Communication Archives - Page 3 of 95 - The Brainzooming Group – page 3
0

What strategic thinking skills are important in helping find agreement for action amid a big, unstructured conversation?

That was the challenge during a nonprofit board call. The call was an opportunity for board members to react and share perspectives for the first time as a group about a critical business topic. The meeting objective involved identifying actions the board supported and would collectively recommend. We found our way to three target recommendations after two hours of conversation.

One board member remarked later how easy it was to get lost in the back-and-forth without identifying anything the group would recommend.

5 Strategic Thinking Skills to Lead Groups to Action

How then did we find three areas for the board to agree to as action items? Here are five strategic thinking skills you can employ in comparable group situations:

  • Listen for verbs. Verbs suggest action. Listen especially for actions you imagined before the call that the group might embrace and advance. Having a list prepared ahead of time helps you focus and piece together answers from snippets of conversation.
  • Figure out who the leaders are historically and on the call (if they are different). Listen for when a group leader voices something that agrees with someone who is less vocal. If you can find agreement there, it’s a powerful combination: the leader picking up on a more marginal player’s strategic thinking.
  • If you can identify a core idea for action, listen for other suggestions that build on, complement, or enhance the original idea. Highlighting other strategic thinking lets you keep returning to the core idea. Doing so grounds the group in hearing the core idea repeatedly and focuses their strategic thinking on that idea vs. pursuing unrelated directions.
  • If you modify an action-oriented idea with different strategic thinking, return to the person with the original idea to see if that makes sense for them. You want to improve the recommendation and build on it, but not at the expense of losing your original supporter.
  • Don’t linger too long if the group reaches some level of agreement. You don’t want to try to work for total agreement and risk seeing what agreement you had unwind through additional discussion.

Employ these five strategic thinking skills when you need to give a group room to talk, but also to move toward action.

It won’t necessarily be easy, but it should speed up getting to agreement. – Mike Brown

Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

I delivered a Brainzooming workshop on “Budget-Extending Social Content Strategy” at the Social Media Strategies Summit this week. We had more than forty attendees, which is a lot for a three-hour, interactive workshop. We adjusted our approach to maximize the interaction among the participants. During the time together, we worked through various Brainzooming tools to develop and implement social content strategy that is smart online and drives results for a brand.

Little did I suspect that covering career strategy would become an offshoot topic during the workshop.

Several attendees during and after the workshop recounted how their senior executives (typically from an earlier generation), don’t want to talk about their brands online. The reasons range include a corporate stance to not talk about what they do, relationships with suppliers and customers, fears of violating regulations, and a general skepticism that anybody that follows a brand’s online content EVER buys anything.

Yes, these concerns are ALL still out there.

Taking with several attendees about strategies to change these opinions, and the roadblocks they continue to expect, I finally suggested, “Maybe it’s time to find another job?”

That comment led to at least one powerful set of conversations with a young woman who realized that her future likely doesn’t include the brand where she is now. We talked about the importance of developing the next thing while the current thing is still paying the bills. On the conference’s second day, we talked about her passion for learning from and helping to mentor and develop strong woman in business. It all started to come together that this passion is her platform for changing the world. She’s committed to start blogging about it. And it’s not hard to see her writing a book and speaking about this, beyond all the individuals she’ll help in person.

13 Career Strategy Articles to Help Develop Your Next Job

When I pointed her to some background articles on the Brainzooming blog, I realized they were not in one place and easily findable.

Maybe you are in a comparable career position, where your skills are stagnating because your current brand’s executives can’t be convinced there are new and better ways to do things. If so, you may want to start thinking about whether it’s time to find another job (and act on it if it is).

Here are thirteen career strategy articles to help your exploration:

Keeping Things Going in Your Job Right Now

9 Ways to Understand the Political Fray and Stay the Hell Out of It

3 Strategies for Navigating a Political Environment

Career Challenges – 6 Ideas when Losing the Love for What You Do

Career Success – 7 Ideas If You Don’t Care About What You Do Anymore

Strategic Thinking Exercise – Simply Making Big Decisions

Corporate Sociopaths and Horrible Bosses – 7 Ways to Survive Them

Doing the Work to Start Finding another Job

The 4-Step Career Advice Nearly Everyone Ignores

Career Change – 4 Career Tips for a Mid-Career Professional

Is Your Personal Brand Portable to Another Job?

The Strategy for Exploiting Your Mindless Job

Career Strategy: Dear Job, I Can’t Quit You

Career Success Strategies – 6 Steps When You’re Laid Off by Anonymous

Career Strategy Challenge – 5 Ideas When You Lack Résumé Metrics

Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike-Brown-Gets-Brainzoomin

Learn all about how Mike Brown’s Brainzooming workshops can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

I stopped by the grocery store to use the ATM the other morning before leaving for New York to deliver a content marketing strategy workshop today at the Social Media Strategies Summit.

I decided to walk around the store to find something for lunch before getting on the plane. Finding nothing even remotely appealing, I headed for the door, not expecting to witness a solid customer experience strategy lesson.

Passing by the checkout aisles, I noticed a customer starting to unload her cart. Based on the checkout area’s configuration, the checker couldn’t see where the customer was or that she was beginning to unload her groceries. Since the store was dead this early in the morning, the checker came around to the front of the lane to wait for customers. By this point, the customer had moved further into the lane, but after the checker left her post.

The result?

The customer had her groceries all out on the belt. She was ready to have them checked, pay, and get out. The entire time, the checker was at the front of the aisle looking for customers heading her way to see them early and run around to her station to provide quick service.

DOH!

Via Shutterstock

Watching this scene develop, I stopped by the front door to see how long it was going to take for either the customer or the checker to realize there was a problem! It took so long, and I was in a hurry, waiting thirty seconds wasn’t enough time to see how long it finally took to discover the mistake.

Is Your Brand Making this Customer Experience Strategy Mistake?

Turning to go, I realized I have been guilty of doing the same thing as the checker. Many a brand is guilty of this as well: so eagerly trying to track down a new customer that it is missing all kinds of opportunities to serve and accommodate the customers it has.

Poor visibility into customer interactions or faulty customer experience strategy design could both be issues. That was the case in the grocery store. Other times, it may be that there’s more thrill in the hunt for a new customer than in tending to those you already have.

No matter the reason, it’s a good idea to step back and ask: Are we treating our current customers with all the enthusiasm and attention we show to the new person that is just walking through the door!

Well, are you? – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Looking for Brand Innovation to Grow Your Business? Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!


Download Your Free Outside-In Innovation Strategic Thinking eBook

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

I found this article recently. It was written back in my corporate days during the blog’s first year (June 27, 2008). Honestly, I’d forgotten about it. A search on the Brainzooming blog to track down content for an updated strategic thinking presentation uncovered it. Reading “9 Ways to Understand the Political Fray and Stay the Hell Out of It” after all these years, it may be the most beneficial article we’ve ever run. That’s even with thousands of articles since its original publication. It serves as the foundation for nearly all our content, making it worth a republish and sharing it with all of you that never saw it originally.

9 Ways to Understand the Political Fray and Stay the Hell Out of It

Via Shutterstock

The title is from a leadership presentation that I do. It’s how I’ve tried to live my life in business, organizations, and relationships. I’d never specifically articulated what “understanding the political fray” means though until a good friend said recently that she’s just not politically savvy. Here are eight general principles I shared for being attuned to an organization’s political environment.

  • Understand the organization’s long-term needs.Use your strengths to best address those needs and create results.
  • Know “what” drives the business– which revenue streams and cost centers really matter.
  • Translate that into “who” drives the business. Then figure out where you stand now relative to the “what” and the “who,” and where you want to stand relative to both in the future.
  • Figure out the organization’s tolerance for variation from the norm in the areas (important and unfortunately, trivial) on which people judge people. Know what the expectation is for fitting a certain type and make very conscious decisions about where you’ll play along (i.e., “fit”), and where you’ll make your stand for being different.
  • Consistently and unequivocally deliver value. Do it for lots of people at all levels of the company – above you, with peers, and at lower levels of the organization.
  • Make sure you’re seen as someone people can talk to and confide in Ask open-ended questions, listen, provide a little bit of sound counsel, and keep confidences. You’ll help others and learn a lot.
  • Always know who you can trust. Challenging issues and situations are great tests of this. The people who support you and / or have your back during the intense times are the people that you should go out of your way to invest in generously.
  • Don’t stop thinking, and don’t say everything you think.
  • Cultivate as many personal options as possible, and know how realistically they can come to fruition.

All these ways to understand the political fray and stay the hell out of it still all stand up for me, and I hope they benefit you!  – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Create the Vision to Align and Engage Your Team!

Big strategy statements shaping your organization needn’t be complicated. They should use simple, understandable, and straightforward language to invite and excite your team to be part of the vision.

Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


Download Your FREE eBook! Big Strategy Statements - 3 Steps to Collaborative Strategy



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

It is possible that great ideas are expressed very clearly and distinctly so that everyone understands them right away and sees the appropriate value they deliver and the impact they might create.

More often, however, it seems great ideas come along with a variety of other things that are not going to add tremendous value to creating great strategy. That’s when having the strategic thinking skills to extract the great ideas from everything else is so vital to them seeing the light of day and getting the consideration they deserve.

9 Strategic Thinking Skills to Create Clarity for Great Ideas

Thinking about some of the strategic thinking skills involved in that task, here is a handy checklist you can use with yourself and others to see how adept you (or they) are at surfacing great ideas. How good are you at…?

  1. Organizing ideas in a logical way
  2. Being able to organize ideas in multiple logical ways (and a few surprising ones, too)
  3. Removing things that don’t fit so that great ideas are more apparent
  4. Identifying what is important from among lots of details
  5. Finding common threads others will understand, even though they cannot originally identify the threads
  6. Focusing attention on the few things (whether results, ideas, costs, issues, etc.) that account for most of the overall impact
  7. Adding in overlooked things that fit with other ideas to make them all better
  8. Sorting out what matters from what gets attention
  9. Hearing the ideas people mean to say even if they don’t say those ideas exactly

Do you stand out at these strategic thinking skills? Or do you potentially squander lots of great ideas because they don’t get the attention they deserve?  – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

“Do you see any returns from all the blogging and social media stuff you do?”

People routinely ask some variation on that question about our social-first content marketing strategy.

I understand why they ask.

If they follow the Brainzooming blog or our presences on Twitter and Facebook (where we are most active – so go follow us there, please!), it’s only natural to speculate about how much time it takes, what it is doing to help grow our business, and whether they stand to see comparable benefits from investing time, energy, or dollars in creating content.

23 Content Marketing Strategy Benefits for an Emerging Brand

The simple answer to the question is we certainly see returns from the blogging and social media sharing we have been doing since before the Brainzooming brand existed as an independent organization.

Thinking about the list of impacts for our emerging brand, our content marketing strategy:

  1. Built and and continues to cultivate a global audience for the brand
  2. Paved the way for transitioning a capability inside a Fortune 500 organization into the separate and standalone Brainzooming brand
  3. Provides credibility with human and search engine audiences that the website is a worthwhile place to go for information on strategy, innovation, and branding
  4. Attracts audiences on social media networks
  5. Demonstrates how and what we think
  6. Helps new people begin to understand what we do
  7. Allows us to demonstrate what we know and what we can do without having to beat down doors or pester people with phone calls they don’t want
  8. Offers a reason for people to come to the website or subscribe to our content (which leads to them seeing information about what we do and can offer them)
  9. Keeps our name in front of people interested in our brand that develop into clients later
  10. Has created (and continues to create) fans for the brand
  11. Sustains relationships with current and future clients until they are ready to buy our services
  12. Attracts potential partners
  13. Provides the ability to create new formats (such as custom tools for clients) in a fraction of the time that creating brand new content would require
  14. Creates interest in our services among social media audiences, leading to new clients
  15. Leads to speaking opportunities, which create income and new blog readers and then lead to additional new clients
  16. Sends a message that the brand has substance
  17. Lets us rapidly answer questions for potential clients with little incremental time or dollar investment
  18. Is a source for new presentations, workshops, and keynotes
  19. Turns into diagnostics that become core pieces of our service offering
  20. Interests like-minded people in wanting to work for us
  21. Opens the door for us to compete for and win work against some of the world’s top strategy and branding consultancies
  22. Allows us to deliver on client projects more quickly and efficiently than we otherwise could
  23. Feeds into creating downloadable eBooks that attract major new clients

That’s a quick list of what all the blogging and social media sharing (in short, our content marketing strategy) has done for Brainzooming as an emerging brand. We’re a brand that started from scratch and bootstrapped into a viable business and an emerging brand, largely based on a content marketing strategy.

So yes, we do see results from all our content. Moreover, we are committed to the strategy and benefits we can deliver with our social-first content. Thanks for being a part of it!  – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

 

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

 

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

An April story in Fortune suggests, in so many words, that TED Talks are enough to break open the flow of ideas in your organization. It detailed how TED and its CEO, Chris Anderson, are trying to aggressively penetrate the corporate event strategy and production market. Targeting Fortune 500 companies for revenue, TED is pitching its event strategy production capabilities (with full conferences and Salon events), popular TED Talks speakers and TED fellows, speaking workshops, and even space at its headquarters to immerse in the TED vibe.

Rubbing elbows with the TED brand is pricey. The article reports the cost of the TED crew’s producing a one-day conference for your organization starts at $1.5 million. That involves a healthy premium for the TED brand and the halo from its well-known production look and feel.

An Event Strategy to Tell Your Stories and Ideas

While the multi-million-dollar investment takes many organizations out of the TED Talks event strategy market, the need for high-impact corporate events exists in many companies. Some get it right, too many don’t. That is why too many conferences with the potential for game-changing impact fizzle: they fail to embrace an event strategy incorporating the important basics that TED delivers in its conferences.

If you are looking to an event strategy that creates impact but TED is not the answer, try these practices TED masters. You can emulate all of them to improve your internal meetings:

1. Pick a Theme and Use It for All It’s Worth

TED events feature intriguing themes that set the tone for the featured presentations. You can use a theme to help your audience understand the presenters and the overarching message you want them to take back to their daily work. The easy part is placing a theme on slides, lanyards, and posters at the venue. The challenging, and much more important aspect, is developing the right theme and using it to drive EVERYTHING you do with the conference.

Here are several suggestions for exploring the right theme:

  • Don’t delay selecting a theme until late in the conference preparation. Invest time early to develop the theme so it drives all your event planning and execution.
  • Create a theme that ties both previous and future activities within your organization. It should feel as if it springs from your culture, but also challenge and inspire your team to future successes.
  • Strategically tie everything to the theme leading up to, during, and after the event. Repeatedly communicate it from the stage, using it to link the speakers and the messages they share. Doing this elevates a theme from a few spiffy words to a powerful communication tool that helps instill and align strategy.

Remember: a great meeting theme will work hard to align your activities and reinforce your messages during the meeting and afterward.

2. Feature People with Untold Stories

The easy answer for any organization’s conference is putting all the executives on stage, whether they are dynamic presenters or duds. That’s not the TED approach. To paraphrase its direction, TED looks for stories that haven’t been told and ideas worth sharing. That’s a very different direction than essentially turning the company organization chart into a conference agenda.

Look for untold stories and shareable ideas inside and outside the company that effectively convey the theme. Reach into your organization for stories of successes, learnings, innovations, and personal accomplishments. Not every story has to be fact-driven. Emotion is a major component of TED events. An audience will remember personal stories carrying messages of struggle, hope, and overcoming challenges far longer than a senior executive’s PowerPoint full of business statistics!

Sharing the stage with new presenters featuring relevant, albeit different types of stories, introduces risks. You will be putting untested people on the stage. Lower this risk by working with the presenters to hone their stories and delivery. Identify what they want to share, and find ways to help them streamline messages, linking ideas to the theme. Simplify talking points, eliminate text-based PowerPoint in favor of compelling images, inject emotion, and help them practice many times to gain comfort and familiarity with presenting. You will find that the right speakers with strong stories will carry the day, no matter their organizational titles.

3. Develop a Format and Flow that Works for Your People

TED employs a couple of standard talks, the longest of which is eighteen minutes. While that strategy is great for later packaging thousands of talks as videos, it creates a monotonous in-person experience. The take-away from TED is to plan for brief, focused talks compared to typical corporate meeting presentations. Whether it’s ten, fifteen, or twenty minutes, select shorter speaking times, ditch the podium (as TED does), and give speakers some flexibility to use a format that showcases individual speaking talents.

While you may want to start the conference with the CEO delivering his or her message, we suggest caution. The best conference flows mimic frequently-used patterns in concerts, comedy routines, and firework shows: start with the second strongest element you have and end with the strongest one. In between, arrange other elements to maximize moments of excitement, drama, surprise, and quiet. Within this framework, look for the best places to showcase senior executives delivering messages tied to the theme.

TED events do a stellar job in staging and production. Never underestimate how these variables shore up speakers that might not be as strong as you would like. Even if your meeting budget falls FAR short of the $1.5 million TED price tag, using a solid outside production company is generally money well spent. The right production team will bring experience across conferences along with lighting, sound, and other resources to maximize your event’s impact.

Developing Your Event Strategy for Impact!

Obviously, this doesn’t cover everything you need to know to create a TED-like event. It may surprise you (or maybe not), that strategic creative production for corporate events is something The Brainzooming Group regularly does for clients.

If you are facing this type of challenge, contact us, and let’s chat about ideas. We love see an organization chart a new course and succeed dramatically with a breakthrough event! Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading