from someone that sees and gets her talents and finds the right role. By meeting hiring decision makers personally through an aggressive networking effort, the résumé becomes less important. Then, instead of selling you sight unseen, it becomes a crutch for the decision maker to better describe you and what they see in you to others in the organization.

Those are my ideas.

They helped get her thinking about new possibilities. Ultimately, these ideas are all about action, and doing the hard work to bring them to life! – Mike Brown

 

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Here is Emma Alvarez Gibson’s report from a conference she recently attended. With a lot of suggestions and a little bit of arm-twisting, Emma implemented the ideas captured in our Introvert’s Guide: 23 Ideas to Meet New People at a Conference. She’s being very kind to share how she fared implementing the ideas to meet new people even though she was going solo at the conference!

Ways to Meet New People – Confessions of a Conference Newbie by Emma Alvarez Gibson

Make yourself socialize, he said. You need to meet new people, he said.

It’ll be fun, he said.

I doubted that last part. Very much. But I was going to a conference, alone, and it was clear I needed to do these things, because if there’s one thing I know, it’s that Mike Brown knows how to conference. (To be fair, I knew that long before he inadvertently wrote an entire post while gamely encouraging his slightly terrified, sometimes-misanthropic friend. That’s me, by the way.)

So I went with a select few of the items in that post, and remain surprised by the results. To wit:

Pack the clothing or jewelry you own that most often generates comments from others. Wear those as conversation starters.

This was the easiest step. I packed a big red statement necklace and a bigger silver statement necklace. And it worked. Both pieces garnered a ton of compliments, giving me many an opportunity to talk to people I might not otherwise have met.

Find out the conference hashtag(s) ahead of time, and begin monitoring them. Reach out to other attendees and speakers using the hashtag.

I was dreading this part. It felt forced and phony. But it worked. Within a few minutes my tweet (something about how I was packing for the conference) got favorited and had a couple of responses. This was when I started to think that maybe these steps would work for me.

Prepare a few open-ended, easy-to-answer multiple part questions to ask. Prepare to use them. Try, “Is this your first time at the conference?”

Well, it seemed a bit obvious. But–and I hope you’re sitting down–it worked. It got the shy people out of their shells, and it gave the outgoing people a willing participant. Bonus: I was relieved that no one seemed to think it was too obvious a question to ask.

Wear your nametag.

I’ll admit it: I loathe nametags. I feel like a jerk wearing a lanyard around my neck and a card that trumpets my name at everyone from behind a sheet of plastic. But of course it’s the only sensible thing to do at a conference. And Mike surely had a reason for spelling this one out. Can you guess what happened? Yeah. It worked. People repeatedly approached me, addressing me by name. (It’s almost like there’s a pattern, or something, here.)

Take advantage of social media to reach out and increase your visibility. Live tweet the sessions you attend.

This was fun as well as easy. The speakers and their presentations were engaging, informative, and often very funny. I live-tweeted speaker quotes and photos from their presentations, and used the conference hashtag. Several times this resulted in fun banter from attendees I’d previously connected with, as well as from those I hadn’t yet met.

Sign up for networking events and excursions. Make yourself go. Boost your confidence that you can enjoy these events on your own, while you look for opportunities to share experiences with others!

Here’s the thing: I dislike large groups. I dislike field trips with large groups. I particularly dislike field trips with large groups in which everyone seems to know someone and I’m on my own, and we have to eat dinner together. But off I went. It started disastrously. I had less time than I’d realized to get to the meeting point where we would climb aboard a handful of buses which would take us to the riverboat where we would spend three hours. My choices: hustle, and arrive sweaty and discombobulated, and possibly get there just in time to see the buses pull away and watch everyone point and laugh, or throw in the towel, find dinner on my own, and admit defeat. Conveniently, as I was deciding, two people from the conference hurried past, making jokes about being left behind. I asked if they were on their way to the dinner cruise, and that was that. They told me that if we missed the bus, I could hang out with them. Well, we didn’t miss the bus. And I felt so buoyed by the friendly exchange beforehand that it was much easier for me to talk to people for the rest of the evening.

Look for small groups at networking events, ideally with people you’ve seen at sessions during the day. Find a way to join them through proximity, listening, smiling, and shared interests (i.e., you all are at this event, were in some of the same sessions, and have drinks). Being around the crowd can be the right opening to start meeting other people on the edge of the crowd.

I was sitting on the boat by myself, near the end of the third hour, when I heard a group of people tipsily discussing the medicinal uses of the gin and tonic in days of old. One of them was earnestly trying to remember what element was important to those applications. “Why not?” I thought. I got up and approached them. “It was the quinine,” I said, and we had a rousing discussion practically all the way back to shore.

What I learned: a little bit of effort goes a very long way toward making the most out of a conference, especially when you’re on your own. Simple, straightforward tactics netted me great results, so much so that a few times I forgot to be self-conscious. (If that doesn’t sound shocking, I’m not telling it right.) In any case: thanks, Mike! – Emma Alvarez Gibson

 

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Emma Gibson forwarded an article from Harvard Business Review addressing four factors that distinguish top chief executive performers in creating strategic impact.

In “What Sets Successful CEOs Apart,” authors Elena Lytkina Botelho, Kim Rosenkoetter Powell, Stephen Kincaid, and Dina Wang reported their analysis of several thousand CEOs. A database of individual career profiles, behavior traits, and performance results provided the data set for their review. They identified important profile differences between top performers and laggards.

The authors report four characteristics that set top CEOs apart, According to the article, “roughly half the strong candidates had distinguished themselves in more than one of the four essential behaviors, while only 5% of the weak candidates had.”

4 Critical Factors for Successful Executives in Creating Strategic Impact

The four characteristics relate to quick decision making, engaging employees, anticipating forward-looking change, and delivering consistent performance. For each characteristic, here are related Brainzooming articles with exercises and tips to improve your own performance creating strategic impact.

Quick Decision Making

Engaging Employees

Anticipating Forward-Looking Change

Delivering Consistent Performance

Can you look at your career performance and see where you are creating strategic impact through your performance in at least two of these areas? If not, dive in with the supporting articles and strengthen your depth and results! – Mike Brown

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Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


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A friend is heading to a business conference by herself today. Over the weekend, she mentioned she is nervous about going because of “everything: driving there, being there alone, not knowing anybody, whether or not to do the dinner cruise thing, just imagining walking into any of the socializing stuff, what to wear, what to do in my down time. Will probably just hide in my luxurious hut.”

I told her she needs to make herself socialize and meet new people at the conference, suggesting she find a friendly face that also doesn’t know anyone and become buddies. She was skeptical based on her most recent experience of showing up alone. As she recalled, “I stood around, walked around, smiled, said hi, introduced myself. Nothing. Except an angry nerd attached himself to me. No grownups were interested.”

I suggested additional ideas, then realized: I was writing a blog post on how I, as an introvert, force myself to meet new people at conferences and business events. Granted, there are LOTS of other sources on this, but this one is based on my personal experiences.

Speaking is a central part of my personal conference networking strategy to meet new people. Speaking helps tremendously in getting people to approach you to chat. If you’re the type of introvert that is fine getting up in front of groups and talking, that’s my number one recommendation.

23 Ideas to Meet New People at a Conference

Here are things I’ve tried (or experienced) to meet new people at conferences where I am not speaking:

Way Before the Conference

#1. Try to convince someone to go with you so you know somebody.

#2. Do whatever you can to scope out the attendees and speakers upfront. Figure out if you have connections to any of them (or even to people in the city where you are headed), and arrange meetings. That’s how I met Diane Black (who has done such great inforgraphics for us) and Mess Wright, both of whom inspired ideas that could re-shape the future of Brainzooming.

#3. Try wearing message clothing. By that, I mean wear a shirt that creates conversation, which may require pre-planning. I met this young woman at Inbound2016. With a shirt like this, I HAD to ask why she was looking for a new boss. I took photos and tweeted them to help her get attention. What message clothes can you create and wear to start converstations?

Right Before the Conference

#4. Pack the clothing or jewelry you own that most often generates comments from others. Wear those as conversation starters. (Orange socks, an orange watch, and all the other orange stuff I have prompt many comments and conversations. Even from other introverts! That’s how I got to know Claire Denbo of engage5w.)

#5. PACK BUSINESS CARDS. ENOUGH SAID.

#6. Find out the conference hashtag(s) ahead of time, and begin monitoring them. Reach out to other attendees and speakers using the hashtag. Ask and answer questions to start building relationships.

#7. If there are free times for lunch or dinner, book a reservation for four at a nearby restaurant and start asking people you meet to join you (and bring friends). I tried this the first time at the GasCan conference; long-time friend Kathryn Lorenzen became my anchor guest, bringing two other friends, while I invited Mike Farag of Fervor. We had a fantastic lunch!

#8. Prepare a few open-ended, easy-to-answer multiple part questions to ask. Prepare to use them. Try, “Is this your first time at the conference?” If it is, ask why they chose it or what they are looking forward to at the event. If they are returning, ask why they came back, and what you should not miss. This helps you uncover experts you can depend on or refer others to for meet-ups.

Onsite Before the Conference Starts

#9. If the registration is informal, chat with the people handling registration. Let them know this is a new environment for you, and you’d love to meet new folks. Maybe even give them a card or two that includes a way to track you down onsite. Tell them if they come across anyone looking for a buddy, you’re interested in hanging out with others.

#10. Arrive early and get the lay of the land in and around the conference facility so you can easily answer questions. Take on the role of being an informal conference concierge since answering questions is a great way to meet people. Be ready to point people to where meeting rooms and bathrooms are, know how long it takes from the elevators to the conference area, figure out fun things to do, where to eat, and the closest convenience and drugstores.

#11. Get up to speed on the agenda in a deep way. Understand the event flow, themes for the day or evening, and when things are. This positions you to pipe up with answers and meet people that will be at your table and ask general questions about the conference hoping someone can answer them.

During the Conference

#12. Wear your nametag. Make sure it’s visible. If it keeps flipping around, rig a binder clip to hold it in place.

#13. Be deliberate about your seating strategy at sessions with round tables. You can join a group and have people to start talking with right away (asking if a chair is free, introducing yourself, asking a question, etc.) Alternatively, you can scope out a table where no one is sitting. You then “own” the space and can play the role of a host. Either one works. One may suit you better than the other, though.

#14. Serve other people at the conference. Stock up on cough drops, mints, phone chargers, an extension cord, pens, and paper. Know how to download and use the conference app. Sit near the water pitcher at a table so you can offer to pour water or go get a drink for someone that just sat down. Be the one to get the Uber or car pool arranged. Those are easy ways for an introvert to meet new people and seem as if you are one of the most engaging people at the conference.

#15. Compare schedules with others. Learn what sessions they are attending. If it makes sense content-wise, give preference to sessions where you suspect you’re going to find people you have already met. (While it wasn’t a conference, this is why I, as a political science undergrad major, took a summer school accounting class: a woman I was interested in was going to be taking it, and so I just happened to be taking it, too.)

#16. Take advantage of social media to reach out and increase your visibility. Live tweet the sessions you attend (I’ve had people change sessions and meet me based on live tweets that made where I was sound more interesting.) Change the profile pics on social networks daily so they show what you look like and are wearing. This makes it very easy to spot you in a crowd.

#17. Type up your top ten take-aways from the day’s events and publish a blog post that evening or before the conference begins the next morning. Share it using the conference hashtag so people notice you are there. Invite conference goers reading the post to reach out to you at the event to request your full set of notes afterward.

#18. Unless you are actively using your phone for networking with social media (be honest here), leave it in your purse or pocket. Don’t make it look like your phone is your date for the event.

#19. Be careful with how you approach uber-confident, uber-outgoing, and uber-interested in telling everyone how great everything is people. I don’t know about you, but they can suck away what networking energy I have and leave me beating myself up for not being more outgoing and successful. That means I, at least, must be very careful about how much time I spend trying to hang out around them.

Networking Events

#20. Sign up for networking events and excursions. Make yourself go. Boost your confidence that you can enjoy these events on your own, while you look for opportunities to share experiences with others!

#21. Know how much alcohol gets you to where you start being engaging. Be careful if you need to drive afterward, but get to that amount of alcohol early on at a networking event to loosen up your conversation skills.

#22. Find other people that are alone and appear uneasy but hopeful. Reach out to them, essentially offering them an opportunity to be a part of a posse. Invite them to the group lunch or dinner you are planning!

#23. Look for small groups at networking events, ideally with people you’ve seen at sessions during the day. Find a way to join them through proximity, listening, smiling, and shared interests (i.e., you all are at this event, were in some of the same sessions, and have drinks). Being around the crowd can be the right opening to start meeting other people on the edge of the crowd.

That’s Not All the Ideas

I’m sure there are more ideas than this for an introvert to meet new people at a conference, but since this is probably the longest Brainzooming post ever, that’s all for today! – Mike Brown

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During the Lenten season, which starts today (Ash Wednesday), Christians are called to sacrifice in a spirit of reflection and prayer. The point is to distance ourselves from the attractive nuisances of daily living that chip away at our spiritual lives.

Lies We Tell Ourselves

Entering this Lenten season, I’m thinking a lot about expectations and evaluations. Not expectations and evaluations from others, but those we render personally about ourselves.

For as long as I can remember, I tell myself I am not doing well enough or am not performing up to expectations. These are powerful personal motivators for me. In MBA school, I used to worry that each semester’s finals could be the ones that caused me to flunk out of college. In reality, that wasn’t even a remote possibility. Yet, this self-expectation drove me to study harder. It also made me physically ill every semester.

That’s a strong example of lying to yourself in a tremendously self-destructive way.

The same mentality drives me in business, too. Some shortcomings I’m trying to fill are real. Many (maybe most), however, are lies I tell myself to keep pushing harder.

Among other things, this Lent will involve for me trying to be more honest with myself. Self-lies about needing to do more work (or more whatever) have become too much a part of immersing myself in the world. They have detracted from my spiritual life. They cause me to get away from practices that are important to staying healthy and more productive overall.

I’m looking to honesty as an important part of making sure I’m investing my time and energy in the places God (and not Mike) wants.

A Creativity Prayer

As we’ve done for years on Ash Wednesday, here is our creativity prayer. It’s right at the intersection of my spiritual and personal lives. And if you say it, drop in a little prayer for me, please. Thank you!

A Creativity Prayer

Lord, Thank you for creation itself and the incredible gifts and talents you so generously entrust to me. May I appreciate and develop these talents, always recognizing that they come from you and remain yours. Guide me in using them for the benefit of everyone that I touch, so that they may be more aware of your creative presence and develop the creativity entrusted to them for the good of others. Help me also to use your talents to bring a creative spark and new possibilities to your world, living out my call to be an integral part of your creative force. Amen.

©2008, Mike Brown

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Are you in a job that looks, from the outside, as if it is perfectly stable, engaging, good paying, and the kind of position that people in your profession would die to get?

Yet you, as the person in the job, feel trapped, under siege, and desperate to do almost anything else, but you can’t leave.

What’s up with that?

Maybe it’s golden handcuffs, or you’ve been trying to find another job for a long time, but you can’t land anyplace. Possibly you want to launch your own gig, but it’s not the right time.

Whatever the reason, you can’t leave that shitty job, which leaves you feeling demoralized, powerless, and stuck with no clear career strategy to fix your situation.

Dear Job, I Can’t Quit You

If you’re mired in a situation like this, what should your career strategy be? Here are some ideas:

Actively work to lower your dependence on the current job, as best you can.

Put yourself in a position – financially, emotionally, or whatever else – to need this job less.

Make the crappy job as small a part of your life as possible.

Fill your outside life with incredible experiences as a way to sustain yourself through the miserable times in your job.

Assess what is beneficial and good about the job.

Once you identify those things, work like crazy to maximize those parts of the job. Even if they are a small part of what you do, find ways to do more of those things.

On the job, conduct yourself as if you might quit the job at any time.

Don’t succumb to acting like you are dependent on the job, even if you are. Just as in a personal relationship, you want to create a sense that you don’t need it if you hope to retain some power for self-determination.

Separate your personality from the job.

You can’t let yourself become synonymous with the job. It’s a job. You are you. That’s true before, during, and AFTER you have the job. Don’t define yourself within the context of the job.

Keep working on quitting.

Step up your energy and focus on getting out if it’s too miserable to continue. Don’t lull yourself into sticking around for your own career destruction.

Own Your Career Strategy

That’s my advice to stay sane and move your career strategy to a place where you can say: Dear Job, I’m Going to Quit You Right Now! – Mike Brown

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It’s Valentine’s Day. What better time for a retrospective on love in, if not all, at least a few of its varied forms. We hope you love it!

Creative Love

Creative Thinking – 6 Challenges Before Loving Your New Idea Too Much

Maybe you shouldn’t love your idea at first sight. Give it some time to grow into it.

Managing Clients Who Love Their Creative Ideas

People can love their own thinking too much. Here are ways to handle that when the people are your clients.

Strategic Relationships – 9 Principles for Being a Great Client

Here’s the flip of the previous link, covering the things the create a “client crush,” as one of the Brainzooming team members puts it!

Real Love

6 Personal Relationship Lessons from My Parents’ Marriage

Love has to be front and center to last 60+ years in a marriage. Here are just six lessons from a long-lasting marriage.

Life Lessons – 12 Free Holiday Gifts

Telling someone you love them doesn’t cost a thing. And neither do any of these other ideas to show someone you care about them in a non-material way.

Work Love

What do you LOVE about your business?

Don’t get so bogged down in the daily grind of your business that you miss the love that should be there.

Making Decision Making Easier – She Loves Me, She Loves Me Not

Do you love this idea or not? Here’s one way to decide.

Career Challenges – 6 Ideas when Losing the Love for What You Do

When the love goes away in your job, don’t sit idly by and accept it.

Personal Love

9 Reasons to Love an Underdog

I unabashedly love underdogs, even if some people think I don’t understand what a true underdog is!

Life Lessons – 30 Things My Dad Taught Me

Looking back with love at some of the things my father taught me about business, life, and what’s really important.

Questioning Love

What We Love Is Failing Us – Thoughts on Shooting and Violence

Exploring why what our country seems to love is harming our nation.

Mike Brown

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ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help  generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Contact us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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