0

A participant at a Brainzooming creative leadership presentation stayed afterward.

He asked an intriguing question.

His department is about to undergo a reorganization. Currently, certain people are underutilized. While the reorganization isn’t intended to move them out of the department, he wondered how to best involve all the team members in re-imagining the department. He wanted ideas to do that without making the currently underutilized employees nervous. Additionally, he doesn’t want them to try to game answers to the questions to keep themselves fully employed and under-worked.

5 Strategic Thinking Questions to Engage Employees in Reorganization

I offered him five strategic thinking questions:

  • When is our organization at its best in performing the variety of activities we do?
  • What professional skills – whether used in your job currently or not – could you teach other department members to improve everyone’s effectiveness?
  • On what activities do our internal customers spend more time than they prefer (and that we can better address)?
  • What are our internal customers not able to accomplish because they are bogged down with other duties?
  • Where could we provide greater value if we were able to prioritize or focus more?

All five strategic thinking questions avoid anyone needing to game the answers to protect themselves or expose anyone else. I suggested that he ask the questions individually, compile the answers, and then use an edited version of the responses to shape the team discussion.

If you’re facing a similar situation: keep it neutral, simple, and focused to help your team constructively contribute to reorganizing in the smartest, most strategic way possible. – Mike Brown

Looking for Fresh Insights to Drive Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

1

Looking for a quick way to generate tons of innovative ideas?

If you need a lot of innovative ideas in a hurry, here’s a mega-simple way of generating them: Select the objective, opportunity, or challenge you are trying to address. Get a magazine with lots of big headlines, great photos, and cool ads. It helps to have a Sharpie and little sticky notes, #OBVI. Flip through each page of the magazine asking, “What innovative ideas for my opportunity does this page suggest?” Write the ideas on the sticky notes and place them on the pages.

For me right now, Domino magazine is a particularly productive magazine for new ideas, as is apparent!

So, if you are on your own and need help to generate a lot of innovative ideas in a hurry, it’s a simple creative thinking formula:

A magazine with lots of pictures and headlines +

Sticky notes +

A pen +

A few minutes =

Scores of innovative ideas!

– Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Find New Resources to Innovate!

FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

Someone wondered about the range of topics included in the disruptive innovation strategy workshop we delivered recently. Even though the workshop spanned nearly ten hours over two days, we had to narrow the content significantly to achieve the client’s innovation objectives.

The reason?

We had a tremendous amount of work to get done!

The objective involved taking twenty-three tables of participants through innovation strategy exercises to identify disruptive concepts, craft strategies, document audience profiles, imagine ideas, develop market positions, and propose all the ideas in 9-second pitches.

See why we couldn’t cover EVERYTHING we hoped to address?

We led the group through a customized Brainzooming Innovation Fake Book of exercises. We did a few mini-keynotes. We kept the energy going. We had audience participation. And we made sure that every table reporting out received tokens as prizes.

27 Links to Energize Your Innovation Strategy

If you’re interested in reviewing some of the innovation strategy content we shared during the workshop, here are links within three major focus areas:

  • Imagine
  • Innovate
  • Implement

The three areas are important because you need all of them to turn ideas into business results.

Imagine

Innovate

Implement

Suffice it to say, we oversaw LOTS of learning and many activities. Nothing, however, was more important than the hard (and rewarding) work of creating and pitching all those innovative concepts!

Looking to similarly boost your team’s innovation skills, ideas, and, energy? Contact us to talk about delivering a Brainzooming innovation strategy workshop for your team, right away! – Mike Brown

Want to improve your organization’s innovation success?

If you want greater success and impact from innovation, but are not sure what to do next, Brainzooming has the answer.

Complete your brief Innovation Assessment and discover your best opportunities to improve future innovation results! It’s FREE, and will set the stage for enlivening your innovation strategy. Discover your true innovation potential today!

Want to improve your innovation success? The answer is easier than you think!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

We facilitated a two-day innovation strategy workshop for nearly two hundred members of a prominent, long-established brand’s marketing organization. The innovation strategy workshop covered a variety of topics related to disruptive innovation.

Prior to our Brainzooming workshop, a tech speaker addressed external innovation opportunities and challenges facing the brand. After his talk, the audience posed multiple questions to get to more actionable details. One person asked him what would keep him up at night if he were a leader at their company. While our workshop hadn’t started yet, I immediately wrote one word on a sheet of paper to answer the audience question. I handed the paper to my Brainzooming co-facilitator, Emma Alvarez Gibson:

If I were at the company, except would keep me up at night. EVERY night.

The reason?

Our client’s leaders, unconstrained by anything else, know the types of disruptive innovation moves they should make. The brand has tech-centric, disruptive competitors surfacing. Related product and lifestyle categories are innovating in ways that will allow them to bundle their own version of our client’s products into theirs. Major data aggregators, including any company gathering GPS and other user behavior data, could make a move into our client’s space with compelling new offerings.

Yes, they likely know what and how they could employ disruptive innovation.

That’s where except appears to mess things up in strategic ways.

An article I found about the brand’s current innovation strategy initiatives included company executives highlighting a variety of new and exciting changes, EXCEPT they wouldn’t innovate away their sales model.

Before the workshop, conversations with attendees focused on the importance the brand is placing on disruptive innovation, EXCEPT they can’t mess up their current business model and revenue stream.

During the innovation workshop, participants used our Brainzooming tools and models to imagine and develop nearly two-dozen innovation strategy concepts. EXCEPT, the judges didn’t pick the one focused on giving away what they do for free to their clients in exchange for those same clients handing over all their data. That was one concept that seemed, at least to us, like a sure thing that SOME disruptive player will do.

In all of these cases, the company is taking options off the table, EXCEPT that NONE of its potentially-disruptive competitors are removing comparable options from their attack strategies.

See, what I mean?

While I understand the reluctance, EXCEPT means that our client is going to market with numerous restrictions that completely-different looking brands that are targeting them would never consider as limitations.

That’s why except would keep me from getting ANY sleep.  – Mike Brown

Want to improve your innovation success? Complete this strategy assessment today!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

This is a new slide for a two-day innovation strategy workshop we’ll be presenting this week in Los Angeles. While the slide is new, the appearance of all of these excuses (and more) for not advancing with an innovation strategy are anything but new. When we work with clients to expand their innovation initiatives, these reasons for why their innovation strategies haven’t made progress yet quickly emerge. As another slide in the workshop states: Thinking about innovation isn’t easy, but it’s easier than doing something about it!

If these excuses (or the idea of struggling to get an innovation strategy going and producing results) sound familiar in your organization, you need to complete a quick, ten-question analysis to determine how your innovation strategy stacks up. This brand new innovation diagnostic will process your answers and deliver an innovation strategy recommendation tailored to your organization.

Struggling with innovation? Or think you have innovation all figured out? Either way, complete the diagnostic and discover where your best opportunities to increase innovation and growth. – Mike Brown

New Call-to-action

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

We have a call with a client about an upcoming Brainzooming innovation workshop. One question (which we think MAY have been included by mistake on the list of topics they sent us) is what we do when energy is diminishing during a workshop.

Photo via Shutterstock

Seeing the question about how to boost an audience’s energy level ahead of time (and knowing they’ll want specifics), prompted this list of thirty things I’ve done during my career of designing and delivering interactive presentations and workshops.

Perhaps the most important way to boost an audience’s energy level is number thirty: we make every attempt to design any Brainzooming workshop to re-energize the group throughout the time together. In that way, we plan for doing the best mix of activities in 1 through 29 to keep the energy levels up throughout the workshop!

  1. Tell funny stories
  2. Use self-deprecating humor
  3. Be very silent (uncomfortably silent) until the audience notices and re-engages
  4. Present while walking throughout the room / audience
  5. Stand on a chair and present
  6. Do more activities where everyone must play an active role
  7. Move to the Shrimp creative thinking exercise
  8. Ask questions of the audience
  9. Take a seat at a table and start voicing a person’s internal thoughts about the presentation
  10. Have everyone stand up and stretch
  11. Have everyone stand up and scream (or jump around)
  12. Make the audience the stars of the show
  13. Start doing improv with the audience
  14. Take a break and let everyone refresh
  15. Rearrange things at the break so they return to a new room
  16. Invite someone else to tell a story to the group
  17. Go to the quiet part of the room and present from there
  18. Run around the room (or at least down an aisle) to increase your own energy
  19. Introduce an ice breaker exercise – even in the middle of the presentation (and do funny riffs on peoples’ answers)
  20. Get people to talk and then have fun with them
  21. Call on the people I met before the presentation
  22. Call on someone that is making faces
  23. Call on the person with bright eyes and engage with them
  24. Create a contest right on the spot and give a pair of orange I am Creative socks to the winner
  25. Have people change something to freshen up what has already become familiar, comfortable, and routine (even within this temporary group)
  26. Move people from one table or group to another
  27. Take everyone outside
  28. Speed things up
  29. Use an exercise where everyone can participate simultaneously
  30. Pre-plan (by watching the experience in my mind) so the audience won’t enter a low-energy state

Need a strategy, creativity, innovation or other learning and motivational boost for your audience?

Contact us, and let’s figure out the right topics, format, and activities to design and deliver an interactive presentation or workshop to energize your team during the workshop and beyond! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download Disrupting Thinking

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

We were working with a client’s C-level team to develop its strategic plan. To help them articulate the organization’s strategic direction, we used several branding exercises. These branding exercises focused on identifying:

The combination of branding exercises effectively identified new language to describe its strategic direction and supporting strategies.

During the exercises and conversations to develop its big strategy statement, we discussed the role that expertise plays in the organization’s brand. Because expertise is central to the organization’s products, it has only considered a very strict definition for the attribute. That can be okay, but in a fast-changing market, ensuring everything is 100% proven slows solutions customers need. It also allows new, more nimble competitors to set the ground rules for important product features.

When we questioned the narrow use of expertise, they played back the attributes on the left as the defining characteristics for what expertise means.

We then added all the attributes on the right.

Our point was that the organization’s unquestioned expertise allows it to extend this attribute to work harder. Expertise COULD involve exploration and prototyping, where customers actively test and help develop new solutions. It’s unlikely that any long-term customer invited to test a product in development would see a potential glitch as evidence that the brand lacks expertise.

One meeting participant said this type of strategic thinking was a breakthrough for them. It opens up a whole new array of potential options.

Is your organization laboring under similarly narrow perspectives about your brand attributes?

If that seems to be the case, rethink your narrow definitions of brand attributes. Look at your brand attributes as platforms to innovate, expand, and introduce broader meanings that deliver greater value for your customers.

Or better yet, contact us, and let The Brainzooming Group take you through the business and brand strategy exercises to open your organization to a wide variety of growth opportunities!  – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Create the Vision to Align and Engage Your Team!

Big strategy statements shaping your organization needn’t be complicated. They should use simple, understandable, and straightforward language to invite and excite your team to be part of the vision.

Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


Download Your FREE eBook! Big Strategy Statements - 3 Steps to Collaborative Strategy



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading