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At the 2015 Social Media Strategies Summit in Las Vegas, I am introducing a new Brainzooming workshop on “Staying Sane as a Solo Social Media Professional.”

By title, the workshop targets individuals who have to handle a brand’s social media strategy and implementation. In reality, the content is relevant for anyone responsible for social media and related content marketing that wants to:

  • Develop social strategies linked to business objectives more effectively in less time
  • Produce content that is easily repurposed in multiple ways
  • Speed up content creation
  • Better prioritize high-impact content
  • Do more and better social media marketing with small budgets

Much of the content is coming from previous Brainzooming posts with additions from the responses to the solo social media survey we featured recently.

Additionally, I am developing a new, simplified content calendar, a one-page strategy overview, and the “Content Marketing Formulas” list below.

These content marketing formulas came to life yesterday morning as I started playing around with different approaches to express handy reminders for how to repurpose content in timesaving ways.

Girl-Board-Formula16 Content Marketing Formulas

  1. Blog Post / 140 characters > 10 Tweets
  2. Tweet + Instagram = Facebook Post
  3. Blog Post – Words + Images = Infographic
  4. Blog Post + “On Camera Talent” + Camera = Video
  5. (Blog Post Links + Blog Title) * 10 = Compilation Blog Post
  6. Video / Capturing Individual Frames > 15 Images
  7. 1000 Word Blog Post / 3 = 3 Days of Digestible Blog Posts
  8. 1 Video Interview > 1 Podcast Segment + 1 Blog + 3 Images
  9. 1 Audio Recording of a Presentation = 2 Podcast Segments + 10 Graphics + 4 Blog Posts
  10. Website ImageSocial Sharing Button = Pinterest Post
  11. (Blog Post x 10) + Intro + Close + Call to Action = Downloadable Asset
  12. Infographic + Blog Post = Downloadable Asset
  13. (PowerPoint Presentation + “Voice Talent”)com = Video
  14. Live Webinarme = Video
  15. (Customer Event x Capturing Content) / Editing > Weeks of Social Media Content
  16. Rambling Blog Post that’s Not Working – Parts that Aren’t Working = Tighter, Working Blog Post

This list is VERY much a work-in-process even beyond the Social Media Strategies Summit. As a result, I am especially interested in whatever feedback and tweaks you might want to share.

Ultimately, I could see using content marketing formula number 3 and turning this blog post into an infographic.

Before that though, are there any formulas you use to improve your social media and content marketing productivity and impact you would like to share with the Social Media Strategies Summit audience? pronto!

Interested in diagnostics to assess your social and content marketing strategies?

9 Diagnostics to Check Your Social Strategy

If you are an executive with questions about whether  your organization’s social media and content marketing strategies are working as well as possible, you need this short cut. In less than 60 minutes with the FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have precise answers to your questions.

You can make a thorough yet rapid evaluation of nine different dimensions of your social media and content marketing strategies with these easy-to-assess diagnostics. To get started right now, download your free copy of “9 Diagnostics to Check Your Social  Strategy.” – Mike Brown

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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There were many themes apparent in the Super Bowl advertising portfolio.

  • There was dad-dom (Nissan, Dove Men+Care).
  • There was overcoming-disability-dom (Microsoft, Nissan).
  • There was scantily-clad-dom (T-Mobile. Victoria’s Secret).
  • There was borrowing celebrity-dom. (Kia. Snickers. Wix).

Plenty of “doms” to go around.

The Crowd’s Creative Comes Out on Top in Super Bowl Advertising

Crash-The-Crowd-eBook

Download “Crash Course” at http://boomideanet.com/crash-the-crowd/

But the intriguing results from the night belong to Doritos and the creative crowd. According to Ace Metrix research “America voted for #WhenPigsFly from Doritos to be this year’s #TopSpot2015 #SB49 by scoring it higher than any of the other 2015 Doritos ads.”

Additionally, Doritos ranked in the top 5 a short time after the Super Bowl advertising wrapped up Sunday evening.

When all the Super Bowl advertising rankings are in, there may be another winner. The interesting thing here is that the spot crowdsourced by Doritos is in the running. Yes, it’s fan-based creative.

What Do You Know about Crowdsourcing Advertising?

While not every company is in a position to turn its brand over to its consumers, the Doritos fan crowd demonstrates there is bona fide creative power in the crowd.

In light of this, if your CEO is asking you, “Should we be doing this crowdsourcing thing?” you’ll want answers.

We can help you with answers.

We can help you decide if a crowd can work for your brand. And suggest how you can test the crowdsourcing waters.

Visit this link and download our free eBook about “Everything You Need To Know About Crowdsourcing Before Your CEO Asks.”

Boom-Ideanet-Download

It might just come in handy!  – Steve Wood, Boom Ideanet

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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For many years, the Brainzooming blog has gone varying degrees of “all out” to preview and report on Super Bowl advertising, including tweeting like crazy, first at #BZBowl, and then the last few years at Jim Joseph’s #SuperBowlEXP.

This year, I personally went a lot less all out for the Super Bowl Advertising onslaught.

I hope that doesn’t Deflategate any of you!

XLIX-Winner-Patriots

10 Reasons for Not Going All Out on Super Bowl Advertising Coverage this Year

Why didn’t I go all out?

Well of course, there are ten reasons.

  1. There’s simply too much hype for advertising that typically doesn’t provide beneficial lessons most businesses should actually follow.
  2. I think Boom Ideanet, on the other hand, is doing some interesting work, and they had a natural and new voice to add to our Super Bowl coverage for the big game. This is especially true with the new Boom Ideanet eBook download on crowdsouring advertising, which you should grab here while you can.
  3. With the Seahawks and the Patriots, here wasn’t that much to get excited about beforehand, other than the Kansas City Chiefs already beating BOTH the Seahawks and the Patriots this year.
  4. I was invited to a Super Bowl party by a great friend and blog reader (hint, hint) and had decided upfront to behave more like an adult and less like a social media geek with my attention focused on monitoring and making #SuperBowlEXP tweets. Unfortunately, I wasn’t able to attend, so I did wind up tweeting more of the game than I’d expected.
  5. The post-game posts we have run in the past haven’t been huge traffic magnets, which tells me you all are getting your coverage of the advertising addressed in other venues, which is fine.
  6. Staying up until 2 or 3 in the morning writing that day’s blog post isn’t great blogging practice. I still spotted a typo on one of the previous year’s Super Bowl advertising posts this week.
  7. Most of the Super Bowl advertising videos goes private within a fairly short time, so those previous Super Bowl advertising blog posts don’t hold up as evergreen content.
  8. In the midst of what seems like a lot of behind-the-scenes prep work for upcoming presentations and a new business initiative for us, creating a bunch of new Super Bowl content didn’t crack the top five on my to-do list.
  9. Even Katy Perry being the halftime show wasn’t that exciting for me. Other than the flying star thing (which I take it from the tweets is an NBC tie-in), I think the performance confirmed my initial ho-hum sense.
  10. A natural major Super Bowl advertising presence for X LIX should have been Ex-Lax (say it aloud if you don’t get it). THAT would have been funny enough to get me in the game!

Boom-Ideanet-Download

Having seen and tweeted on the ads (none of which I’d sought out ahead of time), there were a few winners and some real losers, although a number of my assessments differed from most of the rest of the folks tweeting on #SuperBowlEXP. It was intriguing, however, how many people were tweeting that this year, the game was actually better than the commercials, at least until the fighting started in the last 20 seconds.

Look for a quick recap of Brainzooming video tweets on Tuesday, because on Sunday night, I got some sleep! – Mike Brown

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Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Amid the Super Bowl advertising hype, one theme receiving significant attention the past few years is the concept of crowdsourced advertising. At a surface level, crowdsourcing advertising seems to engage a broader audience, break the creative chokehold of advertising agencies, and cost less. The question is, are any of those presumptions about crowdsourcing advertising true?

With that question in mind, I’m excited to introduce Steve Wood of Boom Ideanet to the Brainzooming blog. Steve provides an insider’s perspective AND is introducing a new eBook on crowdsourcing advertising today. 

You can download the FREE eBook right here or at the bottom of Steve’s guest post and be ready with smart answers and strategies on crowdsourcing advertising when your CEO comes knocking with the idea to crowdsource your next advertising campaign.

Boom-Ideanet-Download

Crash Course – Everything You Need to Know About Crowdsourcing Advertising – Before Your CEO Asks by Steve Wood

Crash-The-Crowd-eBookThis weekend, it’s the Super Bowl® and The Ad Bowl, all wrapped up in one super-hyped package of anticipation. Regardless of how the game goes, the Super Bowl advertising will stir attention and conversation. Doritos®’ “Crash the SuperBowl” campaign will be part of the conversation, in particular because it is crowdsourced. And Doritos is not alone. Lincoln, Coca-Cola, Pepsi, Pizza-Hut and others are spinning crowdsourcing, too.

So how does Doritos use a crowd to make its Super Bowl advertising?

Frito-Lay® invests a great deal of time, money and operational structure to mobilize its fan base.

Beginning in 2006, Doritos established a contest for a “fan-made” commercial. They used advertising and other channels to assemble the crowd, which is renewed each year. Crowd members are self-selected. Fans invest in an idea and a finished video. A secondary crowd of voters determines how far an idea goes in the contest.

In year nine, “Crash the Super Bowl” is far more a marketing strategy than a creative strategy. The brand likely spends as much assembling each contest’s crowd as they do airing the winning-spot. They  are promoting participation in 29 countries, hosting a website, polling and paying out prize money and benefits totaling over $1M for 30 finalists.

Is this the only way to approach crowdsourcing advertising?

Chances are your company doesn’t have those kinds of resources to apply to one advertising event. You think, “Our company will never do a Super Bowl spot. Maybe it works for Doritos, but how could it work for my brand, or retailers, even B2B companies?” Can crowdsourcing advertising really produce useful results? Is it more trouble than it’s worth? Why would I share my business challenges with a bunch of people we don’t even know? All good questions.

So on the Monday morning after the Super Bowl your CEO will likely ask, “What is this crowdsourcing thing?

Are you prepared to respond?

To get you ready to steer the CEO toward a smart strategy, we’re sharing “Everything You Need to Know About Crowdsourced Advertising Before Your CEO Asks.”

Boom-Ideanet-Download

While Doritos has been tapping the crowd one way for years, it’s still anyone’s game out there in crowdsourcing country.

Read the paper. Be the MVP. And at least be ready to play when your CEO asks, “Should we be using “the crowd?” We say Yes! – Steve Wood, Boom Ideanet

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Content marketing strategy workshop audiences are always interested in hearing about best practices. Best practices seems like easy answers; they make it seem as if all you have to do is simply do what another brand has found successful.

The easy answer, however, isn’t always the right answer. What makes sense for another brand won’t necessarily make sense for your brand, whether that is in content marketing strategy or another area.

We find it’s much more valuable to share tools and techniques workshop attendees can use to draft the best strategies and tactics for themselves.

10 Content Marketing Strategy Mistakes Your Competitors are Making

In some industries, however, it is valuable to consider the best MISTAKES your competitors are making and do the OPPOSITE of what they are doing.

Stop-Sign-Istock

Here are ten “mistake practices” we see frequently that fit the bill:

  1. Starting with a big splash and lots of new content all bunched up in the first week of a new blog, then sinking to the bottom of the pool and not updating any of the content for months at a time.
  2. Having a business objective for its blog (i.e., increasing leads for a new product), but never writing blog posts with the business objective in mind.
  3. Writing and publishing new content without providing any context and brand perspective for the content, even though a significant percent of blog visitors are likely first-time readers who are unfamiliar with the brand.
  4. Writing about their brand all the time, including republishing their press releases word-for-word as blog posts.
  5. Sharing only news that has a very short interest life so they get in a trap of not getting long-term value from the investment in creating social media content.
  6. Publishing only when they have something to say and then thinking they never have anything to say.
  7. Handing the social media controls over to a recent graduate ONLY because he or she is young and “gets” Twitter and Facebook.
  8. Never mentioning who is doing the writing in a deliberate strategy to keep the content devoid of any personality, whether brand personality or content creator personality.
  9. Sharing social media content that has nothing to do with the organization’s brand and brand personality.
  10. Figuring all this social networking stuff is free and not making smart investments to get the most impact from the content the brand creates.

As an executive in your organization, you’d do well to spend some time on your social media presences – just in case it’s been some time since you looked at them closely – and see if you are making any of your competitors’ mistakes with your own content marketing strategy.

If you are making these content marketing strategy mistakes, get them fixed – pronto!

Wondering about mistakes in your social media strategy?

9 Diagnostics to Check Your Social Strategy

If you are an executive with questions about whether  your organization’s social media strategy is working as well as it can, here’s the answer. In less than 60 minutes with the FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to your questions.

You can make a thorough yet rapid evaluation of nine different dimensions of your social media strategies with these easy-to-assess diagnostics. To get started right now, download your free copy of “9 Diagnostics to Check Your Social  Strategy.” Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Susan-CrawfordWhen a speaker has a command of the effective presentation skills to put him or herself into a presentation in a truly emotional, real way, I take notice.

These speakers stand out because so many speakers don’t inject any emotion into their talks. And for those speakers who do inject emotion, it often appears to the audience (or at least “me” in the audience) as phony and forced.

Among multiple great speakers at the Gigabit City Summit, one speaker I was able to see was one of those rare standout presenters who could put effective presentation skills on display throughout her talk in a very real way, so I took lots of notice.

Susan Crawford, a professor at the Benjamin N. Cardozo School of Law, delivered a talk on “From Gigabit City to Responsive City.” The former Special Assistant for Science, Technology, and Innovation Policy in the Obama administration, her talk on technology and broadband wound up following President Obama’s address on the importance of broadband for communities across the United States.

This placement set Susan Crawford up to contrast her challenges six years ago in advancing broadband initiatives compared with the address President Obama had completed just a few hours earlier.

8 Effective Presentation Skills for Putting More of You in Your Talks

What were the effective presentation skills Susan Crawford used so well in her remarks?

Here are eight of them Susan Crawford used that ANY of us can use, if you or I are willing to move into a more real place to share our perspectives.

She spoke:

  1. About her hopes
  2. Of her challenges
  3. From the heart
  4. Using her own stories, not someone else’s stories
  5. To establish empathy with the audience
  6. With humor where it was appropriate – even in a serious talk
  7. With body language that conveyed her passion and emotion in very subtle ways
  8. In a way that took her to the edge of raw emotion without going too far

I was so completely pulled in to her talk, I missed an online message from conference chair Aaron Deacon of KC Digital Drive on how we wanted to wrap up the day’s events!

Susan Crawford at the Gigabit City Summit from KC Digital Drive on Vimeo.

Two days later, while delivering an update on a Digital Inclusion Summit report for Kansas City The Brainzooming Group prepared for the Kansas City Public Library. I tried using as many of these presentation skills as possible. I’ll keep the list close to push myself in future presentations. If you’re up to it, next time you want to put more of you into your presentation, come back here and see how you stack up against the effective presentation skills on the list. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Your plan is completed, and you have your brand building strategies for 2015 in front of you. The big question remains – are these brand building strategies going to deliver dramatically better business results this year?

Better-Business-Results

These strategies SHOULD lead to better business results. You know you invested the time and effort to develop what seemed to be the right set of brand building strategies.

You know too, however, your actual strategic plan and tactics often sit on the shelf and do not fundamentally deliver better business results.

Why is that?

It could be your strategic plan is disconnected from what moves the business on a daily basis. Another possibility is that despite all the hope you have to focus on implementing the strategic plan in January, unexpected opportunities and challenges develop, and they gain more attention.

No matter what factors are at work to derail your strategic plan from developing better business results, keep the following list handy. These 15 articles each target specific business issues that could get in the way of using your strategic plan implementation creating better business results this year.

If your organization easily loses focus, if your brand benefits aren’t clear, if your competitors are getting the best of you, these are places to go here for immediate, implementable ideas to avoid getting derailed and actually using your planned brand building strategies for all they are worth to create a stronger year with dramatically better business results.

  1. Creating a Stronger Strategic Focus on What Matters
  2. Better Defining and Articulating Your Brand Benefits
  3. Strengthening the Brand Language You Use
  4. Heading Off Critical Issues in Your Brand Strategy
  5. Bolstering Your Brand’s Value Proposition
  6. Asking Better Questions to Identify Business Opportunities
  7. Uncovering New Opportunities with Existing Clients
  8. Improving Your Strategic Response to Competitors
  9. Developing Proactive Strategies to Disrupt Your Market Before Someone Else Does
  10. Anticipating Unexpected Potential Disruptions and Growth Opportunities Before They Happen
  11. Increasing the Diversity of Employees Involved in Strategy for Your Company
  12. Better Integrating New Product Development with Your Business Strategy
  13. Creating Strategic, Cool Products Name for Your New Offerings
  14. Developing a Better Strategy for How Social Networks Support Business Building
  15. Moving from Talking about Great Ideas to Implementing Great Ideas

If you want to go deeper on any of these issues, email us at info@brainzooming.com or call us at 816-509-5320. We would be happy to talk through the opportunities for your organization to improve its success this year and beyond.  – Mike Brown

 

Enjoy this article? Subscribe to the free Brainzooming blog email updates.

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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