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It’s natural for a business to struggle with new ways and places to add value for its customers. Other than dropping price, in what ways can you adapt your branding strategy to boost the benefits and reduce the costs (be they financial or non-financial) of having your company as a provider?

That’s a huge question.

One way to look at your branding strategy to identify new value opportunities is to ask this strategic thinking question:

What mistakes are customers prone to make before and after they work with us, and how can we eliminate (maybe even guarantee to eliminate) any of those mistakes?

That’s not a new branding strategy question, but it came to mind once again while heading to my car after morning mass yesterday. I hadn’t seen one of these trucks for a few months, and this was a great opportunity to take a picture of it standing still.

Yes, that’s a big typo on the side of the truck. And it’s been there for at least a few years.

Think about this opportunity if you’re a vehicle graphics company. Maybe you’re adding new materials to your product mix. Reducing the time to take off and install vehicle graphics. Selling service packages over an extended period to touch up graphics. Offering a discount here and there to get your customers to swap out their graphics on a more regular basis.

Those ideas all center around what you do.

How about looking before and after for potential mistakes?

How about offering a 100% spelling, grammatical, and image accuracy guarantee? That would be great for when everybody that wrote or reviewed copy that was going to go on the side of a truck suddenly forgot (we hope forgot) the basic rules of English.

That could be a great service. And all you’d have to do to market it is rip off the picture in this post, and assure your customers that YES, this really DOES happen!

What are the comparable opportunities in your business? Spend fifteen minutes today thinking about the dumb mistakes that happen before and after what you do. See if there are a few ways you can help your customers completely avoid those to create more value in what you deliver for them.

It’s all up to you if this strategic thinking question will create its full impact for your brand! – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’m excited to be speaking again this year at several Social Media Strategies Summit events. The first is in Chicago on April 26-28, 2017. I’ll be speaking at the SMSSummit in New York this coming October (October 17-19, 2017). Additionally, I’ll also be presenting a workshop at the GSMI-sponsored Branding Conference, also during October in Chicago.

As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. The first of these eBooks is now available. You can download your FREE copy today!

FREE 81 Social Media Content Marketing Ideas eBook

The new eBook features a checklist of 81 Engaging Social Content Ideas to Boost Your Brand. The checklist will help you generate social media content marketing topics that fit your brand and engage your audiences.


Download Your FREE eBook! 81 Engaging Social Content Ideas Checklist

81 Engaging Social Content Ideas to Boost Your Brand includes ideas to:

  • Better involve your audience
  • Share your brand’s knowledge
  • Teach valuable lessons
  • Develop brand-oriented lists
  • Share impactful opinions
  • Incorporate your people into the stories
  • Repurpose strong social media content marketing topics

One great thing about the eBook’s checklist is you can apply it to both long-form (eBooks, blogs, videos) and short-form (status updates, photos, short videos) content multiple times. This will keep your social media content marketing fresh and consistently up-to-date across social networks.

Download and take advantage of this free resource to grow your social media impact. While you are at it, check out the Social Media Strategies Summit events in Chicago or New York. Register for these events and join other senior-level corporate professionals looking to learn how to accelerate their brand presences across social media.
Download Your FREE eBook! 81 Engaging Social Content Ideas Checklist

Looking forward to your thoughts on the new eBook, and seeing you in Chicago or New York for the 2017 SMSSummits! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We worked with a client to facilitate an information technology strategy vision. From before the engagement’s launch until near the completion, we asked for strategy documents spelling out corporate priorities, objectives, and expectations. We wanted a strategic target to align IT strategy and innovation initiatives to support the organization in realizing its overall vision.

Despite repeated requests, no one ever surfaced this type of strategy document.

We instead used previous exposure, strategic thinking exercises with the IT team and others, and strategic business sense to describe what it seemed a corporate target would encompass.

Flash forward to subsequent opportunities to hear top executives discuss the company’s direction. These presentations suggest a clear, overarching strategy that perhaps doesn’t exist in a formal, written format, but is only passed along verbally outside of the top corporate ranks.

This situation prompted sketching two strategic planning process approaches (narrow or broad collaboration) and alternatives for how an organization communicates its strategy.

A Narrow Strategic Planning Process

When only top management participates in a strategic planning process, relying on verbal communication of the plan can be dubbed “Drip and Wonder(?).” We found ourselves in this situation in the example above. If you are in front of a senior leader (or someone else that has been in front of a senior leader), you get drips of the strategy. If you don’t have this access, you “Wonder(?),” as we did, what to emphasize to best contribute to corporate success.

In this situation, when the strategic plan output makes it to a written document, it’s a “Read to Learn” situation. You must review a big binder of material to know the direction. If they do throw put multi-media communication behind the strategic plan, it’s likely to lead to superficial (because that’s all there is time for) wows (although the hoped-for wows may be snoozers).

A Broad Strategic Planning Process

When you engage a broad group in strategic planning, the verbal communication takes the form of “strategic conversations.” These do heavy duty in both developing the strategy and creating shared knowledge of the strategic direction. The broad participation helps fuel more frequent and robust conversations about the organization’s strategic direction. It’s not about access to the right senior executive; it’s about strategic conversations among people throughout the organization helping shape the direction.

The written plan doesn’t carry nearly as much burden to convey every detail. The written format can concentrate on providing guidelines to operationalize implementation activities. Finally, adding multimedia communication focuses on providing the vision’s highlights.

Putting This to Use

This is a new visualization of something we experience that paves the way for another benefit of strategic collaboration. It needs some more work, but it sets the stage why the type of strategic planning approach an organization takes shapes communication opportunities. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater agility and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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A friend is heading to a business conference by herself today. Over the weekend, she mentioned she is nervous about going because of “everything: driving there, being there alone, not knowing anybody, whether or not to do the dinner cruise thing, just imagining walking into any of the socializing stuff, what to wear, what to do in my down time. Will probably just hide in my luxurious hut.”

I told her she needs to make herself socialize and meet new people at the conference, suggesting she find a friendly face that also doesn’t know anyone and become buddies. She was skeptical based on her most recent experience of showing up alone. As she recalled, “I stood around, walked around, smiled, said hi, introduced myself. Nothing. Except an angry nerd attached himself to me. No grownups were interested.”

I suggested additional ideas, then realized: I was writing a blog post on how I, as an introvert, force myself to meet new people at conferences and business events. Granted, there are LOTS of other sources on this, but this one is based on my personal experiences.

Speaking is a central part of my personal conference networking strategy to meet new people. Speaking helps tremendously in getting people to approach you to chat. If you’re the type of introvert that is fine getting up in front of groups and talking, that’s my number one recommendation.

23 Ideas to Meet New People at a Conference

Here are things I’ve tried (or experienced) to meet new people at conferences where I am not speaking:

Way Before the Conference

#1. Try to convince someone to go with you so you know somebody.

#2. Do whatever you can to scope out the attendees and speakers upfront. Figure out if you have connections to any of them (or even to people in the city where you are headed), and arrange meetings. That’s how I met Diane Black (who has done such great inforgraphics for us) and Mess Wright, both of whom inspired ideas that could re-shape the future of Brainzooming.

#3. Try wearing message clothing. By that, I mean wear a shirt that creates conversation, which may require pre-planning. I met this young woman at Inbound2016. With a shirt like this, I HAD to ask why she was looking for a new boss. I took photos and tweeted them to help her get attention. What message clothes can you create and wear to start converstations?

Right Before the Conference

#4. Pack the clothing or jewelry you own that most often generates comments from others. Wear those as conversation starters. (Orange socks, an orange watch, and all the other orange stuff I have prompt many comments and conversations. Even from other introverts! That’s how I got to know Claire Denbo of engage5w.)

#5. PACK BUSINESS CARDS. ENOUGH SAID.

#6. Find out the conference hashtag(s) ahead of time, and begin monitoring them. Reach out to other attendees and speakers using the hashtag. Ask and answer questions to start building relationships.

#7. If there are free times for lunch or dinner, book a reservation for four at a nearby restaurant and start asking people you meet to join you (and bring friends). I tried this the first time at the GasCan conference; long-time friend Kathryn Lorenzen became my anchor guest, bringing two other friends, while I invited Mike Farag of Fervor. We had a fantastic lunch!

#8. Prepare a few open-ended, easy-to-answer multiple part questions to ask. Prepare to use them. Try, “Is this your first time at the conference?” If it is, ask why they chose it or what they are looking forward to at the event. If they are returning, ask why they came back, and what you should not miss. This helps you uncover experts you can depend on or refer others to for meet-ups.

Onsite Before the Conference Starts

#9. If the registration is informal, chat with the people handling registration. Let them know this is a new environment for you, and you’d love to meet new folks. Maybe even give them a card or two that includes a way to track you down onsite. Tell them if they come across anyone looking for a buddy, you’re interested in hanging out with others.

#10. Arrive early and get the lay of the land in and around the conference facility so you can easily answer questions. Take on the role of being an informal conference concierge since answering questions is a great way to meet people. Be ready to point people to where meeting rooms and bathrooms are, know how long it takes from the elevators to the conference area, figure out fun things to do, where to eat, and the closest convenience and drugstores.

#11. Get up to speed on the agenda in a deep way. Understand the event flow, themes for the day or evening, and when things are. This positions you to pipe up with answers and meet people that will be at your table and ask general questions about the conference hoping someone can answer them.

During the Conference

#12. Wear your nametag. Make sure it’s visible. If it keeps flipping around, rig a binder clip to hold it in place.

#13. Be deliberate about your seating strategy at sessions with round tables. You can join a group and have people to start talking with right away (asking if a chair is free, introducing yourself, asking a question, etc.) Alternatively, you can scope out a table where no one is sitting. You then “own” the space and can play the role of a host. Either one works. One may suit you better than the other, though.

#14. Serve other people at the conference. Stock up on cough drops, mints, phone chargers, an extension cord, pens, and paper. Know how to download and use the conference app. Sit near the water pitcher at a table so you can offer to pour water or go get a drink for someone that just sat down. Be the one to get the Uber or car pool arranged. Those are easy ways for an introvert to meet new people and seem as if you are one of the most engaging people at the conference.

#15. Compare schedules with others. Learn what sessions they are attending. If it makes sense content-wise, give preference to sessions where you suspect you’re going to find people you have already met. (While it wasn’t a conference, this is why I, as a political science undergrad major, took a summer school accounting class: a woman I was interested in was going to be taking it, and so I just happened to be taking it, too.)

#16. Take advantage of social media to reach out and increase your visibility. Live tweet the sessions you attend (I’ve had people change sessions and meet me based on live tweets that made where I was sound more interesting.) Change the profile pics on social networks daily so they show what you look like and are wearing. This makes it very easy to spot you in a crowd.

#17. Type up your top ten take-aways from the day’s events and publish a blog post that evening or before the conference begins the next morning. Share it using the conference hashtag so people notice you are there. Invite conference goers reading the post to reach out to you at the event to request your full set of notes afterward.

#18. Unless you are actively using your phone for networking with social media (be honest here), leave it in your purse or pocket. Don’t make it look like your phone is your date for the event.

#19. Be careful with how you approach uber-confident, uber-outgoing, and uber-interested in telling everyone how great everything is people. I don’t know about you, but they can suck away what networking energy I have and leave me beating myself up for not being more outgoing and successful. That means I, at least, must be very careful about how much time I spend trying to hang out around them.

Networking Events

#20. Sign up for networking events and excursions. Make yourself go. Boost your confidence that you can enjoy these events on your own, while you look for opportunities to share experiences with others!

#21. Know how much alcohol gets you to where you start being engaging. Be careful if you need to drive afterward, but get to that amount of alcohol early on at a networking event to loosen up your conversation skills.

#22. Find other people that are alone and appear uneasy but hopeful. Reach out to them, essentially offering them an opportunity to be a part of a posse. Invite them to the group lunch or dinner you are planning!

#23. Look for small groups at networking events, ideally with people you’ve seen at sessions during the day. Find a way to join them through proximity, listening, smiling, and shared interests (i.e., you all are at this event, were in some of the same sessions, and have drinks). Being around the crowd can be the right opening to start meeting other people on the edge of the crowd.

That’s Not All the Ideas

I’m sure there are more ideas than this for an introvert to meet new people at a conference, but since this is probably the longest Brainzooming post ever, that’s all for today! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I long ago learned an important lesson about corporate branding decisions: no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. No, corporate branding decisions are only resolved when someone needs a new business card, trade show booth, brochure, or website.

When you have to physically display a logo or depict how two brands relate to each other when they are placed together? THAT is when executives finally make corporate branding decisions.

A conversation with an upcoming client brought this lesson to mind. They asked whether they should include the organization’s logo in the official email signature.

Addressing that question led to an extended conversation about reasons why they should or should not include the logo. During the conversation, we also tackled what the organization’s multi-part name is supposed to mean (because no one seems to know) and why its logo looks like something it isn’t. We also touched on whether one of their product names actually has much greater brand equity than the overall organization (which changed its name to an acronym several years ago).

See what I mean?

A question about the email signature quickly got us (well, at least me), questioning their whole naming and identity strategy.

If you’re struggling with corporate branding decisions no one is moving forward to resolve, maybe it’s time to design new business cards. Getting physical like that will prompt the decisions you need to make to clarify your brand strategy and move into action.  – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s Valentine’s Day. What better time for a retrospective on love in, if not all, at least a few of its varied forms. We hope you love it!

Creative Love

Creative Thinking – 6 Challenges Before Loving Your New Idea Too Much

Maybe you shouldn’t love your idea at first sight. Give it some time to grow into it.

Managing Clients Who Love Their Creative Ideas

People can love their own thinking too much. Here are ways to handle that when the people are your clients.

Strategic Relationships – 9 Principles for Being a Great Client

Here’s the flip of the previous link, covering the things the create a “client crush,” as one of the Brainzooming team members puts it!

Real Love

6 Personal Relationship Lessons from My Parents’ Marriage

Love has to be front and center to last 60+ years in a marriage. Here are just six lessons from a long-lasting marriage.

Life Lessons – 12 Free Holiday Gifts

Telling someone you love them doesn’t cost a thing. And neither do any of these other ideas to show someone you care about them in a non-material way.

Work Love

What do you LOVE about your business?

Don’t get so bogged down in the daily grind of your business that you miss the love that should be there.

Making Decision Making Easier – She Loves Me, She Loves Me Not

Do you love this idea or not? Here’s one way to decide.

Career Challenges – 6 Ideas when Losing the Love for What You Do

When the love goes away in your job, don’t sit idly by and accept it.

Personal Love

9 Reasons to Love an Underdog

I unabashedly love underdogs, even if some people think I don’t understand what a true underdog is!

Life Lessons – 30 Things My Dad Taught Me

Looking back with love at some of the things my father taught me about business, life, and what’s really important.

Questioning Love

What We Love Is Failing Us – Thoughts on Shooting and Violence

Exploring why what our country seems to love is harming our nation.

Mike Brown

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ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help  generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Contact us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The Brainzooming blog wasn’t originally focused on project management techniques. Successfully going from strategy to implementation, however, is critical to business success.

Creating a strong, innovative plan is only part of the strategy equation. Implementing innovation in organizations reluctant to embrace the changes needed to survive and grow requires what we’ve come to call “strategic project management.” These skills go well beyond a project manager checking off items on a to-do list.

Here are twenty-one articles organizing project management techniques we’ve been sharing with clients to help create needed changes in their organizations.

Project Management Techniques for Starting Strongly

Project Management Techniques – 6 Project Manager Mistakes to Not Repeat

Getting a project started right is lot easier when you’re not making early mistakes. These are six mistakes I’ve made on project management techniques so you don’t have to make them.

Implementation Problems? 7 Signs You’re Understarting, Not Overthinking

Strong project management technique requires both thinking and starting. One won’t work without the other.

Twenty-One Project Management Implications of Wanting Things FAST

When the pressure is on for completing a project fast, there are related implications an organization and a project manager have to contend with successfully.

Project Team Interactions

Project Management – Dinner Table Analogy for Project Team Members

There are right and wrong ways for project team member communication to take place. There are also right and wrong times for how you communicate within your project team.

March Madness and What Outstanding Point Guards Bring to Business Teams

A strong project manager is the equivalent of a great basketball point guard on a project. An outstanding project manager is selfless, a leader, and has multi-dimensional talents to contribute to the project team.

All I Want for Christmas Is You (To Get the Stuff Done that I’m Waiting For)

There are many ways to prioritize what you do next. When you’re in the midst of a project, consider prioritizing based on what other project team members are depending on you to finish.

Change Management

Built for Discomfort – An Alternative Prioritization Strategy for Innovation

If your organization tends to select strategies and prioritize projects that are comfortable, here’s a way to more overtly push for change.

Creating Change and Change Management – 4 Strategy Options

The best approach to create change will differ based on expectations about the status quo and the demand for dramatically different results.

8 Change Management Lessons from Major Changes in the Mass Translation

Wide-scale change in a change-resistant organization provides a unique set of project management challenges and potential remedies to achieve the maximum beneficial impact.

Major Change Management – Managing Ongoing Performance Gaps

Big changes are rarely “one and done” efforts. Prepare ahead of time for the ongoing reinforcement and change management techniques a project manager and project team will need to implement.

Project Management Technique Challenges

No Implementation Success? 13 Reasons Things Getting Done Is a Problem

If your organization has a habit of failing to successfully implement new projects, here are thirteen problems to watch for and fix.

Checklists – Helping Visualize the Uncertain When Plans Fall Through

If a project isn’t going as planned, step back and make sure you have a checklist to guide your way back to normalcy and stronger performance in a hurry.

Dealing with Difficult People – 16 Articles on Help and Support for Prickly People

If you handle project management on enough projects, you’re going to wind up working with challenging people. If you can’t avoid them, at least be ready to successfully lead them (and the rest of the project team) to success.

Project Management – 7 Steps to Winning a Fuel Mileage Race Project

NASCAR teams are used to stretching one of their main resources (fuel) with creative, winning strategies. Smart project teams can learn and apply some of the principles NASCAR teams use for success with less.

Improving Decision Making

Making a Decision – 7 Situations Begging for Quick Decisions

It’s easy for certain personality types and organizations to take too long on decision making. In these seven situations, there’s no need to extend decision making time unnecessarily.

Making Decision Making Easier – She Loves Me, She Loves Me Not

One factor that can slow decision making speed is too many available choices. Here is a low-tech, very direct way to narrow your decision options and move directly toward decision making.

Level 5 Decisions – Decision Making without Your Influence

One way to speed project-related decision making is when the senior person on the project delegates appropriate levels of decision making to team members and makes the delegation clear. Here’s a solid approach to make this happen.

Project Management Techniques for Finishing Successfully

Project Management – 15 Techniques When Time Is Running Down

When time is running down on a project, project management rules don’t necessarily change, but how you apply them can. These techniques can close out a project more successfully when timing is running down.

Convergent Thinking Week – A BDTP Perspective

When time is running down on a project you have approached with higher than expected standards, consider relaxing those standards. Getting done can definitely be more important than being perfect.

Project Management Tips – 8 Signs a Creative Project Is Done

While we often consider a project done when all the steps are completed or the deadline is reached, that’s not always the case with a creative project. A creative project could be done before all the steps are completed or the deadline is reached.

Strategies for Finishing a Project

Closing out a project the right way can set the stage for future success. A strong project closeout won’t simply happen by accident though. The closeout phase needs to be project managed, too.  – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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