Collaboration | The Brainzooming Group - Part 36 – page 36
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How important is your job description? And is it more important BEFORE you take a new job than after you start?

I was working with a senior executive on a career strategy change. After an initial interview with a potential employer, the executive had perceptions about the new job’s responsibilities, sphere of influence, and reporting relationships to the CEO and the department team.

The perceptions formed via conversations; nothing was in writing. In a subsequent conversation, however, the CEO unveiled other organizational and position changes underway. Following this second conversation, the new job’s responsibilities and reporting relationships seemed different than originally portrayed – different enough, in fact, to make the new position unattractive.

Question-Marks

How Important Is a Job Description to Your Career Change Strategy?

At that point the question was whether the next move should involve demanding a written job description before confirming acceptance of the new position. The thinking was that forcing the CEO’s hand about a job description would clear up all questions.

Discussing the concerns, it was clear there were two BIG factors necessary for success up in the air. Each issue involved a reporting relationship:

  • Did the new position report to the CEO or not?
  • Would a key supporting capability within the organization report up through the new position or not?

Answers to these two questions were sufficient to know whether the new position could create the type of impact the CEO SAID he wanted it to have.

While a written job description would typically address these questions, it wouldn’t be a guarantee of the new job being exactly as promised. That understanding would come from having a strong sense the CEO does what he says. If there was an underlying uncertainty about whether the CEO says one thing to please someone yet actually do something else, a job description wasn’t going to address that.

The best strategy was having another conversation with the CEO about the two open questions. This strategy positioned the job seeker as a legitimate senior level executive that didn’t need everything spelled out to make a decision.

The conversation answered the two questions. Yes, the position definitely reported to the CEO, and the important function within the organization would report to the new position.

Questions answered and the best career strategy change was decided, all without a written job description.

The conversation, however, provided greater assurance the CEO will follow through on what he says. And at a senior level such as this, knowing you can trust someone is typically more important than spelling out a bunch of job duties in a job description! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It used to be when a lot of us were kids that soap could just show and be soap, and everybody was happy.

Soap was in a bar, and you used it (if you were particularly hygienic) or were MADE to use it (if you weren’t particularly hygienic) to wash your hands and your body.

Times have changed.

Now soap shows up and has to do lots of things. What used to be “soap” now has to be a “Foaming Antimicrobial Handwash with Moisturizers” if it expects to get the job done.

The_New-Soap

That is a big career change strategy for soap.

The thing is, it’s the same career change strategy a lot of more experienced people need to make, too.

It used to be you could show up and do one simple thing . . . and that was enough.

Those days are gone, though.

It doesn’t matter how successful you’ve been or how much experience you have at that one simple thing.

One simple thing isn’t cutting it anymore.

You have to figure out all the other things you can lay claim to in your job and your career. You have to figure out what YOUR version of “Foaming Antimicrobial Handwash with Moisturizers” is going to be.

It may take going to school on people half your age to see what they’re bringing to the workplace now in the way of talents and skills. Then you have to go out and hone what you do to be just as good as they are at all those weird sounding new things.

Because when you couple all those weird sounding new things with all your experience AND an openness to change . . . THEN you have a career change strategy.

Get going! – Mike Brown

Mike-Brown-Gets-Brainzoomin

Learn all about what Mike Brown’s creativity, strategic thinking and innovation presentations can add to your business meeting!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’ve written about various brainstorming methods, including brainstorming math before.

As we use the term, “brainstorming math” means taking advantage of the number of people involved in creative thinking, how many people can participate simultaneously, the time available, and the number of ideas various brainstorming methods are likely to yield to gauge how much creative thinking work you can accomplish.

What’s great about brainstorming math is you can not only use it to determine how many ideas will likely to emerge from creative thinking exercises. You can also use it to identify ways to make up time when a creative thinking session falls behind schedule.

Using Brainstorming Math to Save Time

At a customer forum we designed and facilitated for a business-to-business client, we emphasized creating an educational and networking environment for the company’s customers. We also employed various creative thinking exercises throughout the day. Because of waiting for some delayed attendees, we started more than 15 minutes late. During the morning, some segments lasted longer than expected. To adjust our plan for the afternoon, I used brainstorming math as a way to save twenty minutes while still getting everything done we had planned.

Brainstorming-Group-L

Since participants wanted to learn about and from each other, there was an opportunity to have MORE people contributing ideas. We combined two exercises into one (2x faster), creating combo creative thinking exercise where three small groups worked simultaneously (3x more work getting done). To increase the networking impact, participants rotated among groups to increase the interaction potential. As a result, we completed all the creative thinking exercises we expected to complete and caught up all the time by mid-afternoon.

If you’re facilitating group creative thinking exercises, always keep brainstorming math top of mind. Use it correctly, and you can develop more ideas in less time or the same number of ideas in much less time than you originally planned.

No matter how you cut it, brainstorming math is a great way to save time!  Mike Brown

Need help guiding your team’s creative thinking for innovative product ideas?

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookDo you need to take better advantage of your brand’s customer inputs and market insights to generate innovative product ideas? With the right combination of perspectives from outside your organization and productive strategic thinking exercises, you can ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Download Your Free  Outside-In Innovation Strategic Thinking Fake Book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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After presenting an “Idea Magnets” keynote last week for the inaugural customer forum at one of our logistics industry clients, an attendee pointed out an intriguing omission when it comes to creative leadership. Talking afterward, he noted a creative leadership characteristic that shows up near the top on most lists of what it takes to be a strong leader was missing from Idea Magnets: empathy.

Acknowledging empathy IS a frequently mentioned leadership quality, I began trying to figure out why empathy isn’t part of Idea Magnets.

Do Idea Magnets Get a Pass on Empathy?

Idea-Magnets-Title

I thought back on the strategic mentors and creative leadership standouts I’ve known and worked with that shaped the Idea Magnets content. Quite honestly, with a couple of exceptions, empathy is NOT high on the list of their common characteristics. While none displayed the creative prickliness one associates with classic creative geniuses, they were all intently driven toward realizing their strong creative visions. While giving a nod to team members’ needs and feelings, they push incredibly hard creatively. That can mean feelings, mental and physical energy, and reasonableness go by the wayside since the creative goal is the most important thing in sight.

Even though empathy may be a vital leadership skill overall, I don’t think it’s high on the list for successful idea magnets.

That doesn’t make them better or worse when it comes to creative leadership.

It simply means they can accomplish what they need to accomplish creatively without being overly concerned with team members situations and sensibilities.

How Do Creative Leadership and Empathy Match Up for You?

I’m curious to know where you would place empathy as a creative leadership trait for idea magnets. Is empathy a must have, nice to have, or a non-factor in realizing creative aspirations in a team?  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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How “wild and crazy” should you be in using creative thinking exercises? And do you need to be more or less wild and crazy in teaching creative thinking to a group?

The short answer is, “It depends.”

Orange-Squeeze-Toy

Creative Thinking Exercises without Wild and Crazy

Sometimes, the right answer is not being very wild and crazy at all – not even one little bit.

At least that was the answer during one strategic planning session we were leading back in the B2B, Fortune 500 transportation and logistics days. While onsite with one of our subsidiaries, a Senior VP called me over to talk with the subsidiary’s president before we started working on the annual plan. He plainly and sternly said, “I don’t want any funny business.” I assured him our approach was to “work,” but at some point, there might be a little funny business. Since we needed his agreement to work with his team, we didn’t put out any toys. We started by facilitating a relatively staid strategic planning development process. No toys, few jokes, and a clear focus on being all business instead of wild and crazy creative thinking exercises.

As the group relaxed during the day, however, we put out a few squeeze balls. They soon started flinging them at one another.  We introduced the “What’s It Like” creative thinking exercise to help them see how their trucking brand was JUST LIKE Ritz-Carlton. Most importantly, at the day’s end, the president said it was “good” and invited us back the next year.

Net result? We were very successful with hardly any wild and crazy creative thinking exercises.

Our Most Wild and Crazy Creative Thinking Exercise

Contrast that with a recent “Doing New with Less” workshop in the heavily regulated financial services industry. One might expect it to be completely serious without any extreme creativity.

It was, but only partially.

We didn’t put out toys at the half-day workshop’s start. There were no funny slides or typical sight gags to begin. By the end of the workshop, however, we dove headlong into the “Shrimp” creative thinking exercise.

When done well, Shrimp is one of our most outrageous, wild and crazy creative thinking exercises. It pushes participants to initially generate trouble-inducing, extreme creativity ideas that we then scale back to reality.

And the financial services marketers embraced their extreme creativity.

Among the trouble-inducing ideas they imagined initially were psychic economists, Chippendale dancers delivering financial reports, a high school musical to communicate annual performance to individual investors, and giving people scratch cards to discover how lucky they’d be in securing an interest rate.

They turned these wild ideas into a new positioning for their chief economist, new ways to deliver financial updates to clients via a group event, and a simple decision tree to identify interest rate categories.

All this from a wild and crazy creative thinking exercise we rarely teach in workshops because groups aren’t THAT ready for extreme creativity.

Extreme Creativity All Depends

The important thing to remember is, however, wild and crazy is simply an ingredient in creative thinking, NOT its sole purpose. You can call us crazy, but that is why we think “how wild and crazy to be” depends completely on the group, the situations, and what our client wants to achieve. Mike Brown

Need help guiding your team’s creative thinking for innovative product ideas?

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookDo you need to take better advantage of your brand’s customer inputs and market insights to generate innovative product ideas? With the right combination of perspectives from outside your organization and productive strategic thinking exercises, you can ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Download Your Free  Outside-In Innovation Strategic Thinking Fake Book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Most futile words you can ever utter over the phone while standing in an airport security line: “Delete those tweets.” Seriously . . . Best line ever delivered before a hang up on a phone conversation taking place in an airport security line: “I’ve been up since 5 a.m., dude. Deal with it.” . . . Both of these were delivered by the same guy . . . I was reported to TSA for suspicious activity in the security line. I wasn’t completely apoplectically pissed off about traveling. THAT is suspicious . . . It’s rare you get a fun person next to you in the TSA line. I had one next to me the other day, and I went over to him after we both got through to shake his hand and thank him for having some fun while we were standing in line . . . By the way, I’m not sure why Omaha, NE has security lines that would rival Midway airport. Can anyone explain that to me?

Omaha-Airport-Fun-Guy

It’s fascinating how you can make seven decisions all intended to save travel dollars, but in total, they wind up costing you more than if you had made a few more expensive decisions along the way . . . Big thanks to my neighbor for going on a road trip with me for the sole purpose of driving my workshop supplies to Nebraska since I’d be flying to Nebraska (and couldn’t take them along) two days later. It made a potentially wasted afternoon so fun . . . Even if everything else is okay, getting to your hotel room at 1:15 a.m. is a clear sign of bad planning . . . And btw, bad planning for your connecting flights used to be a $50 deal. Now it’s like a $500 deal and not worth the trouble of making a change . . . Does anyone else suspect the percent of people in airports with bad tattoos HAS to be higher than in the general population?

At a dinner the other night, we had to go around the table in a crowded restaurant and share our stories. While a quiet, mild-mannered man from California at the other end of the table told his story, I leaned over to the person next to me and said, “I think he said he shot a man in Reno once, just to watch him die.” She said I was deranged . . . The difference between driving from St. Louis to Carbondale, IL at 55 mph vs. 80ish mph is night and day . . . I handed out orange TicTacs claiming they were creativity pills, and they seemed to work to make people more creative. Go figure!

Orange-Tic-Tac

Lesson learned during this recent trip: When you’re doing a media event, look at the cameras. Ignore the people, and look at the cameras. I’ve got that for next time . . . At the start of a Brainzooming workshop the other day, the video person (a woman) and I spent about 90 seconds unbuttoning and buttoning my shirt and playing around with my pockets trying to get two microphones placed on me. In a moment of exasperation, I told the audience, “That’s the first time a women was undressing me that really wasn’t that exciting.”

It’s amazing (let me repeat…AMAZING) when you can get together with a college friend you haven’t seen in decades and have a dinner conversation that is a pure delight. AND you want to continue the conversation later . . . And how crazy is it when you see a teacher you had for one week in grad school completely by chance and recognize him decades later? THAT is a blog post all on its own . . . Self-talk: That wasn’t me. No matter what you might think, that wasn’t me. I promise . . . You hear more bragging and unbelievable stories on a Southwest flight on Thursday night than Monday morning. Do you think THAT many people had THAT good of a week? Yeah, me neither.  – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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These creative inspirations are all about the importance of not settling for “no” when you are seeking, pursuing, or developing creative ideas. As with previous creative inspirations, this is much more about the pictures, with very few words!

Who Notices the Lines, Anyway?

R150718-Pic---Inside-Lines

Don’t Wait around for Someone to Stop Your Creative Detour

R150718-Pic---Detour

People Will Tell You “No” for No Good Reason

R150718-Pic---No-Signs

Maybe the Sign Should Say “Pause” Instead of Stop?

R150718-Pic---Stop-Isn't-Fo

 – Mike Brown

Need help guiding your team’s creative thinking for innovative product ideas?

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookDo you need to take better advantage of your brand’s customer inputs and market insights to generate innovative product ideas? With the right combination of perspectives from outside your organization and productive strategic thinking exercises, you can ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Download Your Free  Outside-In Innovation Strategic Thinking Fake Book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading