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I long ago learned an important lesson about corporate branding decisions: no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. No, corporate branding decisions are only resolved when someone needs a new business card, trade show booth, brochure, or website.

When you have to physically display a logo or depict how two brands relate to each other when they are placed together? THAT is when executives finally make corporate branding decisions.

A conversation with an upcoming client brought this lesson to mind. They asked whether they should include the organization’s logo in the official email signature.

Addressing that question led to an extended conversation about reasons why they should or should not include the logo. During the conversation, we also tackled what the organization’s multi-part name is supposed to mean (because no one seems to know) and why its logo looks like something it isn’t. We also touched on whether one of their product names actually has much greater brand equity than the overall organization (which changed its name to an acronym several years ago).

See what I mean?

A question about the email signature quickly got us (well, at least me), questioning their whole naming and identity strategy.

If you’re struggling with corporate branding decisions no one is moving forward to resolve, maybe it’s time to design new business cards. Getting physical like that will prompt the decisions you need to make to clarify your brand strategy and move into action.  – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s Valentine’s Day. What better time for a retrospective on love in, if not all, at least a few of its varied forms. We hope you love it!

Creative Love

Creative Thinking – 6 Challenges Before Loving Your New Idea Too Much

Maybe you shouldn’t love your idea at first sight. Give it some time to grow into it.

Managing Clients Who Love Their Creative Ideas

People can love their own thinking too much. Here are ways to handle that when the people are your clients.

Strategic Relationships – 9 Principles for Being a Great Client

Here’s the flip of the previous link, covering the things the create a “client crush,” as one of the Brainzooming team members puts it!

Real Love

6 Personal Relationship Lessons from My Parents’ Marriage

Love has to be front and center to last 60+ years in a marriage. Here are just six lessons from a long-lasting marriage.

Life Lessons – 12 Free Holiday Gifts

Telling someone you love them doesn’t cost a thing. And neither do any of these other ideas to show someone you care about them in a non-material way.

Work Love

What do you LOVE about your business?

Don’t get so bogged down in the daily grind of your business that you miss the love that should be there.

Making Decision Making Easier – She Loves Me, She Loves Me Not

Do you love this idea or not? Here’s one way to decide.

Career Challenges – 6 Ideas when Losing the Love for What You Do

When the love goes away in your job, don’t sit idly by and accept it.

Personal Love

9 Reasons to Love an Underdog

I unabashedly love underdogs, even if some people think I don’t understand what a true underdog is!

Life Lessons – 30 Things My Dad Taught Me

Looking back with love at some of the things my father taught me about business, life, and what’s really important.

Questioning Love

What We Love Is Failing Us – Thoughts on Shooting and Violence

Exploring why what our country seems to love is harming our nation.

Mike Brown

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ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help  generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Contact us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The Brainzooming blog wasn’t originally focused on project management techniques. Successfully going from strategy to implementation, however, is critical to business success.

Creating a strong, innovative plan is only part of the strategy equation. Implementing innovation in organizations reluctant to embrace the changes needed to survive and grow requires what we’ve come to call “strategic project management.” These skills go well beyond a project manager checking off items on a to-do list.

Here are twenty-one articles organizing project management techniques we’ve been sharing with clients to help create needed changes in their organizations.

Project Management Techniques for Starting Strongly

Project Management Techniques – 6 Project Manager Mistakes to Not Repeat

Getting a project started right is lot easier when you’re not making early mistakes. These are six mistakes I’ve made on project management techniques so you don’t have to make them.

Implementation Problems? 7 Signs You’re Understarting, Not Overthinking

Strong project management technique requires both thinking and starting. One won’t work without the other.

Twenty-One Project Management Implications of Wanting Things FAST

When the pressure is on for completing a project fast, there are related implications an organization and a project manager have to contend with successfully.

Project Team Interactions

Project Management – Dinner Table Analogy for Project Team Members

There are right and wrong ways for project team member communication to take place. There are also right and wrong times for how you communicate within your project team.

March Madness and What Outstanding Point Guards Bring to Business Teams

A strong project manager is the equivalent of a great basketball point guard on a project. An outstanding project manager is selfless, a leader, and has multi-dimensional talents to contribute to the project team.

All I Want for Christmas Is You (To Get the Stuff Done that I’m Waiting For)

There are many ways to prioritize what you do next. When you’re in the midst of a project, consider prioritizing based on what other project team members are depending on you to finish.

Change Management

Built for Discomfort – An Alternative Prioritization Strategy for Innovation

If your organization tends to select strategies and prioritize projects that are comfortable, here’s a way to more overtly push for change.

Creating Change and Change Management – 4 Strategy Options

The best approach to create change will differ based on expectations about the status quo and the demand for dramatically different results.

8 Change Management Lessons from Major Changes in the Mass Translation

Wide-scale change in a change-resistant organization provides a unique set of project management challenges and potential remedies to achieve the maximum beneficial impact.

Major Change Management – Managing Ongoing Performance Gaps

Big changes are rarely “one and done” efforts. Prepare ahead of time for the ongoing reinforcement and change management techniques a project manager and project team will need to implement.

Project Management Technique Challenges

No Implementation Success? 13 Reasons Things Getting Done Is a Problem

If your organization has a habit of failing to successfully implement new projects, here are thirteen problems to watch for and fix.

Checklists – Helping Visualize the Uncertain When Plans Fall Through

If a project isn’t going as planned, step back and make sure you have a checklist to guide your way back to normalcy and stronger performance in a hurry.

Dealing with Difficult People – 16 Articles on Help and Support for Prickly People

If you handle project management on enough projects, you’re going to wind up working with challenging people. If you can’t avoid them, at least be ready to successfully lead them (and the rest of the project team) to success.

Project Management – 7 Steps to Winning a Fuel Mileage Race Project

NASCAR teams are used to stretching one of their main resources (fuel) with creative, winning strategies. Smart project teams can learn and apply some of the principles NASCAR teams use for success with less.

Improving Decision Making

Making a Decision – 7 Situations Begging for Quick Decisions

It’s easy for certain personality types and organizations to take too long on decision making. In these seven situations, there’s no need to extend decision making time unnecessarily.

Making Decision Making Easier – She Loves Me, She Loves Me Not

One factor that can slow decision making speed is too many available choices. Here is a low-tech, very direct way to narrow your decision options and move directly toward decision making.

Level 5 Decisions – Decision Making without Your Influence

One way to speed project-related decision making is when the senior person on the project delegates appropriate levels of decision making to team members and makes the delegation clear. Here’s a solid approach to make this happen.

Project Management Techniques for Finishing Successfully

Project Management – 15 Techniques When Time Is Running Down

When time is running down on a project, project management rules don’t necessarily change, but how you apply them can. These techniques can close out a project more successfully when timing is running down.

Convergent Thinking Week – A BDTP Perspective

When time is running down on a project you have approached with higher than expected standards, consider relaxing those standards. Getting done can definitely be more important than being perfect.

Project Management Tips – 8 Signs a Creative Project Is Done

While we often consider a project done when all the steps are completed or the deadline is reached, that’s not always the case with a creative project. A creative project could be done before all the steps are completed or the deadline is reached.

Strategies for Finishing a Project

Closing out a project the right way can set the stage for future success. A strong project closeout won’t simply happen by accident though. The closeout phase needs to be project managed, too.  – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Last week’s “Inside the Executive Suite” article from Armada Corporate Intelligence picked out highlights on leadership skills from Fast Company magazine. They found these items particularly relevant for the year ahead. There are a number of team development and leadership skills mentioned that fit themes we talk about here. We added supporting links on many of the points and wanted to share the ideas with you:

Leadership Skills – 15 Ideas for Innovative Leadership in 2017

The February issue of Fast Company arrived, featuring a special report called, “Find Your Purpose – 175 Inspiring Business Lessons to Navigate the Year Ahead.” The article shares the thinking of ninety-six global business leaders on a variety of leadership skills. We wanted to highlight specific questions, recommendations, and challenges that seem particularly pertinent for leading strategically and innovatively in the year ahead.

Intriguing Interview Questions

Asking great questions is an important aspect of discovering and selecting the right talent for your team. We are fans of asking open-ended, unusual (but still real-world) questions that potential hires are not automatically prepared to answer. These questions all fit that profile.

What are you trying to prove?

Emily Weiss (Founder and CEO, Glossier) is looking for people that have the drive and the hustle to show someone – whether now or from somewhere in their past – that they can accomplish something no one expected them to be able to accomplish.

What would you do if there were no money involved?

Abby Falik (Founder and DEO, Global Citizen Year) is hiring people who are passionate about a cause. Having people share what they would tackle out of desire for change when no money is involved helps provide a better sense of what drives them.

What does your worst day look like?

Tom Ogletree (Director of Social Impact, General Assembly) uses this type of question to get people to open up about what bugs them. He finds that peoples’ negative perceptions can disqualify them for the job they are seeking.

What do you want from this experience?

Kimberly Bryant (Founder, Black Girls Code) is trying to find people that connect with her organization’s bigger mission. Through this question, she is looking for self-motivated individuals who want to develop and create progressively greater impacts.

Can you give me another example?

Will Dean (CEO, Tough Mudder) does not like to settle for stock, well-rehearsed answers. He will ask a candidate a question. He will then ask for two or three more examples so candidates are forced to think on their feet during interviews.

Leadership Practices

Some leaders dismiss the idea of collaborating with their teams because it takes too much time, keeps team members away from daily tasks, and can lead to ideas that the organization is not ready to embrace. One counter to this outlook is that a diverse team is in a position to see opportunities from many more vantage points than that of a single leader. These tips for leadership skills help clarify ways to make collaboration work effectively as a leadership practice.

Push yourself out of your routine – continually.

Blythe Harris (Chief Creative Officer, Stella & Dot) challenges herself and other leaders to push beyond the everyday activities of normal life. She seeks out new ideas and experiences to “actively disrupt” her routines and sharpen her creativity.

Never forget the customer and how they fit into what you are doing.

Regina Asborno (Deputy Director, New York Transit Museum) stresses the importance of connecting to the ultimate customer to orient and motivate teams to excel, even at the mundane aspects of what they do.

A leader should create strategy with a team.

Ashley McCollum (General Manager, Tasty at BuzzFeed) advocates for leaders collaborating with their teams to create business strategy. The reason? Leaders are often looking for teams to push beyond what seems possible or even well advised. Involving a team in planning increases the likelihood that it will step up to that challenge.

Keep meetings to the essential people.

Susan Reilly Salgado (Founder, Hospitality Quotient) makes a concerted effort to keep meetings as small as possible by reaching out only to essential people. She identifies participants based on those who “need to be there,” making sure those core people are the only ones invited.

Keep meetings short.

Trevor O’Brien (Chief Technology Officer and Partner, Deutsch) recommends trying to shorten meetings (say, to 20 minutes) to get the best out of bringing people together while not bogging them down with extended, unproductive meetings that slow progress.

Shaping Teams

A leader’s role involves pushing the team, but not necessarily for more productivity. Innovative leaders push a team to imagine bigger, better possibilities, paving the way for individuals to step out and realize new scenarios.

Push team members out of their comfort zones.

David Lee (Chief Creative Officer, Squarespace) sees a leader’s job as pushing team members beyond typical comfort zones, stretching them through goals that require them to do things they might have not originally thought possible. He takes time for celebration, but ensures the next goal falls into place right away.

Surround yourself with experts and have them explain.

Jonny Bauer (Global Chief Strategy Officer, Droga5) looks for experts in unfamiliar areas that his team needs to understand. He then has experts go over what they see, know, and understand, repeatedly, until everyone else gets the picture.

Extend the voices of your team members.

Jason Cornwell (Communications UX Lead, Google) challenges leaders to use the power they have based on position to put their teams forward. His view is that a smart leader amplifies the team by giving it his power.

Emphasize results over being busy.

Darren Walker (President, Ford Foundation) keeps a goal front and center, assessing performance based on generating impact. This contrasts sharply with placing the emphasis on generating a lot of activity that keeps an organization busy, but falls short of accomplishing an overall objective.

Exploit easily measured goals to help maximize progress.

Noah Weiss (Head of the Search, Learning, and Intelligence group, Slack) recommends dealing with fast growth by giving smart, emerging leaders freedom to act and clear goals that are easy to measure.

What new leadership skills are you using this year?

We found these leadership skills suggestions from Fast Company particularly intriguing. What are you changing in your leadership style to be more strategic and innovative in 2017?

Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals, discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC3 sponsors the annual conference.

Moore said he carries the seven organizational harmony principles with him on a card as a reminder.

Here are the organizational harmony principles as I captured them (the intent is on target, but I may have missed some exact phrasing):

  1. Settle disputes quickly.
  2. Care more than anyone else does.
  3. Give people more than they expect.
  4. Make sure you stand up for your own people.
  5. Share the glory.
  6. Remain calm in the eye of the storm.
  7. Emphasize one-on-one communication.

We would all do well to keep those in mind!  Mike Brown

10 Keys to Engaging Employees to Improve Strategic Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I came up with this list a few years ago when some friends were searching for high school reunion ideas that would help pass the time.

high-school-reunion-drink

It’s reunion time again. Here’s the list of fun questions in text and image form. Try them out, and see who fits each category at your high school reunion!

High School Reunion Ideas – 18 Fun Questions to Ask

  1. Most unrealized intellectual potential?
  2. Who has most over achieved?
  3. Most changed physically—male?
  4. Most changed physically—female?
  5. Least changed?
  6. Person I would most like to change places with?
  7. Would have taken better care of him/herself if he/she had thought he/she would make it to this reunion?
  8. Great news! __________ showed up.
  9. Great news! __________ didn’t show up.
  10. Too bad. ________ didn’t show up.
  11. Highest (unwarranted) opinion of themselves?
  12. Most changed?
  13. And I would know you from?
  14. When did you get so big?
  15. Boy…I’m glad I’m not __________.
  16. Over/under—plastic surgeries? 2
  17. Most interesting conversation?
  18. Most thought provoking conversation?

High School Reunion Ideas – 18 Fun Questions to Ask (image)

fun-questions-high-school-r
Mike Brown

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Learn all about how Mike Brown’s workshops on creativity and innovation can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Waiting at O’Hare airport for my flight, another business traveler stopped in front of me, and asked, “Mike Brown?”

Content-Marketing-Strateg-O

He was a former corporate sales executive where I used to work. He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company.

His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” He’d never heard of a B2B company gaining business from their efforts.

Incredible as that statement may sound, I understand his reluctance. I told him The Brainzooming Group is a B2B company, and we gain business from our social media and content marketing strategy. And we are definitely NOT by ourselves in that!

8 Reasons a B2B Company Should Engage in Social Media

content-marketing-social-media

For a B2B company, a content marketing strategy, along with a social media presence, allows it to:

Those are only eight reasons. There are plenty more.

Those provide a fantastic starting point for identifying and quantifying the benefits for a B2B company to dive into content marketing – even if it feels late to the game to start! – Mike Brown

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When was the last time you invested 45 minutes to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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