1

A solid social media strategy can do many things for your brand’s results.

Social-network-icons

At the same time, there are many things social media won’t do for a brand.

Social media WON’T:

  • Deliver business results if you can’t articulate a business objective you expect it to support
  • Fix a brand problem – in fact it will call attention to a brand problem
  • Make your brand suddenly intriguing to its audiences
  • Stop talking negatively about your brand if you decide to retreat and not participate in the conversations
  • Let you get away with the same poor customer treatment your brand could get away with twenty years ago
  • Give you more points for the quantity of content than it will take away for poor quality content
  • Tell you what content topics to address . . . but it will give you all kinds of hints
  • Make sense if you can’t stop talking about yourself all the time
  • Ever completely ignore the things you hope it will ignore
  • Automatically make the things you want to go viral go viral
  • Change the world as we know it . . . even though it will shake up a lot of things beyond recognition

If your brand is still on the social media strategy sidelines (or is in the game without a strategy), these are all reason it is better to create a solid social media strategy first before just starting and seeing what happens. – Mike Brown

Solo-Social-Media-Cover2Looking to Improve the Efficiency and Productivity of Your Social Media?  
Our Newest Social Media eBook Is for You! Download it Today!

Download Your FREE eBook! 3 Keys to Thriving as a Solo Social Media Professional

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

You know you need to start a strategic planning process for next year.

Starting, however, has been delayed amid everything else you have had going on recently. If this sounds like your situation, what can you do right away to jump start strategic planning?

8-ball

5 Things to do if You Haven’t Started Strategic Planning Yet

Here are five steps you can take right away to catch up some time and make it seem as if you are completely on top of next year’s strategic planning process.

1. Inventory Historical Info

Inventory what you know about your customers, markets, and competitors based on whether you know / think it’s still relevant or not. Then see how much of the out-of-date information you can start updating.

2. Broaden Your Sources of Planning Input

Figure out a way to quickly reach out as broadly as you can inside and outside your organization to understand new perspectives on customers, markets, and trends. If you’re unsure about doing this, email us at info@brainzooming.com or call 816-509-5320; we can help make it happen efficiently and effectively.

3. Get a Team Together

Assemble a team of smart, diverse people to help get your strategic planning process going. Even if it’s only one or two people, their strong participation will be a HUGE help.

4. Update the Strategic Foundation

Gather all the documents and strategic pronouncements your organization has already created addressing your organization’s direction the last 1-2 years. Organize these based on whether they align or don’t align to what has actually been happening the last 1-2 years.

5. Schedule Time Now

Book time with you organization’s leadership NOW for when you’ll need individual input, when you’ll want them to meet as a group for strategic planning, and when you’ll want them to review the preliminary planning work.

It’s Just Five Things

See, tackling just these five tasks this week will give your strategic planning process an incredible boost toward next year.

Want more tips to simplify strategic planning? Subscribe to the Brainzooming blog as we share more tips during the weeks ahead! – Mike Brown

10 Ways to Effectively Engage Employees in Your Strategy for RESULTS!!!

Results!!! Creating Strategic Impact Mini-Book

Download Your FREE   Results!!!  Creating Strategic Impact Mini-book

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

There was a Brainzooming posse in Lawrence, Kansas on Saturday as Marianne Carr and I attended ConfabuLarryum, the Lawrence festival of creativity. In just its second year, Ben Smith’s brainchild increased its attendance 4x to more than 5,000 adults and kids.

What a fantastic event celebrating creative thinking skills of all kinds!

ConfabuLarryum-Wideshot

The only disappointment was I didn’t get to spend any time with the incredible array of activities and demonstrations. With a noon time slot to speak, I stayed in the auditorium to see the presentations before mine, getting a read on the audience, the room, and what content would work most effectively.

I presented a mini-workshop on Busting Creativity Barriers. One of the audience questions from a fourth grade teacher was on  how to help kids stop editing their creativity and new ideas for fear of being wrong.

My response was that’s clearly a challenge in a school environment where we are grading kids on their academic performance and monitoring all their actions and behaviors for conformity to expectations. Talk about a recipe for teaching children to edit their creativity and curb their creative thinking skills! It takes a full-blown creative rebel to survive creatively in that environment. And that survival will likely be VERY rocky because a student putting up enough of a fight to hang on to their own creative thinking skills and instincts will be going dangerously against the grain.

How about establishing a grade-free zone to cultivate creative thinking skills?

My spontaneous idea and response to her question was to create a grade-free zone in the classroom. This would be a spot where children could go to experiment, imagine ideas, and explore their creative thinking skills without ANY grading or correction.

Thinking about it, the grade-free zone might be a physical location in the classroom, a condition (i.e., a certain day or days), a situation (i.e., a child could call for grade-free zone time to create), or maybe all three of these.

Grade-Free-Zone

What else might need to be in place for a successful grade-free zone?

Those are some initial thoughts from someone who ISN’T a childhood educator; they are based, however, on how we try to create what are essentially grade-free zones inside creative thinking workshops. It would be interesting to see how my friends at the Boulder Journey School would address the question!

Two other thoughts emerged later:

  • Perhaps rather than being grade-free, the zone should be an all-A zone. That would be akin to conductor Benjamin Zander’s statement that he only teaches A students.
  • Even though ConfabuLarryum WAS a grade free zone filled with all kinds of creative outlets, I heavily edited my workshop presentation before starting, inserting stories that weren’t part of the presentation when I walked in the building and taking out a number of pieces.

I guess being grade-free is harder than it initially sounds.

What do you think of the idea, and how would you approach helping students to stop editing their own creativity? – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

ebook-cover-redoBusting Creativity Barriers with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

1

If possible, I engage the audience near the start of a presentation by asking their expectations for our time together. Beyond pre-planning with an event organizer, letting audience members voice their content preferences (and then trying to cover the strategic thinking exercises that deliver on their expectations) gives them a stake in the presentation.

Asking the question at a recent strategic thinking workshop, one participant said he expected to hear “empirical evidence on how the brain works.” I wrote down his expectation, turned to him, and said, “You may be the person who will leave here today VERY disappointed.” We confirmed this possibility moments later when he also said he expected to learn what the future held after the 2016 election. Unfortunately, that was not on the list of things I could answer either. It did, however, prompt me to unhide several slides covering our Black Swan strategic thinking exercise.

What Works with Your Brain?

Relative to the request for brain research factoids, he did hit a weak spot in my worldview.

Brainzooming-Simulation

While empirical research is interesting, we are focused on creating tools and processes that deliver results based on workplace experience. While I can’t say exactly how someone’s brain waves behave when you ask them to develop a smart organizational and market strategy, we have hundreds of experiences demonstrating how specific strategic thinking exercises, asked in a particular order, and visualized in a certain way, work compared to other options we might use.

We also continually experiment to see if new possibilities will work better than what we have been doing previously. Sometimes we create those variations ourselves. Often, the variations originate in client requests and constraints based on their organizational realities. In other cases, we go out of our way to try what we do in new settings with new types of participants. This further expands our understanding of how to help small and large groups work together more effectively and successfully.

If you are deep into brain performance research or have a favorite article summarizing how the brain functions when thinking about business and market strategy, send me your links. Just yesterday, Tanner Christensen shared this brain and creative thinking skills link on Twitter, which led to this one, and this one. We will incorporate what we can glean from this material along with all our experience and experiments to shape future Brainzooming strategic thinking exercises.

Plus, if I run into my workshop friend again, I will be ready to meet his expectations for creative thinking skills documentation!  Mike Brown

Need help boosting your team’s creative thinking for innovative product ideas?

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookDo you need to take better advantage of your brand’s customer inputs and market insights to generate innovative product ideas? With the right combination of perspectives from outside your organization and productive strategic thinking exercises, you can ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Download Your Free  Outside-In Innovation Strategic Thinking Fake Book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

Solo-Social-Media-Cover2Speaking at content marketing and social media strategy conferences, I meet many individuals in social media specialist roles handling social and content marketing duties for their companies as one-person departments.

What amazes me is that these are not just people from smaller companies. Even many big brands place all the responsibility for their social and content marketing on a single social media specialist. One study reported, in fact, that 42% of individuals with full-time social media strategy and implementation responsibilities are flying solo.

When you ask a solo social media specialist about the job’s issues, they report a variety of challenges, including:

  • Trying to manage strategy and tactics
  • Being pulled between competing priorities
  • Creating social campaigns that produce business results
  • Lack of time
  • Producing enough content
  • Lack of budget

For a solo social media specialist to work effectively, it’s important to know ways to save time, increase focus, improve performance, boost efficiency, and create more productive content.

If your time, attention, and dollars are stretched thin carrying out your brand’s social media strategy by yourself, you need to download the new eBook from The Brainzooming Group, “3 Principles for a Thriving One-Person Social Team.”

Download Your FREE eBook! 3 Keys to Thriving as a Solo Social Media Professional

We’ve partnered with The Social Media Strategy Summit to make this FREE eBook available to all our Brainzooming readers. Within the eBook, you will learn actionable ideas to:

  • Use your company’s business strategy to better focus and streamline your content creation
  • Take advantage of “whole brain metrics” to more thoroughly document how your work contributes to success
  • Develop a simple, action-oriented content planner
  • Smart ways to produce and distribute more of the right content in less time
  • Extend your team to motivated, knowledgeable “volunteers” within your organization

If these sound like ideas that will let you do more with greater effectiveness and in much less time, we invite you to download our new eBook TODAY to boost your success and results as a solo social media professional! – Mike Brown

Download Your FREE eBook! 3 Keys to Thriving as a Solo Social Media Professional

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

2

How confident are you in your presentation skills when it comes to making last minute changes to what you had (or maybe DID NOT have) planned for your presentation?

Stephen Lahey (the undefeated number one Brainzooming fan until someone challenges him for the title) and I were discussing the value, impact, and risks of deviating from typical presentation formulas and improvising in front of a live audience.

We both agreed we are not “memorizers” when it comes to delivering presentations. Personally, I often do not know even the first line I will use to start a presentation until thirty seconds before starting. If the emcee for the session happens to say something I can turn into a self-deprecating joke, that will likely replace any other beginning I had in mind.

Conference_Audience

Presentation Skills Tips – 12 Last Minute Presentation Ideas

I will admit a huge preference for improvising during presentations. It’s a way to customize the content on the fly to attempt to make it more relevant based on the feedback and what you’re learning about the audience as the presentation unfolds.

While Stephen was understandably dubious, our conversation prompted me to list these twelve presentation skills tips for relatively safe last minute presentation ideas you can use to customize the content you are delivering for an audience:

  1. Talk to people attending your presentation before it starts and reference the conversations.
  2. Look around the room before you start and notice anything (posters, handouts, signage) left over from previous presentations; incorporate these into your remarks.
  3. Insert a relevant story you would usually share in another presentation, but had not planned during the current one.
  4. Make fun of any foibles you make during the course of the presentation to have some fan at your own expense.
  5. Make a bold physical movement (i.e., jump up, slam a table, fall down, walk out into the room) the audience does not expect.
  6. Ask the group (or an individual) a question and use the response to illustrate (or even challenge) a point you are making.
  7. Pause during your presentation to chat with an audience member about an expression, statement, or action they have done.
  8. Ask an audience member to share a story about the topic you are covering.
  9. Spend more time on something that appears to be resonating with the audience and shorten up other content that might be less relevant.
  10. Skip a few slides that are going to push you past the time you are supposed to speak.
  11. While the audience is working on an exercise or is otherwise distracted, unhide a slide you did not plan to cover and include it in the presentation.
  12. Close the presentation with an emotional story from your life that you have been reluctant to share because it will make you vulnerable.

What do you think? Are you ready to take some more risks with these presentation skills tips?

Go ahead. You will be fine. I promise! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

1

It used to be when a lot of us were kids that soap could just show and be soap, and everybody was happy.

Soap was in a bar, and you used it (if you were particularly hygienic) or were MADE to use it (if you weren’t particularly hygienic) to wash your hands and your body.

Times have changed.

Now soap shows up and has to do lots of things. What used to be “soap” now has to be a “Foaming Antimicrobial Handwash with Moisturizers” if it expects to get the job done.

The_New-Soap

That is a big career change strategy for soap.

The thing is, it’s the same career change strategy a lot of more experienced people need to make, too.

It used to be you could show up and do one simple thing . . . and that was enough.

Those days are gone, though.

It doesn’t matter how successful you’ve been or how much experience you have at that one simple thing.

One simple thing isn’t cutting it anymore.

You have to figure out all the other things you can lay claim to in your job and your career. You have to figure out what YOUR version of “Foaming Antimicrobial Handwash with Moisturizers” is going to be.

It may take going to school on people half your age to see what they’re bringing to the workplace now in the way of talents and skills. Then you have to go out and hone what you do to be just as good as they are at all those weird sounding new things.

Because when you couple all those weird sounding new things with all your experience AND an openness to change . . . THEN you have a career change strategy.

Get going! – Mike Brown

Mike-Brown-Gets-Brainzoomin

Learn all about what Mike Brown’s creativity, strategic thinking and innovation presentations can add to your business meeting!

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading