In just a few weeks (September 26 through 29), the annual American Marketing Association Marketing Research Conference will unfold in Atlanta. For the second year, I’ll be chairing the conference whose theme is “Unfiltered Perspectives. Unexpected Opportunities.”
We’ve once again designed an overall conference experience intended to challenge market researchers to look beyond our typical roles and responsibilities to really consider what it takes to contribute meaningfully to business – right now and in the future.
- The conference committee, made up of research veterans, is personally involved in recruiting all the speakers. This ensures the 35 interactive educational sessions deliver meaningful content tied to the conference’s strategic theme.
- There’s an incredible line up of smart, strategic business leaders speaking, including many who have been featured in Brainzooming before. These include Gary Singer of Buyology, Joe Batista of HP, and author Kelley Styring of Insight Farm.
- Our conference-in-a-conference format allows attendees to target specific learning agendas, including advanced research techniques, case studies, research tools, and unconference sessions where attendees can actively shape the content.
- An active social media team will document the entire conference to allow attendees to learn even from sessions they don’t attend. The team will be coordinated by Nate Riggs of Social Business Strategies (who has been working with The Brainzooming Group on various social media strategic implementations).
As one person described it, this is the marketing research conference that market researchers put on for themselves.
One of the best parts of last year’s conference was feedback from the audience that the event builds a true sense of community within the diverse group of market researchers who attended the event (including a researcher from Russia who decided to attend in the last few days before the conference). We’ll do the same this year, so if you’re involved in market research, you owe it to yourself to attend.
As a Brainzooming reader, you’ll receive $100 off registration by calling 1-800-262-1150 and using the promo code “VIP” when you register.
Join us in Atlanta, September 26 through 29th. It will be an unparalleled experience in your career! – Mike Brown
When it comes to conferences, high impact presentations, and live event social media content, The Brainzooming Group is expert at shaping the right strategy and implementation to create unique attendee experiences before, during, and after an event. Email us at firstname.lastname@example.org or call 816-509-5320 to learn how we can do the same for your event!