Implementation | The Brainzooming Group - Part 116 – page 116
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Colby-SunriseAs we have been every year since graduate school, we took a Western Kansas holiday road trip with plenty of Christmas reflections from the road – some more creative than others:

Every holiday road trip requires a fantastic magazine; I bought the Vanity Fair Special All-Star Comedy Issue, and it did NOT disappoint – you should go out and get one . . . The best blessing of the holiday season CAN BE when everyone takes their mood altering meds before Christmas Eve dinner . . . Speaking of dinner, when you haven’t had any kids at Christmas Eve dinner for ten years, and the highlight of the dinner conversation is who had the best death in the past year, you know it’s time to freshen up your Christmas traditions . . . Every holiday dinner needs a historian, and my cousin seems to be ours; he knows who won how much on lottery ticket scratch offs going back fifteen years . . . Did you put “ongoing remarks questioning your judgment” on your Christmas list? Me neither . . . My grandpa made his annual visit to dinner by dimming the lights repeatedly, just as he’s done every year since he passed away in 1988.

CorkscrewLife lesson: I have found a corkscrew (affiliate link) is as important as a sleigh and reindeer for a happy holiday with the family . . . My parents give everyone cash to buy their own presents so no one is ever surprised by what they get. Since I gave up buying presents, I’m still surprised by everything; just my little spin on maintaining the spirit of the season . . . We open presents one at a time, so nobody’s happy I learned to unwrap presents like my grandfather – slooooooooooowly . . . Who would have thought a Santa Claus salt dough ornament would last twenty-one years? Maybe we should use salt dough for highway bridges.

Christmas reflections past – getting in trouble with the priest at my grandmother’s funeral for telling the, “How I learned about Santa Claus from Grandma’s encyclopedia” story during the eulogy in front of altar servers who had not learned about Santa Claus yet . . . The truest act of love you can show someone during the holiday season is making a run to Walmart to buy something completely unnecessary they forgot earlier.

Gangnam-Scratch-OffMy cousins gave me “rustic wood” candles; I think it was some kind of getting old joke – with maybe some other kind of joke thrown in there too . . . Know when you’re getting old though? When the rules on scratch off lottery tickets are too small to read so you scratch them anyway and try to figure out afterward if you won. Seriously, I think I won a free viewing of Gangnam Style on this scratch off card . . . BTW, is ear wax cleaning the newest “big thing”? TV commercials, news stories, Christmas dinner convos . . . all about cleaning ear wax.

I don’t subscribe to the idea of adults being bored, especially at the holidays. Forget the #HoHoHum. That’s what iPads, notebooks, and computers are for – they’re like coloring books for adults . . . If we would have had more than one bottle of wine in the house though, we’d have been drinking by 10:30 a.m.Christmas morning . . . When you go where Trader Joe’s hasn’t arrived, you can pass off Charles Shaw as a wine that set you back quite a few dollars.

Santa-Claus-Dough-OrnamentFacebook was great for seeing who, on Christmas Eve, is (a) Not celebrating, (b) Over sharing about their celebration, (c) Deathly bored, (d) All of the above – I think you know who you are. Facebook also worked for setting up impromptu get togethers with family and friends throughout the Christmas holiday – thank you Zucky for your contribution to our Christmas cheer . . . And thank goodness despite the predictions, Euclid didn’t have much impact on us. Kind of like high school geometry in that regard, so it was a well-named winter storm. Come to think of it, I don’t even remember now how we traveled before the Weather Channel and smart phones – do you? – Mike Brown

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Taking the No Out of Innovation eBook

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic ideas! For an organizational creative boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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GiftsFor past Christmas blog posts, I have shared lists of things bloggers and readers could give one another for Christmas. This year, let’s take a different spin on social media giving!

7 Social Media Christmas Gift Ideas

Here are seven social media Christmas gift ideas anyone active on social networks can give to others. Having received many of these gifts from friends on Twitter and Facebook this year, they are all true blessings.

1. Show up regularly

If you have spent time on social networks and made strong connections, show up regularly to maintain relationships. Various people I’ve known have made huge social media debuts on Twitter, talked frequently across multiple platforms, and then completely disappeared. When you create social network-based friendships, don’t suddenly disappear without saying a word any more than you would disappear unannounced from an in real life friendship.

2. Share a “truer” picture of your life

Everybody uses social networks to try putting the best spins on their lives and successes; Facebook and Twitter are definitely “share success to impress” territory. Give everybody a break and present a truer picture of yourself. It’s fine to share your successes, but don’t share all of them. Also share insight into your challenges, too. Both you and your friends will be more human for you having shared a truer picture of your life.

3. Listen (and not just in a “social media listening” kind of way)

Social media listening is important for social media success. But in this case, the gift of listening is going beyond simply having bunches of social media feeds you monitor. Really LISTEN to people you interact with on social networks. Read between the lines and spot people experiencing difficulties they won’t fully disclose or joys at which they only hint. Reading between the tweets and updates is a gift that is always appreciated.

4. Respond to questions

One of my least favorite things on a social network is when someone asks a question, people follow-up with answers and perspectives, then the person asking the question never responds – to anyone. Maybe they can’t get to everyone, but try to interact with those who offer responses. And if you see someone asking a question – particularly one where they’re looking for information or ideas – respond. . .unless the questioner has burned you before by never answering previously asked questions.

5. Offer your help and your perspective when someone needs it

There are definitely times I share Twitter or Facebook updates with oblique references to things going on in my work or personal life. It’s such a joy when a close social media friend (only a few of whom are in real life close friends) messages to see what’s happening. Sometimes it’s nothing but venting. Other times, it is a bigger deal, and I don’t have anyone to talk with about it in person. It’s wonderful when a close friend reaches out to offer their advice and words of encouragement.

6. Start a conversation with a lurker

Start conversations with people, especially those who need someone to talk with them. Reach out to the people who leave great comments or like your content occasionally, but don’t seem to interact when you see them pop up in your stream. Give the gift of trying to bring lurkers in your midst into conversations.

7. Fewer food pictures, unless the food is really beautiful or really unusual

There’s no need to share pictures on social media of everything you eat. If a dish is exceptionally beautiful, share it. If a dish is very unusual (i.e., it is extreme, surprising, or nostalgic), go ahead and share it. If it’s microwave mac and cheese and you’re simply pissed off about it being the only thing in the house to eat when you’re too tired to go get food, give your friends a break and keep the picture to yourself! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at  816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Happy-Holiday

Repetition is vital to creating memorability for an organization’s marketing message. You can’t expect an audience member to see your marketing once and remember it. Repetition provides ample opportunities to get a marketing message across.

Within marketing messages, repetition can also be used to set up creative twists to create memorability. But it’s tricky to do it right.

Samsung Uses White Space in Marketing to Create Memorability

Samsung debuted a provocative commercial this fall to feature the video sharing capabilities of its Samsung Galaxy S III phones. At the time of this original post, the Samsung Galaxy S III commercial has more than 10.5 million views on YouTube. This strong reception is due, no doubt, to the sexual subtext of a young mother sharing a self-made video with her husband that she advises him to NOT look at on the plane when he watches the video his daughters made for him.

While there’s an easy answer to what the mother’s video might contain, comments on YouTube about the Samsung commercial demonstrate how open-ended it is for the audience to craft the backstory.  Beyond perhaps the first thing one imagines about the video she is sharing, comments on the Samsung commercial speculate that the video is a:

  • Revenge video of her cheating on him to get back at him for cheating on her
  • Video about her fear of 9/11 (which she wouldn’t want him to watch on the plane)
  • Video about her sending the kids to the Apple Store and then launching a jihad against Samsung

One recent comment suggested the woman is the baby sitter and not even his wife! Talk about leaving white space for the audience to complete the picture of what’s happening in the commercial!

Even that small range of answers suggests the Samsung commercial triggered active viewer engagement.

Rip Off Your Own Marketing to Achieve Repetition

Now, there’s a new version of the commercial featuring Mrs. Claus exchanging a video with Santa Claus before he heads off on his annual rounds. The script is nearly identical to the original Samsung commercial, but with Santa Claus and Mrs. Claus playing the mom and dad roles, and two male elves filling in for the excited daughters. The plane is now Santa’s sleigh.

My reaction to the new Samsung commercial is it’s too much the same as the previous one.

Humor and intrigue can benefit from clever repetition. But the repetition needs to set up an unexpected twist to create memorability. The original commercial uses familiarity (a mom and kids saying goodbye to a traveling dad) to set up the twist where the mom’s admonition and her facial expression create the commercial’s memorability.

With the original Samsung S III commercial as a backdrop, the Santa and Mrs. Claus commercial uses repetition to create familiarity. It’s only twist, however, is the “plane” is now a “sleigh,” and even that isn’t much of a twist. You know what is coming 10 seconds away, especially if you’ve seen the previous commercial.

The Right Way to Use Repetition and White Space to Create Memorability

Ripping off your own marketing can work, but not if you’re ripping yourself off to be safe and get by using the same creative multiple times.

If, however, you’re willing to rip yourself off in the pursuit of upping the creative ante, then go for it! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Christmas-RanchWe feature a variety of reality-TV based extreme creativity ideas on the Brainzooming blog. I have been able to eat at a few Diners, Drive-ins, and Dives restaurants, but other than that, I don’t have many in real life connections to these extreme creativity examples. Today’s extreme creativity example is different!

Extreme Creativity at The Christmas Ranch

While on the elliptical trainer at our gym one December, an extreme Christmas lights show  extreme reality show ( HGTV’s Outta Control Christmas) was on throughout the bank of TVs. During the program, I saw my cousin’s incredible display of Christmas lights, toy trains, and just about everything else celebratory, seasonal, and over-the-top extreme creativity for the holiday.

Since then, my cousin, Dr. Mike Fuchs, and his family have moved the Christmas display to The Christmas Ranch, featuring more than 350,000 animated Christmas lights across its ten acres, with an animated light forest and seven themed Christmas shops! Check out this quick video of what extreme creativity for the holiday looks like around Morrow, OH!

Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Obviously, innovation is a key topic on the Brainzooming blog. Here’s a recap of fifty innovation in business articles from 2012, including several by Woody Bendle.

INNOVATION STRATEGY

1.       Innovation Success – Innovating, Strategy & Pissing Off People – You’d think from reading many innovation blogs that you have to piss someone off to demonstrate your innovative thinking skills. I don’t buy that.

2.      Strategic Thinking Exercise – Black Swan Events in Your Plan – Will the completely unexpected thwart your innovation strategy? You can’t predict the unpredictable but you can anticipate your responses.

3.      The Waiting Game Strategy and “Wait” by Frank Partnoy – Making It Work – Strategic patience is much overlooked as a solid innovation strategy. Here’s one point of view on considering a patience strategy.

4.      Incremental Innovation – In Praise of 3 Creative Examples – Barrett Sydnor’s report from the road and home on how incremental innovation may be more than enough.

5.      Innovation – Can Successful Innovation Only Happen in a Certain Way? – It was the year when Jonah Lehrer (who I seemed to always disagree with) was discredited. This rant, from before Jonah Lehrer was discredited, took issue with his anti-brainstorming perspective.

6.      Google Fiber Innovation – Paul Kedrosky on 4 Important Lessons – Barrett Sydnor recaps a presentation by venture capitalist and senior Kauffman fellow Paul Kedrosky on the innovation strategy opportunities presented by Google Fiber.

7.      15 Ways Whoever Is Going to Disrupt Your Market Isn’t Like You – Your traditional competitors may be a pain right now, but they aren’t likely to be the ones who will kill your company without a sound. When it comes to disruptive innovation, your threats don’t typically look like your organization.

8.      Innovation Strategy Lessons from Moneyball – I don’t watch movies often, but when I do watch a movie, I’m looking for business lessons. Here are innovation strategy lessons gleaned from Moneyball.

9.      Television Program Ideas – How Many Ideas Per Television Series? – A real life example from ABC to demonstrate how many total ideas are necessary to get to a hit TV show. Preview: it’s not a two ideas for every hit TV show ratio!

10.  Customer Service Experience Innovation – Your Big Opportunity by Woody Bendle  – Many companies are trying to differentiate on customer experience. If you expect to pursue customer service experience differentiation, it will take a robust approach.

INNOVATION CHALLENGES

11. Disruptive Innovation, Change Management & Taking the NO Out of InNOvation – An updated exploration of the ten barriers to innovation in businesses with links to Brainzooming posts for each NO.

12.  16 Employee Idea Killers Your Management Team Could Be Committing – Some idea killers are blatant. Some idea killers are subtle. Either way, there doesn’t seem to be a shortage of ways management can kill ideas if that’s their goal.

13.  24 Ideas for Dilbert (and You) When a Great New Idea Is Lacking – Inspired by a Dilbert cartoon, you never have to give up on coming up with a new angle on an idea, unless it’s simply easier to give up than try something new.

14.  When Creative Thinking Exercises Quit Providing Value – The brainstorming tools that help you generate new ideas can outlive their usefulness. At some point, an idea stands on its own, irrespective of how it was generated.

15.  Brainstorming Ideas – 10 Signs You’re Done Brainstorming – You may be done brainstorming well before you’re brainstorming session has reached its scheduled close.

16.  Brainstorming Is Challenging with these 6 Brainstorming Session Types – There are certain types of people who pose real challenges to effective brainstorming. Here are six types of people you may have to work around to keep the brainstorming ideas going.

INNOVATION TECHNIQUES

17.  Innovation Success Through Planning, Preparation, and Organization by Woody Bendle – An overview of the nine-step, end-to-end, i3 Continuous Innovation Process prolific guest blogger Woody Bendle developed and uses to introduce new innovations.

18.  7 Innovation Lessons for the Google Fiber Project from Nick Donofrio – Seven innovation lesson takeaways shared by Barrett Sydnor from a Google Fiber-related presentation by former IBMer, Nick Donofrio.

19.  Creativity and Innovation Lessons from Desperate Housewives – Even if you never watched Desperate Housewives, the producers share valuable creativity and innovation lessons you can put to use.

20. Five Innovation Lessons from Improv Comedy – by Woody Bendle – Guest blogger Woody Bendle makes the tremendously helpful connection between how improving your improve chops will benefit your innovation skills.

21.  New Business Ideas and a Creative Block in Your Organization – If you suspect your organization is suffering from creative block, it may just be you haven’t taken best advantage of the ideas it has already brainstormed.

22.  Brainstorming Doesn’t Work, Groupthink, and the Brainzooming Method – Some more Jonah Lehrer-inspired perspectives here along with a discussion of how the Brainzooming methodology addresses shortcomings in some ideation approaches.

23.  Continuous Innovation and Continuous Improvement – By Woody Bendle – A strategy for making both  innovation and improvement continuous in an organization as a result of adopting repeatable processes and systematic approaches.

INNOVATIVE PLANNING

24.  Stupid Questions? A Call for Asking Stupid Questions by Woody Bendle – A plea from guest blogger, Woody Bendle, for more questions – no matter how hard, not matter how stupid they may be perceived as being!

25.  15 Innovative Strategic Planning Questions to Get Ready for 2013 – We’re firm believers that great questions lead to great innovation strategy. Here are fifteen innovative strategic planning questions helpful at any time of the year.

26.  Extreme Creative Ideas – 50 Lessons to Improve Creativity Dramatically – This recap article features links to a variety of extreme creative ideas from big creative personalities.

27.  Strategic Thinking Exercises – 6 Characteristics the Best Ones Have – Not all strategic thinking exercises will lead you to innovative thinking. Look for these six characteristics to make sure you have the best chance of pushing productive new ideas.

28.  Creative Process – 5 Creative Ideas with a Twist for Product Design – Diners, Drive-ins and Dives is a personal favorite for extreme creativity ideas. With all the wild food ideas shared on Triple D, it’s also a great source of product design ideas too.

29. Creating Cool Product Names for a New Product Idea – 8 Creative Thinking Questions – Eight questions that will work harder for you than a random brand name generator to imagine what your new product, service, or program should be called.

30.  11 Strategic Questions for Disruptive Innovation in Markets – These questions don’t guarantee disruptive innovation, but they’ll start you down the path of thinking about your own (or somebody else’s) market in a disruptive fashion.

31.  Quickie Strategic Thinking Exercise: Bad Practices to Make You Better – While business people talk about best practices all the time, the key to innovation success could very well be doing the opposite of what notable business failures have done.

32.  Chasing Cool Ideas vs. Solving Consumer Needs – By Woody Bendle – Short story? Cool ideas are only cool if they really solving consumer needs. Target legitimate needs, not imaginary coolness.

33.  Richard Saul Wurman – No New Ideas – TED creator Richard Saul Wurman on his contention there is very little new thinking and no new ideas anymore. Do you agree that all ideas masquerading as new are really derivations of old ideas?

TEAMS AND INNOVATIVE THINKING SKILLS

34.  Creative Thinking Skills – 5 People Vital to Critical Thinking, Literally – People with challenging points of view shouldn’t be excluded from innovation. At the right times and in the right amounts, critical thinking is vital to innovation success.

35.  Making a Decision – 7 Situations Begging for Quick Decisions – While divergent thinking can be among the most enjoyable parts of innovation, there are times where too much thinking can get in the way of making a decision and moving on.

36.  Brainstorming for Creative New Product Ideas – Dilbert, Basketball and Oflow – A comic, a quote, and a new app to all shed light on your innovation efforts.

37.  Visual Thinking Skills – Getting Them in Shape with Letters and Shapes – Even for people who don’t view themselves as artistic or particularly strong in visual thinking skills, a few basic letters and shapes are enough to improve your visual thinking effectiveness.

38.  61 Online and Social Media Resources for Motivating People to Create – Inspired by the Adobe “State of Create” study, this listing of online resources should inspire innovative thinking in many different ways.

39.  The Process of Strategy Planning: 5 Ways to Keep the Boss from Dominating – Even a well-intentioned boss can stand in the way of innovative thinking within a team. Here’s how to get around that challenge.

40.  Reinterpreting Creative Inspiration – 7 Lessons to Borrow Creative Ideas  – Not every new idea is completely new. You can borrow creative inspiration, but there are right and wrong ways to do it!

41.  Batter Up! Ten Moneyball-Inspired Innovation Roles by Woody Bendle – One of two Moneyball-inspired innovation posts, this one from Woody Bendle highlights ten innovation roles . . . nine players plus the designated hitter’s worth!

42.  Dirty Ideas? Let Others Clean Up Your Creative Thinking – It may be the best way to generate innovative ideas among your team is to not finish your own thinking. Get started, but don’t clean up your work before handing off what you’ve developed so your team can play with your dirty ideas.

INNOVATION IN PRACTICE

43.  Major Change Management – Managing Ongoing Performance Gaps – Major change definitely isn’t one and done. Following any significant innovation, you’ll have stragglers who will need to be brought along with more attention.

44.  Outsider Perspectives – 6 Vital Insights They Offer – Don’t shut yourself off from people who have less or no experience with what your organization does. People with outsider perspectives will always uncover things you haven’t seen before.

45.  Skepticism – Selling Ideas to Answer 10 Skeptical Perspectives – There are no guarantees that everyone will love even the most innovative thinking. Here are ideas for addressing die hard skeptics standing in the way of implementing innovation.

46.  Making Big Ideas Happen – 9 Ways to Address Innovation Fear – As you roll-out innovative ideas, fear is a roadblock emotion. Successful innovation means you have to combat  fears  status quo lovers cling to in resistance.

47.  No Implementation Success? 13 Reasons Things Getting Done Is a Problem – The best innovative thinking doesn’t count for much if you can’t get it implemented. Here are thirteen issues to manage as you shift to implementation mode.

48.  Creating Change and Change Management – 4 Strategy Options – Before you launch into innovation, determine what your organizational environment suggests about what level and type of innovation makes the most sense now.

49.  March Madness and What Outstanding Point Guards Bring to Business Teams – There are many similarities between what makes a great point guard in basketball and what makes a successful innovation implementer.

50.  Creative Thinking and Idea Magnets – 11 Vital Creative Characteristics – Certain people bring out the most innovative thinking from those around them. This article covers eleven of the vital characteristics idea magnets bring to the table. – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Seeking Your Support Next Week

Come next week, I’m going to make one of my infrequent “asks” from you to vote for Brainzooming on the Innovation Excellence Top Innovation Bloggers listings. The opportunity to vote goes from December 18th to December 31st. If you find the daily content we share on the Brainzooming blog beneficial throughout the year, we would tremendously appreciate your support, so please be on the lookout for voting links next week. And speaking of making asks . . .

The Recycling Guy Has His Hand Out

Making an ask from others is front and center every December as articles appear on what to give the service providers in your life who take care of your hair, deliver your newspaper, train you to stay in shape, tend to your children, carry your mail, etc. In part, these articles seem a hint to service providers to make their BIG hints for a holiday gift.

Recycling-Guy-Content-Marke

Photo by: Aaron Deacon

We received a note in early December taped to our recycling bin from the guy on the recycling truck. It included his name, home mailing address, and a brief sentence about how much he appreciated handling our recycling needs and wishing us Happy Holidays.

Really?

So in DECEMBER, our recycling guy, who we NEVER see, who drives a truck with remote arms to handle our recycling within a few seconds weekly, who probably hasn’t gotten within 50 feet of our house or spent more than 15 minutes this year providing service decided to start what could be characterized as a content marketing effort in DECEMBER by putting a note on our recycling bin to wish us Happy Holidays?

Really?

Unbelievable. But how many of us are guilty of exactly the same thing – at least some of the time?

Content Marketing when You Don’t NEED to Ask for Anything

You may not think so, but the recycling guy’s note IS, in a sense, content marketing (affiliate link). He’s delivering a non-commercial message with the underlying intention of strengthening a relationship leading to a value exchange, i.e. we send him a check for Christmas.

The problem is, based on the timing, the first content he’s shared contains his implied “ask.” There’s no introduction, cultivation, or progression of a relationship with content moving things along.

If the recycling guy shared a joke or funny thought of the quarter, or maybe an inspirational note with a reduce/resuse/recycle theme every couple of months, I might just send him something because he would have made himself memorable, even though we still wouldn’t know him personally.

Content Marketing Is About Frequency and Appropriately Timing Your Ask

Content Marketing on Recycling BinIs your business doing the same thing as the recycling guy?

Do you start (or re-start) a rifle shot content marketing effort when you need a sale right now?

Are you trying to cram your BIG ask and a smattering of irrelevant content (just to make it all seem benign) into an eleventh hour, easily ignored message to customers and prospects?

If so, it’s not productive content marketing. To make your content marketing better and more effective in 2013:

  • Start sharing valuable content well before you need something to happen, i.e. only start in December because it’s beginning sooner than January, not because you need an end of year sale.
  • Repeat your effort multiple times, since it’s not a “one piece of content = customer takes action” equation. Heck, it’s not even a “one piece of content = the customer notices you” equation.
  • Stay with your program so you’re a regular and familiar presence when you do make an ask.

I doubt the recycling guy reads or even knows about the Brainzooming blog, but maybe I’ll tape a copy of this post to the recycling bin next week as my holiday gift so he’ll be in a position to get another one from us next year! – Mike Brown

 

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If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Larry-King-MishmashIt’s not about thinking outside the box; it’s about thinking all over the place, all the time . . . There could be fantastic things happening for you right now behind the scenes or just outside your view . . . Here’s one for the Seinfeld Fans: iPad + Shrinkage = iPadMini. Really though, how are we going to be happy as a society until there is an iSomething or the other in quarter inch size increments between 3 inches and 17 inches?

Just thinkin’ – people with the best parking spaces leave them the slowest . . . Got a Facebook friend suggestion for someone from college. Why do I feel guilty for thinking, “How is he still alive?” . . . So now when I see an ad for a Tour de France stationery bike, I imagine it infuses doping drugs . . .This just in, from my friend Julie Cottineau:  “Toilets can be an important touch point for your brand.”

I love typos with meaning: “Aspiraction” – Embracing what you want in life and getting off your butt to do something about it . . . Just because you can doesn’t mean you have to. Just because you want to doesn’t mean you should be able to . . . Let’s play Jeopardy – Creativity for $400.  A: Some people specialize in sucking oxygen out of a room. Q: Who are people to not have in a brainstorming session, Alex?

Don’t discount that there’s a very solid reason for why you’re in the sorry state you’re in right now; it’s a wakeup call . . . Somebody endorsed me on LinkedIn for “Facebook cat photos.” Probably not a good sign . . . Our HP printer box was mis-labeled. It said “network” printer, but they meant “NOTwork” printer . . . When the big corporation you run can’t compete, complete a big deal. It’s distracting in oh so many pleasant ways. Until those ways become very unpleasant . . . There is a real need to turn my entire office upside down and shake out the debris of projects past . . . Some things are too good to be true. Then there is a whole other category of things that are too true to be good . . . Here’s everything you need to know about social media responsiveness from @leahbradshaw, “I can’t wait around for an answer from whoever, whenever. I have to respond.”

Things that stop you? Decorum, laws, a sense of right & wrong, fears, a clear head, a promise, bad decisions, no nunchuck skills . . . “I do stupid stuff so you don’t have to.” This from a guy on Oddities who sticks stuff into his face . . . When it rains, it pours. What’s the opposite of that? When it’s a drought, things get drier?

Four-Twitter-AvatarsTry not to wear your emotions on your Twitter stream . . . The History Channel had a show on Zombies? That tells us much of what we need to know about deceptive naming . . .There should be a wireless router brand called “FoFum” so it could be “Wi-Fi from FoFum.”

Three words you could think about all day? “Speed never slumps.” That’s Alyson Habetz, an assistant softball coach at Alabama . . . New innovation phrase for the day? “Too Inconsequential to Fail.” There’s nothing but upside in creating small stuff. . . When strategy creation is turned into filling out forms, you will have crappy strategy on your hands . . . Money doesn’t fix bad business behavior. Honest conversations and integrity fix bad business behaviors . . . So many things in life don’t have an end. You just have the daily opportunity to do YOUR best, no matter what anybody else thinks. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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