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I suspect many, if not most industries, know there’s an elusive brand promise customers have been requesting for a long time that no competitor has figured out yet.

Or maybe a competitor HAS figured out how to deliver the brand promise, but it can’t do it profitably, efficiently, or consistently.

One competitive response is to try to explain to customers why they don’t really need what they think they need. Alternatively, competitors may try to convince customers they don’t really want to buy the elusive brand promise they say they want to buy, no matter how vehemently the marketplace may say otherwise.

A bold competitor, however, will heavy up with tremendous intensity and deliver the incredible, elusive brand promise in a truly disruptive fashion.

10xMoreEffort

What type of competitor are you going to be?

One that drags its feet?

Or the competitor that drags all the other competitors kicking and screaming into a new market reality.

Of course, you know what the RIGHT answer is! – Mike Brown

 

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Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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One of my favorite things is when clients, blog readers, and Brainzooming workshop attendees use our strategic thinking exercises to explore new ideas. They often end up creating new formats and adapting tools in ways we hadn’t envisioned!

The most recent example came our way this weekend.

Diane Bleck of Discovery Doodles  and I were tweeting each other a couple of times in the past few weeks about innovation.

Early yesterday, she alerted me to expect a custom drawing heading my way via Twitter later in the day.

Imagine my surprise when Diane’s drawing turned out to be a representation of an innovation strategy formula we shared on the Brainzooming blog a year earlier. Diane took the simple 5-step innovation strategy formula and brought it to life via this infographic.

Diane-Bleck-5-Innovation-St

What’s particularly cool is step number five. The original step was “Revel and Repeat.” This was meant to encourage celebrating successes and incorporating new learning into future innovation strategy.

Diane modified “Revel” to become “Reveal,” which creates an additive impact to the formula since you definitely have to let the world know about your innovation!

Thanks, Diane, for expanding the range of Brainzooming tools with your creativity and skill! – Mike Brown

 

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Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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There are soooooooooooooo many ways to generate creative ideas.

One way is to come up with a name that inspires an idea. When you check the name, it doesn’t work (or someone has already used it), but the idea has some possibilities, so you run with it.

That’s what has happened here.

A name for a new Friday feature popped into my head at a conference. Unfortunately, the name is already “a thing,” although not that big of a thing. But enough of a thing that there was no credible way to claim that it was unique to the Brainzooming blog.

Since the idea worked, however, we’re running with the concept and resurrecting a feature name we haven’t used for quite some time: Creative Quickies. These features will include photos and strategic thinking questions or innovation prompts.

strategic-thinking-question-innovation-Frideas

And just as we hope for all Fridays, future Creative Quickies will be fast, fun, and stimulating enough (via strategic thinking questions) to give you something to ponder and act upon when you return to the office the following week. Enjoy! – Mike Brown

 

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Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ve lost count of how many times I have heard business people say and then try to explain why their particular companies are unique. By this, they typically mean there is no possibility any other company faces the same types of challenges and operational issues they deal with daily.

While that might be a comforting perspective if you’re fond of business isolationism, it’s rarely true once you start to explore the business strategically.

Maze

We were working recently with a company that, based on its competitive and business situation, could certainly lay some claim to having a unique business situation. But given our unwillingness to settle for that easy answer, we created a rapid fire strategic thinking exercise to push for ideas.

Our immediate need was to identify potential innovation case studies to discover how other companies and industries are innovating in relevant ways.

Strategic Thinking Exercise – 17 Questions to Find Innovation Case Studies

Within about ten minutes, using the seventeen questions in this strategic thinking exercise, a group of nine or ten people generated more than seventy possible companies and industries to explore for comparable innovation case studies.

If you are facing a similar challenge to generate relevant strategic connections to your business, here is your starting point for a comparable Brainzooming strategic thinking exercise:

  1. What companies have similar sizes and org structures to ours?
  2. Who are our strategic partners?
  3. Who are our primary competitors?
  4. What companies provide substitutes for what we offer to customers?
  5. What other companies serve the same customers we do?
  6. What other companies have similar strategies to ours?
  7. What industries have similar operations or sales structures to ours?
  8. What companies have similar cost structures to ours?
  9. What companies employ similar processes to the ones we use?
  10. What companies are trying to innovate in similar ways to ours?
  11. What companies of our size have similar ownership and/or financial structures?
  12. What companies that do the same general things we do have comparable business situations?
  13. What other companies that share our general business category are most similar to us?
  14. What other companies are facing comparable competitive dynamics?
  15. What other companies are facing comparable cost pressures?
  16. What industries look / behave like ours? Why/how?
  17. What companies look / behave like ours? Why/how?

See, with this strategic thinking exercise, there’s no reason your business has to feel so alone in its innovation challenge. There are definitely innovation case studies you can discover and explore for new ideas! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I have been traveling more recently for speaking than at any time during history of The Brainzooming Group.

While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups.

Innovation Strategy in Your Organization – An Innovative Workplace Culture

Today, I’m in Cincinnati presenting to senior executives from multiple companies on cultivating an innovative workplace culture.

Cincinnati

The presentation incorporates  our “Taking the NO Out of Business InNOvation” work to focus on seven key innovation enablers. Senior leaders can address these focus areas to improve an organization’s receptiveness and motivation to generate new ideas and do something with them.

The seven recommendations for cultivating an innovative workplace culture include:

  1. Providing actionable strategic direction (beyond simply saying your organization needs to be more innovative)
  2. Inviting broad participation from employees throughout the organization
  3. Meaningfully engaging employees when inviting them to share ideas
  4. Encouraging and supporting organizational change
  5. Implementing smart, innovative possibilities
  6. Staying agile through focusing on what’s important for creating results
  7. Celebrating progress and success tied to innovative ideas

As questions and discussion with the attendees suggest new topics, look for us to explore them here.

Innovation Strategy across a Community – Forward to the Future

On Monday, I discussed the community collaboration process we facilitated for Carbondale, IL in September 2015. The panel discussion at the Gigabit City Summit also featured Gary Williams, the interim city manager of Carbondale, and Dave Sandel of Sandel & Associates. We’ve worked with Dave’s team on multiple community collaboration engagements related to broadband initiatives, economic development, and Smart Cities.

Carbondale-Group

To provide a feel for the community collaboration work in Carbondale (home of my grad school alma mater, Southern Illinois University), we developed a brief video. It shares how university students and community leaders participated to shape a future-looking view of Carbondale.

You can also review the results of the Carbondale playbook to see what lies ahead for the community.  Mike Brown

10 Employee Engagement Ideas to Improve Strategic Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’ve said it before, experience its confirmation repeatedly, and will thus say it again: One of the best ways to learn more about what you know is to teach it to someone else.

The latest confirmation took place this week as we created and presented a new Brainzooming innovation workshop on how to develop insights to fuel innovation.  We’re several engagements into a relationship with a client implementing a sweeping innovation initiative across its organization. We developed this new Brainzooming innovation workshop for the management team within the department leading the innovation push.

We routinely present strategic thinking workshops on the exercises and tools The Brainzooming Group uses to develop and implement innovative ideas. This innovation workshop differed in that we taught the insights development techniques we use to prepare for a successful innovation strategy initiative. This required examining and documenting areas we almost always do without explaining to anyone outside our organization.

6 Keys to Facilitating Executive Interviews

innovation-workshop

One new content area involved how to get the most value from an executive interview. Reflecting on our current practices and a career’s worth of executive interviews, here are six keys to facilitating strategic conversations within executive interviews:

  • Show real enthusiasm for both the questions you are asking AND the answers the other person is sharing
  • Display supportive physical cues, such as leaning in toward the other person with an engaged posture, nodding in affirmation, and smiling
  • Take great notes to help recall specific statements and develop themes emerging from the strategic conversation
  • Share encouraging verbal cues through affirmations (i.e., “Great,” “That’s interesting,” “Thank you for sharing that”) and probes (i.e., “Please tell me more,” “Can you go deeper on that topic?”)
  • Don’t be afraid of silence – allow space in the discussion for the other person to think, form ideas, or even try harder to answer a question more thoroughly
  • Know where you want to go next with a question YET move based on the responses from the other person – the key here is having an interview plan that is adaptable to focus on the topic the respondent is ready to address at any given moment

Want to experience these six keys within a non-traditional setting?

This interview of comedian Jerry Lewis by Raymond Arroyo is an outstanding example. While it certainly isn’t a traditional executive interview, it’s a compelling a strategic conversation covering familiar and new ground in a productive and engaging way.

Additionally, at 54:00 Jerry Lewis compliments Raymond Arroyo on his interview approach, suggesting the first of these six keys for executive interviews: “You are articulate. You know what you’re going to talk about. You’re interested in the answer; that’s the key. You’re interested in everything you asked me to see what the answer is. And that draws from me, (making me) eager to do more for you.”

Here is to more productive strategic conversations daily in business.

And if you are developing an innovation initiative, contact us so The Brainzooming Group can have a strategic conversation with you on ways we can assist with an innovation workshop or strategy! – Mike Brown

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Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“Let’s start with a clean sheet of paper to boost creativity.”

Talking with a potential client about an already-planned innovation strategy workshop, the going-in innovation strategy called for giving participants “a clean sheet of paper.”

We listened to the rationale for adopting an innovation strategy based on broad creative freedom.

In many ways, it seemed to make sense:

  • They are looking for new thinking from a diverse set of participants.
  • They have had success in other situations starting with minimal direction.
  • They are adapting and applying the same format used with the other successes in a new business area.

We countered with our experience-based recommendation: give everyone insights, direction, and structure to generate more possibilities and legitimately boost the workshop’s potential for innovation strategy impact.

The workshop is already planned, so postponing it to readjust the approach isn’t an option.

Putting Something on the Clean Sheet of Paper

Suppose you find yourself in a similar position. You’ve been thinking a clean sheet of paper innovation strategy maximizes creativity. Now, however, you are having second thoughts.

What are the options if you decide to insert some structure and avoid using a clean sheet of paper for your innovation strategy?

clean-sheet-paper

Here are six ways to strategically and productively fill up a LITTLE bit of that clean sheet of paper to maximize creativity:

Letting People Know What’s Important

Operating within Constraints

Sharing Your Innovation Strategy Decision Making

These ideas don’t even begin to address the innovation value of strategic thinking exercises and creative structures to spur innovation.

At least by using any of these six ideas though, you can give any co-creators involved with your innovation strategy just enough direction and structure to help them boost creativity. – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Looking for Ways to Develop a Successful
Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

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