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Idea Magnets make things more exciting, fulfilling, and successful in every area of life – from their work, to their personal lives, to chance encounters. How do they accomplish that? By employing seven strategies to generate inspiration and apply their creative energy to important opportunities.

Extreme creativity questions are some of the most valuable Idea Magnets tools. These over-sized questions let you effectively expand creative thinking for individuals and teams.

When it comes to branding and content marketing, extreme creativity questions provide an outstanding way to discover, develop, and share extraordinary stories. They deliver for Idea Magnets with branding responsibilities by:

  • Helping audiences see new possibilities
  • Offering a starting point for people to share new stories
  • Uncovering unique aspects and intriguing twists that make stories extraordinary

Here’s the great news: you can get your own set of powerful extreme creativity questions for content marketers, social media professionals, and brand strategists!

It’s as easy as downloading your FREE copy of the new Idea Magnets eBook, 49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories.

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories

Developing and sharing extraordinary stories that resonate with your brand’s most important audiences is an important key to branding success.

In this actionable new eBook, you will get forty-nine questions to inspire new ideas and energize your team and audiences to continually tell stories that create dynamic, positive impacts. It will introduce you to multiple strategies that Idea Magnets use to:

  • Make unexpected connections and generate story ideas
  • Encourage people to share experiences that lead to memorable stories
  • Tell stories through effective techniques that intrigue and engage audiences

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories puts ALL the powerful questions at your disposal to identify, develop, and share authentic stories.

That’s why you need to get your copy of 49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories today. You will be able to immediately implement your branding and content marketing initiatives with greater impact and results!

Download Your FREE eBook! 49 Idea Magnet Questions to Attract Your Brand's Extraordinary Stories!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Suppose you’re trying to come up with innovative ideas to introduce a new marketing program. You want to avoid doing the same old things you do for THAT type of marketing program every time you do that type of marketing program.

Want a quick idea for how to stretch your creative thinking to imagine many more marketing strategies to approach this opportunity in new ways?

Easily Rethink Your Status Quo Marketing Strategies

Here’s an answer to the question of innovating your marketing strategies: look at the opportunity as if it were any number of DIFFERENT types of marketing opportunities.

For instance, if you’re introducing a new B2B product by having your business development team making sales calls on current clients, you have a whole variety of other marketing strategies at your disposal.

Here are a few of the other ways to think about the launch: you could imagine the new product introduction as if it were:

  • An event
  • A campaign
  • An offer or a promotion
  • A content marketing strategy
  • A direct marketing program
  • A social and online engagement outreach strategy
  • An online presence
  • A sponsorship
  • A contest or game

Using this list of alternative ways to think about the product launch will yield many new marketing strategies. You might imagine:

  • A live launch webinar (event)
  • Integrating email and white papers to support the launch (campaign)
  • Providing a trial version of the product for a limited time (offer or promotion)
  • Introducing a series of articles discussing how customers helped shape the product development (content marketing strategy)
  • Teaser emails to targeted, high-potential customers (direct marketing program)
  • Videos demonstrating the new product sent in advance of every business development call (social engagement strategy)
  • A dedicated section of your website with early testimonials and more detailed information (online presence)
  • Introducing the product at an industry conference where you are a major partner (sponsorship)
  • A contest for early purchasers to compete for an incredible trip (contest or game)

See the possibilities?

All from deliberately thinking about a marketing program in ways that you never have before. Give it a try this week and reap the benefits!  – Mike Brown

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The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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So far, 2018 has been a year of so much progress…along with a sizable dose of healthy frustration. Progress, in that we’re pushing multiple new brands (including Idea Magnets) to market. Frustration, because it’s 2018 and not 2011 or 2012, at the latest.

Here is the ultra-honest admission: I didn’t have all the business model stuff and entrepreneurial lessons figured out when I started The Brainzooming Group.

While I’d spent TONS of time and effort on developing our methodology, I thought all the people who told me that they wanted to work with me when I left the corporate world would come running to work with Brainzooming. The rest would be history.

I was wrong.

It’s taken until this year to feel like we’re putting important parts of the business model in place, and while that’s great and all, I wish it had happened years ago. Unfortunately, it turns out that it’s entirely possible you might start getting all your ducks (or even just a few important basics) in a row AFTER you’ve jumped into the entrepreneurial pool with both feet.

And, you know, if you keep surviving to do business another day, maybe it’s okay if you don’t have the entire business model solved immediately.

5 Entrepreneurial Lessons I Wish I’d Figured Out Earlier

While I usually save my entrepreneurial lessons for an annual-ish article, here’s a head start on what I’ve learned during the last year about the best advice people have shared with me that I wish I’d fully grasped before starting Brainzooming :

  1. The best advice? You have to find opportunities for leverage in your business. Without this type of opportunity, no one will want to invest in it. Without this type of opportunity, YOU should question your own investment in your own business.
  2. The next-best advice? Figure out what you can sell to all the visitors to your website that fall outside the target for your main business. Someone pointed out this incredible truism in 2012 or 2013. We’re only now starting to capitalize on it.
  3. The best advice after that? You need to have products to sell globally if you hope to generate revenue when you sleep (or even just sit on your ass and do nothing at some point in your life).
  4. Then? If you’re ultimately going to have something to sell to everyone that comes to your website, you need to engage and reach out to them along the way. It’s a mistake to overlook them until you have products ready for them. Find early opportunities to deliver value to them.
  5. Finally? Build your database EARLY. Spend time with your database. Continually explore and learn new ways for your database to shape and grow your business.

Looking at this list, it seems to comprise mainly things that I, as a marketer, should have instinctively known.

Alas, it’s taken time. And there’s still more learning ahead.

I just wanted those of you who more recently made the jump to the entrepreneurial life (and those of you in corporate life who think it sounds great to be your own boss), to know that you don’t have to know everything at once.

Despite what all the gurus say: it takes time, my friend. It takes time to learn the entrepreneurial lessons. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I was at a church vision council’s meeting recently. The relatively new group is overseeing implementation of the church’s strategic plan and progress on it updated mission. That evening, the group was discussing alternative strategies to improve the church building and grounds. Looking at various plans, their conversation focused on the building activities in each plan:

  • The number of meeting rooms
  • The number and sizes of offices
  • Minimum hallway widths for accessibility
  • The types of dividers and doors to provide flexible room sizes
  • Which buildings might be torn down to enable new construction

Their discussion turned to how parish members might react to the various options and whether they’d support a building initiative.

via Shutterstock

My caution to the group was that, from the first stages, members need to be careful about the language they use to discuss the building initiative.

The group faced the classic features-benefits trap; their building project discussion was only about features.

Customers Write Checks for Features, but Buy the Benefits

They were ignoring the benefits: how each plan would dramatically expand the parish’s ability to realize its mission of prayer and service. Beyond the numbers of rooms and wall finishes, THAT is the important benefit from the building initiative. While the parish (and its members) will write a check for buildings and infrastructure, they are buying an experience. They are buying the ability to better help parishioners and all those they will reach out to with assistance to realize a closer relationship with God.

It’s easy for any organization to fall into that same features-benefits trap with its marketing and sales messages: While customers pay for features, they are buying the benefits.

That is why it is so vital to make sure you identify and articulate benefits that are clear, vivid, and important for your potential customers. – Mike Brown

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Create the Vision to Align and Engage Your Team!

Big strategy statements shaping your organization needn’t be complicated. They should use simple, understandable, and straightforward language to invite and excite your team to be part of the vision.

Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We have some popular articles on the Brainzooming website about how to imagine a whole array of cool product names. All those articles relate to the early stages of the product naming process. We’ve done a few things, but not as many, on the decision process for picking the creative and strategic options from all the cool product names you end up imagining.

But yesterday, Emma forwarded a link to one of those maddening slideshow posts on 31 Product Naming Fails.

Clicking through all the slides made me realize: for all the imagination you want to have among the people coming up with cool product names, what you MUST have is an eclectic and perhaps slightly shady set of characters reviewing the potential cool product names to prevent a massive product name fail.

18 Sensibilities to Avoid Massive Cool Product Name Fails

Having personally reviewed each of these incredibly terrible product names, I now share with you the 18 sensibilities you must have on your team to avoid a cool product name fail.
You need individuals who:

  1. Possess a good understanding of interpersonal and solo sexual acts, plus a fascination with all the related jargon of both.
  2. Have insight into fringe communities and what they love, embrace, and abhor.
  3. Love horror – both in movies and IRL.
  4. Understand (and/or will track down) all the ways that words in one language won’t work in other languages.
  5. Have a basic clue about life and no appetite for group think or apparently unstoppable momentum for stupid ideas.
  6. Can go six (or even nine) deep on synonyms describing varied sexual activities.
  7. Fully understand all the mechanisms and terminology of what is popularly known as Number 2.
  8. Are diligent at saying all product names aloud before voting yea or nay.
  9. Understand that there are multiple ways to voice a g, a c, or a k.
  10. Have big enough investments in the brand’s success that they won’t let incredibly funny names that no one seems to get make it out of the room alive.
  11. Put the scat in scatological.
  12. Are willing to tell the boss that the family name should never be placed on a building, box, or label. Or uttered aloud. EVER.
  13. Are automatically suspicious of any abbreviation, acronym, or contraction.
  14. Possesses clairvoyant powers and can predict when a currently okay word or sound will fall flat within a decade.
  15. Have a working knowledge of all global genocides, along with the associated moral issues, slang, and sensitivities related to each one.
  16. Know every nickname and euphemism for genitals, what they produce, and all the activities one (or more) can do with them.
  17. Are savvy enough to flip everything upside down and say words backwards to look for sinister alternative meanings and shapes.
  18. Abhor being too true or too literal in describing a product, what it does, and how it looks.

Of course, it’s possible that you don’t need eighteen people on your cool product name review team, if you have the right people in your organization. Heck, if you hire right, one person may be all you need! And that’s all I’ve got to say about that.  😉  – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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IHOP, the International House of Pancakes, has been generating fanfare for teasing a name change to IHOB. On Monday, after speculation ranging from the B representing bacon or breakfast (traditionalAF) to Beyoncé (WTF), IHOP ended the speculation.

B stands for Burgers.

Because, you know, all restaurants want to fill up the parts of the day where they’re open but sucking wind on customer traffic, so…

…why not BURGERS?

Emma and I were chatting on Monday about the IHOP brand strategy. I predicted that the whole thing, while couched in a big brand strategy change, was actually a short-term promotion. My thought was that it’s a New Coke kind of brand strategy cooked up by an ad agency. It will run for like three weeks. IHOP will happily accept all the, “OMG, HOW STUPID CAN YOU BE?” attention-getting social media posts, the taunts of competitors, and the follow-on media coverage.

Because, without all of this noise, no one would be talking about IHOP!

Then in a few weeks, they’ll go, “You know what? YOU ALL ARE RIGHT. WE’RE ABOUT PANCAKES. HOW FUNNY! AND PLEASE TALK ABOUT US SOME MORE!!!”

A Business Insider story reports that IHOP (which I use because I’ve not seen any mention of this name change being real) has added seven burgers to the menu. Because after a year of talking to their customers, the big insight was that the market is looking for burgers from IHOP.

Of course.

In the article, they admit that this is a temporary IHOP brand strategy. It’s clear from miles away that the burger push is an attempt to drive lunch and dinner traffic. (See also Starbucks: Pushing cold drinks to drive afternoon and evening traffic. Plus providing places to pee for everyone in the free world).

So really, the story is that IHOP is couching a promotion in a brand change they’re more than willing to undo, because the IHOP brand strategy change part was never real.

This is, I think, their formula:

That’s how I’m calling it. But whether I’m right or wrong, if your brand isn’t getting all the attention you think it should, you have to ask the question: Are we willing to be cheap and pathetic to get attention? Or can we earn it with a brand-authentic strategy?

The other question is how often will IHOP go back to the well on this brand strategy. How many name changes do you think they can pull off over the next five years? My guess is three – at most. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s important that a brand strategy lead to displaying your brand personality in a way that fosters affiliation among customers and creates interest with prospects.

That sounds like a mouthful. It also sounds expensive and complicated to do. It definitely can be, but it most certainly doesn’t require an expensive or complicated brand strategy.

Here is a prime example from the grocery store over the weekend.

Among the four pancake mixes, which one stands out?

The three with the flavor variations and the predictable photos of pancake stacks? Or the one with the predictable flavor and the pancake stack that uses bananas, blueberries, and chocolate to make a smiley face on the pancakes?

For me, Bisquick won. It stood out because its stack of pancakes displayed personality.

Think about it. All of the boxes feature a stack of pancakes. All of them required a food photo shoot. Yet only Bisquick made a brand personality statement with its photo. It’s not symmetrical. It’s not the best of the photos. But it’s the only one that brought fun and brand personality to the grocery store aisle.

Which raises the real question for you: How is your brand strategy exploiting every opportunity to add fun and brand personality to boost the attention your brand garners? Well? – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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