Performance | The Brainzooming Group - Part 160 – page 160
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We had a great afternoon this past weekend celebrating a friend’s birthday on the Plaza in Kansas City. We’ve done this previously, returning to the Plaza for his birthday for the first time in two years. Following a late lunch, we returned for drinks to the same “upscale” restaurant we visited last time. Notice that our “return” suggests it’s becoming a tradition, spending time on their patio on a beautiful August day.

Mid-afternoon, having already been seated, the waiter informed us that if we didn’t order food, we’d have to move. The reason? Because we’d been seated in an area reserved only for people ordering food. This after the greeter hadn’t inquired about our planned order. (We’ve run into similar situations there before though, with the restaurant refusing to serve its Happy Hour menu on the patio, forcing you inside if you weren’t ordering off the main menu.) When asked, the greeter informed us that if we ordered appetizers, we could stay where we were seated. We elected to order some food, although we’d just eaten, and there’s essentially nothing on the menu (other than dessert) that my wife can eat.

Later, the person that seated us (and had told us to seek him out if we needed anything) came around to ask how things were. I told him matter of factly that everything was fine once we were coerced into ordering food. He expressed surprise that the waiter would have hassled us over this issue mid-afternoon, clearly outside of peak time, when the patio was half full. He ultimately made the waiter come over and apologize, saying he’d been misdirected by the restaurant manager to say something to us originally. Yet at the same time, someone near us was being told the same policy. For our trouble, they comped us a couple of desserts.

The end result was that the restaurant was successful in driving a lot more revenue from our table – that day. Long term, I doubt it will be part of any traditions for us, because the pain of dealing with their elitist crap seating policy tarnishes the view from its patio location.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What’s your most well-worn creative trick or talent – the one that you always go to in a pinch? Got it?

Now break tradition. That might mean doing something different, doing less of it, turning it around, changing it, or substituting another trick or talent for it – you pick.

Just make sure that you try something new that could become a future creative tradition!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” – Miyamoto Musashi (1584-1645, legendary Japanese swordsman

“It is the mark of an educated mind to be able to entertain a thought without accepting it.” – Aristotle (384-322 BC, Greek philosopher)

“Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” – Sun Tzu (c. 490 BC, Chinese military strategist)

“Unless a variety of opinions are laid before us, we have no opportunity of selection, but are bound of necessity to adopt the particular view which may have been brought forward.” – Herodotus (5th century BC Greek historian)

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can provide as-needed assistance to challenge and refine your strategic thinking and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The jumbo size formula in fast food usually involves a combination of three or four menu items all in larger than average proportions.

Transfer the jumbo size formula to your creative efforts. The next time you have a large creative appetite, pick several of your best creative talents, combine them, and use them in a bigger way than you have before.

That’s the way you Jumbo Size Your Creativity.

Want an example?

If you can draw, write, and are funny, getting the message across in your upcoming presentation could involve creating a cartoon to make your point in a bolder way!

That will be $4.79 at the next window. Please pull forward.  – Mike Brown

 

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at             816-509-5320      to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Liz Phair did an “iTunes Original” session in 2005 that features an interview. An art history major at Oberlin College, she talks about the expectations that were in place for her art; it had to be of a certain form, subject matter, and caliber to be considered valid by those that would view and judge it.

When creating music early on, however, she felt no such expectations, thinking no one would hear it. To her, music was a “playful expression” with tremendous freedom and opportunity to express herself. She does cite the irony in that music, and not art, became her career.

Do you harbor the same challenge AND the same opportunity? Do you have a creative outlet that is tremendously freeing and fulfilling because you’re the only audience for it?

If this is your situation, think about how you can transfer that sense of freedom into the more visible areas of your work, family life, and other outlets. This can’t help but make your efforts more creative and alive. And you can still decide whether you want to express your playful creativity more broadly or keep it to yourself.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What are one or two areas where you want and need your creative effort to be spectacular? List them, then ask yourself, “What shortcuts can I take to get to spectacular?”

Figure out how you can apply these ideas to go right to the front of the spectacular line!

Special Opportunity – If you haven’t already, be sure and answer the question on the upper left of mikebrownspeaks about creativity at work. It’s input for an upcoming “Creative Instigation” presentation on August 12. Thanks!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I saw this phrase in a magazine ad recently: “It’s time to let nothing contain you.”

So what contains you – creatively, mentally, spiritually, physically, geographically, financially, or some other important way?

Spend 5 minutes to list these things out. Take 15 minutes imagining what you can do to break the containment and reap the benefits. Then take action to get outside the walls that hold you in!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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