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You have heard the old business joke about the pig and the chicken’s different levels of commitment to breakfast?

When it comes to ham and eggs, the chicken is supportive, while the pig is committed.

Bacon-Egg-Engagement2

It may be an old and tired story, but it still illustrates an important point about engagement and the willingness (or unwillingness) of employees to go all in with a new business initiative.

The thing is, unsuccessful employee engagement strategies are not an employee problem.

It is a LEADERSHIP problem when purported employee engagement strategies are not working. It means leadership has not made a credible case for WHY employees will benefit from going beyond the bare minimum to justify going all in to make company initiatives successful.

We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. These leaders respect differences completely, ask questions honestly, listen attentively, adapt credibly, and explain thoroughly.

That is a formula that works for employee engagement, and it is one reason we shared our Brainzooming buy-in manifesto.

If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook. It highlights an approach for more collaborative strategy that provides employees with a real opportunity to contribute their ideas and be a part of actively contributing to your organization’s direction. Mike Brown

 

10 Keys to Engaging Employees to Improve Strategic Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We were on a call with an extended creative team generating ideas for client videos. During breaks, I found myself jotting down examples of important creative thinking skills the team was exhibiting.

7 Important Creative Thinking Skills

7-creative-thinking-skills

Infographic by and courtesy of Diane Bleck – DoodleInstitute.com

These seven creative thinking skills demonstrated during the call are ones which benefit both those who display them and those working with them too:

1. Suspending advocacy of your own idea to push for another person’s concept.

It’s helpful to be able to come into a creative situation and demonstrate your willingness to champion another person’s idea. It can open the way to getting others to support your thinking, as well.

2. Putting your own idea to the same test you apply to an idea from someone else.

When it comes to your own ideas, it’s easy to be a hypocrite and apply all kinds of hurdles to other ideas while letting your own thinking slide by unchallenged in your own mind. Just one thing to remember: don’t become somebody known for doing this!

3. Combining two different ideas and making them better (not muddled) as one idea.

Often (maybe “almost always”) compromising on creative ideas leads to something nobody likes, recognizes, or thinks satisfies the original objective. Being able to dissect ideas to pull out highlights and put them together as something new, however, is entirely different, and a great skill to have.

4. Letting someone else take “ownership” of your idea in order to build support for it.

This skill really tests whether you believe so strongly in an idea you’re willing to let someone else step up and take it on as their own idea to see it prevail. The key to seeing your idea win out can be letting somebody else be the vocal proponent for it.

5. Displaying the patience to wait for someone else to say what needs to be said so all you have to do is agree.

It’s tempting to jump in right away and make all the points you feel necessary in a creative discussion before anyone else talks. At times though, patience and silence are called for when it becomes clear someone can and will express your perspective – and can do it more appropriately than you can.

6. Sticking to your guns amid challenges to a creative idea which makes solid strategic sense.

There are many creative ideas which, while being really cool, have nothing to do with what you’re trying to achieve and how you should be achieving it. When confronted with others who are passionately arguing for highly creative yet hardly strategic concepts, make and remake your case if the idea you’re advocating is on the mark strategically.

7. Always looking for new creative skills to develop in yourself and those around you.

Not only do you want to make yourself stronger creatively at every juncture, it’s in your best interests to help improve the creative performance of your overall team. Creative meetings are a great opportunity to spot gaps others labor under as well as seeing your own creative shortcomings. Inventory what you saw (or didn’t see) after a creative meeting and get to work filling the gaps.

How are you doing on these 7 creative thinking skills? How about your team?  – Mike Brown

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Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks, they frequently mention gaining “buy-in” for significant change initiatives. That’s no surprise. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy.

Here are five keys we’ve found for successfully engaging employees in innovation strategy. Consider it “The Brainzooming Buy-In Manifesto,” written in the voice of your employee or community member.

The Brainzooming Buy-In Manifesto – 5 Keys to Engaging Employees in Innovation Strategy

Employee-Engagement

Ask me to participate

Ask about my aspirations and hope for our organization. Help to me to productively contribute to identifying what we need to do and what it might mean for us. Let me share ideas for how we might be able to accomplish the changes we need to make.

Listen to my ideas

Let me share what I’ve been thinking about or maybe just imagined. Listen as I struggle to put words or images to big ideas that aren’t fully formed. Listen to the ideas you hoped to hear, and keep listening when I share challenging perspectives and ideas that aren’t nearly as comfortable to accept.

Incorporate my ideas in our collective direction

If I’ve shared ideas, I expect to be able to recognize how they shaped what we’re going to do. We may not do everything that I suggested, but I want to be able to see how my participation influenced or shaped the overall view of what we’re going to try to accomplish, and how we’ll make it happen.

Let me know what’s going on

I’ve shared my ideas. I don’t want them to simply go into a big black box and then have to comb through a document or internal announcement later to see what happened after I was involved. Even if I need to return to what I do every day, don’t forget I was part of the team in its earlier stages. We have a legitimate expectation to keep hearing about what’s happening even if my participation is reduced.

Talk in real words

When sharing ideas and information, use familiar language we use within our organization. Don’t hide questionable ideas or intentions in vague or jargon-filled language that obscures meaning and understanding.

That’s the Brainzooming Buy-In Manifesto

If you want engagement and ongoing participation for developing and implementing an innovation strategy, start with these five keys. – Mike Brown

 

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Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact?

That’s a content marketing strategy topic I’ve been thinking about as more social platforms offer “go live” features, including Twitter, Facebook, YouTube, Snapchat, and Tumblr.

His specific question was what to do to make it worthwhile for a brand, and how much to prepare so it doesn’t become embarrassing (or boring, or pointless) video content.

First, a quick disclaimer: I’ve NEVER gone live, although maybe we could with some of our Brainzooming events. We’ll have to see.

Nevertheless, thinking of content marketing strategy analogies, brands doing live video strikes me as very similar to “destination TV.”  Destination TV is a program the audience wants to watch in real-time the first time it airs so they aren’t susceptible to spoilers from friends that saw the program first and want to talk about what happened. Among the shows I’d put in the destination TV category are the Super Bowl (and perhaps a few other major sporting events), final episodes of popular TV shows, and major awards shows (Oscars, Grammys, etc.).

Countdown-6-TV

These also tend to be high viewership programs, which is what you want if you are going live! Another common characteristic is that broadcast networks never suddenly decide to go live and start sharing them without sometimes months of forewarning.

That’s a good starting point for how to “go live” differently than many brands are trying it right now. While the video is real-time, there should be ample preparation and promotion to lead to a great go live performance.

16 Ideas to Go Live with Brand Impact in Your Content Marketing Strategy

Using the three broadcast examples of destination TV as inspirations, here are 16 ideas for getting the most from your brand going live:

Preparation

  • Go live with events or people that your target audience has a high interest in wanting to see in live setting. Pre-existing popularity, hype, plus past and future rarity all help generate interest.
  • Plan out what will happen ahead of time, knowing where you want to start, end, and places things in between.
  • Help the participants in your live stream develop material and rehearse what they are going to say or do if at all possible. A live dress rehearsal has its precedents (see SNL).
  • Look at ways to integrate pre-packaged segments with the live video, even if it means going multi-platform.
  • Tack on related stories and content delving deeper into the subject to interest specific audience segments.

Promotion

  • Brand your go live segments as part of an ongoing series of events so the audience has more to look forward to in the future.
  • Begin promoting your brand going live well in advance. If having an audience is important, hit the messaging hard on WHEN you’ll be going live.
  • Heighten interest with unexpected guests or feature unusual pairings of people that are intriguing (or pairings that have never happened previously).
  • Incorporate surprise into your promotion. Create a live event situation where viewers might have some sense of what could happen when you’re going live, but they can’t be absolutely sure about it.
  • Invite the audience to participate in pre-show events planned before going live to build hype and anticipation.

Performance

  • Share older (but still relevant) content prior to when you go live.
  • Use a mix of scripted and impromptu segments within your live segment.
  • Record segments if need be, but broadcast them live. That’s what many virtual events do – they playback recorded talks, but take live audience questions.
  • Invite other parties outside your brand to cover / report on the live segment.
  • Create hoopla at the location from which you’ll be broadcasting to generate additional excitement (or another appropriate emotion) that will come through on the live video.
  • Embed cliff hangers into the content to create suspense. You could also create the cliffhangers prior to going live, and then resolve them when you go live.
  • Link partial content you’ve shared before the go live event to what happens live to flesh out a compelling brand story line.

Those are my thoughts on going live, all based off of thinking about a strategic analogy.

If we ever go live, look for more experience-based ideas! – Mike Brown

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When was the last time you invested 45 minutes to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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On Friday, June 17th, I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. Angelo Harms, the CTB’s digital marketing manager, was a great host and arranged the content marketing strategy workshop for eighty social media professionals in the island’s travel and hospitality industry.

Curacao Workshop Pic 2

For everyone that attended the workshop (and for those of you that weren’t there), here are links to much of the content I presented, plus a number of bonus topics I would have included given another day of teaching time!

The workshop and the entire trip generated a lot of questions, learnings, and lessons. Look for a variety of blogged posts planned for the near future to share more about content marketing, branding, and customer service learned going to and from this wonderful island.

If you’re looking for a new, warm, colorful, photogenic place to vacation, you owe it to yourself to visit Curaçao!

43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing

Linking Business Objectives to Social and Content Marketing

Curacao Cover

Creating Fantastic Branded Content

Boosting Productivity as a Small Solo Social Media Department

Mike Brown

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Learn all about how Mike Brown’s workshops on social media and content marketing can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’ve said it before, experience its confirmation repeatedly, and will thus say it again: One of the best ways to learn more about what you know is to teach it to someone else.

The latest confirmation took place this week as we created and presented a new Brainzooming innovation workshop on how to develop insights to fuel innovation.  We’re several engagements into a relationship with a client implementing a sweeping innovation initiative across its organization. We developed this new Brainzooming innovation workshop for the management team within the department leading the innovation push.

We routinely present strategic thinking workshops on the exercises and tools The Brainzooming Group uses to develop and implement innovative ideas. This innovation workshop differed in that we taught the insights development techniques we use to prepare for a successful innovation strategy initiative. This required examining and documenting areas we almost always do without explaining to anyone outside our organization.

6 Keys to Facilitating Executive Interviews

innovation-workshop

One new content area involved how to get the most value from an executive interview. Reflecting on our current practices and a career’s worth of executive interviews, here are six keys to facilitating strategic conversations within executive interviews:

  • Show real enthusiasm for both the questions you are asking AND the answers the other person is sharing
  • Display supportive physical cues, such as leaning in toward the other person with an engaged posture, nodding in affirmation, and smiling
  • Take great notes to help recall specific statements and develop themes emerging from the strategic conversation
  • Share encouraging verbal cues through affirmations (i.e., “Great,” “That’s interesting,” “Thank you for sharing that”) and probes (i.e., “Please tell me more,” “Can you go deeper on that topic?”)
  • Don’t be afraid of silence – allow space in the discussion for the other person to think, form ideas, or even try harder to answer a question more thoroughly
  • Know where you want to go next with a question YET move based on the responses from the other person – the key here is having an interview plan that is adaptable to focus on the topic the respondent is ready to address at any given moment

Want to experience these six keys within a non-traditional setting?

This interview of comedian Jerry Lewis by Raymond Arroyo is an outstanding example. While it certainly isn’t a traditional executive interview, it’s a compelling a strategic conversation covering familiar and new ground in a productive and engaging way.

Additionally, at 54:00 Jerry Lewis compliments Raymond Arroyo on his interview approach, suggesting the first of these six keys for executive interviews: “You are articulate. You know what you’re going to talk about. You’re interested in the answer; that’s the key. You’re interested in everything you asked me to see what the answer is. And that draws from me, (making me) eager to do more for you.”

Here is to more productive strategic conversations daily in business.

And if you are developing an innovation initiative, contact us so The Brainzooming Group can have a strategic conversation with you on ways we can assist with an innovation workshop or strategy! – Mike Brown

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This afternoon, I’m leading a three-hour Brainzooming workshop on creating branded content marketing at the Social Media Strategy Summit in Chicago. While it’s nice to be able to stretch with more time (typically these content marketing workshops are two hours at the Social Media Strategy Summit), I still feel as if there will be a lot of material that we won’t have time to fully cover.

Chicago-Image

In the branded content marketing workshop, we’ll look at generating appropriately branded content from multiple directions.

As a resource if this area is something you are struggling with in your organization, here are links to some of the topics on branded content marketing we’ll cover . . . and some that we won’t:

Taking an Audience-First Perspective

Staying True to Your Brand without Overdoing It

Experience and Interaction-Based Content for Your Brand

Expanding Brand-Related Content Options

Coming at your branded content marketing from these four different directions will open up all kinds of new possibilities.

Here’s the intriguing thing: having rearranged the content into these four groups (which don’t sync with the seven lessons in the workshop as it stands right now), I’m thinking (as I write this over the preceding weekend) that I’m going to rearrange the entire branded content marketing workshop. That’s how much I like this approach!  – Mike Brown

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When was the last time you invested 45 minutes
to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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