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It’s Super Bowl Monday. Despite minimal interest in the game, I watched much of it, primarily to see the commercials and Bruce Springsteen.

Since the commercials will be a hot topic of conversation at work today (although probably not as hot as the game), let me point you toward two experts (Steve Yastrow and good friend Sally Hogshead) who Tweeted about the ads live during the game last night. Their conversation is online at Tom Peters’ website, so be sure to check it out.

While you’re at it, check out Sally on the Sunday morning Today Show talking about the best Super Bowl ads of all time.

As for me, my favorites were:

Not a great year for commercials, but the football game (and Bruce telling us to get away from the guacamole dip & chicken fingers) more than made up for it!

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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ancestry.com “black sheep” online ad

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The reality of managers having problems they’re unwilling to admit with people expressing creativity is a subject I’ve wanted to cover for a long time.

The initial desire to address it came from talking with an executive about a new position he was intending to fill. In describing the role and type of person he wanted, he proceeded to explain where we he wanted the person to be creative and where he didn’t.

I was dumbfounded by his audacity and misguided thinking in expecting someone to turn creativity on and off. Over time, it’s proven to be a clear issue. While never saying it directly, the meaning behind his words continually reinforces his view of creativity as frivolous, threatening, and an impediment slowing down implementation of “real” things.

Being able to address opportunities and challenges creatively is completely positive, yet too often, it’s not appreciated or cultivated within companies. This post from Strategy Driven Innovation by Jatin DeSai titled “Forget “Creativity”, Embrace “Creativeness”- A workforce strategy for the future!” addresses the topic by drawing an interesting distinction between “creativity” and “creativeness.”

Until I get other thoughts down in writing, this article provides a starting point for conversations with senior people undermining organizational success by getting in the way of their people bringing creativeness to business efforts.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’m a contemplator and planner by nature, trying to figure out all potential angles first. It’s who I am.

When starting the blog, however, Kathryn Lorenzen, a wonderful career coach (trust me – contact her), suggested diving in more aggressively before understanding everything about blogging. Great advice, and much of Brainzooming is about approaches to do that more.

One way I’ve become comfortable with the idea is being more open to noticing and following “hints” placed in front of me and acting on them.

An example last week was participating in the Twitter-based IDEF140 contest devised by Stone Payton. The week was full of “hints”:

Follow that Tweet@stonepayton tweeted Saturday, January 17 on a contest to define “innovation” in less than 140 characters with a $100 prize. Sounded cool, so I wrote one (Innovation = A fundamental, valuable improvement relative to the status quo) and tweeted it Saturday, thinking that was it.

Reach Out – I considered lifting the contest idea since $100 is cheap for diverse input on Twitter to help expand understanding on a topic (i.e. “creative instigation”). That was until Stone raised the potential prize to $1000. Suddenly stealing the cheap idea involved a higher prize expectation. After tweeting Stone (jokingly) about pricing “idea thieves” out of the market, it created a tweet and email conversation about alternatives. That led to visiting each others’ blogs, LinkedIn networking, and finding Chuck Dymer as a common connection.

Keeping Up with @Macker – Throughout the week, definitions were added to IDEF140 (as it became known). @Macker seemed to have an unlimited number of definitions. Seeing that forced me to write others, including a more mathematically oriented one and another (my personal favorite) tied to “Taking the NO Out of InNOvation.”

Mounting a Campaign – When voting started Thursday, I wasn’t planning much campaigning. Then two hints surfaced – Sally Hogshead voted for entry #2, and the organizers said a modest get out of the vote campaign could mean a win. That prompted a more aggressive Twitter, blog, and email effort (including a cut and paste tweet) for votes. My dad and Jan Harness signed up for Twitter and some infrequent tweeters returned to Twitter!

What Matters Is Helping Others – Trying to win wasn’t about the eventual $200 prize. It was about learning of possibilities from new online endeavors. After discovering I won (thanks everybody that voted!), I saw Stone supports the Furniture Bank of Metro Atlanta which helps recently homeless people and others in challenging situations secure basic furniture items (i.e., bedding, sofa, etc.). That seemed like a lot more appropriate recipient for the prize money, so it went to @FBMA.

That was last week. Diving in and following hints led to “meeting” intriguing people, challenging myself to think more about innovation, introducing friends to social media, identifying a potential opportunity to work with Sally Hogshead, and helping people financially who really need it!

Thanks for the “diving in” advice Kathryn. As always, it’s been a huge help!!!

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’re declaring “Creative Quickie Week” through Friday! Check back each day this week for a variety of Creative Quickies! And enjoy lunch!

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Reviewing new logo treatments, we were presented with a page of logos looking as if they were behind frosted glass. The page’s title was the “Squint Test.” The point is a strong logo should be so distinct that it’s clear and recognizable even if it’s not seen clearly, i.e. you’re squinting at it.

The concept is related to previous posts on CBR (the rules of “Can’t Be Right”) and extends beyond graphics as a good test for any new concept under consideration.

Think about factors that might obscure your concept’s clarity, impact, and success upon implementation. Will the factors be:

  • Visual?
  • Auditory?
  • Related to lack of knowledge?
  • Due to misinformation?
  • From too small or narrow an audience?
  • Mismatched technology?
  • Insufficient resources?
  • Or something else?

Figure out the relevant factors and apply (or approximate) them to see how well your concept works when it’s in real-life, far from ideal situations (such as when a tree falls through the neighbor’s roof as in the picture here).

Reminder – Follow me on Twitter!

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Have a creative challenge you’re struggling with? Have a Friday afternoon creative bunch tackle it.

Get your creative team together mid-afternoon this Friday, head to an empty restaurant with a big table (preferably with paper tablecloths for writing ideas), spring for appetizers and drinks, and get their help innovatively addressing your challenge.

A co-worker had a naming challenge last week. On Friday, we followed this approach – bringing along some starter ideas – and with minimal set-up, had a great far-reaching discussion about naming and its broader implications for his effort. To his surprise, within 45 minutes, we had a longer and richer list of ideas than his group had been able to generate over a several week period.

So if you have a problem to solve, what is your creative bunch doing Friday afternoon?

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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