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Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks, they frequently mention gaining “buy-in” for significant change initiatives. That’s no surprise. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy.

Here are five keys we’ve found for successfully engaging employees in innovation strategy. Consider it “The Brainzooming Buy-In Manifesto,” written in the voice of your employee or community member.

The Brainzooming Buy-In Manifesto – 5 Keys to Engaging Employees in Innovation Strategy

Employee-Engagement

Ask me to participate

Ask about my aspirations and hope for our organization. Help to me to productively contribute to identifying what we need to do and what it might mean for us. Let me share ideas for how we might be able to accomplish the changes we need to make.

Listen to my ideas

Let me share what I’ve been thinking about or maybe just imagined. Listen as I struggle to put words or images to big ideas that aren’t fully formed. Listen to the ideas you hoped to hear, and keep listening when I share challenging perspectives and ideas that aren’t nearly as comfortable to accept.

Incorporate my ideas in our collective direction

If I’ve shared ideas, I expect to be able to recognize how they shaped what we’re going to do. We may not do everything that I suggested, but I want to be able to see how my participation influenced or shaped the overall view of what we’re going to try to accomplish, and how we’ll make it happen.

Let me know what’s going on

I’ve shared my ideas. I don’t want them to simply go into a big black box and then have to comb through a document or internal announcement later to see what happened after I was involved. Even if I need to return to what I do every day, don’t forget I was part of the team in its earlier stages. We have a legitimate expectation to keep hearing about what’s happening even if my participation is reduced.

Talk in real words

When sharing ideas and information, use familiar language we use within our organization. Don’t hide questionable ideas or intentions in vague or jargon-filled language that obscures meaning and understanding.

That’s the Brainzooming Buy-In Manifesto

If you want engagement and ongoing participation for developing and implementing an innovation strategy, start with these five keys. – Mike Brown

 

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Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

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Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact?

That’s a content marketing strategy topic I’ve been thinking about as more social platforms offer “go live” features, including Twitter, Facebook, YouTube, Snapchat, and Tumblr.

His specific question was what to do to make it worthwhile for a brand, and how much to prepare so it doesn’t become embarrassing (or boring, or pointless) video content.

First, a quick disclaimer: I’ve NEVER gone live, although maybe we could with some of our Brainzooming events. We’ll have to see.

Nevertheless, thinking of content marketing strategy analogies, brands doing live video strikes me as very similar to “destination TV.”  Destination TV is a program the audience wants to watch in real-time the first time it airs so they aren’t susceptible to spoilers from friends that saw the program first and want to talk about what happened. Among the shows I’d put in the destination TV category are the Super Bowl (and perhaps a few other major sporting events), final episodes of popular TV shows, and major awards shows (Oscars, Grammys, etc.).

Countdown-6-TV

These also tend to be high viewership programs, which is what you want if you are going live! Another common characteristic is that broadcast networks never suddenly decide to go live and start sharing them without sometimes months of forewarning.

That’s a good starting point for how to “go live” differently than many brands are trying it right now. While the video is real-time, there should be ample preparation and promotion to lead to a great go live performance.

16 Ideas to Go Live with Brand Impact in Your Content Marketing Strategy

Using the three broadcast examples of destination TV as inspirations, here are 16 ideas for getting the most from your brand going live:

Preparation

  • Go live with events or people that your target audience has a high interest in wanting to see in live setting. Pre-existing popularity, hype, plus past and future rarity all help generate interest.
  • Plan out what will happen ahead of time, knowing where you want to start, end, and places things in between.
  • Help the participants in your live stream develop material and rehearse what they are going to say or do if at all possible. A live dress rehearsal has its precedents (see SNL).
  • Look at ways to integrate pre-packaged segments with the live video, even if it means going multi-platform.
  • Tack on related stories and content delving deeper into the subject to interest specific audience segments.

Promotion

  • Brand your go live segments as part of an ongoing series of events so the audience has more to look forward to in the future.
  • Begin promoting your brand going live well in advance. If having an audience is important, hit the messaging hard on WHEN you’ll be going live.
  • Heighten interest with unexpected guests or feature unusual pairings of people that are intriguing (or pairings that have never happened previously).
  • Incorporate surprise into your promotion. Create a live event situation where viewers might have some sense of what could happen when you’re going live, but they can’t be absolutely sure about it.
  • Invite the audience to participate in pre-show events planned before going live to build hype and anticipation.

Performance

  • Share older (but still relevant) content prior to when you go live.
  • Use a mix of scripted and impromptu segments within your live segment.
  • Record segments if need be, but broadcast them live. That’s what many virtual events do – they playback recorded talks, but take live audience questions.
  • Invite other parties outside your brand to cover / report on the live segment.
  • Create hoopla at the location from which you’ll be broadcasting to generate additional excitement (or another appropriate emotion) that will come through on the live video.
  • Embed cliff hangers into the content to create suspense. You could also create the cliffhangers prior to going live, and then resolve them when you go live.
  • Link partial content you’ve shared before the go live event to what happens live to flesh out a compelling brand story line.

Those are my thoughts on going live, all based off of thinking about a strategic analogy.

If we ever go live, look for more experience-based ideas! – Mike Brown

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When was the last time you invested 45 minutes to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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On Friday, June 17th, I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. Angelo Harms, the CTB’s digital marketing manager, was a great host and arranged the content marketing strategy workshop for eighty social media professionals in the island’s travel and hospitality industry.

Curacao Workshop Pic 2

For everyone that attended the workshop (and for those of you that weren’t there), here are links to much of the content I presented, plus a number of bonus topics I would have included given another day of teaching time!

The workshop and the entire trip generated a lot of questions, learnings, and lessons. Look for a variety of blogged posts planned for the near future to share more about content marketing, branding, and customer service learned going to and from this wonderful island.

If you’re looking for a new, warm, colorful, photogenic place to vacation, you owe it to yourself to visit Curaçao!

43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing

Linking Business Objectives to Social and Content Marketing

Curacao Cover

Creating Fantastic Branded Content

Boosting Productivity as a Small Solo Social Media Department

Mike Brown

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Learn all about how Mike Brown’s workshops on social media and content marketing can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’ve said it before, experience its confirmation repeatedly, and will thus say it again: One of the best ways to learn more about what you know is to teach it to someone else.

The latest confirmation took place this week as we created and presented a new Brainzooming innovation workshop on how to develop insights to fuel innovation.  We’re several engagements into a relationship with a client implementing a sweeping innovation initiative across its organization. We developed this new Brainzooming innovation workshop for the management team within the department leading the innovation push.

We routinely present strategic thinking workshops on the exercises and tools The Brainzooming Group uses to develop and implement innovative ideas. This innovation workshop differed in that we taught the insights development techniques we use to prepare for a successful innovation strategy initiative. This required examining and documenting areas we almost always do without explaining to anyone outside our organization.

6 Keys to Facilitating Executive Interviews

innovation-workshop

One new content area involved how to get the most value from an executive interview. Reflecting on our current practices and a career’s worth of executive interviews, here are six keys to facilitating strategic conversations within executive interviews:

  • Show real enthusiasm for both the questions you are asking AND the answers the other person is sharing
  • Display supportive physical cues, such as leaning in toward the other person with an engaged posture, nodding in affirmation, and smiling
  • Take great notes to help recall specific statements and develop themes emerging from the strategic conversation
  • Share encouraging verbal cues through affirmations (i.e., “Great,” “That’s interesting,” “Thank you for sharing that”) and probes (i.e., “Please tell me more,” “Can you go deeper on that topic?”)
  • Don’t be afraid of silence – allow space in the discussion for the other person to think, form ideas, or even try harder to answer a question more thoroughly
  • Know where you want to go next with a question YET move based on the responses from the other person – the key here is having an interview plan that is adaptable to focus on the topic the respondent is ready to address at any given moment

Want to experience these six keys within a non-traditional setting?

This interview of comedian Jerry Lewis by Raymond Arroyo is an outstanding example. While it certainly isn’t a traditional executive interview, it’s a compelling a strategic conversation covering familiar and new ground in a productive and engaging way.

Additionally, at 54:00 Jerry Lewis compliments Raymond Arroyo on his interview approach, suggesting the first of these six keys for executive interviews: “You are articulate. You know what you’re going to talk about. You’re interested in the answer; that’s the key. You’re interested in everything you asked me to see what the answer is. And that draws from me, (making me) eager to do more for you.”

Here is to more productive strategic conversations daily in business.

And if you are developing an innovation initiative, contact us so The Brainzooming Group can have a strategic conversation with you on ways we can assist with an innovation workshop or strategy! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This afternoon, I’m leading a three-hour Brainzooming workshop on creating branded content marketing at the Social Media Strategy Summit in Chicago. While it’s nice to be able to stretch with more time (typically these content marketing workshops are two hours at the Social Media Strategy Summit), I still feel as if there will be a lot of material that we won’t have time to fully cover.

Chicago-Image

In the branded content marketing workshop, we’ll look at generating appropriately branded content from multiple directions.

As a resource if this area is something you are struggling with in your organization, here are links to some of the topics on branded content marketing we’ll cover . . . and some that we won’t:

Taking an Audience-First Perspective

Staying True to Your Brand without Overdoing It

Experience and Interaction-Based Content for Your Brand

Expanding Brand-Related Content Options

Coming at your branded content marketing from these four different directions will open up all kinds of new possibilities.

Here’s the intriguing thing: having rearranged the content into these four groups (which don’t sync with the seven lessons in the workshop as it stands right now), I’m thinking (as I write this over the preceding weekend) that I’m going to rearrange the entire branded content marketing workshop. That’s how much I like this approach!  – Mike Brown

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When was the last time you invested 45 minutes
to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I debuted a presentation on “Results – Creating Strategic Impact,” our mini-book on employee engagement ideas to boost an organization’s strategic thinking. The mini-book focuses on the tremendous value when an organization finds ways to strategically solicit employee insights and perspectives to shape its strategic thinking.

Results-Presentation

One attendee stuck around after the “Results” presentation to ask about a situation his son is facing. He runs a restaurant whose employees are generally high-turnover, lower wage young people. He said his son needs to improve the restaurant’s performance and wants to involve the employees. The question was whether it makes sense to try and engage employees in the ways I discussed when they aren’t likely to be around for very long.

The answer was easy: Yes!

5 Employee Engagement Ideas for High-Turnover Employees

To me, the length of someone’s employment doesn’t have a bearing on whether it makes strategic sense to engage them and their perspectives. We’ve talked before about how one company even uses entry interviews (as opposed to exit interviews) to gain input from new employees before they’ve consumed too much of the incredible corporate Kool-Aid.

Quickly Brainzooming with the restaurateur’s father, here are five employee engagement ideas to get valuable strategic thinking even when turnover is high:

  1. Involve employees as frontline listener-reporters, playing back what they hear from customers.
  2. Solicit their input on problems they are experiencing with internal processes.
  3. Ask them what workarounds they have figured out to make things go more smoothly than they would otherwise.
  4. Have them share suggestions for things they would experiment with, change, or definitely keep as is.
  5. Ask them where you can find more individuals like them to recruit for the business.

No matter how much they are getting paid or how long they’ll be around, those are five employee engagement ideas where even high-turnover employees can contribute strategic thinking to help make an organization’s leaders smarter about business issues.

And who knows . . . by involving them right from the start, you may actually reduce the turnover rate!  Mike Brown

10 Employee Engagement Ideas to Improve Strategic Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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A client raised a question the other day in a Brainzooming strategic thinking workshop about what you can do when you are waiting on someone busy AND important to provide input on an initiative so you can continue making progress.

That is a question I have had to consider and address frequently.

9 Strategic Ideas to Keep Moving without Important Input

I didn’t have time to share all nine of these strategic ideas to keep moving without important input, but I think I’ve used all of them multiple times to try and work around someone else’s slow response when an important timeline needed to keep moving!

  1. Try to get the decision-making authority or latitude to know what things you can advance without going back for input.
  2. Continue advancing the initiative with an eye toward developing several attractive options your input person can review and select.
  3. Reach out to someone that knows your input person well and can provide reliable feedback on how the individual might respond.
  4. Let them know you are using a “you only have until a CERTAIN DATE to provide input or we’re moving ahead” review standard.
  5. Simplify or eliminate other steps in the development process to allow the current schedule to accommodate a longer review and input time.
  6. Keep going on the initiative, making only “safe” choices, i.e., ones that you are sure your input person will approve.
  7. Prioritize work you can easily change if late input derails the direction you have taken.
  8. Prioritize work that does not preclude you from pursuing other viable options your input person might request.
  9. Focus on work that is familiar or adapt something that has already received approval – as long as you understand why the earlier work was approved and can make smart decisions about the new work.

Try one or more of these nine options, and keep pressing for timely input – as best you can! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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