Implementation | The Brainzooming Group - Part 4 – page 4
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The best opportunity to reduce wasted time during strategy planning is BEFORE it starts. That’s why summer is perfect to start simplifying this fall’s strategy development.

To get a head start, download Right Now – 29 Ideas to Speed Up Your Strategic Planning Process Right Now!

It’s a quick read, but filled with ways to remove the wasted, unproductive time in strategy planning. The twenty-nine ideas in Right Now will speed up what is typically a long process and move you through strategic planning more swiftly:

  • 10 Ideas to Speed Up Developing Strategy
  • 5 Things to Do If You Haven’t Started Planning
  • 1 Question to Focus and Speed Up Strategy Meetings
  • 13 Possibilities for a More Efficient and Effective Strategic Planning Process

Getting a head start, before next year’s strategic planning starts, will make it even easier to save your organization tons of valuable time!

Download Your FREE eBook! Right Now! 29 Ideas to Speed Up Strategic Planning

If you’d like help in implementing these steps and using collaborative strategy planning to actively engage your organization and deliver a plan that won’t sit on the shelf, contact us. Let’s figure out the approach that streamlines your strategic planning process most effectively!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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An efficient AND effective innovation strategy adapts to a company’s business objectives, strategic priorities, and team. It doesn’t start with getting everyone together in a room for a creative thinking workshop and expecting innovative ideas to happen spontaneously. Analysis, outreach, and design thinking combine to make in-person innovation productive and ROI-driven – after completing the pre-work.

Before holding innovation strategy workshops, we take advantage of best practices, stakeholder input, & upfront analysis to surface high-impact innovation opportunities.

5 Ways to Boost Your Innovation Strategy’s Efficiency

Here’s an example from a Brainzooming engagement to help a client’s finance team lead an innovation strategy initiative. The objective was to reduce the company’s working capital levels on an ongoing basis. We employed five techniques in advance of an in-person innovation workshop to focus the work and boost success.

#1. Identifying innovation across industries

Brainzooming identified relevant best practices and innovative strategies across industries. This work provided an external checklist of innovation opportunities to shape further analysis and to design the online surveys.

#2. Aggressive data mining and analysis to create focus

Brainzooming conducted internal analysis to highlight 80-20 opportunities. This helps focus innovation efforts. As is typical, this step uncovered powerful improvement-related insights hidden within summarized data.

#3. Online input and collaboration for greater access

We employed an online survey to reach stakeholders who are highly relevant to the innovation initiative’s success but might otherwise have been overlooked. Viewing the financially-driven working capital initiative as business innovation pointed to the need for sales, customer service, and other areas to participate actively.

#4. Engaging atypical stakeholders and experts for input

Rather than assuming that the department responsible for the innovation strategy has all the answers, we actively included other groups. We sought to reach out to sales, customer service, and other departments focused on customer and business relationships with significant accounts payable levels.

#5. Workshop design capitalizes on findings

The in-person innovation workshop design and implementation benefits from all the activities up to that point. The early input shapes the strategic priorities, innovation exercises, and additional deliverables to foster successful implementation.

Want to maximize innovation AND efficiency?

Is your management team looking for collaboration and innovation, but concerned about how it will impact the focus on efficient daily operations? Contact us, and let’s talk about how to deploy an efficient innovation strategy initiative in your organization to maximize your results and impact. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s important that a brand strategy lead to displaying your brand personality in a way that fosters affiliation among customers and creates interest with prospects.

That sounds like a mouthful. It also sounds expensive and complicated to do. It definitely can be, but it most certainly doesn’t require an expensive or complicated brand strategy.

Here is a prime example from the grocery store over the weekend.

Among the four pancake mixes, which one stands out?

The three with the flavor variations and the predictable photos of pancake stacks? Or the one with the predictable flavor and the pancake stack that uses bananas, blueberries, and chocolate to make a smiley face on the pancakes?

For me, Bisquick won. It stood out because its stack of pancakes displayed personality.

Think about it. All of the boxes feature a stack of pancakes. All of them required a food photo shoot. Yet only Bisquick made a brand personality statement with its photo. It’s not symmetrical. It’s not the best of the photos. But it’s the only one that brought fun and brand personality to the grocery store aisle.

Which raises the real question for you: How is your brand strategy exploiting every opportunity to add fun and brand personality to boost the attention your brand garners? Well? – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Struggling with spending your time on what’s most important? Do you do things, but it feels like you’re wasting time and distracting yourself from tackling the big activities you SHOULD be doing?

Maybe I’m the only one that struggles with this, but I doubt it.

I typically manage my time based on what I can mentally work on productively right now. If one work activity isn’t flowing creatively or productively, I’ll simply switch to another task. That’s true even if it’s not the next task on the priority list. The key is finding the activity that I can successfully work on right then.

This strategy works pretty well for me, until I find myself putting off important tasks (typically administrative activities with the business) that aren’t the next most productive thing I can do. That’s when I have to stop and create a block of focused time to work on the important things I dislike doing.

During a period like that recently, I drew the graph below. The objective was to analyze the gap between what I should be doing (x-axis) and what I really am doing (y-axis).

When I did that, the less critical activities that I work on because they are easy and productive jumped out (upper left). The lower right was filled with the financial, compliance, and administrative tasks that are important but seem like huge time drains. A few things did fall along the green line, which means I am spending the right amount of time on them. In these cases, I’ve been looking for strategies to handle these differently. That might be regularly assigned times or finding other people who can take them on and do them more productively than I can.

This might be a good activity to spend a few minutes on today.

Are you aligning your time management with what you SHOULD be doing? Or are you filling your time with activities that you PREFER to do, and wind up getting too much of your time and attention? – Mike Brown

 

Fast Forward: Successfully Implementing Your Plan! 

In the FREE eBook, Fast Forward, we highlight ideas, tips, and checklists you can quickly use for implementation success:

  • 10 ways to simplify and strengthen the language you use to communicate strategic priorities
  • 9 ideas for introducing your strategic plan with style and impact to engage your organization
  • 4 keys for selecting the right collaborative leaders during implementation
  • 12 questions to better launch your successful strategy implementation process
  • 4 strategies to navigate typical execution challenges
  • Using mini-plans to increase implementation flexibility

If you’re on the hook to move your organization from strategy to implementation ASAP, Fast Forward is for you! Download it TODAY!
Download Fast Forward Today!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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There’s a meme — perhaps you know it — in which two stick figures are trying very hard to make plans to get together. Reviewing their calendars, they trade offers and counteroffers until finally they embrace, tearfully, saying, “It was so nice knowing you!” and “I’ll never forget you!”

Adult friendships, it turns out, require a different level of care and persistence. They can be overwrought with complexity.  We’re not often completely sure about its boundaries or rules. We wonder, we worry. And yet we don’t talk about it much.

Enter Randi Buckley and Dyana Valentine.

Last Saturday, I joined forces with these two inimitable women to record episode 3 of their podcast series, The Challenges of Adult Friendships. It’s an ongoing conversation that explores “the terrain, confusion, gravity, importance, grieving, and nuances of adult friendships,” a topic I think about often, and one I was excited to discuss with these two fascinating and brilliant women. We talked about some of the things that happen around the question of, “What if they don’t want to be friends with me?” We also laughed. A lot.

We haven’t yet figured out how to solve the challenges inherent in adult friendships, but there’s something intensely freeing, and–I hope–helpful about this type of discussion. You can listen in to the podcast here — click on episode 3, far right. I’d love to hear your thoughts about the Challenges of Adult Friendships! Emma Alvarez Gibson

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A participant at a Brainzooming creative leadership presentation stayed afterward.

He asked an intriguing question.

His department is about to undergo a reorganization. Currently, certain people are underutilized. While the reorganization isn’t intended to move them out of the department, he wondered how to best involve all the team members in re-imagining the department. He wanted ideas to do that without making the currently underutilized employees nervous. Additionally, he doesn’t want them to try to game answers to the questions to keep themselves fully employed and under-worked.

5 Strategic Thinking Questions to Engage Employees in Reorganization

I offered him five strategic thinking questions:

  • When is our organization at its best in performing the variety of activities we do?
  • What professional skills – whether used in your job currently or not – could you teach other department members to improve everyone’s effectiveness?
  • On what activities do our internal customers spend more time than they prefer (and that we can better address)?
  • What are our internal customers not able to accomplish because they are bogged down with other duties?
  • Where could we provide greater value if we were able to prioritize or focus more?

All five strategic thinking questions avoid anyone needing to game the answers to protect themselves or expose anyone else. I suggested that he ask the questions individually, compile the answers, and then use an edited version of the responses to shape the team discussion.

If you’re facing a similar situation: keep it neutral, simple, and focused to help your team constructively contribute to reorganizing in the smartest, most strategic way possible. – Mike Brown

Looking for Fresh Insights to Drive Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I had a day-long meeting with one of our strategic partners to further develop our inbound marketing strategy. He commented near the meeting’s end that he appreciated that we spent our time collaborating instead of having him put on a show-and-tell for me. As he put it, the meeting allowed him to be himself, for which he was grateful.

He said that he imagined that our meeting was like what a Brainzooming strategy workshop would be like. I told him it definitely was.

8 Principles to Create Collaborative Meetings

Want to create meetings that are more about do and accomplish than about putting on a show?

Here are eight principles we embrace to make that happen:

  1. Be yourself.
  2. Let others be themselves.
  3. Don’t make anyone conform to an external standard for the proper behavior in a meeting.
  4. Discuss things that people really understand and know about.
  5. Don’t over-manage the process to the point where the process gets in the way of getting something accomplished.
  6. Trust that if everyone comes in with good intentions and a bias toward results, good things and productive results will transpire.
  7. Use analysis as a platform for places to go, not as a tool to shoot down new thinking.
  8. Accept the unexpected.

Looking to create collaborative meetings?

Embrace these eight principles. They work. We use them in everything we do.

Want even more help to create collaborative meetings? Contact us, and let’s chat about how Brainzooming can help facilitate collaborative, strategic meetings for YOUR organization! – Mike Brown

 

10 Keys to Engaging Stakeholders to Create Improved Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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