Implementation | The Brainzooming Group - Part 246 – page 246
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What’s your most well-worn creative trick or talent – the one that you always go to in a pinch? Got it?

Now break tradition. That might mean doing something different, doing less of it, turning it around, changing it, or substituting another trick or talent for it – you pick.

Just make sure that you try something new that could become a future creative tradition!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” – Miyamoto Musashi (1584-1645, legendary Japanese swordsman

“It is the mark of an educated mind to be able to entertain a thought without accepting it.” – Aristotle (384-322 BC, Greek philosopher)

“Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” – Sun Tzu (c. 490 BC, Chinese military strategist)

“Unless a variety of opinions are laid before us, we have no opportunity of selection, but are bound of necessity to adopt the particular view which may have been brought forward.” – Herodotus (5th century BC Greek historian)

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can provide as-needed assistance to challenge and refine your strategic thinking and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Creative Instigation

As someone described it to me last night, the much hyped “Creative Instigation” session for the Kansas City PRSA took place Tuesday afternoon.

Thanks to Tracy Richardson from Barkley and PRSA for hosting “Creative Instigation” yesterday. Several people were instrumental in helping the presentation and workbook come together, including regular readers Leslie Adams and Cory Christensen. Thanks to both of them as well!

We haven’t had a chance to go back through the comments forms to identify questions and points to clarify, but as we do, they’ll get covered here and on Jan’s “Creative Instigation” blog.

“Ain’t It Time We Said Goodbye”

I talked previously about the feedback approach we tend to use in meetings where the junior most person starts with the first comment, and we sequence through by seniority and title. In that way each person conveys their point of view free of undue influence from a boss or senior team members.

It’s been a great benefit for most of the past 8 ½ years that I’ve been able to respond after Angie Davids. Doing so has always prompted new insights that I wouldn’t have gotten to on my own without her perspective and expertise. Angie is one of the smartest strategic thinkers I’ve worked with in my career.

She’s moving to a new position at the end of this week and will be missed tremendously. And beyond being a great strategic thinker, she also has a wonderful sense of humor. So if I start sounding dumber or not as funny, you’ll know what has happened! Best wishes Angie!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The jumbo size formula in fast food usually involves a combination of three or four menu items all in larger than average proportions.

Transfer the jumbo size formula to your creative efforts. The next time you have a large creative appetite, pick several of your best creative talents, combine them, and use them in a bigger way than you have before.

That’s the way you Jumbo Size Your Creativity.

Want an example?

If you can draw, write, and are funny, getting the message across in your upcoming presentation could involve creating a cartoon to make your point in a bolder way!

That will be $4.79 at the next window. Please pull forward.  – Mike Brown

 

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at             816-509-5320      to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Liz Phair did an “iTunes Original” session in 2005 that features an interview. An art history major at Oberlin College, she talks about the expectations that were in place for her art; it had to be of a certain form, subject matter, and caliber to be considered valid by those that would view and judge it.

When creating music early on, however, she felt no such expectations, thinking no one would hear it. To her, music was a “playful expression” with tremendous freedom and opportunity to express herself. She does cite the irony in that music, and not art, became her career.

Do you harbor the same challenge AND the same opportunity? Do you have a creative outlet that is tremendously freeing and fulfilling because you’re the only audience for it?

If this is your situation, think about how you can transfer that sense of freedom into the more visible areas of your work, family life, and other outlets. This can’t help but make your efforts more creative and alive. And you can still decide whether you want to express your playful creativity more broadly or keep it to yourself.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Jan Harness and I are continuing to work on the “Creative Instigation” presentation and book for our August 12 Kansas City PRSA session. We’ve been working individually, but also carving out time to collaborate. Some joint meetings have been more productive than others. One last week was particularly beneficial in getting the presentation order and transitions finalized. So what’s been the common denominator in the productive get togethers?

It might be surprising, but in the two best working sessions, we didn’t sit across from each other. We sat on the same side of the table and spread the materials in front of us so that we both had the same perspective on what we working on at the time.

So while I frequently extol the virtues of diverse perspectives, there is also a place for trying to create the same perspective too!

Register today for the session if you’re in KC, and also vote in the poll about creativity at work!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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When you’re at a conference, take notes along with the presentations. But also keep a separate sheet where you write down cool ideas triggered by presentations and anything else that happens at the conference. This list will be a great source for:

  • Conversation starters during networking periods
  • Writing a report out when you get back to work
  • Creating an idea pool that you can use for strategic inspiration

Final Days – If you haven’t already, be sure and answer the question today on the upper left of mikebrownspeaks about creativity at work. It’s input for an upcoming “Creative Instigation” presentation on August 12. Thanks!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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