The Brainzooming Group

It’s Friday, and this post was written on Thursday night. You know what that means? Hang on for a Larry King post . . . You can learn something from someone you don’t respect, but it’s much harder to respect someone you can’t learn from . . . It’s been a long time since first grade, but I saw the little red headed girl from grade school at our local Starbucks. Her smile has not changed one bit . . . I’m a lot better at stress-induced eating than stress-induced creativity . . . I love the world of multiple screens except I keep muting and increasing the volume on the wrong screen . . . Why is it I can watch Pawn Stars & not go to a pawn store, but 2 minutes of Diners, Drive-ins & Dives, and I’m ready to start eating?

Social Media Hype and Cool from Way Back

Fear, forgetting, and fecklessness can all get in the way of making progress . . . Maybe one little change will be all you need to fix a problem. But sometimes, as they say in NASCAR, you have to take a big swing at it. It just depends . . . Someone having the right words in their Twitter name doesn’t mean someone knows ANYTHING about those right words . . . At some point, you can either talk about your area of expertise for 3 1/2 days straight…or you can’t.

Attention social media rock stars: If you’re going to describe your blog using hyperbole, make it grammatically correct . . . Some people were talking about how my grandma used to go places with a camera and tape recorder. She was a content creator before content creation was cool . . . It’s amusing when someone “whiny tweets” you about nonsense, then goes back & deletes all those tweets (and by “amusing,” I mean “pathetic”) . . . You can tell I’m more than mildly amused (or befuddled) by the cool kid hype out in the Wild Social Media West.

Hate Not, Want Not

Why do they call them “task forces” and expect people to volunteer? “Fun forces” would make more sense, even if it is a lie . . . Three people I hate? Whoever designed airport bathroom stalls to swing in, people you’ve met before who won’t say their name next time you meet them, and salespeople who talked to you once on the phone three months ago who expect you to recognize them by their voice and first name . . . Ever notice how people say they want interaction at conferences, but they really just want to be talked to – and gifted with a copy of your slides . . . What if Pavlov had a cat? How would that have worked out for him?

Who Said That?

It’s fascinating to meet someone new who’s already formed a perception of you that’s so counter to what you think of yourself . . . Right now, I appear to have about 4 mini-offices located around the house . . . You can’t tell how warm the social media water is by standing on the side of the pool & pissing into it . . . One of my high school teachers gave us Hollywood Squares tests. Each person had to answer one question out loud in class. If you were wrong but bluffed well, you still got points . . . I continually forget how many lines I’ve lifted from “Broadway Danny Rose,” i.e. “It’s late, we’ll get right out of here,” “I’m willing to bet that your full of good ideas, but what you lack is confidence, ” and “You can’t ride two horses with one behind.”

There’s a reason for most everything I do, but it may have nothing to do with the reason you think . . . Official spokespeople say official things. Passionate observers provide the real sense for a story and what’s happening . . . People at TEDxWyandotte kept telling me to, “Break a leg.” Two days after the Kevin Ware deal, that wasn’t what I wanted to hear . . . I read about someone described as being a bold social media presence. The first thing out of her mouth was she watched TED videos all the time for inspiration. Obviously the standards for bold were cut by 95%, and I missed the announcement . . . It’s not just me that thinks what I think, but that doesn’t make it any better or easier to deal with.  - Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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With baseball season underway, I was thinking about what the starting lineup might look like for a winning creative team if you were limited to nine starting players. If you had the limitation (or maybe the luxury) of nine roles to assign, what nine creative team members would you have in the starting lineup for your creative project? In what order would you have your winning creative team members listed?

Starting Lineup for a Winning Creative Team

I’m not sure this starting lineup would look the same mid-project as it does at the beginning or end, but on opening day for a creative project, here are the nine positions I’d want on my winning creative team:

1. The Upbeat Person

People who embody a positive attitude are exactly what a creative team will need during challenging times when a positive attitude is the last thing on anyone’s mind. An upbeat person is slotted in the lead off spot for a strong start to a winning creative effort.

2. A Servant Leader

Individuals with strong servant leader orientations instinctively look at opportunities and issues from an outside-in perspective, putting others’ interests first. A servant leader can advance and enhance creativity from others in meaningful and productive ways.

3. The Doodler

If someone is a natural doodler, especially of cartoonish-looking doodles, you can tap them for their visual thinking and expression skills. This is the spot to make something happen early on in the creative process.

4. An Event Person

People who have event production backgrounds are strong at anticipating what might happen and translating the empty space between now and a future event into scheduled steps someone has to do. You want them right the heart of your creative team starting lineup to bridge the early creative ideas to what they may become and how they’ll get there!

5. The Socializer

If someone on your creative team excels at making connections with others, they’ll be able to take the steps to reach out and secure the various types of participation the creative team will need from outside itself.

6.  A “Math and Music” Person

Those people who have aptitudes in both music and math bring a natural whole-brain thinking perspective to the creative team. As you make the case for moving forward and seeing impact from your creative efforts, you want a strong switcher hitter to see both the creative and analytical sides depending on what the creative team needs.

7. The Instigator

Further down the creative team starting lineup you want to make sure there is someone who is all about making things happen – no matter what. It will be the instigator who gives you the push to go from creative thinking to sustained creative action.

8. The Person Who Is Good with Words

Someone has to turns creative ideas and concepts into words so they can be shared with others. Plus deciding on the words to describe your creative team’s work will stretch and challenge your creative thinking as well.

9. A Quiet Thinker

The person who doesn’t say much most of the time because they’re thinking about things on multiple paths will identify the issues and opportunities the team needs to consider. Putting the quiet thinker at the end of the starting lineup gives them time to think and be ready when needed.

What would the starting lineup look like for your winning creative team?

What other types of players would you have in your starting lineup? And would your lineup vary based on whether it was early or late in the creative season? – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact TheBrainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us atinfo@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’re back with another Blogapalooza post from a student in Max Utsler’s Innovation in Marketing Communications class at the University of Kansas.

Today, Judi Reilly, a seasoned marketing professional, highlights reverse innovation as a way to not only bring new products to first world markets, but to power a March Madness team to victory with a strong contribution off the bench. Stumped for how those two connect? Read Judi’s post and see if you can solve the riddle before the closing seconds of her post! Here’s Judi:

Reverse Innovation – Winning March Madness from the Bench by Judi Reilly

If you are among the millions of rabid basketball fans intrigued by both March Madness and innovative business ideas, take note of something beyond the fast breaks, slam dunks, and buzzer beaters. Look for a dominant force sitting on the bench and leading teams in assists that also happens to be a successful outcome of reverse innovation.

Calling time out to better understand reverse innovation makes solving this riddle easier.

Vijay Govindarajan, considered a superstar on the subject, describes reverse innovation (sometimes called trickle-up innovation) as “any innovation that is adopted first in the developing world” and then introduced in industrial nations with consumer demand and a willingness to pay more for the product.

Successful Stars of the Reverse Innovation Game

There are a variety of successful reverse innovation products more likely to be advertisers than sitting on a March Madness bench that illustrate how developing ideas in the developing world can open up new first world markets:

• GE portable ECG machine – These machines, manufactured in India for $1,000, provide mobility in taking the hospital to the patient. GE subsequently introduced a similar product in the U.S. for use on ambulances.
• Mahindra tractors for small farmers – Mahindra first manufactured these tractors in India to assist poor farmers in tending crops and as a means of transportation. They came to the U.S. targeted at hobby farmers, opening up a new industry category.
• Solar-powered charging unit – Social-conscious entrepreneurs created these products as power stations for multiple cell phones in remote, energy-deprived areas of India. In the U.S., the power products thrilled the audience of tech-savvy, outdoor enthusiasts wanting to remotely charge cell phones and tablets.

A Winning Game Plan for Competitive Reverse Innovation

Previously, reverse innovation was the exception rather than the rule. The phenomenon has now started to capture the attention of multinational corporations seeking to be more competitive. C.K. Prahalad, author of “The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits,” (affiliate link) provided five early reasons for why developing nations can beat potential challenges to create reverse innovation layups.

1. Product pricing – People in developing countries reject high prices for products from Western markets. Innovation in developing countries requires affordable products to the masses.
2. Cutting to the chase – Developing countries don’t focused on trying to catch up with outdated 20th-century technologies. They embrace “leapfrog” technologies, such as mobile phones and solar energy that are brand new.
3. Service “ecosystems” – Collaboration flourishes more readily between entrepreneurs in developing countries, with start-ups realizing they need each other for survival.
4. Built to last – Third world environments lead to the development of gadgets that stand up to extreme conditions.
5. Don’t spend what you don’t have – With limited financial resources, people in developing countries creatively find alternative and new uses for existing products.

Spot the Omnipresent Reverse Innovation at March Madness Yet?

Now, back to March Madness. Have you spotted the reverse innovation winner on all the competitors’ benches yet?

Here’s one final hint: Rick Newman, a U.S. News.com blogger, says the innovation’s origin dates back to a home remedy mixture of water, sugar and a pinch of salt used in Bangladesh decades ago to battle complications from cholera.

You guessed it! I’m talking about sports drinks, such as category-leading Gatorade and Powerade. They contain a blend of water, carbohydrates, and electrolytes used to rehydrate athletes. In layman’s terms, sports drinks contain water, sugar and salt. Researchers brought the innovation to the U.S. because of consumer need, and it now represents a $4-billion industry.

Until next time, cheer your top pick to the Final Four while pointing out the product of reverse innovation on the sidelines. Score big points with your winning prognostication skills and knowledge of little-known sideline facts. - Judi Reilly 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ll readily admit I’m a proponent for borrowing creative inspiration. Not anything illegal or unethical, mind you. But borrowing creative inspiration in the sense of always being on the lookout for inspiration in everything you encounter. Unless you simply ooze creativity, this idea of borrowing creative inspiration is vital to having new ideas when you need them.

6 Areas for Borrowing Creative Inspiration

Here are six areas where I most frequently look for creative inspiration to borrow:

1. Design Layouts

I can do basic design (as evidenced by an advertising layout award in a long-ago state high school journalism contest), but it’s not my forte. If I need to design an ad flier or white paper, I comb through magazines looking for patterns and spatial relationships to mimic. In fact, the structure for our advertisement in The Social Media Monthly is based on the advertising my previous company did that was very effective.

2. Stock Photos

For the past couple of years, I’ve been using Photocase.com as our main source for stock photos after a Twitter-based recommendation from Sally Hogshead. While Photocase.com definitely has some intriguing and novel photos, its European roots leave it lacking for photos representing some particularly US-oriented images and idioms. As a result, I’ll sometimes use an image on Photocase that’s close, but misses the mark as inspiration to draw or photograph something on my own that more closely fits the need for a blog image.

3. Blog Titles

Magazine headlines, especially for self-help publications, are great inspiration for borrowing engaging headline structures for blog titles. Again, as with design, headlines are not my strongest suit, so any inspiration for catchy blog titles is beneficial.

4. Social Media Content Sharing Patterns

I’m always on the lookout to see how people who seem to know what they are doing are approaching social media content sharing. It’s particularly intriguing when they change how and when they are sharing social media content. I adapted our Twitter sharing pattern from a prominent social media specialist who was sharing content more regularly and frequently than I would have imagined. When I saw Brainzooming had developed a sizable global audience, it made sense to move to a 24/7 social media content sharing cycle on Twitter, with planned tweets every 60 minutes.

5. Speaking Styles and Patterns

Ever since I was a kid, I’ve mimicked how those around me speak. For whatever reason, if I’m around someone enough, I start picking up words, phrases, and speech patterns they use. As a result, when I hear speakers in person or repeatedly via recordings, I unconsciously pick up vocal mannerisms. These often pop up in presentations that I only catch when I listen to my own presentations later.

6. Creative Thinking Models

Whenever I read about or become exposed to a cool business strategy success story, I ask the question, “How could you get to that same result again?” This question is the basis for many of the creative thinking exercises The Brainzooming Group uses in our work. Whether or not a company actually used the questions or steps we envision is irrelevant. We try to create a solid, strategic structure that would plausibly lead an organization down the same successful path.

Where are you most frequently borrowing creative inspiration to boost creative thinking?

In what situations do you borrow creative inspiration? How have you incorporated borrowing into your creativity? And importantly, do you share your creative ideas in a way that others can borrow from them for their creative pursuits? – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Some people are explosively creative. They don’t need creativity exercises or structure to sustain their voluminous creative output.

Then there’s the rest of us.

If pure creativity eludes you, then having the right structures, exercises, and tools helps you get more from your natural creative thinking skills. For the rest of us trying to figure out how to be more creative, having a personal creative thinking skills formula can be an incredible help.

How to Be Creative through a Personal Creative Thinking Skills Formula

What might you include in your creative thinking skills formula? Consider these elements to boost your creativity:

1. Volume of Creative Output

Creativity CAN be viewed largely as a numbers game: create enough of whatever you create, and you can play the percentages. Some portion of your creative output will rise above the creative expectations in place. The rest of your creative output can be swept under the creative rug.

2. Creative Perspectives

Your perspective about a particular creative challenge or opportunity makes a dramatic impact on what you do with it. This idea is the basis of lateral thinking, in that a different perspective than you usually take helps you see and create new things. Sometimes a new perspective happens by accident or instinct. But far better to be armed with standard moves you can make to change perspective when you need it to trigger creativity.

3. Creative Combinations

Similar to structure, there are combinations and formulations of inputs to enhance creativity. Standard color combinations, musical scales, and geometric patterns work because they put together, constrain, and keep separate the right elements to strengthen creative output.

4. Creative Structures

Across creative disciplines, there are typically standard structures shaping creative output. Three-panel cartoons, 12-bar blues, sonnets, list-based blog posts, ‘high concept pitches” etc. are all examples. These all represent accepted creative structures. If you can fill in the blanks, you’re at least some (if not most of the way) toward creative output.

5. Tools

The tools you use for creativity do make a difference. When I got a great guitar, I was a better guitarist automatically, even though my skills hadn’t changed. Simply having a guitar that played well enhanced my very humble abilities. The plethora of apps and software available now for creativity are all examples. But whether online or offline, the right tools can make you (or make you appear) more creative.

That’s my creative thinking formula – what’s yours?

What are the parts and pieces of your creative thinking formula? I’d love to hear them, because I’m always looking for new ideas for how to be creative that I can borrow, as you’ll learn more about in tomorrow’s Brainzooming post.  - Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic new ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these innovation benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Most of the time the Brainzooming blog shares strategy, innovation, and creativity ideas while consciously trying not to tout what we do at The Brainzooming Group. Our hope is by sharing intriguing and insightful content on strategy, innovation, and creativity, you will want to explore more deeply how The Brainzooming Group can improve your organization’s performance. Suffice it to say, we do not toot our own horn too much. (Did you like the way I got both “tout” and “toot” into the same paragraph? That will make the SEO grading apps crazy.)

Why Change Is Hard and 3 Ideas for Making Change Easy

Recently I was reading (okay, listening) to, Switch (affiliate link), the book on change by Chip and Dan Heath. I was struck by how The Brainzooming Group successfully addresses what Chip and Dan Heath identify as three of the main points from Switch addressing why change is hard:

Why Change Is Hard #1: Organizations resist planning for change because it is too complex or too hard

Our Approach for Making Change Easy: At The Brainzooming Group, we refer to this challenge of planning for change as the “can’t get over the hump” problem. We see it repeatedly. Smart organizations with solid people get only so far with developing implementing strategy, but cannot get any further.  Sometimes the answer is strategic thinking tools; sometimes it is resources; sometimes it is strategic focus.

In the Brainzooming process, we analyze what the sticking point is and apply the correct “lubricant” to move the process forward. When you have built up the arsenal of strategic thinking tools and successful creativity approaches we have over the years, finding the answer to move a strategy toward implementation is quick.

Why Change Is Hard #2: People have a fear of failure, so they won’t even try to think about what should be changed, much less make the effort to change it

Our Approach for Making Change Easy: We account for the probability of failure as we design our strategy thinking process. As a result, we inoculate you against being afraid of change. The Brainzooming Group helps you generate a significant number of ideas and concepts as we temper the natural inclination to censor or needlessly debate whether ideas or concepts are good during the early stages of strategic thinking.

We don’t leave you with a pile of uncategorized and unusable ideas, though. We have tested strategic thinking tools to help organize, categorize, and evaluate the new you generate. Knowing the chaff is going to be thrown away helps people not be afraid to generate the kernels of wheat (or nuggets of gold) that lead to successful change.

Why Change Is Hard #3: There is too little attention paid to building upon success and too much attention placed on solving problems

Our Approach for Making Change Easy: The Brainzooming process helps you solve problems. Just as important though, we also help organizations better recognize what they are doing right and provide them the structure and options for building upon that success.

Would You Like to Make Change Easy? At Least Easier than It Has Been?

Thank for indulging this exploration on how the Brainzooming process accomplishes relative to making change easy. We’d love to talk with you about the opportunities and issues in your organization where you are finding change is hard. We’ll return tomorrow to our usual focus on less self-referential issues of strategy, innovation and creativity. Today though, I wanted to point out specific ways we help smart organization make successful change easy. – Barrett Sydnor

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

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Barrett Sydnor

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What can you expect your social media experience to be if you want to be an anonymous online stalker who shares no identifiable information?

When you try to be anonymous and coy on Twitter, is it realistic to have any expectations about building a follower base?

I was having that discussion on Twitter with someone who has been engaging and asking great questions, but whose name, location, background, gender, and other web presences are all a mystery. My comment was if you’re not going to be real, you better be prepared to settle for whatever you get (but less than you want) from others on Twitter when it comes to conversation and ongoing engagement.

The Online Stalker Blues – 6 Reasons to Not Be Anonymous and Coy on Twitter

Here are six reasons I think someone who comes off as an online stalker will have a less than fulfilling social media experience while trying to remain anonymous and coy on Twitter:

1. You wind up breaking the Golden Rule of Twitter

When you try to mask your identity, location, gender, and everything else about yourself on Twitter, you’re in clear violation of  the Golden Rule of Twitter: “Honestly reveal as much about yourself as you’d hope others honestly reveal to you. “ If you’re not willing to share anything of substance about yourself or point to other places on the web where people can learn more about you, expect to get less than you might hope from your Twitter interactions.

2. You look like a bad social media experience waiting to (re)happen

Just about anyone on Twitter for some time has a story about being burned by someone trying to hide behind an anonymous Twitter account. Several years ago, a new person started tweeting at me a lot, even featuring me in a blog post about helpful Twitter people. I pushed the person to drop the anonymity and create a personal presence on Twitter. She (I’d thought it might be a guy) did that and became a real person. We even had a phone conversation about her career challenges and goals. Soon after establishing a presence, however, she completely disappeared. Since then, I’m increasingly skeptical of people who show up big, show up anonymous, and show up expecting you to invest time in them.

3. It’s going to slow your Twitter audience growth

For the reason above and the weirdness of interacting with someone who is hiding over a long period of time, if you’re going to stay anonymous, don’t have significant expectations on growing a sizable, lasting audience. In fact, the person who was singing The Online Stalker Blues with me recently was frustrated about his/her(?) slow path to growing a follower base. This person has done a great job of engaging, but without more sharing to build a relationship, the direct engagement will wear thin.

4. You seem as if you can’t be trusted

When you decide to remain completely anonymous (no name, no identifiable avatar, no website, no location, no personal clues in the bio), it raises questions about WHY you won’t share even one visible factoid about yourself and/or your identity. If you persist in hiding everything even from those who have made an effort to reach out and engage with you, prepare to be viewed with increasing levels of suspicion.

5. People won’t be as willing to put up with your social media crap

If you want to dive in and be mouthy online, sharing information about yourself gets you more latitude to do it. The more information you share about yourself in your Twitter profile, the more likely you are to get a sustained audience to listen to you mouthing off about what’s pissing you off so much. Recently, somebody with a donut for an avatar, a name which suggested he knew LOTS about social media, and twenty Twitter followers was tweeting frustration in my direction. When he didn’t like a #SXSW-related tweet from a panel I was listening to recapping the event, I really wanted to tell him to stick it. Instead, I tried to be nice and suggest why the tweet and others form the panel were helpful. When he kept it up his “superior to you” attitude (in tweets he subsequently deleted), he simply became pitiable. If he ever tweets me again, he won’t be getting any (positive) attention.

6. You’re wasting the full benefits of your social media effort

When you’re spending a lot of time on Twitter without identifying yourself, you’re wasting the positive outcomes of your time investment: creating stickiness with your profile (as people follow and attach to your presence on other social media channels) and pass along value to your content (where people you interact with are sharing your content and suggesting to others they seek you out as well). When there’s no way to know who are, who do you think is going to recommend that someone else seek you out?

Do you put up with people on social media singing The Online Stalker Blues?

Do you spend much time with people online who are anonymous and coy about sharing ANY information? If you do spend time with someone who comes off as an online stalker, what motivates you to do it?

If I’m missing something about why this strategy makes sense, I’d love to understand what it is. - Mike Brown

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If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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